Sonal Gangra

+91 8839554270 linkedin.com/in/sonal‑gangra‑

kirangangra@gmail.com 2b4871204

WORK EXPERIENCE
Digital Marketing Intern May 2022 ‑ June 2022
KCKS Admission Help Pvt Ltd
• Successfully established and managed the company’s social media presence across various platforms, including Instagram, Twitter,
Quora, and others.
• Conducted in‑depth content research for over 15 topics, utilizing Answer The Public and Quora as valuable resources.
• Conducted extensive hashtag research on Instagram, exploring approximately 15 keywords to optimize content visibility and reach.
• Conducted thorough competitor research, identifying the top 30 competitors and analyzing their social media presence.
• Categorized the content posted by competitors in 6 months into TOFU (Top of the Funnel), MOFU (Middle of the Funnel), and BOFU
(Bottom of the Funnel) categories, providing valuable insights into their marketing funnel strategies.
Digital Marketing Intern February 2022 ‑ April 2022
Infovirtech Pvt Ltd
• Utilized Meta Business Suite for social media management and analytics, specifically for platforms (Facebook and Instagram).
• Performed diverse assessment tasks such as generating SEO reports, conducting SWOT analysis, and more.
• Produced engaging content for social media pages, creating over 70 posts using Canva.
• Some of my reels achieved remarkable viewership, with one reaching 1,981 views and another 1,150 views, along with other notable
figures.
• Became a team lead managing a team of 15+ interns and received a Certificate of Appreciation for my performance.
• Performed keyword research using Google Keyword Planner and Ubersuggest.
Community Influencer Intern January 2022 ‑ March 2022
MentorBoxx
• Successfully boosted registrations for the organization, achieving 3 conversions within a month.
• Executed marketing and management activities to drive results.
• Engaged in sales management and lead generation. Gained insights into business development.
• Recognized for outstanding performance and awarded a Letter of Recommendation (LOR).
Sales And Marketing Intern December 2021
Pride Roars
• Strategically marketed their workshop through diverse social media channels (Facebook, Instagram, and WhatsApp).
• Converted 2 leads within 2 weeks through successful marketing.
• Effectively engaged with clients, highlighting key differentiators that set the company’s workshop apart from competitors.

EDUCATiON
Jabalpur Engineering College, Jabalpur Aug 2019 — May 2023
• Bachelor of Technology, Computer Science and Engineering, CGPA: 8.61
Kendriya Vidyalaya, Damoh MP June 2017 — April 2018
• 12th CBSE, Mathematics and Science, Percentage: 95.4
Shri Guru Nanak Hr. Sec. School, Damoh MP June 2015 — April 2016
• 10th CBSE, CGPA: 9.8/10

PROJECTS
Snake and Ladder | Python Nov 2020
• Uses a randomized selection of dice integer for position determination.
• Interactive: Position changes with snake and ladder presence.
Market Research for a Smartphone Company Nov 2020
• Studied its competition (Apple, Samsung India, and MI India).
• Visited their Facebook pages, studied the content, and calculated the engagement rates.
• Visited their Instagram pages, observed the usual post frequency, and categorized their posts.
• Visited their websites and observed the SEO efforts, compared the search popularity of three brands using Google Trends, and
checked their website authority using Ahref’s free tool.
• Visited their YouTube channels, observed the most popular videos, and checked if they followed the best practices for video ads
such as appropriate video length, engagement factor, and call to action.
• Finally drafted a report including the data collected from the above points.
Alzheimer Disease Classification Apr 2022
• Performed data wrangling, exploratory data analysis, and feature engineering.
• Implemented SVM, Decision Trees, Logistic Regression, and Random forest for early‑stage Alzheimer’s disease detection.
• Achieved an accuracy of 92 Percentage in diagnosing early‑stage Alzheimer’s.
Cinema Booking System | SQL Jan 2023
• Created a database for the cinema’s online booking system and inserted data into it.
• Performed various SQL queries to retrieve data from the database.
• Also wrote complex queries utilizing joins and sub queries.

TECHNiCAL SKiLLS
• C, C++, MySQL, Power BI, MS Excel, Python(Basic), Data Analysis, Object Oriented Programming, Data Structures, Algorithms, DBMS,
MS Word, MS PowerPoint

OTHER SKiLLS
• Digital Marketing, Social Media Marketing, Content Creation, Canva, SEO, Market Research, Keyword Research, Communication
Skills, Leadership Skills, Management Skills, Lead Generation, Competitor Research, Hootsuite, Sprout Social, Google Ads, Google
Analytics, Meta Business Suite, Ubersuggest, Ahrefs, AnswerThePublic, Small SEO Tools, WordPress (Basic), Yoast SEO, Semrush

CERTiFiCATiONS
• Data Structures A‑Z : Data Structures + Algorithms Bootcamp, Udemy
• SQL for Beginners, Udemy
• Fundamentals of Digital Marketing, Google
• Digital Marketing Training, Internshala
• Google Analytics for Beginners, Google
• Power BI, SkillUP by Simplilearn

EXTRA CURRiCULAR
• Member of Azaan, a Dramatic Society at Jabalpur Engineering College
• Volunteered at Aavahan, Annual Sports fest, JEC