% of total 80% - 100%
Critical appraisal of the
potential of the chosen
entrepreneur/entrepre
neurial team in relation
to proposed future
internationalisation
(SWOT and KNOW’s
Analysis).
Critical appraisal of the
potential of the chosen
enterprise in relation to
proposed future
internationalisation
(PESTLE and Porter’s 5
forces analysis)
Critical, evidenced
appraisal of the
recommended
internationalisation
strategy the
entrepreneur and their
enterprise could use in
relation to future
internationalisation – in
relation to a specified
target country.
Presentation delivery,
structure,
slides/handout/script
notes
Evidence of
independent
study/reading,
integration of theory,
use of academic and
other
sources/referencing
70%-79% 60%-69% 50%-59% 40%-49% 30%-39% <30%
20% Exceptional critical Excellent critical A very good critical A good critical appraisal. A satisfactory critical Largely descriptive There are major gaps in
appraisal. Excellent use of appraisal. Excellent use of appraisal. Excellent use of Appropriate use of both appraisal. Descriptive use work, with limited use this work. Little or no
both SWOT and Knows both SWOT and Knows both SWOT and Knows SWOT and Knows analysis of both SWOT and Knows of critical evaluation of evaluation or critique
analysis linking to the analysis linking to the analysis linking to the linking to the enterprise’s analysis linking to the research and or attempt at a
enterprise’s enterprise’s enterprise’s internationalisation. enterprise’s methodologies. Major systematic approach.
internationalisation. internationalisation. internationalisation. Excellent critique of internationalisation. A errors with referencing. Inadequate and limited
Excellent critique of Excellent critique of Excellent critique of current research. basic critique of current referencing throughout.
current research which is current research. current research. Very Appropriate referencing research. Basic referencing
current. Excellent Excellent referencing good referencing throughout. throughout.
referencing throughout. throughout. throughout.
30% Exceptional critical Excellent critical appraisal A very good critical A good critical appraisal A satisfactory critical A limited critical There are major gaps in
appraisal linking to the linking to the appraisal linking to the linking to the appraisal linking to the appraisal with few links the critical appraisal
entrepreneur’s entrepreneur’s entrepreneur’s entrepreneur’s entrepreneur’s enterprise. to the entrepreneur’s with no apparent link to
enterprise. An excellent enterprise. An excellent enterprise. An excellent enterprise. A very good A basic link to proposed enterprise. An the entrepreneur’s
link to proposed future link to proposed future link to proposed future link to proposed future future internationalisation, inadequate link to enterprise and its
internationalisation, internationalisation, internationalisation, internationalisation, evidenced theoretically proposed future internationalisation.
evidenced theoretically evidenced theoretically evidenced theoretically evidenced theoretically throughout. A basic internationalisation. An evidenced theoretically
throughout. Excellent throughout. Excellent throughout. Very good throughout. Appropriate rationale/justification of inadequate
Rationale/justification of Rationale/justification of rationale/justification of rationale/justification of the assessment. rationale/justification of
the assessment. Excellent the assessment. the assessment. the assessment. Appropriate analysis linked the assessment.
use of both PESTLE and Appropriate analysis Appropriate analysis Appropriate analysis to enterprises Appropriate analysis
Porter’s Five Forces linked to enterprises linked to enterprises linked to enterprises internationalisation focus. linked to enterprises
analysis. internationalisation focus. internationalisation focus. internationalisation focus. internationalisation
focus.
20% Exceptional specialised Excellent specialised on A very good A good demonstration of Satisfactory knowledge and Gaps in knowledge, There are major gaps in
knowledge topic knowledge demonstration of Knowledge which is systematic understanding with only limited knowledge and
demonstrated. An demonstrated. A appropriate Knowledge, accurate and reasonably of the concepts and understanding of the understanding of the
excellent critical systematic, understanding which is reasonably detailed. A systematic principles within the topic area. Some subject matter.
awareness of current of the concepts of the extensive, coherent and understanding of the field subject area. High degree significant inaccuracies Substantial
problems and/or new subject informed by detailed, with a critical of study informed by, to of description and over- and/or irrelevant inaccuracies. No
insights into chosen current research and appraisal of current some extent, current reliance of PPT slides. material. No critical awareness of current
enterprise expansion. A research. Evidence of a problems and/or new research. Some critical awareness of awareness of current problems, insights or
critical, sophisticated and critical appraisal of insights. Exhibits good current problems and/or problems, insights, or the latest research.
nuanced awareness of current problems and/or understanding of the new insights, but often latest research within
how the boundary of new insights linking to breadth and depth of under-developed. the discipline.
knowledge is advanced enterprise expansion. contemporary and
through research. established research.
10% Exceptional structure An excellent structure A very good structure and A good structure to the A satisfactory PPT A limited structure used The structure and
adopted throughout, and format employed format used throughout. PPT format, with some format/structure with in the PPT, which does format of the PPT
which connects and which connects and introduction. Clear and weaknesses in the some links to the not link to the structure presented is fails to
extends knowledge of expands knowledge of well-developed rationale theoretical rationale for situational analysis i.e., of the situational follow required
situational analysis i.e., situational analysis i.e., for the situational the choice of situational SWOT, knowledge analysis, analysis i.e., SWOT, structure i.e.,
SWOT, knowledge SWOT, knowledge analysis i.e., SWOT, analysis i.e., SWOT, PESTLE analysis and knowledge analysis, situational analysis -
analysis, PESTLE analysis analysis, PESTLE analysis knowledge analysis, knowledge analysis, Porters five Forces analysis PESTLE analysis and SWOT, knowledge
and Porters five Forces and Porters five Forces PESTLE analysis and PESTLE analysis and which is described land Porters five Forces analysis, PESTLE
analysis which are applied analysis which is applied Porters five Forces Porters five Forces links to the entrepreneur analysis and tenuously analysis and Porters
to chosen entrepreneur to entrepreneur and their analysis which is applied analysis which is applied and their enterprise. Many links to the five Forces analysis
and their enterprise. enterprise. Excellent to entrepreneur and their to entrepreneur and their minor errors with entrepreneur and their does not link to
Excellent referencing. referencing. enterprise. Acceptable enterprise. Some minor referencing, spelling, enterprise. Major entrepreneur and or
referencing. errors with referencing. grammar etc. errors with referencing. their enterprise. Poor
referencing throughout.
20% An exceptional An excellent presentation A very good presentation A good presentation and A presentation and A limited presentation An unstructured piece
presentation and and structure, very good and structure, good structure, good structure, which is and structure, weak of work, poor/weak
structure, Excellent referencing throughout referencing throughout referencing throughout satisfactory referencing referencing throughout referencing throughout
referencing throughout (40 references) (30 + - in total). (30 - references). throughout (5 – 10) throughout. (0 – 5).
(40 + references (20 + total).