Section 2 business notes

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CAIE IGCSE BUSINESS STUDIES

Advantages Disadvantages Objectives of Social Enterprise


Inefficiency because
Ensure consumers are not Social Enterprise: an enterprise with social objectives and
managers rely too much on
taken advantage of aims to make a profit to reinvest in the business. It has
the government
three objectives:
It can be unfair to the private
Social: to provide jobs and support for disadvantaged
Reduce wasteful competitors sector if subsidies are
groups
provided to the public sector.
Environmental: to protect the environment.
Can help stabilize failing Financial: to make a profit to reinvest in the enterprise
Lack of close competition can
businesses to create job and expand its social work.
decrease many activities
opportunities
It can be used for political Objectives of Public Sector Businesses
reasons, preventing the
Important public services business from opportunities Financial: Meet profit targets set by the government -
like other profit-making either reinvested or funded back to the government.
businesses. Service: meet quality targets the government sets and
provide services to the public.
Social: protect or create employment in certain areas.
1.21. Business Objectives
Business Objectives are aims or targets a business works 1.23. Stakeholder Objectives
towards
Businesses need objectives to help them be successful. Stakeholder: any person or group with a direct interest in
However, they don’t guarantee success. the performance and activities of a business
There are two types of stakeholder groups:
Benefits of having business objectives:
A clear target to work towards, thus improving Internal Stakeholders work/own the company (owners,
managers, workers)
Motivation.
It can help in decision-making. External Stakeholders are outside the business
It helps unite the whole business towards the same (consumers, government, banks)
Each stakeholder group has different objectives for the
goal.
It can be used to compare how the business performs performance of the business
through objectives. Internal Stakeholder (Owners, managers and employees)
Private sector business objectives: objectives are payments or profits; they want business
Business Survival - Adjust to business environment, growth, so the value of investment increases, or they get
higher status/power
change price of products if necessary
Generating profit (total income of business revenue Customers' objectives are reliable products, value for
subtracted by total cost)– pay a return to owners or money, good quality, good design and good service
provide finance to invest further in business Government objectives include money from taxes,
employing more people, increasing the country’s output
Returns to shareholders - discourage shareholders
The bank’s objectives are to make a profit out of loans and
from selling their shares. This can be done by
increasing profit or increasing the share price the payback of interest.
Growth of business – increase salaries, economies of Since different stakeholders have different objectives, it
scale. This is only achieved if customers are satisfied may cause conflict, to try to please all the stakeholders
with the product For example, customers want cheap products, but
workers want higher salaries.
Market Share (the total percentage of total market
sales held by one brand or business) - gives good Therefore, managers must compromise to decide which
publicity and more influence over suppliers and objectives are best for the company.
customers.
Calculation = 100 × Company Sales
Total market Share ​

2. People in Business
Why business objectives can change:
It will work towards profit after being set up and
stable. 2.1. Motivating Employees
After achieving a high market share, it aims to “return
to shareholders”. Motivation
A profit-making business hit with a crisis now has the
short-term objective of survival. Motivation: factors that influence the workers' behaviour
towards achieving business goals.
Factors that influence motivation at work:
1.22. Social Objectives

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Money Advantages Disadvantages


Job Security It is difficult to identify how
Training Is it possible for managers to
much of the needs have been
Promotion satisfy some or all of their
met or which level each
Status needs
worker is on
Responsibilities
Easy to set goals and It doesn’t include money as a
Work environment
objectives need
Benefits of a Well-Motivated Workforce Not all needs are included.
Self-actuation is rarely, if
Improved productivity ever, achieved.
Low rate of absenteeism (Workers’ non-attendance at
work without a good reason) Fredrick Herzberg - Two-Factor Theory
Low rate of labour turnover (The rate at which workers
leave the business) Hygiene Factors: The factors that must be present in the
Better quality goods and services workplace to prevent job dissatisfaction.
Improved labour productivity (A measure of the efficiency Working Conditions: Things that show how clean and
of workers by calculating the output per worker) safe the workplace is and what facilities are provided
Relationship with others: Good working relationships
Key Motivational Theories with workers and managers, and treated fairly with
respect.
F.W. Taylor - Scientific Management Theory Salary and wages
Supervisions: Leadership style and how closely works
It aims to reduce inefficiency in the workplace by finding
are supervised
the quickest method of performing tasks and training all
Company policy and administration: rules and
workers to use this method. procedures that control and affect the workplace.
The theory of economic man: the theory that humans are Hygiene Factors must be present to prevent job
only motivated by money, in which Taylor believed that
dissatisfaction
money was the only motivational factor.
Job dissatisfaction: How unhappy and discontent a person
The piece rate method of paying production came from
is with their job.
his research. Motivators (Factors that influence a person to increase
Disadvantages: their effort):
His ideas were too simplistic
The work itself: Variety of jobs and challenging tasks
If employees are unfulfilled with their work,
through job enrichment.
productivity won’t be gained, no matter how high the
Responsibility: Giving workers responsibility for tasks
wage. they perform.
If employees’ output can’t be measured, practical Advancement: Opportunity for promotion
problems arise.
Achievement: They feel like they have reached a
Abraham Maslow: Concept of Human Needs - Maslow’s challenging goal.
Hierarchy Recognition of Achievements: Recognised by the
people for their achievements

