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IMDS
112,2 Assessing supplier performances
under partnership in project-type
procurement
290
Liang-Chieh (Victor) Cheng
Information & Logistics Technology Department, College of Technology,
Received 17 March 2011
Revised 17 August 2011 University of Houston, Houston, Texas, USA, and
Accepted 17 August 2011 Edward E. Carrillo
WorleyParsons – Resources & Energy, Bellaire, Texas, USA
Abstract
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Purpose – The purpose of this paper is to investigate the effects of a commercial partnership in a
project-type supply chain. The research focuses on the performance of suppliers who develop a
partnering mechanism for procurement of complex manufacturing projects. In total, four supply chain
metrics are evaluated: project scope change, ratio of actual-to-estimated project costs, gross profit
margin, and delay in deliverable shipments. Hypotheses are formulated to contrast partnerships and
arms-length relationships for industrial procurement. Statistical results support the conclusion that
supplier performances improve under partnership.
Design/methodology/approach – Four supply chain metrics were generated through review of
literature and in-depth field study. The authors utilized the supply chain management, project
management, and principal-agent theory literature to develop hypotheses to examine effects of
instituting a partnership agreement. A case study approach was employed to collect financial and
operational data from 167 projects among a manufacturing supplier and a group of customers that
purchase industrial analyzer systems. Statistical techniques were employed for hypothesis testing.
Findings – The findings from the authors’ empirical work support the prediction in partnership
literature that suppliers’ operational and financial performances improve after they and
manufacturing customers jointly implement partnerships. A supplementary finding also suggests
that a manufacturer should develop partnering mechanisms with suppliers to achieve higher
performance for both the individual firms and the entire supply chain.
Research limitations/implications – This study, like other “before and after” analyses,
encounters limitations on causality. Advanced techniques, e.g. cause-effect investigation with richer
data, are hence necessary to validate the causal relationships between performance metrics and their
drivers. This study focuses only on the supplier’s side of the supply chain and its partnership in a
specific industrial setting. Future research may consider studying the joint performance by
supplier-customer dyads in commercial partnerships with variations of partnering agreements.
Practical implications – Partnerships motivate trading partners to engage in higher level of
coordination. Transactional hazards can be reduced and performance may improve under the
partnering mechanism. The manufacturer may design the procurement partnership as a collaborative
mechanism, thus helping a partnering supplier and itself to obtain increased mutual gains.
Originality/value – The paper provides detailed information of a unique case study of the
partnership in a project-type supply chain, which is relatively new in the literature. Research streams
on supply chain management, project management, and principal-agent theory are integrated to
Industrial Management & Data
evaluate supplier performance. Empirical results confirm partnership impacts on suppliers’ business
Systems performance.
Vol. 112 No. 2, 2012
pp. 290-312 Keywords Supply chain management, Project management, Procurement, Production management
q Emerald Group Publishing Limited
0263-5577
Paper type Research paper
DOI 10.1108/02635571211204308
Introduction Assessing
In the era of networked economies, partnership is a subject intimately related to supply supplier
chain management. The partnership agreement is a coordination mechanism
governing the supply chain relationship (McCutcheon and Stuart, 2000). Operational performances
partnerships encompass a wide variety of value-creation processes, e.g. research and
development, procurement, production, marketing, investment, employment, logistics,
etc. (Reed and Reed, 2009). The crux of a successful partnership is the joint profitability 291
among the members as opposed to individual gains. A management challenge is to
reconcile supply chain members’ conflicts of interests while creating incentive to
achieve performance among the respective partners (Ellram, 1995).
Despite the prevalence of partnership, the conceptualization on partnership varies
from study to study. Partnership can be implemented in a two-tier or a three-tier
distribution model, and different industries and cultures treat it differently. As such, it is
difficult to provide a “one-size-fits-all” definition for partnership broadly across all
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parameters ( Johnstone et al., 2009; Reed and Reed, 2009). We hereby develop a working
definition of commercial partnership to more effectively probe our study subject.
A partnership is defined as a long-term relational mechanism between a industrial
supplier and its customer, which replaces open-market mechanism and provides
financial and operational incentive for partnering entities to pursue performances
individually and jointly (Chang, 2008; Whipple and Roh, 2010; Zhang, 2009).
The study context of this paper is the project-type, manufacturing supply chain.
Project businesses are discrete and the management environment may vary across
projects. Project environments demonstrate the “antithesis” of partnership
development, which aimed at long-term, stable collaboration (Beach et al., 2005). For
instance, in the construction industry, it is difficult to implement partnerships at the
downstream stage in a development project because of the sporadic transactions.
