PROJECT

NAME
HA GIANG FOREST FLAVOR -
NATURAL ESSENTIAL OILS

GROUP 3 - MC1704
 TEAM MEMBERS
NATURE’S
APOTHECARY

NGUYEN THI THANH HUYEN HO THI PHUONG TINH DANG PHUC ANH
HS163057 HS160642 HS160389

THAI BA QUAN BUI MINH MANH NGUYEN VAN VIET

HE163724 HE163593 HE170270
 PRODUCT
DESCRIPTION
NATURE’S
APOTHECARY

INCLUDES 5 PRODUCTS
1. Ginger Essential Oil
2. Grapefruit essential oil
3. Lemongrass essential oil
4. Essential oil of wormwood
5. Turmeric essential oil
 NATURE’S
APOTHECARY

1. Ginger Essential Oil

Natural and organic: Extracted from natural sources and

complies with organic standards, and does not harm the
Natural 100%
environment.

Health care effects: Ability to reduce inflammation, pain,

insomnia, and strengthen the immune system.

Multi-use product: Use in massage, hot baths, skin and hair

care, and even in cooking.

The characteristic fragrance brings a feeling of refreshment,

relaxation, relieves stress and enhances the mental state of
customers.
 NATURE’S
APOTHECARY

2. GRAPEFRUIT
ESSENTIAL OIL
Natural and organic: Sourced from
natural grapefruit and can be
produced according to organic
standards.
Health care effects: Soothes
inflammation, strengthens the
immune system, reduces stress, and
improves mood.
NATURE’S
APOTHECARY
3. Lemongrass essential oil
Hair and scalp care.

Soften hair, reduce dry, broken and tangled

hair, provide nutrients to the scalp and help
reduce dandruff.

Brings a relaxing and

pleasant scent to hair.

Hair conditioner or a scalp

massage oil.
NATURE’S
APOTHECARY

4. ESSENTIAL OIL 100%

OF WORMWOOD
Extracted from wormwood that grows naturally in
the forest by steam distillation.
Antibacterial, antifungal and antiviral, and prevents
and treats infections.
Quickly soothes minor wounds, relieves pain,
reduces inflammation, soothes headaches and
reduces stress.
Diuretic, helps detoxify the body and balance the
urinary system.
Used in cosmetics and pharmaceuticals for skin, hair
and nail care.
Note: Before use, a small test should be done on a
small area of skin to check for allergic reactions or
skin irritation.
NATURE’S
APOTHECARY

5. TURMERIC ESSENTIAL OIL

SAFFRON
Soothes and improves skin condition.
Anti-bacterial, anti-inflammatory and
antioxidant, helps reduce acne, scars,
enhances skin health and brightens
skin.
Hair and scalp care: Cleans, reduces
dandruff and stimulates hair growth.
Extracted from turmeric, a plant of
natural origin and grown organically.
Also, skin care, hair care, beauty and
medicine.
 NATURE’S
APOTHECARY

Prototype
(DESIGN, FUNCTIONALITY)

GINGER GRAPEFRUIT LEMONGRASS ESSENTIAL TURMERIC

ESSENTIAL ESSENTIAL ESSENTIAL OIL OF ESSENTIAL
OIL OIL OIL WORMWOOD OIL
NATURE’S
APOTHECARY Difference
ESSENTIAL OILS

Benefits
Print product information in English to
attract international customers.
Unique and easily recognizable logo.
Origin extraction stamp.
Essential oil bottles are made of glass,
which is environmentally friendly and can
be recycled or reused.
 NATURE’S
APOTHECARY

IV. TARGET CUSTOMERS, MARKETS, AND

SALES CHANNELS

TARGETED MARKETS SALES CHANNELS

CUSTOMERS “Ha Giang Forest Flavor” targets
the Vietnamese market
People who care about health Online store: Build a fan
Beauty and health care market
People interested in skin and hair page on Facebook.
Physical and psychological markets
care
Natural lifestyle market Agents and distributors:
People interested in aromatherapy
Special target markets: children, health care stores,
(rough translation: essential oil
pregnant or lactating women, the
steaming) pharmacies, supermarkets
elderly, people with sensitive skin
People interested in yoga and and beauty stores.
problems or other customer groups
meditation
with special health and personal care Social network: Tiktiok
People interested in natural and
needs .
organic products
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APOTHECARY

