101128149 Generated on: Jun 17, 2024

Key Action: Partnerships for cooperation and exchanges of practices

Action Type: Erasmus Mundus Joint Master

Project Title

WINTOUR - International Master on Wine Tourism

Transitions and Innovations

Project Coordinator

Organisation UNIVERSITAT ROVIRA I VIRGILI

Address CARRER DE ESCORXADOR , 43003 Tarragona , ES

Website http://www.urv.cat

Project Information

Identifier 101128149

Start Date Oct 1, 2023

End Date Nov 30, 2029

EC Contribution 4,485,600 EUR

Partners UNIVERSIDADE DO PORTO (PT) , UNIVERSITE DE BORDEAUX (FR)

The content of this page is published for information purposes only. The project was funded by the European Union. However, the communication about the project
that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European
Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union
nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 1 of 2
101128149 Generated on: Jun 17, 2024

Project Summary

The International Master on Wine Tourism Transitions and Innovations (WINTOUR) is a unique educational joint
programme resulting from an established track of collaborations among three leading European universities for
higher education training in Tourism, Oenology, and related fields: Universitat Rovira i Virgili – coordinator
(Tarragona, Spain), Université de Bordeaux (France) and Universidade do Porto (Portugal), all of them located in
attractive areas recognised as UNESCO World Heritage Sites with a long tradition on wine production. The
curriculum comprises 120 ECTS divided in 2 years. The mobility track is the same for all students and requires
that they attend the first 3 semesters each in one of the partners HEIs, which offer complementary theoretical and
practical knowledge on Wine Tourism and Marketing, Wine Making and Wine Heritage. Two 1-month internships
provide first-hand experience in wine tourism and winemaking and a last 4-month Professional Internship is the
baseline to develop a Master Thesis project in the final semester, in collaboration with one of our non-academic
Associated Partners. The aim of this EMJM is to attract more than 100 excellent students and prepare them to
become multidisciplinary trained, highly adaptable, and qualified professionals, capable to promote innovative,
digital, sustainable, and inclusive developments for the growing wine and wine tourism industry in Europe and
worldwide. The project is distributed in 2 work packages and 11 tasks (WP1: management and implementation,
WP2: selection and supervision), will produce 15 deliverables and plans 4 types of events. In a context of growth,
increasing strategic importance and societal transition needs, WINTOUR is an innovative and multidisciplinary
proposal which unites consolidated knowledge domains and professional practices in Tourism and Oenology that
have a wide impact in the economic, territorial, social, environmental, and personal societies’ paths for
development.

Link to project card: Show project card

The content of this page is published for information purposes only. The project was funded by the European Union. However, the communication about the project
that is published through this page expresses the views of the project beneficiaries only and it does not represent the views of the European Union or the European
Commission. It shall not be deemed to constitute legal or official notice on behalf of the European Union or the European Commission. Neither the European Union
nor the European Commission can be held responsible for this content nor the use thereof made by any third parties. Page 2 of 2