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Permitted use of Artificial Artificial Intelligence can ONLY be used as per the formal UCB
Intelligence within this guidance (see UCB’s guidance on the next page)
assessment
Artificial Intelligence can also be used to: [insert, with approval
from a Deputy Dean]
ASSIGNMENT TASK:
You are tasked to explain the types of roles of marketing research that are critical for businesses and examine
how research can be used by businesses to better understand their consumer and their behavior.
TASK GUIDANCE:
● Provide an introduction the topic area
● Explain macroeconomic factors and provide an examination of social and technological factors
● Examine qualitative and quantitative research methods
● Provide a conclusion
● For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
MARKING CRITERIA:
E-SUBMISSION GUIDANCE:
● This assignment will require you to submit your work by uploading a document in Word or PDF format
to Canvas. Please follow this online guide on document submissions and contact the DICE team on
dice@ucb.ac.uk if you need any further support.
LEARNING OUTCOMES:
Explain the types of roles of marketing research that are critical for businesses.
Examine how research can be used by businesses to better understand their consumer and their behavi
SKILLS OUTCOMES:
● The skills outcomes to be developed by completing this assignment can be found here.
Using Artificial Intelligence Please read the guidance attached within this link on how to use Artificial
(AI) ethically within your Intelligence (AI) ethically within your assignments –
assessments https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6
Should this assignment require you to work as part of a team, you will
Teamwork and ITS receive an individual grade based upon your performance as well as
Assessment personalised feedback. The module leader will explain how your individual
grade and feedback will be determined.
E-submission http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
https://www.ucb.ac.uk/higher-education-student-handbook/assessment-fairness-
Grading criteria
and-marking/
Plagiarism http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-
Extenuating Circumstances
go-wrong.aspx