Rubric for Assignment #2- option 3: Store Design Canvas

Student ID:
Persona (target market/audience characteristics)
What are characteristics of the targeted No answer; -Answers are legible and clear. -Answers are legible and clear. -Answers are relevant and -All answers are relevant and concise.
consumers (including their abilities, pains or irrelevant answer; or illegible -Answers are relevant but still they are -Answers are relevant and concise. concise. -Answers highly resonate with CB
constraints, personality, utilitarian, hedonic or answer highly descriptive. -Answers resonate with CB -Answers resonate with CB concepts to well.
social needs, motives, preferences, …)? concepts to some extent, but still concepts reasonably well. -Answers highlight relevance to CB
providing more detail could have concepts and or models in an innovative
helped to clarify thoughts and and novel way.
ideas.
0 2-4 5-6 7-8 9-10

Promised value to the target market/audience

What type of values is promised to customers No answer; -Answers are legible and clear. -Answers are legible and clear. -Answers are relevant and -All answers are relevant and concise.
who experience the physical environment of irrelevant answer; or illegible -Answers are relevant but still they are -Answers are relevant and concise. concise. -Answers are justified very well using
the store you have chosen? answer highly descriptive. -Answers resonate with CB -Answers resonate with CB relevant CB concepts.
In other words, what broad meanings or concepts to some extent, but still concepts reasonably well. -Answers demonstrate mastery over the
values are associated with the design of the providing more detail could have CB concepts.
physical store? helped to clarify thoughts and -Answers highlight relevance to CB
ideas. concepts and models/theories in an
innovative way.
0 8-13 14-16 17-18 19-20

Store Design components

Describe different components of the physical -No image or word was -Images and/or words pasted in the “Store -Images and/or words pasted in the -Images and/or words Images and/or words pasted in the
environment of the store [including ambient included. Design Components” building block to some “Store Design Components” pasted in the “Store Design “Store Design Components” building
conditions (e.g., temperature, background -No description of the extent resonate with the content highlighted building block resonate with the Components” building block highly resonate with the content
music, scents, light and colours, style of components was included. and explained in other sections of the canvas. content highlighted and explained block resonate with the highlighted in other sections of the
furniture, …), symbols or artefacts, in other sections of the canvas content highlighted and canvas.
augmented reality, technology themes, reasonably well. explained in other sections -Images/words chosen are highly
cyberspace themes, landscape themes, -Visuals and Words chosen are of the canvas reasonably relevant to CB concepts and ideas.
spiritual themes etc.]. relevant to CB concepts and ideas. well. -High level of novelty, innovation and
In addition to describing the components -Student’s engagement is engagement is evident in terms of types
above whenever applicable please include reasonably evident in terms and variety of images/words chosen.
pictures of the physical store (in relation to of types or variety of
the components mentioned above). images/words he or she has
chosen.
-Visuals and Words chosen
are relevant to CB concepts
and ideas.

0 8-10 11-16 17-20 21-25

Appeals
In relation to the store design components youNo answer; -Answers are legible and clear. -Answers are legible and clear.
outlined, what type/s of appeals (e.g., social irrelevant answer; or illegible -Answers are relevant but still they are -Answers are relevant and concise.
appeals, emotional appeals, rational appeals, answer highly descriptive. -Answers resonate with CB
nostalgia appeals, sex appeals, etc.) have been concepts to some extent, but still
used? providing more detail could have
helped to clarify thoughts and
ideas.
-Some justifications were provided
to explain possible impacts of the
appeals used in the design of the
store (to create positive consumer
experience).
-Answers are relevant and -All answers are relevant and concise.
concise. -Answers are justified very well using
-Answers resonate with CB relevant CB concepts.
concepts reasonably well. -Answers demonstrate mastery over the
- Possible impacts of the CB concepts.
appeals used in the design -Answers highlight relevance to CB
of the store (to create concepts and models/theories in an
positive consumer innovative way.
experience) were - Possible impacts of the appeals used
Justified reasonably well. in the design of the store (to create
-Justifications relatively positive consumer experience) were
resonate with CB theories Justified very well.
and concepts. -Justifications makes a lot of sense; and
they highly resonate with CB theories
and concepts.
- The justifications clearly resonate
mastery over the CB concepts/theories.
-Answers highlight relevance to CB
concepts and theories in an innovative
way.