RESEARCH:

Organic cosmetics: Factors influence purchasing intention Among Generation Y and

Generation Z in Ho Chi Minh City

Research variables:

Definitions Coding Measurement Items

Attitude AT1 I think that purchasing organic cosmetics is

(Yazdanpanah & the right thing to do.
Forouzani, 2015)

AT2 I think that purchasing organic cosmetics is

pleasant.

AT3 I think that purchasing organic cosmetics is

interesting.

AT4 I think that purchasing organic cosmetics is

wise.

AT5 I think that purchasing organic cosmetics is

undesirable.

AT6 I think that purchasing organic cosmetics is

not worth it.

Perceived Behavioral PBC1 Whether or not I buy organic cosmetics is

Control entirely up to me.
(Ghazali et al., 2017)

PBC2 If organic cosmetics were available, nothing

would prevent me from buying them.

PBC3 I completely have control over the purchase

of organic cosmetics.

PCB4 I have the resources and ability to buy

organic cosmetics.

PCB5 I am confident that if I want organic

cosmetics, I can buy them.

Subjective Norms SN1 My family thinks that I should buy organic

(Fleșeriu et al., 2020; cosmetics rather than non-organic ones.
 Ghazali et al., 2017) SN2 Most people I value would buy organic
cosmetics rather than non-organic cosmetics.

SN3 Most people who are important to me think

that I should buy organic cosmetics.

SN4 People whom I listen to could influence me to

buy organic cosmetics.

Safety value SV1 I believe that organic cosmetics are free of

(Ghazali et al., 2017) harmful chemical residues.

SV2 I believe that organic cosmetics feature high

product safety.

SV3 I believe that organic cosmetics are safer

than conventional cosmetics.

SV4 I am of the opinion that organic cosmetics

are not contaminated.

Environmental EV1 Organic cosmetics are environmentally

concern friendly products.
(Ghazali et al., 2017)
EV2 Organic cosmetics and environmentalism
match well.

EV3 Organic cosmetics are better for the

environment than conventional cosmetics.

EV4 Organic cosmetics are manufactured in an

environmentally responsible way.

Health consciousness HC1 I worry that there are chemicals in my

(Tewary et al., 2021) cosmetic products.

HC2 I’m interested in information about my health.

HC3 I believe that using organic cosmetic

products makes me feel young.

HC4 I believe that using organic products makes

my skin look healthy and glowing.

HC5 I always look at the ingredients that are

present on the label of the product before
purchasing it.

HC6 I feel conventional cosmetic products are

harmful for my health.

Purchasing Intention PI1 I am willing to purchase organic cosmetics if

(Chowdhury et al., these are available for purchase.
2023) PI2 I intend to buy organic cosmetics for my long-
term health benefits

PI3 I intend to buy organic cosmetics products

because that ensure safety

PI4 I intend to buy organic cosmetics because

they are more environment friendly

PI5 I intend to buy organic cosmetics because

that ensures animal welfare

PI6 I feel positive about purchasing organic

cosmetics