Welcome to

DATA VISUALIZATION
(MGSC-5127)
Winter 2024

Week 8

Asma ul Husna
E-mail: asma_ulhusna@cbu.ca

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Chapter Outline

Storytelling with data

and data visualization

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Data Storytelling

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Data Storytelling: Definition

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Why Storytelling with Data matters?

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Keys to Data Storytelling

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Steps of Storytelling with Data

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Guide to Chart Types

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Chart Types and when to use

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Line Chart

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Line Chart
Design Best Practices

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Bar Chart

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Bar Chart
Design Best Practices

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Vertical Bar Chart

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Stacked Bar Chart

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100% Stacked Bar Chart

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Pie and Doughnut Chart

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Pie Chart
Design Best Practices

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Area Chart

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Area Chart
Design Best Practices

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Heat Map

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Heat Map
Design Best Practices

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Combination/Combo Chart

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Scatter Plot

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Scatter Plot
Design Best Practices

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Bubble Chart

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Bubble Chart
Design Best Practices

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Summary of Quantitative Data
Visualization

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Data Relationships

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Choosing the right plot for your data
❑ Numerical Data with Relationships:
• Scat t er Plot : Use s catter plot s to visualize t he relat ions hip bet w een t wo numerical variables and ident ify any correlat ions or pat t erns .

- Scatter Plot: Use scatter plots to visualize the relationship between two numerical
variables and identify any correlations or patterns.
- Line Plot: Use line plots to display trends over time or continuous data points, showing
the data's progression.

❑ Categorical Data:
- Bar Plot: Use bar plots to compare categorical data across different categories.
- Count Plot: Use count plots to visualize the distribution of categorical variables.

❑ Numerical Data Distribution:

- Histogram: Use histograms to understand the distribution of numerical data and
identify central tendencies and variations.
-Box Plot or Violin Plot: Use box plots or violin plots to display the distribution of
numerical data and identify outliers and quartiles.

❑ Comparison and Proportions:

- Pie Chart: Use pie charts to represent proportions of different categories in a whole.
- Stacked Bar Chart: Use stacked bar charts to compare parts of a whole across
different categories.
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Choosing the right plot for your data
❑ Correlation or Matrix Visualization:
- Heatmap: Use heatmaps to visualize correlations or relationships in a data matrix.
` - Cluster Map: Use cluster maps to identify patterns and similarities in clustered data.

❑ Geographical Data:
- Choropleth Map: Use choropleth maps to represent geographical data using color
gradients or patterns.
- Bubble Map: Use bubble maps to represent data points on a map with the size of
bubbles indicating data values.

❑ Time Series Data:

- Time Series Plot: Use time series plots to visualize data collected over time, revealing
trends and patterns.
- Seasonal Decomposition: Use seasonal decomposition to break down time series data
into trend, seasonal, and residual components.

❑ Multidimensional Data:
- Parallel Coordinates Plot: Use parallel coordinates plots to visualize multidimensional
data and observe relationships between variables.
- 3D Scatter Plot: Use 3D scatter plots to explore the relationships among three
numerical variables.
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Understanding color and its impact

❑Color significantly impacts human perception, emotion, and

communication.
❑In data visualization, color choice can enhance clarity, distinguish
categories, and highlight insights.
❑Consider accessibility by using color palettes with sufficient contrast
and avoiding problematic combinations.
❑Colors are used in design and marketing to establish brand identity
and evoke emotions.
❑Cultural and individual differences influence the perception and
symbolism of colors.
❑Understanding color psychology empowers effective communication
and engagement with audiences.

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Avoiding common pitfalls in data
visualization
❑ Misleading Visuals: Avoid using misleading visuals, such as truncated axes,
inconsistent scales, or inappropriate data representations, which can
distort the data and mislead the audience.
❑ Overcrowded Plots: Don't cram too much information into a single plot.
Overcrowded visuals can make it challenging for the audience to
interpret the data accurately.
❑ Unclear Labels and Titles: Provide clear and descriptive labels and titles
for your plots. Ambiguous or missing labels can lead to confusion and
misinterpretation.
❑ Ignoring Data Preprocessing: Clean and preprocess your data before
visualizing it. Ignoring data preprocessing can lead to inaccurate insights
and misrepresentations.
❑ Color Misuse: Be cautious with color choices. Avoid using colors that may
not be accessible to all users, and ensure that the color scheme supports
the intended message.
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Avoiding common pitfalls in data
visualization
❑Non-Representative Sampling: Ensure that your data sample is
representative of the entire dataset. Biased or non-representative
sampling can lead to misleading conclusions.
❑Ignoring Context: Consider the context in which your visualizations
will be interpreted. Failing to account for the audience's
background and knowledge may result in miscommunication.
❑Inadequate Annotations: Include necessary annotations and captions
to explain the data and any relevant insights. Insufficient
annotations can leave the audience guessing about the key
takeaways.
❑Ignoring Feedback: Be open to feedback and iterate on your
visualizations based on constructive criticism. Incorporating
feedback can lead to improved visualizations.
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The end

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