Industrial managers have adopted on supply chain management and project
management in controlling complex systems (Foster et al., 2011). Project members
across industrial supply chains can form partnerships to obtain scope economies and
complement one another’s competences (e.g. Barnes & Noble partnering with Starbucks
to achieve functional integration). Supply chain management hence provides a new
systematic perspective to reconcile the incompatible aspects among project
management and partnership mechanisms (Hicks and McGovern, 2009).
The purpose of this paper is to assess the effects of the partnership in a project
environment. Our research scope focuses on the performance of suppliers who develop
a partnering mechanism for procurement of manufacturing projects. Compared to the
partnership literature on the benefits for a customer base, studies evaluating the
impacts of partnership on suppliers are few and sporadic in selective industries (Field
and Meile, 2008). We intend to extend the partnership literature by addressing the
following research challenges:
.
Identification of project-based performance metrics under partnership.
.
A comparative evaluation of the supplier’s performance under partnership and
arms-length relationships.
The basis of the paper is the study of a partnership between a global supplier and
a Fortune 500 customer. We collected a unique dataset under the case partnership
through a multi-year case study in an industrial procurement context. This paper
IMDS contributes to the partnership literature in the following aspects: we provide detailed
112,2 information of the partnership in a project-type supply chain, which is relatively new in
the literature. Research streams on supply chain management, project management, and
principal-agent theory are integrated to evaluate supplier performances. Empirical
results confirm partnership impacts on suppliers’ performances.
For the remaining content of the paper, the second section reviews literature on
292 partnership and its impacts on firm performance. We develop a set of parameters
through literature review. A set of hypotheses is then developed. In the fourth section,
we present comparative tests relative to supplier performances under partnership and
arms-length relationships. The fifth section discusses managerial implications of the
findings. The final section provides summary and concluding remarks.
Literature review
Literature on partnerships applied in supply chain is first reviewed. We then discuss project
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294
112,2
IMDS
Table I.
supplier performance
Empirical research on
partnership impacts on
Author
and
Publication Partnership Theory Highlights on impacts of
Year Industry category applied Nationality Data type Methods partnership
Andonova Governments, Public- Principal- Multiple Archival Case studies, content analysis Partnership programs establish
(2010) international private agent theory nations new niches of environmental
organizations governance, particularly around
climate-change related
technology diffusion
Agus and Non-food Commercial Supply Malaysia Perceptual Survey, correlation analysis, Strategic supplier partnership
Hassan manufacturing chain cluster analysis, and practice and implementation
(2008) partnership structural equation modeling have significant associations
with product quality
performance and financial
performance
Duffy and Food retailers Commercial Structure- Great Perceptual Survey, discriminant Co-operative, long-term
Fearne and fresh conduct- Britain analysis, regression analysis partnerships positively affect
(2004) produce performance financial performance of
suppliers suppliers
Field and Financial Commercial Supply USA Perceptual Regression analysis and Better supplier relations are
Meile services chain correlation analysis associated with buyer
(2008) relationship satisfaction with overall supplier
performance
(continued)
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Author
and
Publication Partnership Theory Highlights on impacts of
Year Industry category applied Nationality Data type Methods partnership
Lawson Manufacturing Commercial Social UK Perceptual Internet-based survey, Social capital, as reflected in
et al. (2008) capital structural equation modeling managerial communication and
theory technical exchanges, is
positively related to buyer
performance improvements
Lee and Apparel Commercial Various USA Perceptual Survey, t-tests, correlation A high level of SCM activity
Kincade manufacturing logistics analysis, ANOVA, Tukey implementation is closely related
(2003) theories tests with the higher delivery
performance of fabric suppliers
which have partnership-like
relationship
Ozcan and Wireless Commercial Principal USA Perceptual Case studies, e-mails, Agency actions in contrast to
Eisenhardt gaming agent theory and telephone interviews dyadic interdependence
(2009) industry historical influence partnership formation
and performance
Pongsiri Oil and gas Public- Principal Indonesia, Historical Case studies Principal (national oil company)
(2004) industry private agent theory Malaysia, needs to design an incentive
and the USA contract that induces the agent
(international oil company) to
undertake actions that will
maximize the principal’s welfare
(continued)
performances
supplier
Assessing
295
Table I.
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296
112,2
IMDS
Table I.
