3.

4: Dominating On Other Social Platforms

This training simultaneously does 2 incredible things:
1. Teaches you how to correctly promote your YouTube content on other social platforms and
grow your YouTube audience
2. Teaches you how to grow a following on other social platforms so you can sell more and have
a stronger brand

And the best part is both of these things can be done without much extra work at all, and yet most
people completely overlook this.

So, let’s get into it. And let’s start by acknowledging that most people just upload a YouTube video
and then that’s it – when actually you can be getting so much more of your content by repurposing it
for other social platforms.

You’ve already got the content. Think of the YouTube video as the “main” content. But then you can
extract smaller pieces of content from that for the other social platforms – for example cutting 30
seconds of a 10 minute YouTube video, and posting that as its own piece of content on Instagram.

In fact, one 10 minute YouTube video could very easily lead to at least 5 ‘mini clips’ you could cut out
of it (5 segments of the video where you’re making a specific point or telling a short story or saying a
great quote etc). But then, what if you posted each of those 5 clips on Facebook, Instagram, Tiktok,
Twitter, and LinkedIn? That one YouTube video has suddenly given you 25 additional posts. 25 extra
chances for people to see your message.

Now, you might be thinking, why even bother with other social platforms? Aren’t we trying to grow a
YouTube channel?

And yes, YouTube should be your priority for all the reasons we’ve previously discussed – like content
being searchable, exponential growth, long-form content that allows you to build stronger
connections and include more links and calls to actions – the list is endless of why YouTube has the
most business potential.

But, that doesn’t mean we should totally neglect the other social platforms and the opportunity of
reaching a wider audience. Prioritizing YouTube makes sense, but diversifying so you’re not reliant on
one single platform is always a smart idea, especially when you can just repurpose your existing
YouTube content for those other platforms as we just discussed. Because it’s a win-win: this strategy
is going to help you grow your YouTube audience because we can promote your videos on these other
platforms, but at the same time you can build another audience on all these other platforms too. So
your brand becomes more widely known and has even more credibility.

Now when I say social media platforms, aside from YouTube, there’s really the big 5 right now;
Facebook, Instagram, Twitter LinkedIn, and TikTok. Making a profile on each (ideally with the exact
same username and profile picture on all of them) is definitely worthwhile, even if all you do is use
them to share links to your YouTube videos.

But, to truly get the maximum promotion benefits, and to really start growing a following on these
other platforms, we want to be a bit more strategic than that, which is what this training is really
about: dominating on other social platforms so you can promote your YouTube videos to more people,
and grow a following on other platforms too so you can eventually sell more products and services,
and have an even bigger impact on the world.

So, let’s go through a much better social media strategy that will allow you to do that.
Social Media Content Strategy

The goal of every social media platform is to keep people on their platform. Platform A (let’s say its
Facebook) doesn’t like you trying to send people to Platform B (let’s say it’s YouTube). So if you just
dump your YouTube links in a post, the algorithm is not going to promote it as heavily, and you’ll get
less views (and thus less interaction) on the post. This is the mistake most people make when
promoting their videos on other social platforms.

Plus, to make matters worse, users tend to prefer staying on the platform they’re on too. If you’re
scrolling through Platform A, you’ve clearly chosen to be there, so a random link is not enough to
persuade you to go elsewhere.

So, after a lot of testing, I’ve found that a much better way of doing this is to cut out 15-60 seconds of
your YouTube video (ideally a really interesting, engaging or the most intriguing part of the video). You
can easily cut parts out in your editing software and save them as new separate files.

For platforms like Instagram and TikTok, you can then upload that short new video to the platform
natively, and that way the algorithm is going to be more likely to promote it. However in the caption
(and/or at the end of the video) you can say ‘for the full video, click the link in my bio’ – and set your
bio link to your YouTube channel.

So although it’s a ‘new piece of content’ it’s still linking back to the ‘main’ content on YouTube (your
main platform). Because if you’ve hooked them in with the teaser video they’re MUCH more likely to
click the link and go check out the full thing, especially if the teaser video leaves a certain
question/topic unanswered.

For Facebook, LinkedIn and Twitter, what I just described works too where you natively post a short
segment of the video, except with those platforms you can include a direct link to the video either in
the post or, better yet, in the comments (and then say in the post, link to the full video in the
comments). However, for these 3 platforms I’ve found something else that works very effectively.