2.2. Methods of Motivation


Financial Rewards: cash and non-cash rewards paid to
workers motivate them to increase their efforts.

Hourly Wage rate: payment to workers based on a fixed


amount every hour worked.

Advantages Disadvantages
Business only pays workers
Pay is not linked to how much
for the number of hours
they produce
worked

Advantages Disadvantages Salary: fixed annual payment to specific grades and types
of staff, not based on hours worked or output

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Advantages Disadvantages Job Enrichment: organising work so workers are


They do not receive more encouraged to use their full ability. This increases job
payment if they have to work Salary is not linked to effort or satisfaction.
Job redesign: increasing the variety or difficulty of tasks to
long hours to complete the the amount produced
discuss more exciting and challenging work for workers.
task.
Quality circles: a group of workers who meet regularly
lower down in the organisation.
Piece Rate: Payment to workers based on the number of
Team working: organising production so that groups of
units produced.
workers complete the whole unit of work.
Advantages Disadvantages Delegation: passing responsibility to perform a task to
workers lower down in the organisation.
Quality of goods may vary
Workers are only paid for the because of the need to Benefits of decrease in labour turnover:
number of items produced produce more goods to
increase pay There is no need to hire new employees, decreasing
recruitment costs, training costs, and retaining skilled
Commission: Paying sales staff based on the value of employees. This improves productivity.
items they sell.
2.3. Organisation and Management
Advantages Disadvantages
Pay is linked to the value of Workers are never sure of Organisational Structure: refers to the levels of
goods sold how much they will earn management and division of responsibilities within a
company.
Bonus scheme: an additional reward paid to workers for Organisational Charts: refers to diagrams that outline the
achieving target set by managers. Method of internal management structure.
performance-related pay. Hierarchy refers to the levels of management in any
organisation.
Advantages Disadvantages Levels of Hierarchy: refers to
Linked to a performance If the target is unrealistic, it management/supervisors/other employees who are given
target can be demotivating a similar level of responsibility in an organisation.
Example of Organisational Chart:
Fringe benefits: non-cash rewards used to recruit and
retain workers and recognise certain employees' status.
(e.g. Car, insurance, health care)

Advantages Disadvantages
Helping recruitment and Linked to status, not
retaliation of workers performance
Benefits:
Profit sharing: an additional payment to workers based on The chart shows how everybody is linked in the
the business's profit. organisation, which allows employees to be aware of
their communication channel (chain of command).
Advantages Disadvantages Everyone can see what they are accountable for,
Profit to employees may which they have authority over, and who to take
Linked to the performance of reduce dividends to orders from.
the business shareholders or the amount Everyone is in a department, thus giving a sense of
reinvested in the business. belonging
Chain of command - The structure in an organisation
Non-financial rewards and methods: methods used to allows instructions to be passed down from senior
motivate workers that do not involve giving any financial management to subordinates.
rewards. The span of control - The number of subordinates working
directly under a manager.
Job Rotation: increasing variety in the workplace by Subordinate: an employee below another employee in the
allowing workers to switch from one task to another. organisation’s hierarchy.
Job satisfaction: how content and happy a person is with
their job There are two types of organisational structures of a
Job Enlargement: increasing or widening tasks to increase business:
the variety of workers.