Author
and
Publication Partnership Theory Highlights on impacts of
Year Industry category applied Nationality Data type Methods partnership
Richey et al. Manufacturing Commercial Resource- USA Perceptual Survey Technological readiness and
(2007) and retail based view complementarity in supply chain
are important capabilities for
firms to achieve attaining
superior logistics service quality
across partnerships
Tai et al. Manufacturing Commercial Supply Taiwan Perceptual Survey Electronic execution of
(2010) chain purchasing activities improves
orientation partnership which in turn
enhances supplier performance
Vachon Package Commercial Resource- Canada and Perceptual Survey and interview, Partnership with suppliers was
and printing based view USA hierarchical linear regression associated with better delivery
Klassen industry performance
(2006)
Zhang Construction Public- Principal Hong Kong, Historical Critical path method and Public-private partnership helps
(2009) private agent theory China and expert Monte Carlo simulation determine rate of return, cost
knowledge performance, and pricing
mechanism
(1) Project scope change is the percent difference between the final and original Assessing
contract prices relative to the original contract price (Atkinson et al., 2006; supplier
Nah et al., 2001). This metric evaluate the supplier’s effectiveness relative to
forecasting customers’ needs and demands in the marketplace. performances
(2) Ratio of actual-to-estimated project costs is the ratio of the project actual final cost
to the project estimated cost. The cost is the sum of the materials and labor costs
(Smyth and Ash, 1985). This metric measures suppliers’ efficiencies associated 297
with cost centers of engineering, manufacturing, and logistics (Zhang, 2009).
(3) Gross profit margin is the difference between the contract value and the project
cost, divided by the contract value (Nadler and Kros, 2010). This metric is a
composite measurement that evaluates suppliers’ effectiveness in project
pricing and efficiencies in overall cost.
(4) Delay in deliverable shipments is the number of days between the estimated
delivery date specified in a purchase order and the actual delivery date of all
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For the first three metrics, we calculated ratios rather than dollar values to normalize the
associated prices and costs, so each project’s metrics are comparable to one another over
time.
Hypothesis development
We utilize supply chain partnership, project management, and principal-agent theory as
three prongs of the underlying fields to develop the following hypotheses. In the research
context, suppliers carry out complex manufacturing projects for customers that consist
of engineering, production, and delivery. A supplier can extend both partnerships and
arms-length mechanisms in the chain. The four performance metrics discussed
previously are utilized to compare suppliers’ performances before and after partnership
is instituted. We predict that suppliers’ performances will improve under partnership; we
also hypothesize that suppliers’ performances will remain status quo under arms-length
relationships due to the lack of coordination mechanism beyond using the market.
H3B. For projects under arms-length relationships, suppliers’ gross profit margin
will be the same after a partnership is instituted within the customer base.
procurement process. Namely, the customer would award the partnering supplier with
projects without seeking competitive bidding. Other customers maintained
arms-length with the case company during the study period.
The unit of observation for hypothesis testing is a complex project of an industrial
procurement relationship. A project constructs an analyzer house for on-site operations.
Each project is specifically designed with respect to labor, engineering, shop electrical,
shop piping, test, and field support. The time span of project data is four years:
.
October 2002-July 2004, prior to the partnership agreement.
.
August 2004-2006, during which the partnership was in effect.
Industry Companies
researcher collected accounting documents for data on original and final prices and
costs. In addition, operational logs were studied to identify shipping information
relative to shipping addresses and projects’ beginning and delivery dates.
We divided the projects into two groups: partner’s projects and arms-length
customers’ projects. Further, we separated projects of the two groups into two time
phases: two years before and two years after the agreement (Schoenherr, 2008). In the
partnership group, there are 28 projects before August 2004 and 28 afterward. In the
arms-length customer group, there are 41 projects before August 2004 and 70 afterward.
Four hypothesized variables are operationalized according to the methods
discussed in the literature review section. Finally, a new dummy variable is created
by coding 28 projects under partnership as “1” and other 139 projects as “0”.
Cost categories
Labor Materials Operations
The second and less desirable research method of testing changes before and after a
significant event, which is used in this study, utilizes t-test to get the inferences as well. In
contrast, the data of the method is not collected from a controlled environment, but from
openly functional systems, e.g. business entities, countries, etc. where experimental
methods are not feasible. While the investigator(s) cannot control the non-experimental
environments, the comparison needs to be validated. Specifically, the research context
needs to maintain largely the same before and after the event to ascertain the event as the
primary factor contributing to the changes. The non-experimental methods have been
applied to test the impacts of business strategies, e.g. merger and marketing actions
(Chavadi and Kokatnur, 2009; Selvam et al., 2009), and regional economic changes,
e.g. 9/11 terrorist attacks, North American Free Trade Agreement, EU trade
harmonization (Kim and Gu, 2004; Sarkar and Park, 2001; Yamin et al., 2007).
