Insan Kamil

Pratama
Digital Marketing
Portfolio

01
About Me
Hi, I'm Insan
I'm Insan, and an experienced digital marketing professional for 7+
years. I have a proven track record of driving revenue growth and
generating leads for mostly B2B industry. (ket market yang pernah
di handle cth SEA B2B Fintech)

My expertise includes developing and executing successful

performance marketing campaigns, managing social media and
website presence, and creating effective digital strategies. I took
bachelor's degree in marketing communication and relevant
training in full-stack digital marketing and marketing proposal and
budgeting allocation has equipped me with the necessary skills to
create and implement comprehensive marketing plans. (ket. Top
achievement, tldr)

02
 MARKET EXPERIENCE

Hongkong
Malaysia

Singapore Indonesia

03
 Digital Marketing Manager Growth Marketer
Mar 2022 - Mar 2023 · (1 yr 1 mo) (Dec 2018 - Jul 2019 · 8 mos)

WORK
EXPERIENCE Digital Marketing Manager
Internet Marketing Executive
Nov 2016 - Nov 2018 · (2 yrs 1 mo)
Oct 2021 - Feb 2022 · 5 mos

Performance Marketing Manager

Digital Strategist
03 Aug 2019 - Sep 2021 · (2 yrs 2 mos)
Jan 2015 - Nov 2016 ( 1 yr 11 mos)
 RevoU
Full Stack Digital Marketing Certification
2021
EDUCATION
BACKGROUND HELP UNIV & UPN Veteran
Dual Degree Bachelor of Comm, major in
Masscomm. GPA 3.18
2009 - 2015

04
SKILL &
CERTIFICATE
Google Ads Display
Google Digital Academy

Google Analytics
Google Digital Academy

Google Ads Search

Introduction to Data Studio

06
 Notable
Project

07
 Kuelap.Inc
OBJECTIVES
Rebranding start from beginning; website, social
media, inbound & outbound in Indonesia market.

THE ACTIONS
Analyzed the data that already build and market
research cooperative & fintech

RESULT
From marketing to CRM with Hubspot, the
environment covers everything, while web traffic
Kuelap provide the cloud service and fintech solutions for cooperatives. sees a growth through a combination of SEO and
paid advertising.
Website sitemap
08
 Chilibeli
OBJECTIVES
Manage traffic from paid ads and organic to be first
shopping.

THE ACTIONS
Make flow from leads to be first shopping and
coordinate with sales team.

Chilibeli is an online shopping platform for daily products such as
fruit, vegetables, food, and other household needs with social
commerce concept.
RESULT
Developing a digital marketing strategy for
acquisition mitra (B2B) by increasing 50% leads
than last quarter with created orders increased by
20%

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 OnlinePajak
OBJECTIVES
Develop paid ads strategies, budgeting until
reporting with objective lead generation and sales
subscription.

THE ACTIONS
Make flow from leads to be first signup and
coordinate with sales team.

OnlinePajak is all in one application to handle corporate taxes &
administration faster & easier.
RESULT
Improving customer acquisitions by 20% and
decreasing the cost per acquisition by 60% with
manage budget of 300 million IDR

01
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 ipaymy
OBJECTIVES
Lead generation with paid ads (Meta Ads & Google
Ads) with lowest cost also higher rates.

THE ACTIONS
Make ads & landing page that relevant for target
market also working close with Sales team to
higher results.

Ipaymy is provide Pay and Fetch payment for SMB for
SG, MY, HK market
RESULT
Responsible campaigns for SG, MY, and HK
Market by a lead generation with implementation
conversion of 4% higher before joined.

11
 EasyParcel
OBJECTIVES
Setup the brand awarness to Indonesia market and
implement all digital marketing aspects.

THE ACTIONS
Plan strategic for brand awareness also paid ads
with generates lead conversion.

EasyParcel as a whole is a web-based parcel consolidator
and E-commerce shipping solutions provider,
RESULT
Set up EasyParcel to the Indonesian market & Drive
5000 lead emails each month for EasyParcel Indonesia
and decreased the lowest in the team for Cost per
result MYR 1.4 .

12
Let's connect and discuss more!

Contact me:
linkedin.com/in/insankamilpratama/

insankamilpratama@gmail.com

+6281213035386

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