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Republic of the Philippines 08.o4.2023

DEPARTMENT OF PUBLIC WORKS & HIGHWAYS
CENTRAL OFFICE
Manila

August 1, 2023

MEMORANDUM

FOR = ALL HEADSOFOFFICES

This Department

SUBJECT : Adoption and Incorporation of the Bagong p//i.pi.nasLogo in All

Official Communications in the Department

This refers to the attached Memorandum Circular No. 24 dated July 3, 2023 signed by
Executive Secretary Lucas P. Bersamin which launched the Bagong Py./ip/nas Campaign as the
Administration's Brand of Governance and Leadership. Accordingly, all NGAs, including GOCCs
and SUCs, are mandated to adopt the &ago„g Py/IPI77a5logo and incorporate the same in their
letterheads, websites, official social media accounts, and other documents and instruments
pertaining to flagship programs of the government.

In compliance therewith, it is informed that Department Orders shall be issued relative to the
revised Standards for Agency Identity incorporating the Sago"g Py./i¢y.nas logo in various
communication documents of the Department and a separate order shall also be issued for
the new layout of project billboards.

Meanwhile, previously procured letterheads shall be stamped with the &gong A/.//P/'„as logo
to ensure its continued use and avoid wastage. Said logo shall have a dimension of lxl inch
and is placed 1 inch from the right margin (sample attached).

A copy of the &gong PVIP/77as logo can be accessed using DPWH Intranet Announcement
page at httD://dDwhweb/default.asp,

For strict and immediate compliance.

`-+I,TA^ tri,tsL
ARDELIZA R. MEDENILLA, MNSA, CESO I
Undersecretary for Support Services

10.1.4 VGV/MSV
SAMPLE LETTERHEAD:

Logo Dimension
1 inch x 1 inch
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MEMORANDUM CIRCULAR NO. 24

LAUNCHING THE BAGorvG p/i/p/Ms cAMPAiGN AS THE

ADMINISTRATION'S BRAND OF GOVERNANCE AND LEADERSHIP

WHEREAS, Executive Order No.14 (s. 2023) approved and adopted the
Philippine Development Plan 2023-2028, which seeks to steer the economy back
to a high-growth path, towards building an environment that provides equal
opportunities to all Filipinos, and equipping them with skills to participate fully in an
innovative and globally competitive economy;

WHEREAS, the President's 8-Point Socioeconomic Agenda seeks to

enhance bureaucratic efficiency and sound fiscal management, reinvigorate job
creation, accelerate poverty reduction, establish livable and sustainable
communities, promote agriculture and ensure food security, improve access to
affordable and clean energy. and address gaps in education brought about by the
COVID-19 pandemic;

WHEF\EAIS, the Pambansang Pabahay Para sa Pilipino Program, otherw.ise

known as the "4PH Program," is among the priority programs of the Administration
that ensures access of underprivileged and homeless citizens to adequate, safe,
secure, habitable, sustainable, resilient and affordable homes;

WHEREAS, towards attaining a promising future for the nation, this

Administration commits to embody a brand of governance and leadership that is
focused on implementing an all-inclusive plan for economic and social
transformation;

WHEREAS, Bagong P/.//'p/.Has is the overarching theme of the

Administration's brand of governance and leadership, which calls for deep and
fundamental transformations in all sectors of society and government, and fosters
the State's commitment towards the attainment of comprehensive policy reforms
and full economic recovery; and

WHEREAS, Bagor}g P/./i'pt.r7as is characterized by a principled, accountable

and dependable government reinforced by unified institutions of society, whose
common objective is to realize the goals and aspirations of every Filipino;

NOW, THEREFORE, the launch of the Bagong P/.//.p/.Has campaign, which

shall be part of the National Government's branding and communications strategy,
is hereby ordered.
 All National Government agencies (NGAs) and instrumentalities, including
government-owned or -controlled corporations (GOCCs), and state universities and
colleges (SUCs)` shall be guided by the principles, strategies and objectives of the
Bagor?g P/.//.p/.r)as brand of governance and leadership in planning their programs,
activities and projects.

The Bagon`g P/.//'p/.Has logo, which is annexed to this Circular, is hereby

approved.

All NGAs and instrumentalities, including GOCCs and SUCs, shall adopt the
Bagoi7g P/.//`p/.Has logo and incorporate the same in their letterheads, websites,
official social media accounts, and other documents and instruments pertaining to
flagship programs of the government.

DONE, inthe cityofManila, this 3rd dayof July , intheyear

of our Lord, Two Thousand and Twenty-Three.

By authority of the President:

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BAGONG FILIPINAS