INDEX (Topics)

1. Introduction About Digital Marketing 26. What is Off Page SEO?

2. Evolution of Digital Marketing 27. Technical SEO
3. What is Marketing 28. What is Backlinks?
4. Understanding of Digital Marketing 29. Types of backlinks
Process 30. Importance of backlinks in ranking
5. Traditional Marketing V/S Digital 31. What is Google My Business?
Marketing 32. Factors for local SEO
6. Digital Marketing Benefits 33. Solution for Google My Business
7. Scope of Digital Marketing Problems
8. Competitor analysis 34. Understanding connection of social
9. What is Searching & how Search media
Engine works? 35. How social media changed the world?
10. What are Keywords? 36. Introduction of Video Marketing
11. Different types of Keywords 37. Video Marketing Strategies
12. Tools for Keyword Planning 38. What is email marketing?
13. What is Content Marketing? 39. Tools for email marketing
14. Importance of Content Marketing 40. How to use Mail Chimp?
15. How to market your content? 41. What is Affiliate Marketing?
16. How to write great compelling 42. Different platforms for affiliate
content? marketing
17. Various types of content with 43. Ways and How to do Affiliate
practical examples Marketing?
18. What is Domain & Hosting? 44. What is Freelancing Projects?
19. What is CMS? 45. Various Online Platforms to get
20. Introduction of website & designing Freelancing Projects
21. What is Plugin? 46. How to get the projects by beating
22. How to install and use plugins? your competitor?
23. What is Search Engine Optimization? 47. Introduction of Facebook ads
24. White, Black and Grey SEO? 48. Introduction of Instagram ads
25. What is On Page SEO? 49. How to target correct audience?
1. Introduction About Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect
with potential customers using the internet and other forms of digital communication.

Types Of Digital Marketing

a. Search engine optimization (SEO)

b. Content marketing
▪ Blog posts
▪ E-books
▪ Newsletters
▪ Infographics
▪ Whitepapers
c. Social media marketing
▪ Facebook
▪ Instagram
▪ YouTube
▪ LinkedIn
▪ Twitter
▪ Pinterest
▪ Quora
d. Pay-per-click marketing
e. Affiliate marketing
f. Influencer marketing
g. Marketing automation
h. Email marketing
2. Evolution of Digital Marketing

In the year 1990 when the web 1.0 platform was first developed, that time the term digital
marketing was invented for the first time.

The Web 1.0 platform allowed users to find the information they wanted but did not allow
them to share this information over the web. Up until then, marketers worldwide were still
unsure of the digital platform. They were not sure if their strategies would work since the
internet had not yet seen widespread deployment.

In 1993, the first clickable banner went live, after which Hot Wired purchased a few banner
ads for their advertising. This marked the beginning of the transition to the digital era of
marketing. Because of this gradual shift, the year 1994 saw new technologies enter the
digital marketplace. The very same year, Yahoo was launched.

3. What is Marketing?

The activity of showing and advertising a company’s products in the best possible way

Marketing refers to activities a company undertakes to promote the buying or selling of a

product or service.

Marketing includes advertising, selling, and delivering products to consumers or other

businesses.

Product - A product you want your business to sell. What's next? You probably won't be
successful if you just start selling it.

You need your marketing team to do market research and answer some critical questions:

• Who's your target audience?

 • Is there market fit for this product?
• What messaging will increase product sales, and on which platforms?
• How should your product developers modify the product to increase likelihood of
success?

Marketers use the answers to these questions to help businesses understand the demand for
the product and increase product quality by mentioning concerns stemming from focus
group or survey participants.

Price - Your marketing team will check out competitors' product prices, or use focus
groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too
high, and you'll lose out on a solid customer base. Price it too low, and you might lose more
money than you gain. Fortunately, marketers can use industry research and consumer
analysis to gauge a good price range.

Place - It's critical that your marketing department uses their understanding and analysis of
your business's consumers to offer suggestions for how and where to sell your product.
Perhaps they believe an ecommerce site works better than a retail location, or vice versa.
Or, maybe they can offer insights into which locations would be most viable to sell your
product, either nationally and internationally.

Promotion - promotion entails any online or print advertisement, event, or discount your
marketing team creates to increase awareness and interest in your product, and, ultimately,
lead to more sales. During this stage, you'll likely see methods like public relations
campaigns, advertisements, or social media promotions.

4. Understanding of Digital Marketing Process

Research – Learn what customers want and how they behave/interact with your brand. To a
large extent, understand the market forces at play that help or hurt your chance for success
 Planning – Align research with business goals and capabilities (often limited by resources)
to attract leads into a paying customer or donor.

