Pricing1:

Influencer marketing and talent management agency SevenSix has released its influencer pricing report
for 2023, providing fee guidelines for creators on TikTok, Instagram, and YouTube.

- YouTube is the priciest platform, with top creators (200,000 to 500,000 subscribers) charging up to
£15,000 for a dedicated brand video, while smaller YouTubers (1,000 to 5,000 subscribers) charge
£200-£450.
- On TikTok, creators with 1,000 to 5,000 followers charge £100-£200 per post, while those with 20-30
million followers charge £4,000-£5,000.
- On Instagram, prices vary by content type, with Reels being the most expensive. Micro-influencers
(1,000 to 5,000 followers) charge £250-£350 for a feed post, £300-£400 for a Reel, and £150-£200
for a Story, while macro creators (200,000 to 300,000 followers) charge £4,000-£10,000 for a feed
post, £4,500-£12,000 for a Reel, and £2,000-£6,000 for a Story.
- On TikTok, total views, likes, content quality, and viral videos are more important KPIs than
engagement rates. Its tresses the importance of including deliverables, usage rights, and exclusivity
in campaign contracts and considering additional factors like creators' professional qualifications,
which can increase fees by 30-50.

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https://corq.studio/insights/influencer-pricing-investigation-reveals-youtube-is-the-priciest-platform-while-tiktok-
rates-are-still-developing/#:~:text=TikTokers%20with%201%2C000%20to%205%2C000,and%20Reels%20the
%20most%20expensive