For the 10’s

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1. Product Description and Uniqueness………………Page 3

2. Short and Long-Term Strategies……………………..Page 4

3. Competition (Direct and Indirect)…………………..Page 5

Table Of Contents 2
OUR INTENTION:

As the developers of Dope Freshness Slimes, we acknowledge people’s needs and wants to satisfy their
mental and sensory wellbeing. We intend to keep our customers happy by dealing with disorders they may
suffer from such as anxiety or even just for entertainment purposes with our good quality slime products that
serves 4 out of 5 senses.

HOW WILL WE DO THIS?

Well, the answer to that is simple. Dope Freshness’ slimes are not just made to “get over and done with,” in
fact, we care about what our customers would think about our products and that is why we intend to create a
variety of slimes for each and every person’s preference. We intend to make our slimes with lots of feeling
and good quality products so that our slimes are special and nothing but the best.

UNIQUENESS:

We are unique in many ways:

 We are able to create many different types of slimes to see to what everyone wants
 Our slimes are made of good quality slimes that last long for hours and hours of entertainment
 We have different series of slimes, unlike any other slime company
 Some of our slimes come with DIY Kits for more of a “Hands-On” experience

Product Description and Uniquness 3

SHORT-TERM STRATEGIES :

 We wish to sell products our consumers would consider purchasing again

 We would like to create a ton of products that are “out there” for an affordable price to make sure that
everyone who would want our products, have access to it
 A good idea we may have is that we could design products, and have our audience’s opinions on what we
should sell so that our company is more diverse

LONG-TERM STRATEGIES:

 We hope to one day become an international company and not just local, so that our company can reach
more consumers
 To try and collaborate with another company is what we would also like to try
 To get our slimes sold in an actual store or outlet other than having to make and deliver it

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 COMPETITION (DIRECT)

 Gloop. Our main competition we are mostly focused on. They produce good quality slimes but we
believe we can produce better
 Toy stores such as Toy Kingdom, ToysRUs, Toy Zone etc.

COMPETITION (INDIRECT)

 Supermarkets that sell slime such as PickNPay which sells Gloop’s products. (more Gloop competition).
 Should we start selling internationally we’d have strong competition with many successful slime
business’s such as SnoopSlimes, PeachyBbies etc. But for now, we wouldn’t consider them direct
competition.
 We also have competition with other places that sell low quality slime

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COSTING AND PROFIT MARGIN

The cost of materials are relavant but are not low either. Products required to produce slime with a really good
and high quality texture, appearance, scent etc, are not the cheapest. It can however be managed through bulk
purchases, and simplicity of design. The market is of course saturated at present but with correct relationships
with suppliers we are looking to secure reliable and affordable locally based businesses to ensure standards
and quantites are maintained.

DIRECT COST OF MANUFACTURING:

MAIN COMPONENTS

 Glue:

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