GOOD IDEA CRITERIA

1. Innovation
2. Market size
3. Scale-up Ability
4. Big impact
5. Feasibility
 NATURE’S
APOTHECARY

MUGWORT ESSENTIAL OIL

Use cultivated wormwood; Mugwort essential oil of
Ha Giang Forest Incense is extracted from wild
wormwood plants that grow naturally on Ha Giang
forest land.

1. INNOVATION GRAPEFRUIT ESSENTIAL OIL

Grapefruit essential oil products of Huong Rung Ha
Giang are refined from natural forest grapefruits in the
highlands of Ha Giang.
 NATURE’S
APOTHECARY
MARKET SIZE

WHOLESALE CUSTOMERS RETAIL CUSTOMERS (RELATIVES, FRIENDS AND REFERRALS

(PHARMACIES AND SPAS) THROUGH RELATIONSHIPS.)
The group estimates that they will It is estimated that each individual user can buy 1-2 bottles per

sell about 15-30 bottles/month to month or possibly more depending on the person (can be

wholesale customers. bought as a gift or as a gift).

The number of potential retail customers in Hanoi and other
provinces is expected to be about 250 people and sell 50-80
bottles/month.
NATURE’S
APOTHECARY SCALE-UP ABILITY
Strengthen marketing strategy: Use technical marketing
strategies: Facebook, Tiktok.

Expand points of sale: Open more online stores and physical

stores in strategic locations such as Hanoi and some major
cities.

Look for partnership opportunities: Collaborate with stores,

fitness centers, businesses, or KOLs.

Develop diversified services: Consulting on health and how to

use essential oils, or organizing seminars related to essential
oils.
NATURE’S
APOTHECARY

BIG IMPACT
Create job and income opportunities for many people.
Environmental protection: Natural essential oil plants, such as
wormwood and grapefruit, have the ability to absorb pollutants and
harmful emissions.
Become a highlight in promoting the image of Ha Giang to
international friends.
 NATURE’S
APOTHECARY

FEASIBILITY
Modern refining equipment: Presses, distillers, essential oil extractors, essential oil purifiers
and packaging equipment.

Essential oil production experience: The essential oil producer has more than 6 years of
experience.

Clean and safe raw material sources:

Grapefruit and wormwood trees that grow naturally in mountainous areas are picked
directly.
Turmeric, lemongrass, and ginger are purchased directly from Ha Giang people.
The essential oil factory has a Food Safety Certificate
 NATURE’S
APOTHECARY

EVIDENCE
AND REPORT

GROUP 3
NATURE’S

DIRECT INTERVIEW
APOTHECARY
NATURE’S
APOTHECARY

DIRECT INTERVIEW
NATURE’S
APOTHECARY

DIRECT INTERVIEW
NATURE’S
APOTHECARY

DIRECT INTERVIEW
NATURE’S
APOTHECARY

DIRECT INTERVIEW
NATURE’S
APOTHECARY GOOGLE FORM ANALYSIS
 NATURE’S
WHY DON'T YOU USE APOTHECARY

NATURAL ESSENTIAL OILS?

35

30

25

20

15
==> The team will improve the product to become
10
more perfect by increasing awareness of the benefits
5
of natural essential oils, ensuring product quality,
0
and building a reputable brand to attract more
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 NATURE’S
APOTHECARY

SUITABLE PRICE FOR 1 PRODUCT

More than 200.000 VND

10%

Less than 100.000 VND

41.8%
==> Customers care about price but are also
willing to pay for quality products. 2 price
levels target 2 customers, priced under 100,000
VND, usually people with low income or little
Between 100.000 VND and 200.000 VND
48.2%
experience using essential oils. The price is over
200,000 VND, usually for people with high
income or willing to pay for high-end products.
 NATURE’S
APOTHECARY

WHAT TYPE OF ESSENTIAL OILS

HAVE YOU BEEN USING?
100

80

60

Customers frequently use a variety of

40 essential oils due to their unique properties
and benefits.
20 Marketing strategies should highlight the
diverse applications and benefits of each
0 essential oil, encouraging customers to
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explore combinations for enhanced effects.