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Tall Structure: the longer the chain of command is, the Advantages Disadvantages
‘taller‘ the organisational structure and the ‘narrower‘ the Senior managers are in close
span of control. Reduce effective
touch with what is going on in
management of subordinates
the business

Delegation: Giving a subordinate the authority to perform


particular tasks.

Advantages Disadvantages
Some managers are reluctant
Application of job enrichment, to delegate, as they will be
leading to job satisfaction held accountable for any
errors
A form of training for junior Managers lose some control
Flat Structure: when a chain of command is short, the
managers over subordinates
organisation will have a ‘wider’ span of control, thus
Achieving the Esteem needs
making it a ‘flat‘ structure.
(Maslow’s hierarchy)

Centralised Organisation: one where all the important


decision-making power is held at the head office/the
centre and then passed down to lower levels.
Advantages of short chain of command:
Communication and decision-making are quicker. Advantages Disadvantages
Fewer management levels to build connections with by
Decision-making is often
the top management. Slower communication
quicker
The span of control will be wider, encouraging
Decisions are taken for the Unable to respond quickly to
managers to delegate more and allowing workers to
feel trusted. benefit of the whole business changes in the local market
Advantages of a long chain of command: Greater use of specialist staff
May reduce motivation
As decisions get passed down, it is checked by improves decision-making
multiple people, thus reducing error and preventing
bad decisions from happening Decentralised Organisation:
Lesser subordinates means management can focus
more on their designated workers. Advantages Disadvantages
Factors affecting the size of the span of control: Decisions are made based on Decisions taken might not be
Difficulty of the task local needs. in the interest of the business
The experience and skill of workers Poor decisions might be made
The size of the business It can be used to train junior
often due to lack of
managers.
the level of hierarchy experience and skills
Management style Delegation helps improve
Delayering: reducing the size of the hierarchy by worker motivation.
removing one or more levels, often the middle
management.
2.4. Role and Function of Management
Advantages Disadvantages
Increased workload on Directors: are senior managers who lead a particular
managers, thus decreasing department or division of a business. Responsibilities:
Reduces cost Setting strategy (long-term plans)
the quality of work and its
completion. Reviewing the performance of managers.
Provide leadership
Communication and decision- Have to make redundancy
Making sure resources are available
making are quicker due to payments to employees who
Line Managers: manage employees and are responsible
reduced chain of command. lost their job
for the team development and performance.
Increases the opportunity for Supervisors: are junior managers who supervise and are
delegation, which helps in Reduction in job security responsible for the employees below them in the
motivation organisational structure.

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Staff Managers: are specialists who provide support


information. And assistance to line managers.
The functions of managers include:
Planning – Planning is about where the business is
now and where it wants to be. Once it has been
decided, management must set clear objectives and
an action plan.
Organising – Management will have to decide the best
way of completing important tasks at the lowest
possible cost to the business.
Communicating - Control and supervision of Motivation is higher
subordinates also aim to motivate workers to achieve Creativity and engagement with workers are
the planned objectives. encouraged.
Coordinating - Making sure that all the different parts Workers and employees are involved in decision-
of the business are working together to achieve the making.
business’s goals and corporate objectives.
Advantages Disadvantages
Controlling – involves checking to make sure that the
plan is working and if it would be completed in time Better Decisions could result
Unpopular decisions could not
and the required standard, and if not, then correcting from consulting with
effectively be made using this
it employees using their ideas
style
Extra functions managers do: and experiences.
Understand the people who work for them
Set a good example Laissez-Faire Leadership: makes the broad objectives
Delegate tasks known to employees, but then they are left to make
Treat subordinates fairly decisions and organise their work. Characteristics:
communicate effectively

2.5. Leadership Styles


Leadership Styles: are the different approaches to dealing
with people and making decisions when in a position of
authority.
There are three leadership styles:
Autocratic Leadership: where the manager expects to be
in charge of the business and to have their orders Workers and employees are expected to make the
followed. Characteristics: decisions.
The leader will only give guidance.
The leader only takes charge when necessary.

Advantages Disadvantages
It is unlikely to be appropriate
Encourage employees to
in organisations with a
show creativity and
consistent and clear decision-
responsibility
making structure.