Implement – Identify and create content offers and promotion strategies that will get your
message out to a qualified audience.

Measure – Prove to leadership that the investments made are yielding incremental results
toward your goals.

Optimize – Report on goals and refine your strategies that increase the productivity of
input > output. Then double down on investment in areas that show promising results.

5. Traditional Marketing V/S Digital Marketing

Traditional Marketing - Traditional marketing is any form of marketing that uses offline
media to reach an audience.

Traditional Marketing Types -

• Television
• Radio Channels
• Newspapers
• Magazines
• Face to face meetings
• Phone calls

Digital Marketing - The promotion of brands to connect with potential customers using the
internet and other forms of digital

Digital Marketing Types –

 • Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Social Media Marketing
• Content Marketing
• Email Marketing
• Affiliate Marketing

6. Digital Marketing Benefits

Ever since humans learned how to trade, marketing has been in place. Marketing is all
about connecting with your audience at the right place and time. With the rise of the
Internet, this means that you can connect with your audience easily on the internet through
digital marketing.

• Affordable -
• Mass Audience Reach -
• Global Reach - digital marketing happens on the Internet, which means that the
reach you can achieve with it is immense. Even a very small local business owner has
the ability to reach an international audience with an online store.
• Trackable, Measurable Results -
• Free Resources - Social Media – Facebook, LinkedIn, YouTube, Instagram Etc.
• Promote Your Brand And Help It Grow -
• Earnings Are Higher Than Average -
• Targeting the Audience –

7. Scope of Digital Marketing

Digital marketing is the fastest growing industry, it is growing at a rate of 25% to 30% per
year. The digital marketing industry is growing at a rapid pace in India and everywhere in
the world.

Here is some skills of digital marketing and why choose?

• Digital Marketing Skills In Demand
• Digital Marketing Manager
• Demanding digital marketing skills are -
o SEO, SMO, SMM
o Paid media,
o Video Production and Marketing
o Content marketing
o Graphic design,
o Pay per click (PPC)
o Search Engine Optimizer
o SEO experts for Voice assistants
 o Automation specialist
o Paid media expert
o Web developer
o Data Analyst, etc.
o Social media marketer
• Content Marketer
o Videos
o Articles
o Blogs
o Email newsletters
o Social media content

Digital Marketing Job Roles With Salary Package

8. Competitor analysis
• Determine who your competitors are.
• Determine what products your competitors offer.
• Research your competitors' sales tricks and results.
• Analyse how your competitors market their products.
• Take note of your competition's content strategy.
• Learn what technology your competitors' use.
• Analyse the level of engagement on your competitors' content.
• Observe how they promote marketing content.

9. What is Searching & how Search Engine works?

A search engine is an online tool that is designed to search for websites on the internet
based on the user's search query. (Keywords)

It looks for the results in its own database, sorts them and makes an ordered list of these
results using unique search algorithms. This list is called a search engine results page
(SERP)
 Search engines such as Google and Bing use bots to crawl pages on the web, going from
site to site, collecting information about those pages and putting them in an index.
10.What are Keywords?
A keyword is a string of characters (a word, phrase, number, or acronym) Keyword is a
group of characters.
11.Different types of Keywords

o Short tail keywords

▪ Ex – Smart Phone

o Mid tail keywords

▪ Ex – Smart phone under 20,000

o Long tail keywords

▪ Ex – Mi smart phone under 20,000

12.Tools for Keyword Planning

o Moz Keyword Explorer for the best all-around free SEO keyword research
tool
o Google Keyword Planner for researching paid keywords
o Semrush for advanced SEO professionals
o QuestionDB for finding question-based keywords
o Jaaxy for affiliate marketers
o Keyword Surfer for a free SEO keyword research browser extension

13.What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing

valuable, relevant, and consistent content to attract and retain a clearly defined audience —
and, ultimately, to drive profitable customer action

14.Importance of Content Marketing

• The audience will stick around longer

• You'll have better traction on social media
• Your audience will trust you
• You'll generate more and better leads
• Original content can improve conversions
• Quality content can build brand awareness
15.How to market your content?
We are share our content in below different types social media platforms as per our content
and business need.
• YouTube
 • Facebook
• Instagram
• LinkedIn
• Google Blog
• Quora
• Pinterest
• Twitter
16.How to write great compelling content?
• Know your audience. .
• Start with a powerful headline
• Tell a story.
• Provide useful information
• Make your writing quick to read

17.Various types of content with examples

• Video
• Photo / Image
• Article Blogs
• Emails
• Social media content
• Ebook (PDF Informational Content file)

18.What is Domain & Hosting?