We performed a series of tests to examine the requirements for independent sample
t-tests. First, concerning the independence among observations, the observations,
i.e. procurement projects, were deemed independent. Projects were created as one-time
entities and none of the projects in each group was associated with one another in
terms of design, processing, and value.
We tested the normality of hypothesized variables with the Anderson-Darling
statistic. Only cost performance and gross profit margin displayed normal distribution.
Harnett et al. (1993) suggested that t-test is robust with large sample size even if the
data does not display normality. As such, considering the relatively large sample size
(both n1 and n2 larger than 30), we proceeded with t-tests according to the norm among
researchers and practitioners (Doane and Seward, 2009).
Finally, we performed F-tests for all variables to test equal variances in the two
periods (Doane and Seward, 2009). The cost and profit performance variables in both
project groups display equal variances. We hence performed t-tests with equal variances
for these variables. For the remaining variables, we performed t-tests without equal
variances.
Results
Correlation analyses
Correlation analyses reveal that partnership is positively associated with project scope
change (r ¼ 0.126, p , 0.10) and gross profit margin (r ¼ 0.103, p , 0.10),
IMDS but negatively associated with cost ratio (r ¼ 2 0.169, p , 0.10) and delay of project
112,2 deliverables (r ¼ 2 0.125, p , 0.10). In terms of partnership’s impacts, the results are
consistent with H2A, H3A, and H4A, but not H1A on project scope change.
H2A suggests that the ratios of actual-to-estimated project costs of the case company
may decrease under the partnership. In Table V, the one-tailed t-test rejects the null
hypothesis and concludes that this ratio is significantly lower under partnership
(t ¼ 2 3.435, p , 0.001).
Regarding H2B, the one-tailed t-test in Table VI fails to reject the null hypothesis
that the mean values of ratio of actual-to-estimated project costs are the same for
arms-length projects in the two periods (t ¼ 2 1.211, p . 0.10).
Discussion
Comments on H1
Interestingly, project scope changes were statistically identical before and after the
instituted partnership. The stability of this variable implies that the partnership helps
sustain the project scopes. The partnering mechanism may allow the supplier to avoid
scope creep in projects for the partnering customer.
Comments on H2
We found that ratios of actual-to-estimated project costs after the partnership were
lower than those before the partnership. Using proposed project costs as the baseline,
the case company was able to either reduce expenses for the partner’s project or keep Assessing
the expenses from inflating.
The studied partnership might provide an incentive for the supplier to collaborate with
supplier
the partner customer through project tasks and maintain transparency for cost information. performances
Since the supplier became neutral to risks in the partnership, it might be willing to minimize
operational costs, thus achieving higher efficiencies.
305
Comments on H3
We found support for H3. The actual mean values of the gross profit margins for the
projects after the agreement between the partners and the arms-length customers are
rather close (Tables III and IV). The results relative to H2, H3 together may imply that
increases in gross profit margins under a partnership are primarily the result of cost
efficiencies rather than price increases. Namely, suppliers might gain better
profitability via improved efficiencies.
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Comments on H4
Curiously, the mean values of delay in project delivery for both the partner and
arms-length customers decreased after the instituted partnership. These results may
suggest that a partnership first motivates the supplier to improve logistics
performance for the partner’s projects. The partnership in turn enhances the
supplier’s performance for its entire downstream supply chain which exhibits an
overall improvement in lead time for all other projects.
Furthermore, we note that the values of the partner company’s projects declined
after the partnership was instituted. This may be correlated with lead time, since
smaller contracts likely mean shorter time for completion. We thus examined the
correlation between delay of project delivery and contract prices for all projects. The
correlation coefficient is 0.05, implying marginal impacts of contract values on project
delay. This finding, together with results of H4, suggests that partnership may be
associated with lead time performance.
Supplementary analyses
The results summarized in Table VII reveals that the total number of projects awarded
by the partner before and after the partnership were the same; however, the total
were 14.5 and 15.6 per cent before and after the partnership agreement, respectively.
A higher capture ratio is in fact one of the desirable results to maximize mutual
benefits. The better capture ratio may imply that transaction efficiency increased after
the partnership was formally adopted. This efficiency in turn lowers operational costs.
Managerial implications
Under partnerships, the primary goal of a supplier is to enhance its bottom line through a
combination of lowering operating costs, improvement on pricing, and increasing
profitability. Our empirical work identified financial gains for the supplier under
partnership. The findings further indicate that in a project environment, partnership
may lead to benefits which are not nominal but can result in operational improvement.
