BACHELOR | 4 YEARS

Creative Business

Course duration
4 years, full-time THE PROGRAMME
Open the doors to the incredibly diverse field of media and entertainment
Starts in and combine your passion for creativity with your skills for business and
February & September management. During the Creative Business programme, you will be trained as
a manager in the media industry. The skills you develop for this are integrated
Location into the programme and practised through practical assignments and during
Leeuwarden
your internship. Working with real companies, you learn to develop new
media concepts that add value to a company or organisation and make an
Language
Also as impact on the target groups.
English a 3-year
track

WHY CHOOSE THIS
STUDY PROGRAMME?
CHECK THE
PROGRAMME VIDEO
“The real-life projects give
me the feeling that I’m
getting better prepared
for working in the media
industry“
Nina Mai, Creative Business student
Develop business skills while
focusing on your creative expertise
Work on challenges set by
industry to provide solutions to
current issues
Work with state-of-the-art
technology in our own studios
and Medialab
Specialise in your field with a
minor subject
Get support with starting your
own business at MICA, our
Media Innovation Campus
Gain international experience
with a period of study abroad
and an internship
Follow-up your studies with a
master’s in Content & Media
Strategy
YOUR FUTURE
With your insights into media and
management, you qualify to work at
different levels in the print & online
media, film, radio, tv, gaming or music
industries.
CAREER OPPORTUNITIES
Concept developer creating creative
concepts and campaigns
Producer responsible for the
production of a media product
Web editor managing and writing
content on a website
Music manager acting as booker, artist
manager or label manager
Creative entrepreneur working for
yourself at different companies
Content manager in charge of all the
content on different channels
Social media marketer using social
media as a creative and effective
marketing tool

Read Nina’s story and more


STUDY PROGRAMME
Work with an industry partner
YEAR 1
to identify media products &
services that add value. Learn
about the marketing aspects of
media, and look at media literacy.
Make prototypes for an industry
partner and produce content for
our online content channel
www.matters.frl.
Set up, organise and manage a
YEAR 2
creative organisation and analyse
what’s needed to create value with
media. Develop a media concept
and produce content for our
partners. At the end of year 2 you
choose your graduation profile:
› Media Producer
› Media Manager or Entrepreneur
› Media Marketer
› Media Strategist or Developer
Explore the strategic issues
YEAR 3
faced by creative businesses.
While you explore topics such
as developing new business
models, product innovations and
meaningful communication, you
could start your own business.
Our start-up community at MICA
(Media Innovation Campus), is
there to help.
Specialise with a minor subject,
going abroad, if you like, either
through an exchange or at one of
the Grand Tour locations.
Work in industry by doing an
YAER 4
internship anywhere in the world,
or work for your own start-up.
For your graduation project, you
work on a solution to a challenge
in the field of creative business.
This information is subject to change during the academic year. No rights can be derived from this information.
Check the latest information at nhlstenden.com/en.
hlsti02 | v01 | Study year 24/25
studentinfo@nhlstenden.com
THE PRACTICAL WAY YOU LEARN
During your studies, you carry out practical assignments from real companies, working
in groups and coached by lecturers and professionals with relevant professional
experience. It’s a way of learning, an educational concept, we call Design-Based
Education. You learn to draw on feedback to adapt your ideas and become more
flexible, while also developing your teamwork and leadership skills.
THERE’S A WORLD TO EXPLORE
Our international community brings together over 80 nationalities on our campuses. It’s
an open environment that will help you broaden your horizons in many respects. And we
offer more options to get you ready for an intercultural work environment. For instance,
you could do one of the programmes offered by RUN-EU or, depending on your degree,
do your internship abroad or follow a minor subject in a different country through our
Grand Tour or Exchange programmes. You get to put together the right combination of
courses and internships for you and develop both your professional and personal skills.
THE #6 REASONS TO STUDY AT NHL STENDEN
Have you seen our #6 reasons why you should most definitely, without a doubt, come
study at NHL Stenden? Read about how our students and alumni not only value NHL
Stenden’s top quality education and the amazing global network, but also feel that
what they learn is really relevant thanks to our educational concept and the
career opportunities we offer – and they get to enjoy a great, affordable student life
while they’re at it.
APPLY
You can apply for the programme through studielink.nl. Check our website for
application deadlines and practical information including:
• Application procedure
EU: 15 January/15 August | Non-EU: 31 October/31 May
• Tuition fees
• Admission requirements
WANT TO KNOW MORE?
edu.nl/gv3at
CHAT WITH
OUR STUDENTS
WATCH THE VIRTUAL Find out more about the
CAMPUS TOUR programme, ask them your
questions and hear great tips.
COME AND
MEET US
Check out all our different events
and other ways of getting to
know us better.
nhlstenden.com/en +31 6 13 57 99 31 nhlstendeninternational
nhlstenden nhlstenden
BACHELOR | COURSE OVERVIEW

Creative Business

Study
load Programme Subjects
20 Semester 1 Semester 2 At Basic level A
contact Explore Experience › Personal Leadership
hours Work with a partner from the Look at media productions from a › Media Management
20 self- media industry and look into what media professional point of view › Media Business
study media products and services you and learn how to make these › Media Marketing
hours could create that would add value products. You learn about media › Research
per to their portfolio. You also explore literacy and how to analyse and › Media Content
week how you can ensure the product evaluate media products. You › Media Concepting
will appeal to the target group. make prototypes of future media › Media Production
60 ECTS formats for an industry partner
YEAR 1

per year Project work & Field trips and produce content for our own
online content channel Matters.

Project work & Field trips

20 Semester 3 Semester 4 On advanced level B

contact Adventure Grow › Personal Leadership
hours Set up, organise and manage a Develop your skills in marketing › Media Management
20 self- creative organisation within the media products and developing › Media Business
study creative industry. Work with a real media portfolios by working for › Media Marketing
hours client to explore how you create real media companies. › Research
per value with media. › Media Content
week Project work & International field trip › Media Concepting
Project work & Field trips › Media Production
60 ECTS At the end of year 2, you’ll choose
per year a graduation profile:
› Media Producer
YEAR 2

› Media Manager or Entrepreneur

› Media Marketer
› Media Strategist or Developer

20 Becoming a creative business Minor subject (study abroad) On expert level C

contact professional Choose a minor specialisation › Personal Leadership
hours Explore strategic issues in the to study in the Netherlands or › Media Management
20 self- creative industry. And, acting as a abroad. › Media Business
study consultant for a creative business › Media Marketing
hours or your own company, address Minors include: › Research
per topics such as new business › Music Business (NL) › Media Content
week models, product innovations and › The Business of Podcasting (NL) › Media Concepting
meaningful communication. › Video Game Business (NL) › Media Production
60 ECTS › Integrated Digital Marketing
per year If you want to launch your own (Thailand)
company, join MICA, our Media › Media Concepts & Sustainability
Innovation Campus startup (NL)
YEAR 3

community. Benefit from weekly › Digital Entrepreneurship

coaching, workshops, and a (Thailand)
creative workspace. › Digital Storytelling for Social
Change (South Africa)

60 ECTS Internship Graduation Project Graduation profiles:

per year Put your knowledge into practice
and do your internship in an
internationally oriented company
anywhere in the world. If you’ve
YEAR 4
Conclude your studies with a › Media Producer
graduation project that involves › Media Manager or
creating a solution for an Entrepreneur
interesting challenge in the field. › Media Marketer

already turned your dream for your › Media Strategist or

own business into a reality, you Developer
could do your internship in your
own start-up.

* This information is subject to change during the academic year. No rights can be derived from this information.