SHRI RAM VYAPAR CASE COMPETITION 2024

VOYAGEVISTA
Revamping the Wellness Retreat Segment of VoyageVista

BULL CONSULTANTS
Navya Gupta | Pratham Arora | Avi Chadha
navyagupta0710@gmail.com | prathamarora236@gmail.com |avi09chadha@gmail.com
8278076200 | 8130410643 | 8178069511
Hansraj College, University of Delhi
WITH OUR STRATEGY, VOYAGEVISTA IS SET TO ACHIEVE ITS OBJECTIVES
Examining the present situation of ElectraTech and appraising the three prospective solutions
OBJECTIVES POTENTIAL SOLUTIONS PARAMETERS OF ASSESSMENT DECISION
Degree of Investment Complexity of
Identifying the target Impact Required the Solution
Rectify customer and
operational developing a niche, New Decision
mishaps and Market leveraging partnerships Streamlined segment making
operational
overhaul
Analysis and
Optimisation
to streamline decision
making
operations established process
1
Restore
brand image Developing strong
and brand feedback mechanism to Strong
revamp operations, To develop advertisements Finding cost
trust
providing incentives, specialized effective
2
Personalized and
Suggesting alternatives solutions
marketing and developing loyalty collaborations
cost-cutting strong feedback programs
measures,
revenue
strategies Employing cost-cutting
methods, diversifying Long-term Building
and financial partnerships,
revenue streams. Building Diversification,
leadership improvement, training
training
strategies
Financial
recovery,
leadership
the organization’s future
through leadership
training
better leaders
Training
execution
3
OPERATIONAL OUR SOLUTION –
OVERHAUL AND IDENTIFYING TARGET AREA, PR EFFORTS
PROMOTING IMAGE

Executive Summary Strategic Rectification Revamping Brand Image Financial Strategy Appendix 1
STRATEGIC RECTIFICATION PROPOSAL AND PROCEDURE
Sreamlining decisions through market identification, leveraging partnerships and developing location decision criteria

IDENTIFY TARGET MARKET DEVELOP A NICHE LEVERAGE PARTNERSHIPS FINAL DECISION

• For a retreat, target audience • In a market saturated with • Since, VoyageVista is already a • After all previous points have been
selection is the key. The purpose competitors specializing in successful tourism company. It taken into account, the time will
Elaborating

and goal of the retreat will drive •

•
this decision
4 • To streamline operations and
• Brand focus? Target rich
Quantity priority? Middle-class?
Everything from location to pricing
strategy will depend on this
decision
domains like Ayurveda and Yoga
4
enhance focus, VoyageVista
should select a particular niche
to excel keeping in mind- Market
Analysis, specialization,
operational efficiency
must have a chain service
providers as its partners
• The service quality is already
known, thus VoyageVista should
leverage these ties to cut cost,
develop reward structure and
ensure quality control.
come for final decision making
• Consulting experts, using the
listed technique for location
selection whilst keeping in mind
cost and break even point to
avoid any type of losses is
essential

+ + =
Goal Necessity Place 1 Place 2 • Every goal has a location particular
Serenity Away from city requirement whose fulfilment leads to
customer satisfaction
Relaxation facilities Jacuzzi, Mud baths • This is an example of a Yoga Retreat, where
place 1 is the clear choice
Fitness focus Equipment, Instructors • This might not be the case in every choice, the
decision should be made after analysing the
Comfortable stay Cozy corners, calm view optimum trade-off

Executive Summary Strategic Rectification Revamping Brand Image Financial Strategy Appendix 2
BRAND IMAGE AND MARKETING STRATEGIES
Reviving VoyageVistra’s brand image by segregating its diverse portfolios into different brands and personalized marketing

Grievance Redressal Mechanism Analyzing Customer Personas and Recommending Personalized Marketing Methods

• Sending formal emails and concise

surveys to apologize and gather feedback
Step 1 from customers

• Analyzing customer feedback and

implementing necessary changes to
Step 2 portray our brand as customer-centric
Nikhil, A Social Media Influencer Ashneer, A Corporate Professional Revant, Health Conscious Person
• Sending personalized emails to customers Selecting scenic locations, Inviting individuals from Emphasizing the modern and
about implemented changes, focusing on
capturing their beauty, and diverse business sectors to advanced fitness and yoga
Step 3 those with the most negative reviews
sending invites adorned with foster community facilities, with a special focus
these shots engagement exercises on health, in our retreats.

