CADBURY

1. List the products and services that the company provides and what your
typical consumer base looks like.
Cadbury is known for a wide range of confectionery products including chocolate bars,
chocolate candies, beverages, and desserts. Our typical consumer base comprises people of
various age groups, from children to adults, who enjoy indulging in delicious treats.

2. How do you strategize your marketing campaigns towards the targeted

audience? Does your company cater to campaigns specific to queer community?
Please specify.
Our marketing campaigns are carefully crafted to resonate with our target audience, which
includes families, chocolate lovers, and individuals looking for moments of joy and
indulgence. While our primary focus is on creating inclusive and heartwarming campaigns
that appeal to a diverse audience, we also recognize the importance of catering to specific
communities, including the queer community. Yes, we do develop campaigns specifically
tailored to the queer community, celebrating diversity and inclusivity.
3. What is the general consumer response? Is there any change in response to
advertising campaigns that feature queer representation compared to those that
don’t?
Overall, the consumer response to our advertising campaigns featuring queer representation
has been positive. These campaigns often evoke feelings of inclusivity, acceptance, and
celebration of diversity, which align with our brand values. We have observed that campaigns
featuring queer representation tend to resonate deeply with both queer and non-queer
consumers, fostering a sense of connection and empathy.
4. Are there any specific trends or patterns observed in the consumer responses
over the years regarding queer based representation in advertisements?
Over the years, we have noticed a growing appreciation for advertising campaigns that
feature queer representation. Consumers are increasingly receptive to inclusive messages that
reflect the diversity of the world we live in. These campaigns not only contribute to positive
brand perception but also help foster a more inclusive society.
5. Does your brand value social commitment and their responsibility towards
society? If yes, how?
Yes, Cadbury values social commitment and responsibility towards society. We actively
support initiatives and causes that promote diversity, equality, and inclusion. Through our
advertising campaigns, partnerships, and community engagement efforts, we strive to make a
positive impact on society and contribute to creating a more inclusive world.
6. Is there any difference between the strategy and scalability for Queer friendly
products and products that are meant to be used by both queer and non queer
populace.
While the core principles of our marketing strategy remain consistent across all products, we
recognize the importance of tailoring our approach to specific audiences. Queer-friendly
products may require a nuanced marketing approach that celebrates diversity and inclusivity
more prominently. However, products intended for both queer and non-queer populations can
still benefit from inclusive messaging that resonates with a wide range of consumers.
7. Have you ever faced internal challenges or resistance within your company
regarding queer advertising initiatives? Please elaborate
As a company committed to diversity and inclusion, we prioritize creating a supportive and
inclusive work environment for all employees. While there may have been occasional
challenges or resistance to queer advertising initiatives internally, we actively address any
concerns through open dialogue, education, and training. Ultimately, we believe that diversity
strengthens our company and enhances our ability to connect with consumers from all walks
of life.
8. How has the share of queer users of your products increased over the years? Are
there any significant changes in your customer base?
While we don't typically collect data on the sexual orientation of our customers, we strive to
create products and campaigns that resonate with a diverse audience, including queer
individuals. Over the years, we have seen a growing appreciation for our inclusive approach,
which has likely contributed to an increase in queer consumers enjoying our products.
However, specific data on the share of queer users may vary by region and demographic
factors.

SUNFLOWERFIELDSBYSID
1. List the products and services that the company provides and how does your typical
consumer base looks like?
1. **Products and Services**: Sunflowerfields by Sid offers a range of accessories for
women, including handmade jewelry, hair accessories, scarves, and handbags. Our typical
consumer base consists of fashion-forward women who appreciate unique and artisanal
pieces that add a touch of style and personality to their outfits.
How do you strategize your marketing campaigns towards the targeted audience? Does your
company cater to campaigns specific to queer community? Please specify.
2. **Marketing Strategies**: Our marketing campaigns are tailored to resonate with our
target audience of fashion-conscious women who value creativity and individuality. While
our primary focus is on showcasing our products' craftsmanship and aesthetic appeal, we also
believe in inclusivity and diversity. Yes, we do cater to campaigns specific to the queer
community, celebrating diversity and inclusivity in our marketing materials and social media
content.
3. What is the general consumer response? Is there any change in response to advertising
campaigns that feature queer representation compared to those that don’t?
3. **Consumer Response**: The general consumer response to our brand has been positive,
with our followers on Instagram expressing appreciation for our designs and brand ethos. We
have noticed that advertising campaigns featuring queer representation often receive a warm
response from our audience, as they appreciate our commitment to inclusivity and
representation. These campaigns tend to spark conversations and foster a sense of connection
among our followers.
4. Are there any specific trends or patterns observed in the consumer responses over the years
regarding queer based representation in advertisements?
4. **Consumer Response Trends**: Over the years, we have observed a growing trend of
consumers seeking out brands that embrace diversity and inclusion, including queer
representation in advertisements. Our audience has shown increased engagement and support
for campaigns that feature queer representation, reflecting a broader societal shift towards
acceptance and celebration of diversity.
5. Does your brand value social commitment and their responsibility towards society? If yes,
how?
5. **Social Commitment**: Yes, Sunflowerfields by Sid values social commitment and
responsibility towards society. We strive to support causes and initiatives that promote
inclusivity, empowerment, and social justice. Through our brand messaging and partnerships,
we aim to amplify marginalized voices and contribute to creating a more equitable and
inclusive world.
6. Is there any difference between the strategy and scalability for Queer friendly products and
products that are meant to be used by both queer and non queer populace.
6. **Strategy and Scalability**: While our core marketing strategy remains consistent across
all products, we recognize the importance of tailoring our approach to specific audiences.
Queer-friendly products may require a more targeted marketing strategy that celebrates
diversity and inclusivity explicitly. However, products intended for both queer and non-queer
populations can still benefit from inclusive messaging that resonates with a wide range of
consumers.
7. Have you ever faced internal challenges or resistance within your company regarding
queer advertising initiatives? Please elaborate
7. **Internal Challenges**: As a small start-up, we are committed to fostering a supportive
and inclusive work environment for all employees. While we haven't faced significant
internal challenges regarding queer advertising initiatives, we understand the importance of
sensitivity and representation in our marketing efforts. We actively encourage open dialogue
and collaboration to ensure that our campaigns are inclusive and respectful of all
communities.
8. How has the share of queer users of your products increased over the years? Are there any
significant changes in your customer base?
8. **Share of Queer Users**: While we don't have specific data on the sexual orientation of
our customers, we strive to create a welcoming and inclusive space for all individuals,
including queer consumers. Over time, we hope to see an increase in the diversity of our
customer base as we continue to prioritize inclusivity and representation in our marketing
efforts. However, specific data on the share of queer users may vary and require further
research and analysis.