And that is that you upload the thumbnail of your video as an image to these platforms, and write a
text posting selling the video. Hook them in with an interesting and unique first line (as remember on
these platforms people will be scrolling unlike YouTube where they are going in with intent to stay on
that specific post). And then at end say ‘link in the comments below for full video’ and comment the
YouTube link to the full thing. So once again, it’s an original piece of content (your captivating
thumbnail along with some lines of text about the topic of the video) but that also helps your YouTube
channel get more attention too.

Another great way to avoid the impression that you’re just link dumping, is to tailor each post to the
specific social media platform you’re on. An extremely simple (but surprisingly effective) way of doing
this it to mention the platform you’re on in your post, like starting it with “Hey Twitter!” as it makes it
feel like it’s meant for that specific platform and is more genuine.

It’s also worth bearing in mind that different clips will probably do a little better in different places.
For example, Tiktok is much more geared towards very short, fun content and regarded as less serious
than somewhere like LinkedIn.

Remember if it’s a 10 minute YouTube video or longer, you should easily be able to get multiple mini
clips from it, and then you can schedule those clips so they’re spaced out over the next few
weeks/months. If you lookup social media schedulers you’ll find plenty of choices, but I used Hootsuite
which has a free version you can get started with, as this means you can block out a chunk of time and
schedule lots of posts all at once which is much more efficient and means you can space the posts out
more evenly (without you having to remember to go and manually upload each post at the right time).

Growing On These Other Platforms

Facebook and Instagram are now at maturity and organic growth is much more difficult, whereas
platforms like LinkedIn and Tiktok will typically push your posts to a wider audience even if you’re
fairly new to the platform. It won’t always stay this way, so now is a good time to capitalise on this, as
I’ve seen new accounts get thousands of views on their first post. I myself had one of my early videos
on TikTok get over 30000 views from just cutting the first 30 seconds of a YouTube video, even though
I had no real following there at the time.

When making a new post on any platform, it’s always worth finding some relevant hashtags to use
(and using different hashtags in different posts rather than always sticking with the same ones).

Another good way to grow on any of the platforms is to follow your ideal audience, as quite often
they’ll then check out your profile in return, which will lead them to your YouTube channel (again,
make sure it’s clearly linked in your bio and any calls to actions you make). Better yet, engage with
their posts – like and reply to them with a genuinely thoughtful comment. And yes, this is a micro
strategy of interacting with people one a time, but spending that extra time to do this can help attract
an ideal client potentially, who could end up paying you very high ticket prices, so don’t lose sight of
that. You only need to interact with one person who really needs your products and services for the
whole thing to be very worthwhile and profitable.

If you’re struggling to find the right people to follow and engage with, you can ‘steal your audience’
by going to your competitors profiles and interacting with their most engaged fans, as there’s a very
high chance fans of theirs could become fans of yours.

For all these platforms, another way of growing that’s slightly controversial but very widely used, is
engagement pods. These are communities you join where you agree to like and engage on each others
posts, especially right after posting them, so that the algorithm promotes them more heavily. Some
people just set these up with friends. However, with LinkedIn in particular these pods are very
prominent (and not outright banned, it’s more of a grey area) and there’s even a browser extension
called Lempod which can automate the whole process. So it automatically likes people’s post on your
behalf and vice versa; you can even setup certain comments you want people to make on your posts.
Now Lempod do charge $5 per month per pod for that service – I have no affiliation with them at all
by the way I’m just giving you all the secrets so you can decide which you want to use and which you
don’t. You absolutely don’t NEED to use pods, in fact even if you do I’d recommend not going
overboard with them as you want to develop real engagement of course. But the reason I mention
them is that although it may bring you 40 automated likes from real people who are also in the pod,
those 40 artificial likes can then lead to the post getting lots more REAL engagement as the algorithm
pushes the post more, and people see the social proof so are more inclined to engage with it
themselves. Again, don’t go overboard with this, but it’s worth knowing all these tricks the top
influencers are using.

However, also bear in mind that most of the YouTube lessons we’ve covered throughout this course
apply on these other platforms too. Infotainment still works very well. The algorithms still care about
retention rates, clickthrough rates and engagement. A lot of these platforms work in similar ways so
now that you understand YouTube content, you really understand content for all the social platforms.
Having said that, I know TikTok in particular is a platform that people have some doubts and confusion
about, so I’ll just add a couple of extra pointers here since it’s the newest of the big 5.

