Introduction:

As consumers become more environmentally conscious, companies are facing pressure to

reduce their environmental footprint. But how can we measure the impact of our daily choices
on the planet? Enter STIRPAT, a powerful tool that helps marketers understand the relationship
between environmental factors and consumer behavior.

Example:

Imagine a popular coffee chain, "BrewTastic", wants to understand how weather patterns affect
their sales. They notice that on hot summer days, their iced coffee sales skyrocket, while on
rainy days, their hot coffee sales drop. Using STIRPAT, they can analyze how temperature,
humidity, and precipitation levels influence consumer behavior and purchase decisions.

For instance, they might find that:

 On hot days (above 85°F), customers are more likely to buy iced coffee (+20% increase)
 On rainy days (above 0.5 inches), customers are less likely to buy hot coffee (-15%
decrease)
 On mild days (between 65°F and 75°F), customer preferences are evenly split between
hot and iced coffee

By applying STIRPAT to this data, BrewTastic can:

 Identify the most effective marketing strategies for different weather conditions
 Optimize their product offerings and pricing to match consumer demand
 Reduce waste by minimizing inventory of products that are less popular in certain
weather conditions.