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Rubric for Assignment #2_ Option 3_Store Design Canvas
Rubric for Assignment #2_ Option 3_Store Design Canvas
Student ID:
Persona (target market/audience characteristics)
What are characteristics of the targeted No answer; -Answers are legible and clear. -Answers are legible and clear. -Answers are relevant and -All answers are relevant and concise.
consumers (including their abilities, pains or irrelevant answer; or illegible -Answers are relevant but still they are -Answers are relevant and concise. concise. -Answers highly resonate with CB
constraints, personality, utilitarian, hedonic or answer highly descriptive. -Answers resonate with CB -Answers resonate with CB concepts to well.
social needs, motives, preferences, …)? concepts to some extent, but still concepts reasonably well. -Answers highlight relevance to CB
providing more detail could have concepts and or models in an innovative
helped to clarify thoughts and and novel way.
ideas.
0 2-4 5-6 7-8 9-10
Appeals
In relation to the store design components youNo answer; -Answers are legible and clear. -Answers are legible and clear. -Answers are relevant and -All answers are relevant and concise.
outlined, what type/s of appeals (e.g., social irrelevant answer; or illegible -Answers are relevant but still they are -Answers are relevant and concise. concise. -Answers are justified very well using
appeals, emotional appeals, rational appeals, answer highly descriptive. -Answers resonate with CB -Answers resonate with CB relevant CB concepts.
nostalgia appeals, sex appeals, etc.) have been concepts to some extent, but still concepts reasonably well. -Answers demonstrate mastery over the
used? providing more detail could have - Possible impacts of the CB concepts.
helped to clarify thoughts and appeals used in the design -Answers highlight relevance to CB
ideas. of the store (to create concepts and models/theories in an
-Some justifications were provided positive consumer innovative way.
to explain possible impacts of the experience) were - Possible impacts of the appeals used
appeals used in the design of the Justified reasonably well. in the design of the store (to create
store (to create positive consumer -Justifications relatively positive consumer experience) were
experience). resonate with CB theories Justified very well.
and concepts. -Justifications makes a lot of sense; and
they highly resonate with CB theories
and concepts.
- The justifications clearly resonate
mastery over the CB concepts/theories.
-Answers highlight relevance to CB
concepts and theories in an innovative
way.