1. Before posting on Tiktok, just use it for 10 minutes and you’ll get a flavour of the app and they
type of content that does well. Jumping on trends in particular seems like an easy way to get
a lot of attention on your posts, so make sure to check what’s trending and what hashtags are
most popular right now so you can use them. Whilst TikTok is definitely geared towards a
younger crowd, that is expanding, especially as more entrepreneurs and marketers start
utilising it.
2. Whilst you can’t have links in your TikTok post, they specifically allow you to add a YouTube
channel to your profile, along with a couple of other social platforms and a bio link. You should
definitely be using these and giving calls to actions at the end of the content you post to check
the channel out.
3. Audience retention is really key so going for a shorter video is often better, especially one with
a bit of intrigue at the start so they good hooked into watching the whole thing. In fact, if you
can include something that appears very quickly (so they miss it and have to rewatch it) that’ll
help too, as then they’ll have watched the video multiple times, sending all the right signals
to the algorithm.
4. You can use copyrighted music on Tiktok, in fact it’s literally built into the app! Since content
on TikTok is very short and often quite silly, you may wish to experiment with making a few
original videos as well as repurposing your YouTube content here. Whilst I wouldn’t spend
long on this, given that there’s a reasonable chance of you having a viral hit with tiktok (at
least on a small scale) I’d say creating a few quick videos for TikTok could be worthwhile if you
want to – for example some short ‘ behind the scenes’ clips

But what about even newer social platforms?

My view is that it’s worth dipping your toe in the water and getting that early adopter advantage,
because if you get in early enough with ‘the next Facebook’ you could build an audience really quickly
before other creators start to know about the platform, which would put you in a great position. This
is something Gary Vaynerchuk does well, testing the waters with lots of new platforms knowing that
if one of them takes off (like TikTok did) he’s in a great position. Of course, any new social platforms
should just be a tiny fraction of your focus, and just another place to share the clips you’ve already
made; don’t go spending hours creating new content for these unproven platforms, but hedging your
bets with a few of these you hear about could pay off big time!

However, one final promotion tip I wanna share with you is something that won’t be applicable to
everyone, but for certain channels, could be a game changer. And that is to re-purpose your YouTube
videos as PODCASTS! Because if your video still makes sense without the visuals, then you may as well
upload the audio version to all the main podcast platforms and sites like Soundcloud. As always, when
uploading give it a very searchable title and description so more people can find it, and include a link
back (or call to action) to check out your YouTube channel. So once again, we’re just posting the
content we’ve already made in other places, and funnelling users from all these other sites and
platforms back to our YouTube channel, and reaching a much wider audience as a result.

Please though, always think of these other platforms as business media, not social media. You’re a
creator not a consumer, use these platforms for the sole intention of posting content and engaging
with potential clients/fans, as it’s very easy to get sucked into the endless scroll cycle otherwise, which
definitely isn’t going to help grow your channel or business.
So to wrap up, whilst YouTube is great as pretty much everyone uses it, there are definitely some of
your ideal clients that hang around on other platforms more. For example, you’ll typically find a
younger audience on TikTok, an older audience on Facebook, and a more professional audience on
LinkedIn. So it depends who you’re trying to reach, but since this social media strategy is actually very
quick and easy to do, it just makes sense to do it for all of the main platforms after you post a new
YouTube video as there really isn’t anything to lose. It’s not like you’re even having to spend time
thinking of new content; you’re repurposing content you’ve already made! And the principals we’ve
discussed that lead to great content for YouTube, also apply on all these other social platforms; so you
already have engaging and interesting content. At worst, this will help some extra people find your
videos and channel, at best, you may really start to blow up on one of these other platforms which
will rapidly grow your brand and lead to a lot more clients.

Of course, don’t let this training distract you from the fact that YouTube should be your ‘main’
platform, because it’s easier to build a large following by primarily focusing on one platform and
become an expert at it, rather than equally dividing attention towards them all and being average at
all of them. However, since you already have all this content for YouTube, it’s a no brainer to repurpose
it for these other social platforms so you can start growing a following on those too, and consequently
bring more and more people to your YouTube channel as well.

Because soon when you post a new YouTube video, you’ll be able to promote it to your audiences on
all these other platforms right after posting it, which will lead to a big influx of targeted views in the
first 24 hours which YouTube will love. I’ve seen channels really take off thanks to these strategies,
and I have no doubt yours can too.