MONIKA SAHA

Phone: +91 9920238902

DOB: 14th August 1997

Email:monikasaha303@gmail.com

DIGITAL MARKETING: SEM & SEO ____________________________

A Motivated and Certified Digital Marketer with 5 years of hands-on experience in Digital Marketing. In-depth
knowledge of SEO, SEM, Email marketing & content Marketing paired with deep familiarity with Digital
Marketing and strategy channels. Resourceful and industrious professional skillful in measuring ROIs & KPIs,
managing and allocating paid budgets. Skilled in evaluating needs and implementing strategies to increase
brand growth. Eager to apply learned competencies in a practical, business setting. Committed to building
brand presence through effective optimization in this current digital revolution.

WORK EXPERIENCE ____________________________________________

Jollywell - Performance & Growth Marketing Specialist - Mumbai, Maharashtra

07/2023 to Present
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Understand KPI metrics requirements for performance management and optimization purposes.
- Implementing marketing automation and conversion strategies.
- Improve audience expansion & analyze ad performance, insights, blockers, and areas of opportunity.
- Optimise ad delivery, landing page conversion & under-experience driving user activations.
- Craft content & designs to enhance the campaigns.

Design Letters - Sr. SEO & SEM Specialist - Copenhagen, Denmark (Remote)
07/2022 to 06/2023
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Tracking, reporting, and analyzing website analytics, pay- per- click (PPC) initiatives, and campaigns
- Creating & Monitoring Different Search & Display Ads for all digital marketing campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Instrument conversion points and optimize user funnels.
- Performing site audits and developing on-page & off-page strategies.
- Managing marketing over different countries.
THINKBAR - Digital Marketing & SEO Manager - Mumbai, India
10/2020 to 06/2022
- Working on multiple Projects & leading a team of 15 members.
- Managing multiple Organic & Paid Campaigns.
- Working closely with Marketing, Designing & Content team
- Perform SEO audits & making proposals to new and existing clients.
- Research, Analyse & Report keyword optimization & trends.
- Setting measurable goals and monitoring them.
- Reporting marketing data, Including Trends, Web traffic Patterns, and engagements.

MY BRAIN INSTITUTE - Digital Marketing & Business Development Associate - Mumbai, India
07/2018 to 06/2019
- Facilitating business and managing leads.
- Define requirements, tasks & resources associated to SEO strategy.
- Managing relationships with customers & partners.
- Performing On-page & off-page SEO and tracking the monthly performance.
- Assisting with SEO-friendly blog content.
- Making Creatives for Social Media and Community.

PUNIT UPADHYAY & CO - Marketing Intern - Mumbai, India

02/2017 to 06/2017
- Working closely with the marketing team.
- Assist in the creation of content for marketing channels.
- Support Market planning & execution along with running Ads
- Performing research and analysis.

EDUCATION ___________________________________________________

UNIVERSITY OF MUMBAI - M. Com (Correspondence) Mumbai, India

- 12/2018 to 07/2022

SYDENHAM COLLEGE OF COMMERCE & ECONOMICS - B.Com, Mumbai, India

- 2015 to 2018

PROJECTS _____________________________________________________

UPASTROLOGY - SEO & Paid Ads (Company Project) (08/2021 - 04/2022)

- Optimized website & landing pages, resulting in 37% growth in organic traffic over 6 months.
- Monitored site traffic, backlinks, and ad performance.
- Creating and optimizing entire web content adhering to the SEO guidelines.
ASTROLOGYAPI - SEO (Company Project) (04/2022 - 07/2022)
- Develop SEO strategies keyword research, keyword strategy, competitive analysis, domain authority,
current rankings, and other factors to contribute to the successful SEO campaign.
- Improved organic search results by increasing the search engine results page from 10 to number 1.
- Achieved SEO link-building goals by 500+ in a month.

SPRINTERIORS - SEO (Company Project) (02/2021 - 06/2021)

- Identifying the Digital Market and marking the POA
- Increasing conversions by 20%.
- Improve organic search rankings from page 5 to top 5 of SERP for 10+ highly competitive keywords for
Interior Designing niche.
- Increasing the Organic traffic & visibility by 50% in 3 months.

INJA Wellness - SEO (Company Project) (10/2021 - 04/2022)

- Overachieved SEO link-building goals by 100+ in a month.
- Achieved 21% increase in Traffic, Visibility & Leads.
- Creating & Optimising SEO-rich content
- Managing the CMS & updating periodic blogs

SKILLS _________________________________________________________

 Paid Acquisition (Facebook, Google, Instagram, Retargeting)

 Paid Ads: Search & Display Ads
 SEM: CRO, CPA, ROI, CPC, CTR
 SEO: Technical, On-page, Off-page & Local
 SMM, SMO & ORM
 Audience Segmentation
 Conversion Measuring & Tracking
 Strategic Planning & Data Analytics
 Organic Marketing & Paid Marketing
 Copywriting, Content Writing & Content Optimization
 Email Marketing (Management & Segmentation)
 Sales Funnel & Conversion Optimization
 Inbound/Content Strategy
 Marketing Research & Strategy

RELAVANT TOOLS _____________________________________________

Google Analytics, Google Search Console, Google Data Studio, Google ads, Google Keyword Finder, Google
Merchant Centre, Google Tag Manager, SEMRush, Ahref, Moz, MailChimp, Sender.net, Hootsuite, Hubspot,
BuzzSumo, hotjar, Canva, Figma, Wix, WordPress, Microsoft 356, Microsoft Clarity
CERTIFICATES _________________________________________________

- Advance Google Ads Workshop, Growth School (2022)

- Advance SEO Course, IIM Skills (2022)
- Advance SEO Strategies, University of California (2021)
- Management Comm., Harvard Business Publication (2019)
- Inbound Sales, HubSpot (2019)
- Social Media Marketing, HubSpot (2019)
- Digital Marketing Course, Google Digital Unlocked (2020)
- Google AdWords, Google (2021)
- Digital Marketing Fundamentals, IIDE (2021)