MARKET SHARE YTD DESEMBER 2015

PT AEON INDONESIA
YTD NOVEMBER 2015 YTD DECEMBER 2015 GROWTH
Cat Name BRAND Qty Sales CTS Qty Sales CTS SALES SHARE
BLEACH VANISH 2,462 33,774,625 55% 3,492 47,138,475 58% 40% 6%
BAYCLIN 2,518 18,721,320 31% 2,927 22,098,555 27% 18% -10%
OXYMAGIC 129 3,200,080 5% 169 4,203,980 5% 31% 0%
SO KLIN 538 3,180,300 5% 686 4,106,700 5% 29% -2%
PROCLIN 276 1,828,740 3% 371 2,451,640 3% 34% 2%
BLEACH 58 493,075 1% 64 546,625 1% 11% -16%
TIDE 2 143,000 0% 3 214,500 0% 50% 14%
BLEACH Total 5,983 61,341,140 2% 7,712 80,760,475 2% 32% 6%
DISHWASHING SUNLIGHT 28,415 299,661,705 65% 34,682 366,749,955 66% 22% 0%
MAMA 11,534 117,293,185 26% 13,390 139,666,525 25% 19% -2%
SLEEK 1,304 18,819,225 4% 1,649 25,784,125 5% 37% 13%
LIGENT 1,208 14,443,475 3% 1,349 16,089,400 3% 11% -9%
SUPERKIFA 413 3,860,270 1% 513 4,682,145 1% 21% 0%
EARTH CHOICE 72 3,595,200 1% 88 4,403,200 1% 22% 1%
DISHWASHING Total 42,946 457,673,060 17% 51,671 557,375,350 17% 22% -2%
FABRIC FRESHENERS SO KLIN 3,320 30,647,725 51% 4,603 40,478,335 51% 32% 1%
MOLTO 2,986 29,692,710 49% 4,107 38,778,950 49% 31% -1%
FABRIC FRESHENERS Total 6,306 60,340,435 2% 8,710 79,257,285 2% 31% 6%
LAUNDRY LIQUID DETERGENT RINSO 5,092 107,392,340 39% 6,968 143,990,740 41% 34% 5%
ATTACK 3,816 71,154,665 26% 4,773 87,697,535 25% 23% -3%
SO KLIN 4,481 55,004,525 20% 5,695 69,435,065 20% 26% -1%
YURI 517 18,890,640 7% 618 23,417,250 7% 24% -3%
TIDE 65 13,710,150 5% 78 16,338,650 5% 19% -7%
BIOSOFT 226 2,634,725 1% 250 2,946,075 1% 12% -12%
TOTAL 140 1,880,000 1% 157 2,108,150 1% 12% -12%
EARTH CHOICE 39 1,922,100 1% 41 2,021,100 1% 5% -18%
PERLON 43 1,794,425 1% 48 2,011,925 1% 12% -12%
LAUNDRY LIQUID DETERGENT Total 14,419 274,383,570 10% 18,628 349,966,490 11% 28% 3%
LAUNDRY POWDER DETERGENT RINSO 10,221 220,580,070 51% 14,369 295,647,280 54% 34% 6%
ATTACK 4,015 72,403,125 17% 4,746 84,495,350 16% 17% -8%
SO KLIN 2,839 48,236,510 11% 4,001 63,247,480 12% 31% 4%
DAIA 2,268 35,125,990 8% 2,625 40,895,065 8% 16% -8%
JAZ 1 1,523 21,013,950 5% 1,655 22,833,480 4% 9% -14%
TOTAL 762 13,556,700 3% 848 15,306,425 3% 13% -11%
BUKRIM 681 10,192,360 2% 710 10,651,560 2% 5% -17%
PERMAGIC 49 6,450,500 1% 55 7,281,500 1% 13% -11%
SURF 269 3,961,650 1% 293 4,321,650 1% 9% -14%
LAUNDRY POWDER DETERGENT Total 22,627 431,520,855 16% 29,302 544,679,790 16% 26% 2%
OTHERS RINSO 8,631 113,869,680 29% 10,729 139,697,110 31% 23% 6%
ATTACK 6,282 122,682,455 31% 7,019 137,775,640 30% 12% -3%
DAIA 3,700 62,986,860 16% 4,086 69,388,855 15% 10% -5%
SO KLIN 2,032 34,134,425 9% 2,261 38,728,505 8% 13% -2%
EKONOMI 6,298 17,733,980 4% 7,732 21,610,920 5% 22% 5%
TOTAL 549 8,103,880 2% 652 9,654,270 2% 19% 3%
PERLON 184 7,686,925 2% 217 9,124,375 2% 19% 2%
WINGS 2,345 7,296,215 2% 2,708 8,433,155 2% 16% 0%
MOLTO 830 7,275,350 2% 958 8,425,550 2% 16% 0%
TIDE 28 6,066,400 2% 32 6,832,700 1% 13% -3%
BUKRIM 226 3,043,575 1% 271 3,648,375 1% 20% 3%
SURF 129 1,912,225 0% 148 2,206,725 0% 15% 0%
EARTH CHOICE 29 1,452,600 0% 31 1,553,600 0% 7% -8%
OTHERS Total 31,263 394,244,570 15% 36,844 457,079,780 14% 16% -7%
SOFTENER MOLTO 9,499 156,217,590 39% 13,664 221,528,650 43% 42% 10%
DOWNY 7,060 162,711,880 41% 8,186 192,074,525 37% 18% -9%
SO KLIN 2,973 42,876,830 11% 3,560 52,450,895 10% 22% -5%
 RAPIKA 4,529 19,993,975 5% 5,235 23,310,200 5% 17% -10%
KISPRAY 3,060 13,981,855 3% 4,745 22,678,340 4% 62% 26%
SLEEK 202 2,400,325 1% 221 2,642,245 1% 10% -15%
TRIL 322 1,714,525 0% 341 1,822,025 0% 6% -18%
EARTH CHOICE 20 996,400 0% 20 996,400 0% 0% -23%
SOFTENER Total 27,665 400,893,380 15% 35,972 517,503,280 16% 29% 4%
Grand Total 209,624 2,663,100,330 100% 261,492 3,307,557,065 100% 24% 0%
 YTD NOVEMBER 2015 YTD DECEMBER 2015
Cat Name BRAND Sales Qty Sales Amount CTS Sales Qty
LAUNDRY LIQUID DETERGENT RINSO 5,092 107,392,340 39% 6,968
ATTACK 3,816 71,154,665 26% 4,773
SO KLIN 4,481 55,004,525 20% 5,695
YURI 517 18,890,640 7% 618
TIDE 65 13,710,150 5% 78
BIOSOFT 226 2,634,725 1% 250
TOTAL 140 1,880,000 1% 157
EARTH CHOICE 39 1,922,100 1% 41
PERLON 43 1,794,425 1% 48
LAUNDRY LIQUID DETERGENT Total 14,419 274,383,570 100% 18,628
YTD DECEMBER 2015 GROWTH
Sales Amount CTS SALES SHARE
143,990,740 41% 34% 5%
87,697,535 25% 23% -3%
69,435,065 20% 26% -1%
23,417,250 7% 24% -3%
16,338,650 5% 19% -7%
2,946,075 1% 12% -12%
2,108,150 1% 12% -12%
2,021,100 1% 5% -18%
2,011,925 1% 12% -12%
349,966,490 100% 28% 0%