Grade Level: 12 Subject: MEDIA AND INFORMATION LITERACY

Date: September 11, 2023 Session: 1:00PM – 2:00PM

Content Standard:
Performance Standard:
Competency:
The learners demonstrate an understanding of the historical background of media
and information; basic theories of media and information systems; and concepts of
ownership, control, and regulation of media.
The learners shall be able to examine technology and identify media through the
different ages.
The learner identifies traditional media and new media and their relationships.

I. LEARNING OBJECTIVES
 Knowledge Differentiating traditional media from new media.
 Skills Categorize various forms of media as traditional, new, or hybrid.
 Attitude Approach media with an open mind, recognizing the value of both traditional and
new media in different contexts.
II. SUBJECT MATTER
Lesson/Topic: The Evolution of Traditional to New Media
a. Prehistoric Age
b. Industrial Age
c. Electronic Age
d. New (Information) Age
Learning Sources: *Zarate, M. J., (2016). Media and Information Literacy, Rex Publishing, pp 8-15
*Curriculum Guide
*Teaching Guide
*MIL Quarter 1 Module 2
Materials: Blackboard, Bond papers, Chalk
Tools/Equipment: Laptop, TV
LC Code #: MIL11/12IMIL-IIIb-5
III. PROCEDURE
A. PREPARATION
Introductory Activity  Opening Prayer
 Checking of Attendance
 Physical arrangement
 Communicate learning objectives
 Review of the previous discussion/ lesson
- What is Media Literacy?
- What is Information Literacy?
- What is Technology (Digital) Literacy?
- What are the similarities and differences between media literacy,
information literacy, and technology literacy?
Motivational Question Why are you excited to learn about The Evolution of Traditional and new media
and how they shape the way we communicate and access information in today's
world?
Activity: Study the media indicated in the first column in the table below. Put a checkmark
on the corresponding cell identifying whether the media form is traditional or new.

Media Form Traditional New

Magazine Tabloid
Broadsheet Paperback
Novel Radio Television
Online Video Games
 Web Video Portals
Online Telephony and
Messaging Capacity
Internet (online apps)
Analysis: Media Then
1. .What famous world even happened on April 14, 1912?
- Show a picture of the maiden voyage or sinking of the RMS (Royal Mail
Ship) Titanic. Talk about this famous world event of April 14, 1912.
2. If the Titanic sank in the Atlantic Ocean, how did the news reach the
people in England and New York at that time?
3. If the Titanic sank today, in what format would people receive or read the
news?
B. PRESENTATION
Abstraction: Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from
plants, and forged weapons and tools with stone, bronze, copper and iron.
Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century) • Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam, developed

machine tools, established iron production, and the manufacturing of various
products (including books through the printing press). Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor ushered in the

electronic age. People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long distance
communication became more efficient. Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. Hewlett- Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors

Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the use of
microelectronics with the invention of personal computers, mobile devices, and
wearable technology. Moreover, voice, image, sound and data are digitalized. We
are now living in the information age. Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
 • Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data

Relationship between Traditional Media and New Media

Traditional Media
- It is one-directional
- The media experience is limited
- The sense of receptors used are very specific (i.e., print media requires sense of
sight, radio requires sense of hearing, and television and film requires both)

New Media
- The audiences are more involved
- They are able to feedback simultaneously
- Integrates all the aspects of the traditional media.
- Media experience is more interactive

Four Main Categories of New Media (according to McQuail)

1. Interpersonal communication media
2. Interactive play media
3. Information search media
4. Collective participatory media

Normative Theories of the Press

1. Authoritarian Theory
2. Soviet Media Theory
3. Marxist Theory
4. Marxist Theory and Leninist Theory
5. Stalinist Theory
6. Libertarian Theory
7. Social Responsibility Theory
C. PRACTICE:
Exercises: Instruction: Answer each question based on your objective insights and critical
thinking.
1. In your opinion, would traditional media, such as newspapers and magazines,
become obsolete in the future? Why and why not?
2. If you were a journalist during Martial Law, would you risk writing about the
truth even if it would endanger your life? Why or why not?
Application: Instruction:
Draw in a short bond paper, 2 things that you see in your local
community that is New Media and Traditional Media. Explain each drawing
using 2 to 3 sentences.
 Concluding Activity Answer the following questions. (5 points each item)
1. Given the available media that we now have in the world, what are its
roles and functions in a democratic society?
2. In what way does media affect your life (personal, professional, academic,
social, others)?

IV. ASSESSMENT:
Formative Assessment True or False: Write True if the statement is correct otherwise, write
False on your answer sheet.
____ 1. The prehistoric men learned how to sharpen their tools and use them for
hunting.
____ 2. During People Power I, President Joseph Estrada declared the Martial Law
and controlled all forms of mass media.
____ 3. The two kinds of rock art during the Stone Age are petroglyphs and
pictographs.
____ 4. New media tends to be much more interactive than traditional media.
_____5. Unlike new media, the results of you receive from traditional media are
often in real-time.
Summative Assessment
V. ASSIGNMENT/AGREEMENT
Enrichment
Expansion Instruction: Research on the basic or propositions of the following theories on
media and information:
1. Paul Lazarsfeld’s two-step flow
2. Information-integration theory
3. Information-manipulation theory
4. Medium theory
5. Media-dependency theory
6. Uses and gratification
7. New media theory
8. Network theory
Preparation for the Next Lesson
VI. REFLECTION
A. No. of learners who earned 80% in
the evaluation
B. No. of learners who require
additional activities for remediation
C. Did the remedial lessons work? No.
of learners caught up the lesson
D. No. of learners who continue require
remediation
E. Which of my teaching strategies
worked well? Why did these work?
F. What difficulties did I encounter
which my principal and supervisor
help me solve?
G. What innovation or localized I
used/discover which I to share with
other teachers?

Prepared by: Observed and checked by:

IAN RAY R. DUGHO ELISA T. MAGDALINO

Teacher TIC