INTERNATIONALIZATION

PLAN
MAIN
OBJECTIVE:
To expand the company's presence in
international markets
international markets taking advantage
of the quality of the equipment marketed
and the installation and maintenance
support offered by the Milligram Group.

PHASES OF
THE PLAN
Feasibility assessment:
Investigation of potential markets for
the commercialization of laboratory,
medical and weighing
the commercialization of laboratory,
medical and weighing equipment at the
international level.
Analysis of demand and preferences in
target markets.
PRODUCT
ADAPTATION
Development of commercial alliances.
Establish agreements with large
industries and educational facilities
that are the main target market.
Make commercial agreements with
distributors to reach target markets.

LEGAL TOOLS:
Regulatory Compliance: Obtaining international
certifications to support product quality and safety.
Ensuring compliance with local and international
regulations.
Contracts and Agreements: Developing contractual
agreements with distributors and business partners.
Establishment of supply contracts that include
compliance clauses and quality standards.
 LEGAL TOOLS:
Brand Protection: Registration of the brand and
intellectual property in target markets.
Implementation
of strategies to protect the brand against possible
infringements.
International Logistics: Management of customs and
legal formalities to ensure smooth distribution.
Collaboration with logistics companies specialized in
international trade.

LOGISTICS AND
DISTRIBUTION
Design an efficient supply chain
for packaging and
transportation of equipment.

Collaborate with logistics

GLOBAL MARKETING companies specialized in

foreign trade.

CAMPAIGNS
Develop a marketing strategy that
highlights the good performance and
follow-up of the product from the point
of origin to the destination.
Use digital platforms and social
networks to raise awareness of the
brand in the international market.

PARTICIPATION IN FAIRS
AND EVENTS

Participation in international fairs with

industrial companies and educational
institutions to give visibility to the
brand.
Schedule trainings with collaborators
of industries in the international market
to know the customer's needs.

PERSONNEL
TRAINING

Conduct training and interactive talks

with institutional personnel and
collaborators for the proper use and
handling of the equipment and to meet
the needs of the international client.