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Business Week Report Rcbma
Business Week Report Rcbma
(RCBMA FOOD’S)
Benedict D. Ramos
Alvin A. Ugale
CHAPTER 1
Executive Summary
The Business
This business begins in the Entrepreneurship class and abruptly moves to expand on it.
The company's owners planned and chose to call their venture RCBMA FOOD'S.
The Ownership
The Management
The Business
Business Sector
The proprietors want to invest in shares in order to launch their own company.
Business History
This company began as an entrepreneurial class and is now rapidly expanding. The company's
owners planned and chose the name RCBMA FOOD'S. RCBMA FOODS was given its moniker
in an attempt to attract and motivate consumers. The term is actually "Our first letter of our
name," but we modified it to have a different appearance and enhanced.
Business Goals and Objectives
Goals
The first week of February is when RCBMA FOOD'S plans to open for business. RCBMA
FOOD'S wants to raise funds through sales on the first day of business. Sales would roll over for
the entire week if they didn't add at least 10% of capital. Members are not allowed to take money
out of the company.
Objectives
RCBMA FOOD'S primary goal is to provide the greatest food for every Lyceum customer. In
Ylocos, we selected CHEESE STICKS as our product because we knew that the majority of
Lyceans were particularly interested in street meals.
The Product
RCBMA FOOD'S is originally derived from "Our first letter of our name" which is we
planned to sell cheese stick and so on. The texture of the product is creamier outside and we are
also selling more food than cheese stick. Food will be offered can be valued not just on the price
but also its taste. Its taste will be encouraging more consumers to buy more of our products.
Those who enjoy street food are the target market. The firm targets individuals such as
teachers and students.
Pricing Strategy
RCBMA FOOD'S gives customers a price that is reasonable. In order to maximize client
pleasure, the product's taste and quality were taken into consideration when setting its pricing.
Ownership Background
A senior in high school serves as the company's CEO. He is capable of managing the
situations or disputes that can occur in the company. He assumed command of every aspect of
the company's operations.
Senior high school students serve as the company's director of sales and marketing. They
have the responsibility of establishing a target market and compel customers to make purchases.
A senior high school student is responsible for tracking all business transactions for the
entire week.
Students from senior high school who were assigned the roles of Production Director and
Human Resources. With their colleagues' assistance, they are required to make the product.
The business's director of finance and accounting is a senior in high school. He has the same
obligation to document the day-to-day operations of the company as the secretary does. He is
required to complete the inventory each day.
Organizational Timeline
In the first day, we made 50 pieces of turon, 2 boxes of mini hopia. In the second day, we
made 70 pieces of cheese stick just to try if it can be favorable to the customers. In the third day
and fourth day, we made more than 410 pieces of cheese stick.
Business Assets
Cash and supplies are the assets of the business which the partners have invested before
its operation.
Marketing Plan
Target Market
Target market is those who are street food lovers. Teachers, students and any individual
are the target market of the business.
Location Analysis
Location is located at the 3f landmark building, Vigan City. It is the location where the
students, teachers are comfortable while buying our cheese stick and other food products.
Established Customers
Most of our customers are students with 75%. Teachers which have the percentage of
20%. And 5% for the staff, employees of nearby businesses.
Pricing
Customers can purchase food from RCBMA FOODS at a reasonable cost. The
product's flavor and quality were taken into consideration when setting its pricing in
order to maximize customer satisfaction.
Advertising
In order to reach out to the people who live close to our place of business, we ran both personal
and online campaigns.
Competitor Analysis
When starting a business, we should always keep our competitors in mind. Our
company added a twist to differentiate itself from competitors and attract more clients.
Competitor Strategies
Although there are established competitors in the area, the company should maintain a
competitive edge in both product pricing and marketing tactics. Additionally, they employed advertising
in their customer acquisition strategy.
Strengths
1. The business owners have enough knowledge and skills in performing the food to serve/ offer to the
customers.
Weaknesses
Opportunities
1. RCBMA are closed to the millennial where we can use promos to attract them.
2. RCBMA will used an advertising where customers can view and a kind of communication to attract our
market.
Threats
2. One threats will be those who choose other food businesses than the RCBMA.
Operations
Our day-to-day operation will be recorded and at the same time the members who are assigned to a
certain work will report to the CEO.
Staffing
1. Responsible
2. Honest
3. Hardworking
4. Clean
S. Cooperation
6. Kind