• Domain - domain is the address, which allows a visitor to easily find your website
online
Ex - www.google.com
Ex - www.facebook.com

• Hosting - hosting is where the website files are stored. In order to have a functioning
website
Ex – Video file
Ex – Image file
Ex – Text content

We need both domain and hosting to live any website

19.What is CMS?

CMS is a content management system that allows us to manage our content in a structured
format on websites like images, videos, and text.

Here is some CMS name

• WordPress
• Drupal
 • Joomla
• Magento
• Php CMS

20.Introduction of website & designing

21.What is Plugin?

In WordPress, a plugin is a small software application that extends the features and
functions of a WordPress website.
Plugins play a major role in building great websites using WordPress. They make it easier
for users to add features to their website without knowing a single line of code.
WordPress plugins are apps that allow you to add new features and functionality to your
WordPress website, similar to the way mobile apps do for your smartphone.

You will find your plugins on the Plugins » Add New page in the admin sidebar. Here
you can activate and deactivate your existing plugins and install new ones.

22.How to install and use plugins?

You can easily find and install a WordPress plugin right from the Plugins » Add New page
in the admin sidebar. From there, you’ll see the WordPress plugin repository where you can
browse or search for the plugin you need.
Once you find the plugin, you want to install and click on ‘Install Now’ and wait for the
installation to complete. Once the installation has finished, you need to click on ‘Activate’
and your plugin will be ready to use.

As a site administrator, you can also configure plugin settings, deactivate them, or remove
the plugin from your WordPress website by deleting them.

Update WordPress Plugins

Good developers will update their plugins frequently, and when they do you’ll see a
notification in your admin toolbar and admin sidebar.
 When you receive an update notification, you need to click on the icon and this will take
you to the ‘Updates’ page. You’ll also see other updates like WordPress core or themes will
also appear on this page.

23.What is Search Engine Optimization?

Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in
order to make them search engine friendly, those getting higher positions in search results.

SEO stands for “search engine optimization.” In simple terms, it means the process of
improving your site to increase its visibility when people search for products or services
related to your business in Google, Bing, and other search engines. The better visibility
your pages have in search results, the more likely you are to garner attention and attract
prospective and existing customers to your business.

24.White, Black and Grey SEO?

 Black Hat SEO Gray Hat SEO White Hat SEO
White Hat SEO –
following the search engine rules, and guidelines and trying to rank your website top on
google

• Ethical SEO
• Organic SEO

White hat SEO includes optimising your website following restrictions imposed by search
engines

White Hat SEO Technique

▪ Content Optimize
▪ Quality Content
▪ Relevant Internal Links
▪ Relevant Strong Backlinks
▪ Sitemaps
▪ Technical Aspects
▪ Better Blog Interface

Black Hat SEO –

Black hat SEO includes Unethical techniques which are disapproved by search engines
• Unethical SEO

Black Hat SEO Technique

▪ Keyword Stuffing
▪ Duplicate Content (Collect other website content and paste your own website)
▪ Cloaking (Provide other content to google caroller)
▪ Hidden text? Links (like text colour)
▪ Link Spamming (Create random links)
▪ Link Farming (paste different-different links on our web pages)
 Gray Hat SEO –

25.What is On Page SEO?

On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to
improve a website's search engine rankings and earn organic traffic.

On Page SEO Techniques -

• Optimize Page Titles
• Heading
• Formatting Content on the Page (H1 to H6)
• Sitemaps
• Internal Linking
• Protocols HTTP vs. HTTPS
• Images
• URL Optimization

26.What is Off Page SEO?

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own
website to impact your rankings within search engine results pages (SERPs). Along with
on-page SEO, these include several of the factors of basic SEO that help a site to rank.

Off Page SEO Techniques -

• Creating valuable backlinks
• Social Media Marketing
• Guest Content
 • Local Listings search on google business listing sites 2022 (Like google my business,
Justdial & moz.com)
• Forum Posting
27.Technical SEO
This SEO needs to perform technical on your website to rank on search engine
• Make Sure You Are Using HTTPS.
• Improve Your Website Loading Speed.
• Fix Broken Internal and Outbound Links.
• Make Sure That Your Website Is Mobile-Friendly.
• Use Responsive Theme
• Website Speed Optimization
• Create an XML sitemap

28.What is Backlinks?
Getting a link from one website to another is called Backlinks.
If our website gets a link from any website, there are backlinks for us and it will be an
external link for that website.