Re-introducing VoyageVista’s Diverse Portfolio as Separate Brands VoyageVista Boujee Loyalty Program

Portfolio Tier Platinum Gold Member Discover VoyageVista Boujee, The Hotel Loyalty Program that Rewards
you at our Hotels, Airlines, and Retreats Worldwide. Earn Free Nights,
Airlines Aero Royal Aero Serenity Aero Classic
Discounted Member Rates & More With Our Loyalty Program
Hotels VV Grandeur VV Majestic Mirage VV Regal
Wellness Retreats VV Nirvana - - Late checkout up to 2 PM Endless Rewards
Adventure Tours &
VV Peak Pursuits VV Trailblazer VV Wanderlust
Cultural Excursions

Assigning brand names under a parent company aids in pricing strategies and Enhanced Rooms Extended Buffets
targeted marketing to reach diverse customer segments based on tier distinctions

Executive Summary Strategic Rectification Revamping Brand Image Financial Strategy Appendix 3
FINANCE AND LEADERSHIP
Suggesting cost-cutting measures and diverse revenue sources, exploring leadership training strategies
Improving VoyageVista’s financial hygiene, with specific focus on long-term profitability
Dynamic Pricing to optimize revenue and occupancy
Diversify into VoyageVista’s own line
Partnering with hotels, and luxury wellness Pricing Strategies
of wellness products in the long run
brands i.e. aromatherapy products, spas etc to
avail reduced costs in return for exclusive use
of their products by our customer Differentiation Exclusivity

Seasonal Pricing Price Skimming

VoyageGuarantee Partnering with CRED PAY to Segmented Pricing
Guarantee a minimum number of customers offer exclusive benefits
lodging in a hotel in a particular time period. If through VoyageVista Boujee to
not met, we will pay for this guarantee. In return, Launch VoyageVista’s wellness retreats as a golden
the high-credit Gentry class
ask hotels to lower prices tier in the future, targeting the middle class income strata

Leadership Training Methodologies

Analysing Rahul’s Aptitude
Steps to be taken to train executives
1 Strategic decision making
Seniors Clients
Assess the executives on critical metrics to assess their
current aptitude and knowledge base
Low High
2 360 review
Partner with Business simulations, a leadership training Risk assessment capabilities
framework
simulation platform to curate tailored simulations

3 High
Rahul is thus assigned
Host regular problem and case solving sessions and Low
Peers Juniors a mentor to work on
group discussions Feedback Receptiveness strategy simulations
4 and case studies with
Regularly take anonymous feedback from the executives Evaluate executives on a 360-review Low High
to assess the perceived effectiveness of the models used model, taking feedback from 4 main links

Executive Summary Strategic Rectification Revamping Brand Image Financial Strategy Appendix 4
APPENDIX

1) https://www.wallstreetmojo.com/dynamic-pricing/- Dynamic Pricing types and advantages

2) https://sethbutera.com/pricing-strategies-for-tourism-and-hospitality-businesses/ - Pricing strategies

specifically for the tourism and hospitality sector

3) https://businesssimulations.com/ - Business Simulations for Leadership Development

4) https://cred.club/cred-pay/onboarding - Partnering with CRED Pay

5) https://www.aihr.com/blog/360-degree-feedback/ - What is 360 degree feedback

6) https://www.metimeaway.com/resources/how-to-start-a-wellness-retreat-business-ultimate-guide-to-retreat-
planning/ - Operation Overhaul

7) https://www.marriott.com/loyalty.mi - Marriott Bonvoy and Brannding

Executive Summary Strategic Rectification Revamping Brand Image Financial Strategy Appendix 5