Corporate Communications

And Public Relations: A

Match Made In Heaven
October 22, 2021

The Unbreakable Bond:

CORPORATE COMMUNICATIONS AND PR

Communication is essential for an organization's effective

operation in today's information-driven culture. On that front,
Corporate Communication and Public Relations are what
keep a corporation afloat. Corp Comms and PR fit together
like a puzzle and have so many similarities that often create
an illusion of overlapping.
What makes them sound synonymous?
Corp Comms & PR are the two crucial verticals of every
organization that deal with the communication aspect of
management and corporate activities. Between the two,
there is a fine line that separates them. While Corporate
Communication encompasses all internal and external
communications with employees, employers, investors,
promoters, and the management team, Public Relations is all
about engaging with the general public using the extensive
tool called media.

Why are they different?

The distinction between Corporate Communication and
Public Relations focuses on who the company is
communicating with. PR specialists work with the general
public and the media. They issue public releases, cater to
questions from reporters & journalists, and handle firm
image crises or fiascos. On the other side, the corporate
communications team concentrates also on internal
communications. Their messages are directed towards
employees, investors, stakeholders, or the executive team.

So what makes them ’A Match Made in Heaven’?

The public's impression of any organization is a crucial factor
in its success. This perception in front of the world is created
via Public Relations. It can be defined as a deliberate,
planned, and continuous attempt to build and maintain
mutual understanding between a company and the general
public.

RELATIONS

Here is the KRA (Key Result Area) of every PR professional:

• Create and recommend a public relations policy for the

company.
• Prepare corporate statements and, on occasion, CEO
addresses, as well as write press releases. They can
shape and present a positive image of the firm, its
products, and its policies.
• Publicize corporate operations and products through
media and community announcements.
• Maintain relationships with local media professionals,
corporate neighbors, and government agencies.
• Prepare & publish in—house magazines &
other publications.
Coming to Corporate Communications! Increasing
competitiveness, information accessibility, and the media
boom have made reputation management a top concern for
most businesses. This aspect is handled professionally by
the Corp Comms team. It establishes, maintains, and
protects the brand's reputation. Internal and external
communications are the two forms of communications that
they manage.

Internal communication occurs between an organization's

employer and employees. It is seen as a critical tool for tying
a company together, boosting staff morale, encouraging
transparency, and slowing down the decay. External
communication occurs between the organization and
external entities to maintain a positive image, preserve a
brand, and maintain public relations.

Here is what the Corp Comms team looks into:

• Building a positive working environment

• Creating a favorable image for the company
• Establishing a positive relationship with stockholders
• Keeping the public informed about new products and
company achievements

Public relations and corporate communication must work

together to produce a coherent message about the
company. And to do so, they must collaborate at all times.
They must be alert before negative comments start trending
on Facebook or Twitter to taint the company's reputation in
the event of a mishap. Only a match made in heaven can
accomplish such a challenge!