How to Prepare for

Generative AI in
Organic SEO

Hi,
I’m Janet Driscoll Miller
I’m is the president and CEO of the award-winning
digital marketing firm, Marketing Mojo, and the
author of Data-First Marketing: How to Compete
and Win in the Age of Analytics. With over 25 years
of marketing experience, I specialize in data and
SEO, analytics, and digital advertising. I’ve helped
companies from small businesses to large
corporations achieve high rankings and
conversions from organic search.
What is AI in
Organic Search?

Google Generative AI Google Search Generated

Experiences (SGE)
AI tools to help individuals ● Generative AI applied to
and companies Google search
● Gemini ● AKA Google AI Overviews
● Firebase
● Studio Bot
First organic website result
 What We Know So Far
about Google’s Generative AI

Most Common SGE Content Formats

● Unordered Lists (bulleted lists)

● Ordered Lists (numbered lists)
● Recipes
● Local
● Product Views
● Code Block
The SGE Roadmap Truths

Truth: SGE Is Not Currently Live in the EU

https://blog.google/products/
search/google-search-generative-ai-international-expansion/
Truth: It’s Not Always Accurate
 Truth: It Can Currently Be Misled by
Misinformation and Click Bait

“One area we identified was our ability to interpret nonsensical queries

and satirical content. Let’s take a look at an example: “How many
rocks should I eat?” Prior to these screenshots going viral, practically
no one asked Google that question.”

Not All Searches Generate an SGE Result

● According to a December
2023 Brightedge study,
approximately 84% of
searches had an SGE result

● Since April 2024, Google

has gradually been reducing
AI in search results from
84% to under 15%
 Truth: SGE Is NOT the Same
as the Ranking Algorithm, But It DOES Use It

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“While AI Overviews are powered by a customized language model, the

model is integrated with our core web ranking systems and designed to
carry out traditional “search” tasks, like identifying relevant, high-quality
results from our index.”

Ranking in SGE
1. Aim for ranking highly in organic search results.

1 6 39

“While AI Overviews are powered by a customized language model, the

model is integrated with our core web ranking systems and designed to
carry out traditional “search” tasks, like identifying relevant, high-quality
results from our index.”

2. Implement schema markup.

● Helps provide additional context to search engines.
● AI Overviews are 195% more likely to appear when Featured Snippets are present
(Brightedge)
● https://schema.org
2. Implement schema markup.
● Helps provide additional context to search engines.
● AI Overviews are 195% more likely to appear when Featured Snippets are present
(Brightedge)
● https://schema.org
3. Remember E-E-A-T
E Experience A Authoritativeness
E Expertise T Trustworthiness

Most Common SGE Content Formats

● Unordered Lists (bulleted lists)

● Ordered Lists (numbered lists)
● Recipes
● Local
● Product Views
● Code Block
How You Write Your Content on
Your Page Matters!

How to Measure SGE Rankings

Measuring Where You Stand in SGE
● Not many tools offer this tracking yet
● Not available yet in Google Search Console
● Tools that do monitor SGE:
○ SEMRush
○ SEOMonitor.com

to be replaced with outro slide

Thanks for coming!

Find Janet online:

https://bit.ly/ga4-mprofs
https://www.marketing-mojo.com/
https://www.linkedin.com/in/janetdriscollmiller/