A leader does all the decision-making 2.6. Trade Unions


Don’t take input from others.
Highly structured working environment Trade Unions: A group of employees who have joined to
protect their interests.
Advantages Disadvantages
There is no opportunity for The Role of Trade Unions:
Quick decision-making employee input into key
Negotiating with employers to improve pay and working
process decisions, which can be
conditions.
demotivating
Resolving conflict by negotiating a solution on behalf of its
members
Democratic Leadership: gets other employees involved in
Providing legal support and advice.
the decision-making. Characteristic:

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Providing services for members including holiday scheme, 2. Design a job description:
pension scheme, insurance scheme, etc. Job description: outlines the responsibilities and
duties to be carried out by someone employed to
Advantages Disadvantages do a specific job. Several functions of a job
Strength in numbers when It costs money to be a description:
negotiating with employer member Given to applicants so they know exactly what
Workers may be required to the job entails.
Improved conditions of Allows a job specification to be drawn up to see
take industrial actions even if
employment. if they are skilled.
they disagree.
It shows if an employee is working effectively
Trade unions can organise
once they are employed.
strikes against employers if
Improved environment where The contents of a Job description:
they don’t receive the pay
people work. Condition of employment salary, hours,
levels and work conditions
permission, etc.
they deserve.
Training that will be offered
Improved benefits for Wages are likely higher - Opportunities for promotion
members not working adding to business costs - Purpose of the job
because of sickness, when many employees are Main duties/addition or occasional duties
retirement, or redundancy. trade union members. 3. Design a job specification:
4. Job description: is a document that outlines the
2.7. Work of Human Resource requirements, qualifications, physical characteristics,
etc. For a specified job.
Department Usual Requirements:
The level of educational qualification
Recruitment and Selection: Special skills, knowledge, or a particular attitude
Recruitment: is the process of identifying that the Personal Characteristics
business needs to employ someone up to the point at 5. Advertise the vacancy:
which applications have arrived. The first stage is to decide how the post will be
Employee Selection: is the process of evaluating filled.
candidates for a specific job and selecting an
individual based on the organisation's needs. Internal requirement: is when a vacancy is filled by someone
Wages and Salaries: who is an existing employee of the business
These must attract and retain the right people and be Advantages Disadvantages
sufficiently high to motivate employees. Quicker and cheaper than No new ideas or experiences
Industrial Relations: external recruitment. come into the business.
There must be effective communication between
The reliability, ability, and
representatives of management and the workforce. Rivalry and jealousy may
potential of the person are
This may be to resolve grievances and disputes and arise.
known.
put forward ideas and suggestions for improvements.
Training Programs: The person is already familiar
The quality of internal
It involves assessing and fulfilling the training needs of with the organisation's
candidates might be low.
employees. This should also be linked to the plan. structure and expectations.
Health and Safety: It can be motivating for other
The business must ensure that it complies with all the employees to see their fellow
laws on health and safety. workers promoted.
Redundancy and Dismissal:
This involves releasing employees, either because the External Requirement: when a vacancy is filled by any suitable
business changes in some way or because the applicant outside the business
employee is not satisfactory. The business must Advantages Disadvantages
comply with all the redundancy, dismissal and A more comprehensive Increased costs due to
disciplinary laws.
selection of candidates. advertising.
Adding fresh perspective and
2.8. Recruitment Process ideas.
Additional training

Adds a transitional period for


1. Analyse the exact nature of the job and duties to be Enhancing diversity in the
all employees to adjust to the
undertaken. organisation.
new
Job analysis: it identifies and records the
responsibilities and tasks relating to a job

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Advantages Disadvantages Easier to ask employees to work at busy times


