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COLLEGE:

COURSE:

SUBJECT”

Social Media Marketing

SUBMITTED TO: Prof.

SUBMITTED BY:

DATE: June 30, 2024

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INTRODUCTION

Communication process has been an evolving from the verbally talking to writing

letter, using phones and so on. With the change in technology and moving towards a

digitalized world, there have been newer ways to communication. The current tech-

friendly where the entire globe has become a small place to connect with each other

is through internet. One of the platforms for virtual connection is the Digital Media

Sites which play a very crucial role and have been an important source of

connectivity with each other. “Throughout all the new forms of communication and

ways of evolving, digital media has been one of the most influential so far. Digital

media has allowed us to create new ways of communicating, such as texting or

posting through different apps” (Matier, 2021). Social media has a great impact in

today’s lifestyle pattern where people of every age are somehow influenced by using

it. Therefore, digital media plays a very crucial role leading to new and better ways of

knowing the consumer and its buying preferences helping businesses to shape

policies for products and services to maximize profit in the competitive world. For the

new business of starting a new venture called ‘Naturals’ a fresh juice brand we will

be using various digital marketing tools to enhance the business reach, sales and

growth. Following are the various tools to be used:

A. Social Media Sites: In current world scenario a large population had social

media presence which will make it easy for the brand to reach large number

of people at the same time. Benefits of using social media sites would be:

 Increasing brand awareness.

 Target market advertising especially health-conscious population,

gyms, diet centers etc.

 Cost effective way to reach large population.

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 Lead Generation and content promotion.

B. Pop-ups digital marketing: This is a method where we can appear directly on

the active web pages. Whenever the user visits of clicks on these web pages

a pop-up add would help in advertising the product. Benefits of using pop-up

add.

 It leads to immediate attention of the customer.

 It is a simple way of promoting special offers of the business.

 It helps in lead generation and more customer reach.

C. Sponsored Adds: Paid or promoted advertisements, commonly referred to as

sponsored ads, are an essential part of digital marketing campaigns.

Following benefits will help us reach more customer base.

 Reaching large target market.

 Ad placement control will help us to focus on more health industry like

dieticians, gyms etc.

 It is a cost-effective way of reaching people digitally.

D. Collaborations with digital influencers: Though this would involve a little more

cost than the above ways of digital marketing strategies but is one of the

newest and trending way to reach people. Influencer marketing helps to

create a brand in the market and benefits in the following ways:

 Influencers help in adding a human element making it more real.

 Developing a trust and faith for the brand by associating a face.

 Helps in getting real time feedback about the product.

Therefore, following are the above ways of digital marketing ways which we will

follow to reach people establishing our brand at the initial stage. Since, cost is one of
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the most concerned parts thus, we would initially not focus on ways life SEO as we

would need a website for it.

Reference

Matier, L. (2021). 6.10.2 Social Media and communication (research

essay). pressbooks.ulib.csuohio.edu. [online] Available at:
https://pressbooks.ulib.csuohio.edu/understanding-literacy-in-our-lives/chapter/6-10-
2-social-media-and-communication-research-essay/