29.Types of backlinks & backlink creation

• Backlinks From Guest Blogging

• Backlinks in Business Profiles
• Guest Post Bio Links
• Comment Backlinks
• Paid backlinks
• Social profile backlinks
30. Importance of backlinks in ranking
 Backlinks are important for SEO because they signal to Google that another resource finds
your content valuable enough to link to it within their own content.
31. What is Google My Business?
As mentioned, Google My Business is a tool that enables you to manage and optimize your
Business Profile on Google.

32. Factors for local SEO

• Proximity of Your Business –
A key local SEO ranking factor is the proximity of your business to the address of the
searcher who enters the query.
In other words, if someone is seeking the services your business offers, and they are
conducting this search nearby, there’s a higher likelihood that you will show up in
the top results.
Search engines understand the added value of convenience for a customer when it
comes to the decision-making process.
While you can’t always control this ranking factor, you can influence it by making
sure your business contact information is correct and consistent across various
platforms.
• NAP citations –
NAP stands for name, address, and phone number. This information is crucial for
both potential customers and search engines.
Google will use this information to ascertain proximity details to include in rankings.
• Presence of Google My Business listing – An impactful way to increase online
visibility is to optimize the presence of your Google My Business (GMB) listing.
This GMB listing will get your local business noticed by search engines.
• Amount of Positive Online Reviews and Ratings –
Online reviews are increasingly becoming a top local ranking factor these days.
Google looks to these as a way to ascertain your business’ credibility and popularity.
 Positive online reviews build trust and confidence in your business and what you
offer.

When a customer feels they had a good experience with your business, product, or
service, and they share that good experience in a review, other potential customers
gain confidence in doing business with you.

The more positive reviews you have, the more Google will notice and, in turn, boost
your ranking.

You can help by devising a strategy to increase the number of reviews for your
business. Start by encouraging your current customers to add reviews.
• Content that provides valuable and unique insights –
High-quality content that provides valuable and unique insights can also benefit your
ranking in local search results.
Google values quality content. When that content also includes valuable and unique
insights missing from most other websites, you can increase your position in rankings
because more people will be engaging with your content.
To help you achieve this, create content relatable to your local community, including
sponsored events, workshops, and more.
This content can be in the form of blog posts, news articles, infographics, interactive
quizzes, or videos.
Also, conduct keyword research and use what you find along with location-based
phrases to alert search engines and improve your business visibility online.
Include these keywords in your headlines, especially the H1. This headline indicates
the content’s purpose and can attract more viewers as well as alert search engines.
• Organic click-through rates –
Organic click-through rates are another important local SEO ranking factor you must
know to succeed.
This rate helps search engines determine whether viewers like your content or not.
When more viewers click on your post on the search engine results page, Google
believes your content is more relevant and will eventually boost your rankings.

To help you achieve these higher click-through rates, you’ll need to include
compelling meta titles and meta descriptions as part of your content marketing
strategy.

• Total number of quality backlinks –

Backlinks on your website can help your business build authority, boost your
credibility, and get you noticed by search engine algorithms.
 The quality and relevance of those backlinks, not the quantity, are what matters. Your
ranking will depend more on links to high-quality content and respectable businesses.

As a local business, seek backlinks with businesses that are authoritative and relevant
to your particular offerings. Build relationships with other local businesses and link
to each other.

Search engines look at the site linking back to you. The higher quality that site is, the
better it serves your ranking.

• A localized website –
There needs to be no doubt to visitors and search engines that your website is for a
local business.

Include your business name, address, city, region, and any other identifying
information on your homepage, easily found by viewers.

Create location-specific pages if you have more than one location and add unique
content for each.

Optimize your relevant keywords with location keywords, including city name,
neighbourhood, local landmarks, major intersections or anything else unique to your
service area.
• Presence on Google Maps –
our presence on Google Maps is another crucial local SEO marketing tool you can
use to your advantage.

With it, you have a higher chance of being discovered by new customers and moving
ahead of your competitors, all at no cost to you.

Take below steps to optimize your presence on Google Maps.

✓ Add your local business to Google Maps.

✓ Include correct contact information and high-quality photos to your Google
Maps presence.
✓ Link the Google My Business Account to your Google Maps business listing.
✓ Embed your Google Map on Your Website.
33. Solution for Google My Business Problems
• Business number not showing
• Business name not listing
• Spammy fake review and ratting
• Google My Business account rejected
34. Understanding connection of Social Media
 We’ve seen that power comes from many sources. One major source relates to who you
know and how much access you have to information within your organization. Social
networks are visual maps of relationships between individuals. They are vital parts of
organizational life as well as important when you are first looking for a job.
Organizations can conduct a social network analysis (SNA), a systematic effort to examine
the structure of social relationships in a group. Their purpose is to uncover the informal
connections between people.