Functional partnership requires manufacturer (principal) and supplier (agent) to be
realistic, focusing on reaching a win-win outcome instead of meeting all expectations.
Here, the partnership was found to enhance cost and profitability performances on the
supplier side. With that said, supplier and manufacturer are not necessarily involved in
a zero-sum game. Cooper et al. (1997) clearly stated that better coordination will not
only benefit individual firms but also the entire supply chain. As such, the
manufacturer may extend or strengthen the partnership to enhance project
coordination with the supplier to jointly increase mutual gains.
We found that the supplier’s ratio of actual-to-estimated project costs decreased under
partnership. Given that the supplier can transfer cost increase to manufacturers, this
finding implies that a supplier may be cautious to minimize project costs under partnership.
Partner
No. of quotes 37 32 213.5
No. of projects 28 28 0
Capture ratio (%) 75.7 87.5 15.6
Table VIII. Others
The capture ratios for No. of quotes 282 450 59.6
partners and other No. of projects 41 70 70.7
customers Capture ratio (%) 14.5 15.6 6.7
The improvement in profit margin may be an indicator for potential win-win Assessing
partnership. In a zero-sum game, a manufacturer mandates a project price range to supplier
maximize its earning, while sacrificing the supplier’s profitability. Our study suggests
that the supplier may be able to enjoy higher profit margin via partnership. performances
This improvement may result from information being shared with respect to pricing
negotiation and the aforementioned cost minimization.
Punctual delivery of project deliverables can ensure financial performance and 307
safeguard partners from operational and transactional risks. Decreasing delay
improves customer service and often translates to greater savings and a better
long-term business relationship.
Our supplementary study on capture ratios implies that the partnership led to
reduced costs relative to procurement efforts. However, the supplier cannot assume
that the partnership will automatically result in profitability. Strategic design of
cooperative mechanism is necessary to provide incentive for principal and agent to
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Concluding remarks
Recently, commercial partnerships have gained much attention from scholars and
practitioners because of the perceived benefits to individual partners and supply chain
as a whole. This paper employed insights from supply chain management, project
management, and principal-agent theory on partnerships to examine the effects of a
commercial partnership and arms-length relationships on supplier performances in
project-type supply chain. We took the supplier’s standpoint in an industrial
supplier-customer relationship and hypothesized that the partnership will help
supplier to reduce project scope changes, enhance cost performance, improve gross
profit margin, and reduce delay in lead time to customer.
We performed a case study that reviewed 801 proposals by an analytical system supplier
for customers in multiple industries. A unique dataset of financial and operational estimates
was compiled from 167 awarded projects. The t-test analyses supported assertions that
ratios of actual-to-estimated project costs, gross profit margins, and delays in deliverable
shipments improved significantly for the supplier under the partnership agreement,
while the general performance for arms-length projects maintained status quo. These
findings are indicative that partnerships can contribute to the case company’s operational
parameters, improve its bottom line, and concurrently benefit its partnering customer.
The findings of this paper are largely consistent with the prediction in literature
that developing and implementing an incentive mechanism through partnering
relationships will have mutual benefit. Moreover, although a partnership can enhance
operational efficiencies, the partnership alone does not guarantee an increase in
revenue. A supplementary study on a new measure, capture ratio, indicates that under
the studied case, the supplier may be able to reduce transaction costs when developing
projects. It hence suggests that customers should promote a partnering environment
that fosters the performance by agent.
A richer data set on this variable may offer insights into transaction efficiencies under
partnership.
Notes
1. All the projects were delivered for final use in the petrochemical industry, not for the
petrochemical industry and for the engineering and construction industry. The two terms:
engineering and construction companies and end-users (petrochemical industry) refer to the
studied firm’s immediate customers that would buy its products. In some cases, the
engineering and construction companies were intermediary customers acting on behalf of
and advising the petrochemical companies or end-users. In the other cases, the end-users in
the petrochemical industry will themselves place the orders with the studied firm.
2. Additional tests were performed using a censored dataset. Outlying data entries due to rare
occasions of adjusting project prices to compensate cost increases were removed. One entry
was removed from both before and after the partnership, respectively. In the arms-length
customer dataset, we removed one entry from after the partnership.
We performed t-tests for the censored data before and after the partnership. For the
partner project group, the t-test failed to reject the null hypothesis (t ¼ 21.18, p . 0.10), Assessing
similar to the results with complete data. For arms-length customer, the t-test rejected the
null hypothesis and found that project scope change was higher for arms-length customers supplier
after the partnership was in effect (t ¼ 1.49, p , 0.10). The results were not inconsistent with performances
the initial findings.
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