MADHURI SANTANI

MARKETING STRATEGIST

ABOUT ME
Experienced accomplished marketing professional
with a demonstrated track record in crafting
effective brand strategies, executing creative
marketing initiatives, and overseeing digital
campaign management. My expertise lies in
spearheading successful campaigns, refining digital
strategies for optimal performance, and efficiently
managing high-profile accounts. Proficient in the
intricacies of full-funnel marketing, I have
consistently showcased my ability to elevate brand
visibility and successfully attain marketing
CONTACT objectives.

+91-9098145119

EDUCATION
madhuri.santana@gmail.com
CERTIFICATION PROGRAM IN DIGITAL
https://www.linkedin.com/in/
MARKETING AND STRATEGY (CPDMS)
madhuri-santani-4676ba55
2022-2023| IIM - INDORE

TECHNICAL SKILLS BACHELOR OF ENGINEERING (B.E.)

2009-2013 | R.G.P.V. UNIVERSITY
Marketing Strategies

Performance Marketing SENIOR HIGH SCHOOL (PCM)

Paid Advertising Campaigns 2007-2009 | C.B.S.E.

Social Media Marketing

SEO/SEM Strategies WORK EXPERIENCE

Keyword Optimization DECEMBER 2020 - PRESENT
PROJECT COORDINATOR
Email Marketing
P&P INFOTECH SOLUTIONS PVT. LTD.
Ecommerce Excelling in diverse digital marketing areas:
social, email, content, ads, and analytics.
Optimizing the active campaigns to maximize
SOFT SKILLS ROI.
Working on Paid Media Marketing Campaigns.
Like Facebook, Instagram and LinkedIn Ads.
Team Management
SEO expertise: on-page, off-page, keywords,
Cross Team Functioning technical, local.
Conducted SEO audits and enhanced site
Problem Solving Approach performance.
Collaborated with cross-functional teams.
Team Work & Adaptability Managing clients from Australia and UK for the
organization.
Quick Learner Key Performance Indicators (KPIs) for a website
and blog.
Customer Service
 MADHURI SANTANI
MARKETING STRATEGIST

WORK EXPERIENCE
SEPTEMBER 2018 - OCTOBER 2020
ASSITANT FLOOR MANAGER
WEALTH IT GLOBAL PVT. LTD.
As an AFM,I played a pivotal role in overseeing
multiple teams to achieve collective team
targets.
Performance monitoring, and ensuring the
seamless operation of trading activities.
TECHNOLOGY Worked on Paid Media Marketing Campaigns.
Like Facebook, Instagram and LinkedIn Ads.
PROFICIENCY Helped build brand awareness through strong
HubSpot social media.

Teamwork
JANUARY 2016 - MAY 2018
TEAM LEAD/CLIENT ACQUISITION MANAGER
SEMrush
TRIFID RESEARCH PVT. LTD.
Ahrefs Acquiring new clients for business.
Provide financial expertise to customers.
Analyzing and maintaining the portfolio of
Canva
Corporate & HNI clients.
Customize financial product requirements.
WordPress Manage new accounts and ensure compliance
with company policies and procedures.
Basic of C++, HTML

MY SQL, SQL Server AUGUST 2014 - AUGUST 2015

BUSINESS DEVELOPMENT EXECUTIVE
MS Office EPICRESEARCH PVT. LTD.
Utilized cold calling, email marketing, and
Advance Excel social media marketing to generate business.
Proficient in executing both short-term and
long-term strategies.
ChatGPT, Midjourney and
Demonstrated ability to craft strategic plans
other AI tools
that resulting in successful outcomes and
optimized investment decisions.

PERSONAL DETAILS CERTIFICATIONS

DOB - 20 MAY 1991
GENDER - FEMALE
NATIONALITY - INDIAN
LANGUAGES - ENGLISH, HINDI,
SINDHI
1. The Complete Digital Marketing Course - 12
Courses in one (CPDMS - IIM).
2. Google Ads Search Certification.
3. Adobe InDesign Certification.
4. Certified in C#.net & ASP.net as a software
trainee by SPE(IBM).
5. Certified in Linux operating system by IIT-
Bombay.
6. Certified in Financial Sector by NSE & Central
Government.