Professional Documents
Culture Documents
01_EN Mondrian Brand Immersion Brochure - October 2021
01_EN Mondrian Brand Immersion Brochure - October 2021
01_EN Mondrian Brand Immersion Brochure - October 2021
PITCH
OCTOBER 2021
MONDRIAN LOS ANGELES 1994
The original vision of the boutique pioneers:
“smaller, more intimate atmosphere”
“individual style”
“personalised attention + unique guest experience”
“a public areas first – strategy"
Brand Comp. set
established
ANDAZ
1994
OVERVIEW KIMPTON
W HOTEL
MOTTO PUBLIC
VALUES
CULTURAL CONNOISSEUR Mondrian is a way of travel.
DESIGN INNOVATOR With its groundbreaking design and progressive
INTERNATIONAL Design principles
programming it is a “must” destination for locals or travelers.
PLUG & PLAY ‘A Tale of Sculpture & Culture’
SCUPTURAL
Guest PROMISE BOLD
Leave reality to enter fantasy as you pass the STIMLUATING
signature Mondrian doors and discover a
modern fairytale unlike any other.
Design style
Mondrian is a design innovator
Each property’s design elements are
Signatures mission rooted directly in the city in which it
SLEEK MINIMALISM Mondrian provides a playful framework so that guests resides – featuring local artists, designers
A HINT OF COLOUR and locals alike can immerse themselves in the culture and chefs
LOCAL CHARM of each city it inhabits.
LUXURY
Rosewood Four Seasons Faena
1Hotels EDITION
MORGANS SO/
ORIGINALS
Ritz Carlton ANDAZ
W Hotels
21C The Hoxton
Canopy 25h
Kimpton Ace
Tribute Joie de Vivre The Standard
Mama Shelter
RELAX/RECHARGE HIGH ENERGY
Citizen M TRIBE MOXY
Freehand
greet Aloft
Generator
Hostels JO&JOE
COMFORT
DESIGN
PHILOSOPHY
‘A Tale of Sculpture & Culture’
Doha Park Avenue
Leave reality to enter fantasy as you pass the signature
Mondrian doors and discover a modern fairytale
unlike any other.
PHILIPPE STARCK ROBBYN CARTER TRISTAN PLESSIS KARIN KRAUTGARTNER MARCEL WANDERS
MONDRIAN Katsuya
Cleo
Fi’lia
Leynia
Diez y Seis
Bottega di Carna
*
MONDRIAN Living
SKYBAR
Privilege
Altitude Pool & Lounge
RISE
Black Orchid
BOND
Ciel
Rumpus Room
Blind Spot
18Hours
Dandelyan
Christina’s
*
DEVELOPMENT
CRITERIA PRIME
LOCATIONS
SECONDARY
LOCATIONS
AIRPORTS
SUBURBS
MAJOR DOMESTIC
RECOMMENDED DESTINATIONS
200 + keys 150 - 300 keys
NUMBER OF ROOMS
URBAN
NUMBER OF ROOMS
OPERATING NETWORK
MONDRIAN GOLD COAST
270 keys 630 keys 296 keys 1 196 keys
1 hotel 3 hotels 1 hotel 6 hotels
COMMITTED PIPELINE
LOI PIPELINE