Finding a specialised More accessible to extend business
candidate that fits the Effects on employee morale. opening/operating hours by working evenings or
requirements perfectly. weekends.
It fits in with looking after children or other
Can help the competitiveness
circumstances such as school, which means
of the business
employees are willing to lower pay.
Reduce tension between Reduces business cost
employees. In some countries, it’s easier to make part-time
workers redundant.
5. Send out application forms to the applicants or read Limitations:
curriculum resumes and letters of application. They are less likely to seek training, as they see
Advertising job vacancies can be done in several the job as temporary.
ways: Tasks longer to recruit.
Local newspapers Less commitment to business.
National newspapers Less likely to be promoted due to lack of
Specialist magazines experience.
Online recruitment sites It is more difficult to communicate outside of work.
Recruitment agencies Full-time Employees work for more than 35 hours a week
Centres run by the government Benefits:
6. Produce a shortlist from the applications for Consistency of schedules and reliability
interviews and take up references. Loyalty - A permanent contract means the
Applicants must provide a referee (someone the employee is more loyal
potential employer can contact, intending to get Limitations:
more information/references from). A permanent contract has to be made, a long-term
Interviews are the most used form of selection. Its commitment.
primary purpose is to assess in the shortest time Full-time employees have fixed pay, regardless of
possible: the number of hours committed to work (ex, sick
Applicant’s ability to do the job leave, slow work day, emergency, etc).
Any personal qualities that could be beneficial
or not. Note: full-time employee benefits are the
The general character and personality of the limitations of part-time and vice versa
applicant.
Some businesses include tasks in the selection 2.10. The Importance of Training and
process, such as:
Skill test (ability to carry out specific tasks) the Methods of Training
Aptitude test (candidate’s potential of learning
Importance of training:
a new skill).
Personality test (used if a particular type of To introduce new processes or equipment
person is required). Improve the efficiency of the workforce
Group situation test (to show how well they Provide training for unskilled workers
Decrease the supervision needed
work with a team).
7. Hold interviews and selection of tasks. Improve opportunity for internal promotion
8. Select suitable applicants and offer them the job. Decrease chances of accidents
Reply to unsuccessful applicants. Aims of training:
Increase skills
The final decision can depend on several factors:
Work experience Increase knowledge
Improve employee’s attitudes to encourage them to
Education and other qualifications
Age accept change and raise awareness.
Internal There are three types of training:
Induction Training: an introduction given to an employee,
External
explaining the business’s activities, customs, and
Circumstance
procedures and introducing them to their fellow workers.

2.9. Types of Workers Advantages Disadvantages


Helps new employees settle
Part-time Employees work for less than 35 hours a week. Time-consuming
into their jobs quickly
Benefits:
Work hours are flexible.

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Advantages Disadvantages Redundancy: when an employee is no longer needed


Maybe a legal requirement to and loses their job. It’s not due to any aspect of their
Workers are being paid while work being unsatisfactory.
give health and safety training
no work is being done Factors that decide in redundancy:
at the start
Workers may volunteer and are happy to be
Workers are less likely to Delays the start of work for
made redundant due to finding another job.
make mistakes the employee
Length of time employed by the business -
employees might have worked long hours and
On-the-job Training: Occurs by watching a more expect high payments.
experienced worker doing their job.
Workers who have skills that could be used in
multiple departments are retained.
Advantages Disadvantages
The worker's employment history- whether
The individual is given in the Trainers won’t be as they are punctual, good at their job, etc.
workplace, so there is no productive because they are Which departments need to lose, and which
need to send them away. teaching employee need to retain workers
The trainer might have bad
Ensures there is some Extra information: workers can retire (get old
habits and pass them on to
production while training and want to stop working) and resign (find
the employee
another job), but it’s through the employee’s
Not recognized training
Usually costs less than off- will in those two cases.
qualifications outside the
the-job training
business
Training tailored to the 2.12. Legal Controls Over Employment
specific needs of the issues
business.
The most important employment issues affected by legal
Off-the-job training: Involves being trained away from the controls are:
workplace, usually by specialist trainers.
The Contract of Employment: A legal agreement between
Advantages Disadvantages an employer and employee, listing the rights and
A broad range of skills can be responsibilities of workers.
Costs are high Impact on Employers and Employees:
taught
Both know what is expected from them.
If taught in the evening,
Workers are being paid but Provides security of employment for employee
employees can work during
not doing any work. If the employee does not meet the condition of the
the day
contract, then legal dismissal is allowed.
Additional qualifications mean If an employee fails to meet the conditions of the
Often uses expert trainers
an employee's chances of contract, then the employee can seek legally
who have up-to-date business
leaving for another job are binding compensation.
practices and knowledge.
high. Unfair Dismissal: when an employer ends a worker’s
employment contract for a reason not covered by the
2.11. Why Reducing the Size of the contract.
Industrial Tribunal: a law court (legal meeting) judges
Workforce Might Be Necessary disagreements between companies and their employees.
Impact on Employer and Employee:
Workforce Planning: establishing the workforce the The Employer must have an accurate record of a
business needs for the foreseeable future regarding the worker’s performance if they want to claim that the
number and skills required. employee has broken the contract before
Reasons to reduce workforce:
dismissing them.
Automation (robots replacing human jobs) Employees have employment security — as long
Falling demand for their goods or services
as they fulfil their contract or are not made
Factory/chop/office closure redundant.
The business might have relocated abroad Allowed employees to take their employer to an
Businesses are being taken over/merged, and now
industrial tribunal if they felt like they weren’t being
there are too many workers doing the same job treated fairly, and they could get compensation if it
Two ways a business can reduce the number of
were found to be true.
employees: It makes businesses less likely to mistreat
Dismissal: employment ends against the employee's
employees.
will, usually for not following an employment contract.