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 NATURE’S
APOTHECARY
WHAT DO YOU CARE MOST
WHEN BUYING NATURAL
ESSENTIAL OIL PRODUCTS?
120

100

80

60
==> Product quality and health are the most
40 important factors, while scent, price and brand
20
reputation also play an important role in
purchasing decisions. Customers also appreciate
0
product diversity and policies that protect their
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 NATURE’S
APOTHECARY
WHAT ARE YOU MOST AFRAID
OF WHEN BUYING NATURAL
ESSENTIAL OIL PRODUCTS?
120

100

80

60

40

==>To attract and retain customers, our natural

20
essential oil team needs to ensure product quality,
0 provide detailed usage instructions, be
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NATURE’S WHICH PRICE DO YOU FEEL IS THE MOST
APOTHECARY SUITABLE FOR THE 10ML VIRAL

More than 200.000 VND Less than 100.000 VND

15.6% 13.5%

Focus on offering high-quality essential oils priced

between 100,000 to 200,000 VND to appeal to the
majority.
Provide budget-friendly options under 100,000 VND for
price-sensitive customers.
Offer premium products over 200,000 VND for
customers willing to pay for high-end quality and brand
reputation. Between 100.000 VND and 200.000 VND
70.9%
 NATURE’S
APOTHECARY
WHERE ARE YOU OFTEN LOOKING TO
BUY ESSENTIAL OIL PRODUCTS?

120

100

80

60

40

20

0
=> Focus on online channels and at the same time
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connect with surrounding relationships to optimize

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business strategy.
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 NATURE’S
APOTHECARY
WHAT FORM OF
PROMOTION DO YOU LIKE?

120

100

80

60

40
==> Customers love direct promotions like
product discounts and free shipping.
20
Discount vouchers and preferential
0
product combos are also popular forms of
promotion by customers.
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 NATURE’S
APOTHECARY
WHAT MAKES YOU COME
BACK TO BUY MORE

120

100

80

60

40
==> Ensure product quality, offer
reasonable prices, provide dedicated
20
customer service and have a clear return
0 policy. These factors help increase
e

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satisfaction and build customer trust and

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 NATURE’S
APOTHECARY
WHAT ADVICE DO YOU
HAVE?
120

100

80

60 ==> Develop new products to meet diverse

market needs, provide many promotion
40
programs to attract customers, promote
20 brand promotion to increase recognition,
0
participate in fairs and exhibitions to reach
new customers, and listen to customer
ck
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opinions to improve service quality.

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NATURE’S
APOTHECARY

Minimum Viable Product

NATURE’S
APOTHECARY

MVP
The project team plans to sell
essential oils with 2 main glass
bottle sizes: 5ml and 10ml
+ 10ml will be sold separately.
+ 5ml is for customers who want to
buy and try.
NATURE’S
APOTHECARY

MVP

The material of the essential oil bottle is dark in color to ensure the essence inside the bottle
remains intact, and the closure must also ensure insulation from outside air (no vapor escape).
NATURE’S Official product for sale of the group
APOTHECARY
NATURE’S Ingredients, uses and instructions for use of essential oils
APOTHECARY
NATURE’S
APOTHECARY

Official
announcement
of wholesale
and retail prices
for wholesale
and retail
customers
SALE AND MARKETING PLAN
SALE AND MARKETING PLAN
 NATURE’S
APOTHECARY

BUSINESS
CANVAS
MODEL
NATURE’S
APOTHECARY

Customer Segments
Which customer segments
do you want to create
added value for?

