01_EN Mondrian Brand Immersion Brochure - October 2021

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WHY INVEST IN MONDRIAN

PITCH
OCTOBER 2021
MONDRIAN LOS ANGELES 1994
The original vision of the boutique pioneers:
“smaller, more intimate atmosphere”
“individual style”
“personalised attention + unique guest experience”
“a public areas first – strategy"
Brand Comp. set
established
ANDAZ
1994
OVERVIEW KIMPTON
W HOTEL
MOTTO PUBLIC
VALUES
CULTURAL CONNOISSEUR Mondrian is a way of travel.
DESIGN INNOVATOR With its groundbreaking design and progressive
INTERNATIONAL Design principles
programming it is a “must” destination for locals or travelers.
PLUG & PLAY ‘A Tale of Sculpture & Culture’

SCUPTURAL
Guest PROMISE BOLD
Leave reality to enter fantasy as you pass the STIMLUATING
signature Mondrian doors and discover a
modern fairytale unlike any other.
Design style
Mondrian is a design innovator
Each property’s design elements are
Signatures mission rooted directly in the city in which it
SLEEK MINIMALISM Mondrian provides a playful framework so that guests resides – featuring local artists, designers
A HINT OF COLOUR and locals alike can immerse themselves in the culture and chefs
LOCAL CHARM of each city it inhabits.
LUXURY
Rosewood Four Seasons Faena

1Hotels EDITION
MORGANS SO/
ORIGINALS
Ritz Carlton ANDAZ
W Hotels
21C The Hoxton
Canopy 25h
Kimpton Ace
Tribute Joie de Vivre The Standard

Mama Shelter
RELAX/RECHARGE HIGH ENERGY
Citizen M TRIBE MOXY
Freehand
greet Aloft
Generator
Hostels JO&JOE

COMFORT
DESIGN
PHILOSOPHY
‘A Tale of Sculpture & Culture’
Doha Park Avenue
Leave reality to enter fantasy as you pass the signature
Mondrian doors and discover a modern fairytale
unlike any other.

Mondrian is at the cultural center of a city. Each property’s


design elements are rooted directly in the city in which it
resides – featuring local artists, designers and chefs
Miami Los Angeles Miami

‘A “must destination” with surprising design’


Mondrian provides a playful framework through oversized
elements, serving up innovation and creativity for everyone

Iconic brand identifier: spectacular staircase


Park Avenue Los Angeles
OUR
DESIGN
COLLABORATORS

PHILIPPE STARCK ROBBYN CARTER TRISTAN PLESSIS KARIN KRAUTGARTNER MARCEL WANDERS

Mondrian Los Angeles Mondrian Gold Coast Mondrian South Beach


Mondrian Abu Dhabi Mondrian Hong Kong
Mondrian Bordeaux Mondrian Singapore Mondrian Doha
Mondrian Hong Kong
*OR an Ennismore Restaurant & Bar concept appropriate to market
property
PROGRAMMING A PROPERTY
programming
With our diverse portfolio of Hotels, Residences, Restaurants, and Nightlife,
we will work with you to maximize the potential of your development. And we
will oversee every facet of the operation to ensure a return on investment that
continues to grow throughout our partnership.

MONDRIAN Katsuya
Cleo
Fi’lia
Leynia
Diez y Seis
Bottega di Carna
*

MONDRIAN Living
SKYBAR
Privilege
Altitude Pool & Lounge
RISE
Black Orchid
BOND

Ciel

Rumpus Room
Blind Spot
18Hours
Dandelyan
Christina’s
*
DEVELOPMENT
CRITERIA PRIME
LOCATIONS
SECONDARY
LOCATIONS
AIRPORTS
SUBURBS

Programming & Development CAPITALS


KEY CITIES &
RESORT
DESTINATIONS
EUROPE WORLDWIDE

MAJOR DOMESTIC
RECOMMENDED DESTINATIONS
200 + keys 150 - 300 keys
NUMBER OF ROOMS
URBAN

ROOM AVERAGE SIZE 26 - 32 sqm 35 – 40 sqm


OTHER CITIES &
ATTRACTIVE
TGFA / ROOM 60 – 75 sqm 90 - 100 sqm TOURISTIC
DESTINATIONS

RECOMMENDED 150 + keys 150 – 300 keys


RESORT

NUMBER OF ROOMS

ROOM AVERAGE SIZE 32 - 38 sqm + balcony 40 – 50 sqm

TGFA / ROOM 75 - 110 sqm 100 – 150 sqm

• 1 Ennismore Lifestyle F&B outlet


FOOD & BEVERAGE • 1 Bar / Lounge
• 1 Destination 3 meal restaurant

• Ciel Spa (on market demand)


WELLBEING
• Pool + Pool bar
• Fitness Center

• Meeting rooms (on market demand)


MEETINGS
• Ballroom (on market demand)
THE MONDRIAN FOOTPRINT & PIPELINE

MONDRIAN BORDEAUX DES CARMES


MONDRIAN IBIZA (CALA LLONGA)
MONDRIAN SHOREDITCH LONDON

MONDRIAN SOUTH BEACH


MONDRIAN PARK AVENUE
MONDRIAN WEST HOLLYWOOD
MONDRIAN MEXICO CITY POLANCO MONDRIAN DOHA MONDRIAN HONG KONG

MONDRIAN SEOUL ITAEWON


MONDRIAN SINGAPORE DUXTON
MONDRIAN HOI AN BEACH RESORT

MEA AMERICAS ASPAC EUROPE TOTAL

OPERATING NETWORK
MONDRIAN GOLD COAST
270 keys 630 keys 296 keys 1 196 keys
1 hotel 3 hotels 1 hotel 6 hotels

COMMITTED PIPELINE

133 keys 1 139 keys 452 keys 1 724 keys


1 hotel 4 hotels 4 hotels 9 hotels

LOI PIPELINE

250 keys 245 keys 495 keys


1 hotel 2 hotels 3 hotels
MONDRIAN DOHA, QATAR Keys: 270
Room size: 48 m²
F+B Outlets: (9) Morimoto, Cut by Wolfgang Puck, Walima, Hudson Tavern, RISE, EllaMia Doha, Black Orchid, Smoke &
Mirrors, 12 Chairs Caviar Bar (coming soon)
Opened
Amenities: Ballroom, Boardroom, Fitness Center, ESPA Female & Male Spa
2018
ID Designer: Marcel Wonders
MONDRIAN SEOUL ITAEWON, SOUTH KOREA Keys: 296
Room size: 22 m²
F+B Outlets: (4) Cleo, Altitude, Privilege, Blind Spot
Amenities: Ballroom, Meeting Rooms (2), Fitness, Health Club, Swimming Pool
Opened
ID Designer: Asylum
2020
LATEST OPENING

MONDRIAN SHOREDITCH LONDON, UNITED KINGDOM Keys: 120

F+B Outlets: (2) BIBO by Dani Garcia, Bar/Café


Amenities: Rooftop Lounge & Pool Terrace, Rooftop Pool, Existing Members Club (Café, 2 Bars, Nightclub, Screening room), Meeting rooms, Spa & Fitness, Indoor
Opened 2021
Pool
ID Designer: Goddard Littlefair
UPCOMING OPENING

MONDRIAN BORDEAUX HOTEL DES CARMES, FRANCE Keys: 97


Room size: 25 - 27 m²
F+B Outlets: (1) Katsuya Bar & Restaurant
Amenities: 2 Meeting rooms, Pre-Function room, Fitness, Spa, Indoor Pool, Outdoor Patio
Opening
ID Designer: Philip Starck
Q2 2022
THANK YOU

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