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Protection against discrimination (due to unfair reasons i.e. if a company communicates inefficiently with their
such as gender, race, colour, etc.). suppliers, they might receive the incorrect materials
Impact on Employers and Employees: Effective communication involves:
Employees have to be careful in wording 1. The transmitter/sender sending a message to
advertisements for a job. pass on information
Applicants must be treated equally, or the 2. A medium of communication – the method for
business will be prosecuted and fined. sending a message (i.e. e-mail, phone, etc)
Employees must all be treated equally, regardless 3. The message being sent to the receiver
of gender, disability, colour, etc. 4. The receiver confirms that the message has been
When businesses recruit and promote staff on received and responds to it (feedback)
merit alone, it helps to increase motivation. There are two types of communication:
Laws of health and safety at work, such as: One-way communication – where the receiver cannot
Protect workers against dangerous machinery. reply to the message (i.e. posters)
Provide safety equipment and clothing. Two-way communication – where the receiver can
Maintain reasonable workplace temperatures. respond to the message could be just confirmation
Provide hygienic conditions and washing facilities. that the message was received (e-mail)
Do not insist on excessively long shifts, and provide
breaks. The methods of communication include:
Impact on employers and employees:
Verbal Methods: The sender speaks to the receiver (i.e.,
Cost to the employer of meeting the health and
through meetings, telephone, or video conference)
safety regulations.
Time needs to be found to train workers in Advantages Disadvantages
health/safety precautions.
Information is given out
Workers feel ‘safer‘ and more motivated at work. If talking to many people, it’s
quickly & an efficient way to
Reduce accident rates and the cost of hard to tell whether everyone
communicate with many
compensation for workers injured at work. got the message.
people.
Legal minimum wage and its impact on employer and
employee: It is unsuitable for accurate
Opportunity for immediate
It should prevent strong employers from exploiting messages, and a permanent
feedback
unskilled workers. message record is needed.
As many unskilled workers receive higher wages, it The speaker’s body language
will encourage them to be more productive. reinforces the message.
It will encourage people to seek work.
Low-paid workers will earn more and have higher Written Methods: the sender creates e-mails, memos or
living standards, making them afford to buy more. letters, including the use of Information Technology
Increase business costs
Some employers will not be able to afford these wage Advantages Disadvantages
rates. It might lead to too many e-
Message can be referred to in
Higher-receiving workers may ask for higher pay to mails and ‘information
the future as “hard evidence.”
keep the exact difference between them, increasing overload.’
business costs. Easy to explain complicated Two-way communication is
messages difficult
2.13. Internal and External It can be copied and re-sent to It is hard to check if the
Communication many people message has been received

Effective Communication is important so that the Visual Methods: The sender uses diagrams, charts,
information sent in the message is received, understood, videos, PowerPoints
and acted upon as it should be. Otherwise, lack of
Advantages Disadvantages
communication can lead to severe consequences.
There are two types of communication in businesses: If information is presented No feedback and needs other
Internal Communication: communication between more appealingly, people will methods of communication to
employees of the same business. be more interested in it. go with it
External Communication: communication between the Graphs and charts may be
It can be used to make written
business and other businesses and individuals. difficult for people to
messages clearer, to
External communication has to be especially efficient understand, and the message
illustrate the point
because it establishes the image and the efficiency of a may be misunderstood
business

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