35. How social media changed the world?

The Impact of social media on society –

Almost a quarter of the world’s population is now on Facebook. In the India, nearly 80% of
all internet users are on this platform. Because social networks feed off interactions among
people, they become more powerful as they grow.

Thanks to the internet, each person with marginal views can see that he’s not alone. And
when these people find one another via social media, they can do things — create memes,
 publications, and entire online worlds that bolster their worldview, and then break into the
mainstream.

Without social media, social, ethical, environmental, and political ills would have minimal
visibility. Increased visibility of issues has shifted the balance of power from the hands of a
few to the masses.

The Impact of social media on commerce –

The rise of social media means it’s unusual to find an organization that does not reach its
customers and prospects through one social media platform or another. Companies see the
importance of using social media to connect with customers and build revenue.

Businesses have realized they can use social media to generate insights, stimulate demand,
and create targeted product offerings. These functions are important in traditional brick-
and-motor businesses and, obviously, in the world of e-commerce.

The Impact of social media on the World of Work –

Social media has had a profound effect on recruitment and hiring. Professional social
networks such as LinkedIn are important social media platforms for anyone looking to
stand out in their profession. They allow people to create and market a personal brand.

The Impact of social media on Training and Development –

Job candidates who develop skills in the latest and most advanced social media techniques
are far more employable.
Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for
learning in many educational institutions. Social media has contributed to the increase in
long-distance online learning.

The Challenges of social media –

Social Media is relatively a newer technology, hence, it is a little difficult to establish its
long-term good and bad consequences. However, multiple researchers have concluded a
strong relationship between heavy use of social media platforms with an increase in risk of
depression, self-harm, anxiety, and loneliness.

Fear of Missing Out (FOMO)

Long-use of social media platforms make you addicted to checking out what other people
are doing. FOMO is an exacerbated feeling that other people are living better lives or
having more fun compared with you. This feeling makes you check your notification every
second, just to make yourself feel better.
36. Introduction of Video Marketing
Video Marketing should be a top priority on your marketing strategies list & scheduling the
videos to different platforms using social media scheduler will be a game changer. There is
a steep decline in text-based content, whereas the reach of audio and video is exploding.

With smartphone penetration levels skyrocketing, visual content consumption is also

booming. Video marketing can be your way to the top of the charts.
It can be used for everything from building customer rapport brand loyalty, testimonial,
feature launch, etc. Every concept can be converted into an engaging video.

One minute on a video is worth 1.8 million words, you can hit an SEO goldmine.

Video Marketing is using video as a medium to market to your product, engage with users,
and promote it on your social media channels.

It can be used for every aspect of your marketing campaign, and videos are a guaranteed
way to maximize your potential reach.

The power card of video marketing is it combines the two most impactful forms of media –
Sound and Images. If a user remembers your video, he will have an imprint of your brand in
his memory.

Benefits of Video Marketing –

SEO Friendly - Search engines love videos, so if you are creating one, make sure it is
optimized for the relevant keywords. According to a study, YouTube videos are most likely
to show up in the first 10 search results of Google.

For additional information, videos can attract 300% more traffic and generate leads. So if
you want leads, you have to hit the right SEO chords with your video.
 Boost Conversion - There are no chances of a video not working well. It is predicted that if
your landing page has a video, it can boost your conversion rate by 80%.

Whether it is a complicated manufacturing process or a simple feature explainer, visuals

leave a long-lasting imprint on the brain. Make sure to put in that extra effort in your
explainer video, to educate your viewers and gravitate them towards your product.

Effective engagement - A single word “Video” in your email subject can increase the open
rate by 19%. The highest organic engagement on Facebook is driven by posts which has a
video in them. The modern customer seeks proof behind the product, and there is no better
proof than a video.
According to Statista, 96% of users operate Facebook through mobiles. People also tend to
share, like, or comment while watching something on the phone.
Video Marketing can be useful for marketing at different levels of engagement. If you have
relatable, informational, or just entertaining content, a potential audience people would
definitely engage with it.

37. Video Marketing Strategies

• Understand your audience and set campaign goals –
All successful marketing campaigns must start with research – who are you targeting? What
type of content tends to resonate with them, and what channels are they most likely to be
on? There’s little point in making great video content and paying to have it play on websites
your audience doesn’t visit.

