Profit-

Oriented Sales-
Revenues Oriented
Price
skimming Profits

Importance
Status
Objectives Quo
Penetration
pricing

Setting the
Status Quo right price
Pricing CHAPTER 5
Cost Markup
PRICE Pricing
Determinants
an exchange to
Promotion acquire a good or
Distribution Strategy service
Strategy
Profit
Break-
Maximization
Even
Pricing
Other Pricing

determinants Marginal
Revenue
Competition
Stages of Marginal
Perceived the Cost
Quality Product
Life Cycle