01 Individual

02 Spa, health care center

NATURE’S
APOTHECARY

Customer Segments
Individual

01 Customers from 18-25 years old

02 Customers from 25-35 years old

03 -> Characteristic
-> Income potential
-> Purchase behavior
-> Needs and interests
-> Added value can provide
NATURE’S
APOTHECARY

1.Characteristic 2.Needs and preferences

Business type: Scale of Enhance customer
operation: Business goals: experience: Quality and
safety: Cost savings:

3.Added value can provide

Diverse products and services: Training and
Customer Segments consulting programs: Attractive cooperation policy:
Reputable brand:
Including spas and health care centers that
want to use essential oils to enhance
customer experience.
NATURE’S
APOTHECARY

CUSTOMER
RELATIONSIHPS

Personalized Promotions & Continuous Diverse and

Customer Care Special Offers Product Convenient
Developments & Communication
Updates Channels
NATURE’S
APOTHECARY

CHANNELS
Social Media

Word of Mouth

Pharmacies & Spas

NATURE’S
APOTHECARY
VALUE
Natural and safe PROPOSITIONS
products

Reasonable and
competitive pricing

Excellent customer
service and community
building
 NATURE’S
APOTHECARY

Product development activities

Developing the "Nature's Apothecary" model, building a
business space of "herbal medicine" focusing on natural
health care and beauty products.
KEY
Creating many different products: In addition to traditional
essential oil products, our team is also learning more about
Ngoc Am essential oil to be able to add it to the product list
in the future. ACTIVITIES
Output Operation:
Sales, marketing, communication: With the goal of
expanding the market and increasing interaction with
customers, Nature's Apothecary pays special attention to
sales, marketing and communication on its Facebook page.
Provided at potential locations: Our team plans to apply the
workshop model in the lobby of the school's Delta building.

=> Activities on Nature's Apothecary's fan page and direct

sales are key in distribution channels, revenue sources and
buyer connections.
 NATURE’S

KEY APOTHECARY

High-quality
RESOURCES product supply

Facebook fanpage
and social media
accounts

Dedicated
staff
 NATURE’S
APOTHECARY

KEY
PARTNERS
Input partners

Thanh Nhan essential oil Shop selling boxes and Supplier of glass jars
supplier wrapping bags
 NATURE’S
APOTHECARY
Wholesale customers

KEY
PARTNERS Spa Shop Pharmacies

Retail customers
Output partners
=> The drivers for this partnership include:
Mutual benefit
Trust
Together developed
 NATURE’S
APOTHECARY

Cost
Structure

Packaging and packaging Marketing and advertising Shipping and storage costs
NATURE’S
APOTHECARY

COST
STRUCTURE
NATURE’S
APOTHECARY

Revenue
Streams
The business value that customers
are willing to pay
Do what makes customers accept to
pay
How much each revenue stream
contributes to total revenue
NATURE’S
APOTHECARY

REVENUE
STREAMS
The business value that customers are willing
to pay
High-quality products
Customer experience
NATURE’S
APOTHECARY

REVENUE STREAMS
Do what makes customers accept to pay
Quality and reputation
Effective advertising and marketing
Customer care

How much each revenue stream contributes to

total revenue
Direct retail
Contribution rate: 100%
 NATURE’S
APOTHECARY

BUSINESS
CANVAS
MODEL
NATURE’S
APOTHECARY
COSTS
NATURE’S
APOTHECARY IMPORT

Total amount of imported goods

for all 3 batches: 8,480,000đ
 NATURE’S
APOTHECARY

SALES,
REVENUE
AND COST
NATURE’S
SALES from June 5, 2024
APOTHECARY to June 30, 2024
NATURE’S
APOTHECARY

BUSINESS REPORT
TURNOVER 11,865,000

VARIABLE COSTS 8,480,000

FIXED COSTS 865,000

PROFIT 2,520,000

PROFIT MARGIN 29.72%

NATURE’S
APOTHECARY
FANPAGE FACEBOOK
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APOTHECARY
MARKETING IMAGES
NATURE’S
APOTHECARY
IMAGES OF INTERACTION WITH CUSTOMERS
NATURE’S
APOTHECARY
CUSTOMERS FEEDBACK
NATURE’S
APOTHECARY
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APOTHECARY
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APOTHECARY
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NATURE’S
APOTHECARY

THANK
YOU!