And most importantly, what goals are you trying to reach with a particular video marketing
campaign? Are you trying to drive awareness, sales, traffic, or all of the above? To
capitalize on video’s ability to connect with your shopper, make sure you’re using the right
tone of voice and message to reach them. It’s important to spend time gathering consumer
insights before launching your video because these are the insights that’ll inform the type of
videos you produce and how much money you’ll spend on making them

• Stay on brand, and nail down your message across videos –

Video can seem like a departure from other types of marketing, or a way to test out a
branding refresh, but it’s important that viewers watching your videos – while they might
be surprised by the content – know who and what is speaking to them.
• Make sure your video budget makes sense –
Many marketers make the mistake of thinking that putting a ton of money into a video
project will automatically make it a huge success. On the flip side, not spending enough on
a far-reaching campaign could hurt your brand’s image by not letting the messaging come
across in a low-quality way.

When it comes to actually making the video content, keep your campaign goals in mind and
make sure you’re spending your budget well.
• Optimize your videos and target for each channel –
Depending on the channels you choose to launch your campaigns, you’ll need to make sure
your videos are optimized to get as much engagement as possible. For Facebook, this
means keeping it short, uploading videos directly to the channel, and adding captions. For
YouTube, this means waiting two weeks after your video launches to make any tweaks and
refining your target audience.

And optimizing videos for Twitter means finding the balance between fine-tuned targeting
– from interest to keywords to device – and not over targeting to make sure you can easily
track which campaign is performing best. To learn more, read our blog post here on How to
Optimize Your Video Ads for Facebook, YouTube, and Twitter.

• Test and Test again –

Just like for display ad campaigns, A/B testing should help you figure out what elements of
a campaign are working out, and what isn’t. Maybe it’s not the creative but your messaging,
or maybe it’s the time of day you’re deploying your campaign, or the channels you’re
choosing. Or maybe your videos are too long or too short. Whatever it is, make sure you
test, and test again to figure out the optimal content and timing of your campaigns.

38. What is email marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as

digital marketing, that uses email to promote your business’s products or services. It can
help make your customers aware of your latest items or offers by integrating it into your
marketing automation efforts. It can also play a pivotal role in your marketing strategy with
lead generation, brand awareness, building relationships or keeping customers engaged
between purchases through different types of marketing emails.

Email marketing types and examples

✓ Welcome emails
 ✓ Newsletter emails
✓ Lead nurturing emails
✓ Confirmation emails
✓ Dedicated emails
✓ Invite emails
✓ Promotional emails
✓ Survey email
✓ Seasonal marketing emails

39. Tools for email marketing

✓ HubSpot Email Marketing
✓ Sender
✓ Sendinblue
✓ Mailchimp
✓ MailerLite

40. How to use Mail Chimp?

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your
clients, customers, and other interested parties. Our approach to marketing focuses on
healthy contact management practices, beautifully designed campaigns, and powerful data
analysis.

Steps to setup mail chimp email campaign

• Set up your account – first create your account go to site and sign up for a Mailchimp
account, you'll enter your name and email address, and we'll send you an activation
email. When you receive the activation email, click the link to activate your account.

• Set up your audience - The foundation of great marketing is a clean, up-to-date

record of your contacts, also known as your audience. You can edit the default
information for your audience if you need to, or immediately start adding contacts. If
you do decide to create another audience, keep in mind that data isn't shared across
audiences, and contacts who are in more than one audience will count separately
toward your subscriber limit.

• Customize your signup form - To access customize your signup form, follow these
steps.
1. Click Audience.

2. Click Audience dashboard.

3. If you have more than one audience, click the Current audience drop-down and
choose the one you want to work with.
4. Click the Manage Audience drop-down and choose Signup forms.
5. Select Form builder.
 6. Click the Forms and response emails drop-down menu, and choose which form
you want to edit.

7. Click the Design it tab.

8. Click the Page, Body, Forms, or Referral tabs to review the customization
options. Use the fields and drop-down menus to make any changes you want to
the styles, colours, and fields. We'll save your changes automatically.
9. When you're done, click Save & Close.
• Create a campaign - A campaign is a message that you share through email, ads, or
other channels. In Mailchimp, most users start with a regular email campaign.

To get started on a regular email campaign, follow these steps.

