Netcore’s AI-led

customer
engagement suite
helps EaseMyTrip
scale revenues by 4X

Copyright 2021 Netcore Cloud

 About EaseMyTrip

● EaseMyTrip (EMT) is an Indian online travel company founded in

2008

● Headquartered in New Delhi, they have overseas offices in

Singapore, UAE, and the UK

● Initially operating on a B2B2C model, they pivoted to a B2C

approach 2011 onwards

● Catering to the growing Indian middle class population’s

travel requirements, they provide hotel bookings, air
tickets, holiday packages, bus bookings, and
white-label services, through their website
and mobile app

Copyright 2021 Netcore Cloud

 Challenges

Low customer engagement due to the pandemic

• Massive drop in website traffic since the travel industry was adversely impacted due to the
pandemic
• Traffic generated through automated customer engagement also dipped as a result
• Customers weren’t engaging with their email campaigns since travel wasn’t feasible
• Content strategy needed to be revamped to remain relevant for customers

Lack of an effective segmentation strategy Lack of post pandemic scale-up visibility

• Inconsistency in campaign planning
• Absence of a dynamic segmentation
strategy to identify which customer base to
engage with
• Absence of visibility on the industry
growth prospects when the situation
normalized
• No scale up plan in place to activate or
reactivate customers

Copyright 2021 Netcore Cloud

 Our Objective

Build a strong reactivation Refine and analyze the

strategy via Email existing customer
1 2 engagement setup

FOCUS
AREAS

Study and dive deep into Scale customer

3 4
customer analytics for engagement back to
actionable data-points pre-pandemic times

Copyright 2021 Netcore Cloud

 Our Strategy

• In-depth study of EaseMyTrip’s

customer database • We were able to scale
their email database by
• Comprehensive deep-dive into
Identify
customer preferences on the 35%
basis of engagement • We were able to scale
• Identified segments based
• Analyzed best practices wrt their revenue by
on customer activity and
content strategy and email targeting their key
affinity
subject lines active customer base
• Built segmentation logic
• Studied each touchpoint for and drive activations
to target customers
customers and channel from the existing base
based on their
performance in automated
journeys based on the funnel
interaction with the brand
Scale
• Identified customer life-
Analyze stage opportunities for
automated engagement
triggers

Copyright 2021 Netcore Cloud

 Our Solution: Omnichannel Customer
Engagement
Web/App push notification Email/Web/App push notification Enable promotional
Web push notification activates Aid in conversion
triggers chase triggers campaigns

Demand funnel Sales funnel

Page Product Retention

Customer browse Category Product Pick Add-to- Payment Payment via
Customer Email/App
visits EMT (Hotels/ Visit Browse (Flight/ Cart Initiated Completed
Flights) Hotel) push
notifications

Customer Trigger Invite customer back Invite customer Abandoned Journey to help Transactional Email campaigns
visit journey to EMT via drop-off back via cart journey complete trigger to build stickiness
journey automated journey transaction

ACQUIRE CONSIDER DECIDE CONVERT

Copyright 2021 Netcore Cloud

 Our Solution: Drive engagement and
retention at scale via Email

01 02 03 04 05 06

Analysed historical Built Smart Performed Implemented KPI-led Identified new

data and customer Segments an in-depth best practices approach for segments to
touchpoints campaign for Email each segment help scale
through automated analysis
engagement
Each segment drove Scaled customer
Studied customer engagement
Analyzing and
an independent database by 35%
to EMT’s content and built
identifying complete
objective - and increased the
monthly calendars with
customer database for
activation, retention, active customer
customized database for each
EMT
and reactivation segment
campaign

Copyright 2021 Netcore Cloud

 Result

Netcore uplifted more Netcore increased

EaseMyTrip’s
revenue by
than

4X
EaseMyTrip’s
transactions by
4X
Revenue Growth- 2020 Transactions Growth-2020

Unlock 1.0 Unlock 1.0

July August September October November December July August September October November December

Copyright 2021 Netcore Cloud

 Customer Talks

The post-pandemic period (Unlock 1.0) was a blur for many of

us at EaseMyTrip and our primary focus was to scale up to
Vikash Goyal
make up for the lost revenue in 2020. With Netcore's AI-led
Head, Marketing
customer engagement platform, we were able to achieve an
uplift of more than 4X on our overall business. The expert
consultancy and constant support extended by their Customer
Success team has been pivotal in achieving this success.

Copyright 2021 Netcore Cloud

 Thank You

Netcore Solutions Pvt. Ltd. +91 22 6662 8100

8th Floor, Peninsula Towers
Peninsula Corporate Park sales@netcorecloud.com
Lower Parel (W)
netcorecloud.com
Mumbai - 400013

Branches in India: Branches Abroad:

New Delhi | Chennai | Bengaluru New York | UAE | Nigeria | Indonesia | Malaysia
Hyderabad | Thane Singapore | Vietnam | Philippines | Thailand

Copyright 2021 Netcore Cloud