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BUSINESS PLAN

“Natural’s Refreshing Juices”

Submitted By: Sukhdeep Singh (4407766)

Pradeep Singh (4515738)
Jyoti Jyoti (4442157)

July 11, 2024

SUMMARY
The Natural’s Refreshing Juices is a business outlet which aims towards serving people with

fresh and natural fruit juices made using fresh fruits. The customers have the access to see the

juices being prepared and customize them as they like. We came up with this business idea as

on market research and observation we found that people were more dependent on packed

and tetra juices which though were less preferred to be consumed but having no other fresh
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juice options people had to depend on them. Therefore, finding the gap between market

demand and supply in the fresh juice market, we decided to start an outlet where people have

the access to customize their own fresh juices in front of them.

Naturals’ Refreshing Juices is a partnership business which involves equal business share of

the three partners. Following is the detailed business plan of the new business to be started.

SECTION 1: BUSINESS MODEL

 Introduction: Naturals’ Refreshing Juices is a business in the food and health industry

which focuses on serving fresh and customized juices helping them to have a better

option than cartoon or tetra packed artificial juices available in the market. The business

is started by three partners in equal partnership ratio of profits and losses.

 Products and services: Fresh Juices available where customer has the choice of

customizing the flavors. Juice carts will be available at different places around the busy

areas of the city like offices, health centres etc.

 The customers: All- age groups are the target market for the business as fresh and

natural juices are demanded by all. Other than this, health or diet conscious people,

tourists who come to visit the city, office going people, school children etc.

 The opportunity: The unique value proposition of the business is “A safe and healthy

drink only at Natural’s”

 The owners: There are 3 legal owners of the business as Sukhdeep Singh, Pradeep Singh

and Jyoti Jyoti who share profits and losses in equal share as all three invest in the same

ratio.

 The legal organization: Partnership is the legal Business form. The Team Members

would include 3 partners with equal share in the business investments, profits and losses.

it being a ‘General Partnership’ firm, the partners will form the Board of Directors and

lead the organization with other hired employees at various levels.

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SECTION 2: FEASIBILITY

 Location: The business is a physical located plan without any plans of going virtual or

web com business. Juice carts will be available at different places around the busy areas

of the city like offices, health centres etc.

 Site: There will be different sites where the Juice Carts will be placed around the busy

areas of the city. For example, we will get permissions for cart installations in food

market, near offices, tourism spots etc.

 Site expenses: The expenses involved in setting a single cart is as follows:

1. Site Licensing - $2000-$2500 (approximately)

2. Cart Setup - $20000 - $30000 (approximately)

3. Raw Material Investment - $5000 (approximately)

 Market potential: There is a lot of market potential because of the following reasons:

1. Only seasonal carts with long queues.

2. No healthy juice options available.

3. No fresh juice outlets in the radius of 5 kms around the city.

The Target Market includes people of all ages, health-conscious people, people travelling

daily etc. Therefore, with high potential with large target market, the business has bright

chances to grow.

 Competition: There is no such direct competition in the market other than Packed Juices

or Tetra Juices found in the grocery stores which will definitely affect the sales. Brands

like Oasis, Tropicana, Organic etc. which have a strong market presence and hold.

 Sales forecast:

1. Minimum Sale of 200 glasses per day for no profit no loss.

2. Return on investment expected to be in one year.

3. The traffic from online apps will be an additional key metrics.

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SECTION 3: MARKETING

 Image: Logo of the business would be

 Business name: Natural’s Fruit Juices

 The 4 Marketing Ps: The four major marketing Ps include the following.

1. Product – The product category is the Fresh Fruit Juices, customizable as per

demand of the customers.

2. Price – The price of 1 glass of juice will vary from $10 to $50 depending upon the

size and customization.

3. Promotion – Various promotional tools will be used to promote the business. Some

of them will include as follows:

 Social Media Promotion: the various digital platforms will be used to promote the

brand through Instagram, Facebook and other tools to attract more and more

customers to the outlets. Reels, videos, posts will be used to promote the brand with

sponsored ads being published.

 Promotional Offer Scheme: The promotional scheme will involve promotion of the

new brand by associating with influencers to generate sales.

 Discounts: the customers will get a 5% discount on the launch day of the Juice Carts.

 Advertising: this is the core and most vital promotional technique which will include

print media, banners, hoardings to be displayed at various key locations of the city to
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reach the local market. Also, pop-up ads will be shown with collaboration with google

plans.

SECTION 4: OPERATIONS

 Space and equipment: The setting up of a Juice Cart would require cart setup, Juice

machines, Raw Material and authorized space for setting up of the cart at various

locations by the local authorities.

 Logistics: The logistics will work simple by supplying fresh fruits from the Farm

Markets directly to the carts by tying up with different local market fruit vendors.

 Organizational Structure: The organizational Structure will be very simple to work.

Natural's Fresh Juice

Partner 1 Partner 3
Partner 2
Procurement Sales and
Finance Head
Head Marketing Head

Material Cart Marketing

Manager Helpers Team

 Regulation: The business is bound to follow all Food Licensing, Cart Installation

Permissions etc. from the local authorities or the provincial authorities.

SECTION 5: FINANCES

 Projected Income and Expenditure Statement

Expenditure Amount Income Amount

To Cart Setup Expenses By Sales (100 glasses per
25,000 720,000
day @ $30) x 12
To Salaries 50,000 By Loan 200,000
To Marketing and Ads 10,000
To Fixed Costs 18,000
To Interest on Loan 12,000
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To Raw Material 60,000

To Licensing 24,000
To Surplus 721,000
Total 920,000 Total 920,000

 Promotional Budget Breakdown

The promotional strategies involve different types of online and offline plans to be used to

induce the new brand into the online business market.

1. Social Media Promotion: Being the most economical and pocket friendly a monthly

$2000 budget will be involved in promoting the business. This will be done for the

first 6 months then reducing the budget at $1000 for next 6 months.

2. Promotional Offer Scheme: This scheme will be valid for first 6 months after the

launch. The tie-ups with influencers will involve an estimated cost of $20,000.

3. Discounts: The discount initially will not cost in the first year, but the second-year

cost would include a reduction of 10-15%.

4. Advertising: This will include the major part of budget as this is a costlier way than

others to reach the target market. A monthly budget of $1500 for the first 6 months

would include print media, banners and other ways. The other 6 months would have a

budget reduction to $1000.