1. Click the Create icon.
 2. Click Email.

3. Click Regular.

4. Enter a campaign name and click Begin.

41. What is Affiliate Marketing?

Affiliate marketing is the process by which an affiliate earns a commission for marketing
another person's or company's products.
42. Different platforms for affiliate marketing
➢ Amazon Associates
It is the best affiliate marketing platform for beginners as you need not worry about
reaching a certain amount of sales volume for earning a higher commission. It has a
flat-rate commission structure.
 Signing Amount: None
Cookie Duration: 24 hours
Minimum Payment Threshold: INR 2500

➢ Awin - was formerly known as Affiliate Window. It boasts of over 13,000 advertisers
and is the best platform for affiliate marketing. An affiliate marketer will have to
apply to advertising merchants within the network to generate links.

Signing Amount: INR 380 approx. (only refunded if you’re approved)

Cookie Duration: Variable (decided by the advertisers)
Minimum Payout: INR 1500 approx.

➢ Flipkart Affiliate - It is amongst the largest and the best platform for affiliate
marketing in India. The platform provides insights into the performance of referral
links with real-time reports. This free affiliate program offers several affiliate tools
such as widgets, banners, and APIs for displaying Flipkart products on your site/app.

Signing Amount: None

Cookie Duration: 24-hour
 Minimum Payment Threshold: INR 25,000

➢ Reseller Club - Reseller Club is ideal for those who are looking for quick passive
income in India as they can easily make a minimum of Rs. 2,000 per referral. It is an
easy-to-use and one of the top paying affiliate programs.
Signing Amount: None
Cookie Duration: It is on a last-click basis and has a validity of 60 days.
Minimum Payment Threshold: INR 50
➢ BigRock Affiliate - BigRock is India's best platform for affiliate marketing. Besides
being a popular domain registration and web hosting company, it offers email hosting
and digital certificates services. The Bluehost affiliate program is a part of the
BigRock Affiliate group.
Signing Amount: None
Cookie Duration: 60 days
Minimum Payout: INR 3200

➢ ClickBank - The platform offers multiple digital and physical products to link to
your content. It is more inclined towards digital products and has several smaller
niche offers that aren't available on other platforms.

Signing Amount: None

Cookie Duration: Usually 60 days
Minimum Payout: Allows you to choose from INR 760 (approx.) onwards
 ➢ Optimise - Optimise has emerged to be the best platform for affiliate marketing as it
associates with some leading brands like Agoda, PayTM, Amazon, and Samsung. It
is ideal for those whose website gets traffic from foreign countries.

Signing Amount: None

Cookie Duration: 30-60 days
Minimum Payout: Depends on advertisers

➢ Hostgator Affiliate
➢ Sendinblue (Email marketing tool)
➢ ConvertKit (Email marketing tool)

43. Ways and how to do Affiliate Marketing?

➢ Find and join an affiliate program
➢ Choose which offers to promote
➢ Obtain a unique affiliate link or code for each offer
➢ Share those links or codes on your blog, social media platforms, YouTube channel or
website.
 There are several platforms to earn money through affiliate marketing, some of them are
listed below:

➢ Your own website or blog

➢ Instagram
➢ YouTube
➢ Twitter
➢ Facebook
➢ LinkedIn
➢ Reddit
➢ Email

Tips below while promoting your affiliate offer.

➢ Build trust
➢ Talk to a product expert
➢ Create a product tutorial
➢ Find relevant search terms
➢ Consider your angle
➢ Set your distribution strategy
➢ Try offering a bonus
➢ Keep things legal and above board
➢ Display your affiliate links/codes prominently
44. What is Freelancing Projects?
A freelancer is an independent contractor who earns wages on a per-job or per-task basis,
typically for short-term work.

➢ Article Writer – Write articles for online magazines, news publishers, business
journals, etc.
➢ Blog Writer - Write for company blogs or be a blogger for hire. Keep in mind,
writing for blogs requires different skills than writing for magazines and eBooks.
➢ eBook Writer - Write tutorials, guides, and strategies that get published as eBooks.
➢ Web Content Writer - Write content for websites (eg: about pages, Privacy, and
terms of service pages, etc).
➢ Resume & Cover Letter Writer - Not everyone knows how to write a winning resume
or a cover letter. Help those people land a job.
➢ Logo Designer - If you’ve got creative skills and knowledge in using Adobe
Illustrator or CorelDraw, this is a job that can make you easy money.
➢ Graphic/Poster Designer - Design digital and print posters, Facebook covers, and
other types of graphics.
➢ Web Development – Give your service to other (company or client) for designing
website.
➢ WordPress Expert - Help people setup their WordPress websites and blogs.
➢ Game Developer - Team up with game developers to create great Android and iOS
games.
45. Various Online Platforms to get Freelancing Projects

9 Best Websites for Freelancers In India

1. Upwork
2. Fiverr
3. Pepper Content
4. Gigzoe
5. Freelancer.com
6. Toptal
7. Indeed
8. PeoplePerHour
9. Freelancermap.com
10.PeoplePerHour

46. How to get the projects by beating your competitor?

Five Steps to Follow to Get Your First Freelancing Project there are five steps you need to
follow that'll help you get your first client

1. Identify your skill as a service -

2. Define your ideal client or market

3. Build your portfolio and profiles

4. Market your services to clients

5. Capture the results/gaps, analyze the output at each step, and attune your approach to
keep growing.

47. Introduction of Facebook ads

Facebook ads can help businesses grow their audience base. Using Facebook ads allows
customers to find the product they want much easier and in a very short time. The ads
attract potential customers so that business growth is ensured every day by using Facebook
ads for marketing purposes. Social media is a great source of finding potential clients
because it has been proven that social networks lead to higher numbers of visitors. With
Facebook advertising, businesses can encourage their customers to visit or attend events as
well as buy the products they portray on social platforms such as Facebook.

Facebook ads are the best way to extend your brand reach quickly. The strategy allows
brands and business owners to create ads that reach more than 200 million Facebook users
every month.
➢ Choose your objective -
To choose the right ad objective, answer the question "what's the most important
outcome I want from this ad?" It could be sales on your website, downloads of your
app or increased brand awareness

➢ Select your audience -

Using what you know about the people you want to reach – such as age, location and
other details – choose the demographics, interests and behaviours that best represent
your audience.
➢ Decide where to run your ad. –
Next, choose where you want to run your ad – whether that's on Facebook,
Instagram, Messenger, Audience Network or across them all. In this step, you can
also choose to run ads on specific mobile devices.

➢ Set your budget.

Enter your daily or lifetime budget, and the time period during which you want your
ads to run. These limits mean that you'll never spend more than you're comfortable
with.
➢ Pick a format.
Choose from six versatile ad formats – they're designed to work on every device and
connection speed. You can choose to show a single image or video in your ad, or use
a roomier, multi-image format.

➢ Place your order.

When you submit your ad, it goes to Facebook ad auction which helps get it to the
right people.

➢ Measure and manage your ad.

your ad is running, you can track performance and edit your campaign in Ads
Manager. See if one version of your ad is working better than another, or if your ad is
being delivered efficiently, and make tweaks and adjustments as needed.
48. Introduction of Instagram ads
Since Instagram launched advertising on its platform in 2015, Instagram ads have driven
more than one billion user actions. And just last year, it more than doubled its advertiser
base in six months to 500,000 advertisers.

Creating Instagram ads using Facebook Ads Manager

Because the Facebook’s advertising system is so comprehensive, there are several steps we
have to go through to create Instagram ads. They are quite straightforward, and we’ll go
through each of them below. Here are the general steps:

➢ Choose a marketing objective

➢ Name your ad campaign
➢ (Some marketing objectives require additional steps here, which we’ll go through
below.)
➢ Define your audience, placements, budget, and schedule
➢ Create the ad itself or use an existing post

The 8 Different Objectives of Instagram Ads

While Facebook offers 11 objectives in the Facebook Ads Manager, only the following
eight will allow you to create Instagram ads.
➢ Brand awareness
➢ Reach
➢ Traffic
➢ App installs
➢ Engagement
➢ Video views
➢ Lead generation
➢ Conversions
49. How to target correct audience?
Facebook ad targeting helps you define the audience that will see your ads. It can improve
the effectiveness of your campaigns — but it will also affect the cost of your ads (in very
simple terms, reaching a larger audience is more expensive than reaching a smaller one).

On Facebook, ad targeting is based on three different types of target audience:

Core audiences, which you target based on demographics, behaviours, and location.
Custom audiences, which allow you to reconnect with people who have already interacted
with your business.
Lookalike audiences, which allow you to target people similar to your best customers but
who may not know about your business yet.

These 9 Facebook targeting tips will help you boost ad conversions and lower the cost per
conversion — the ultimate measure of an ad’s value.
1. Target your competitors’ fans using Audience Insights
2. Use Custom Audiences for remarketing
3. Find people similar to your best customers with value-based lookalike audiences
4. Improve targeting with Facebook ad relevance diagnostics
5. Target people who have recently shopped from Facebook ads
6. Find your unicorn content
7. Get ultra-precise with layered targeting
8. Combine two unique audiences together
9. Use broad targeting to find your target audience