Professional Documents
Culture Documents
BHIM UPI Guidelines
BHIM UPI Guidelines
1. Brand Mark
2. Logo Usage 17
3. UPI ID 36
4. UPI PIN 53
5. UPI QR 56
6. UPI Onboarding Process: Consumer Journey 61
7. UPI AUTOPAY 60
8. Communication Guidelines 87
9. Disclaimer 100
Brand Mark & Usage
Say hello to BHIM UPI, your one-stop payments solution and interface.
With one app and one tap, you can perform multiple actions easily and in a
hassle-free manner. Link multiple bank accounts, perform direct
bank-to-bank transfers, send and receive money, get instant alerts.
It's safe. It's secure. It's seamless. It's BHIM UPI.
Brand Mark
BHIM UPI Brand Mark is used by the ecosystem involving NPCI, BHIM, Banks, Non-Banking Partners, Merchants, Third Party Partners and PPI
Players for using UPI based money transfer services. The brand mark to be used as follows:
y BHIM logo to be used for promoting BHIM application only
y Powered by UPI unit to be used by the ecosystem for the page(s) or screen(s) whereby the transaction is being processed using UPI platform
y )/04<70SVNV\UP[[VIL\ZLKI`[OLLJVZ`Z[LTHZHUHJJLW[HUJLTHYRHJYVZZHSS[OLVUSPULVYVўPULJOHUULSVMJVTT\UPJH[PVUHUKMVY[OL
non-transactional page(s) or screen(s) like homepage, send money, Scan & Page, request money, transaction history etc
Powered by UPI Logo must be used at all places where UPI API’s are being called.
With India heading towards a digital future and BHIM UPI
assisting in its growth by taking a progressive initiative to take
the country to a “less cash society”. The Tricolor arrows,
created by combining the fast-forward symbol with our
National flag and taking inspiration from the stance of an
athlete, visually captures this statement.
Capturing the same elements from the official NPCI logo, the
sharp edges of the arrows in the symbol point towards the
future, reflecting UPI’s accelerated commitment to the
country’s progress, while the curved edges negate the
frivolousness, brilliantly juxtaposing BHIM UPI’s
zorward-thinking with its nationalistic and traditional values.
The BHIM UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
The BHIM UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
The BHIM UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
The Logo Size
1/2x hight
x hight
1/2x hight
15 pixels
The BHIM UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
9
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
• Print: In case of a print related communication, size of the
BHIM logo unit must be minimum 15% in width of the layout
or 30 mm (whichever is higher). For example, size of the
BHIM logo unit would be 31.5 mm in width for an A4 layout.
1/2x hight
x hight
1/2x hight
Improper Symbol Usage
Examples of incorrect usage
BHIM UPI logo unit or Fast-Forward symbols along
with BHIM UPI as text are to be used to represent
Merchant
BHIM UPI related services. Usage of any other Logo
mnemonic, icon, visual or graphic element even for
representational purposes is strictly prohibited.
Changing the angle Separating both Flipping the Merging Fast-Forward symbol
of the symbol symbols symbols with any merchant logo as a unit
Partner
Logo
Correct Usage
Inter-changing the Changing the color Monocolour symbol Merging Fast-Forward symbol
color patterns patterns completely with any Partner logo as a unit
Partner/Merchant
Logo
9LK\JPUN[OLZPaLVM Using the symbols Usage of any kind of border or Merging of BHIM Logo unit
one of the symbols as outlines. shapes to hold the with Partner/Merchant logo,
Fast-Forward symbol to form a unit
Partner/Merchant
`
Logo
Usage of any graphic element Usage of any graphic element Usage of any graphic element Merging of UPI Logo unit
for representation. for representation. for representation. with Partner/Merchant logo,
to form a unit
Examples of incorrect usage
Correct Usage
Examples of incorrect usage
Correct Usage
Improper Usage
Correct Usage
BHIM UPI
BHIM UPI
The proportions, space and size relationships of all
collaterals have been carefully developed and must
not be altered, redrawn, embellished or recreated in
any way.
15 pixels
Illustrations used here are for representation purposes only.
In case of a mobile banking application which uses services with
UPI technology, must use BHIM UPI logo on the home page
post-login in a prominent position as represented. The BHIM
UPI logo must also be used on the home page of the BHIM UPI
HOME PAGE (POST-LOGIN) HOME PAGE (BHIM UPI)
screen at the bottom center position as represented.
HELLO!
Pay Request Scan & Pay
Manage
Add Account Transaction
Account
Services
15 pixels
Illustrations used here are for representation purposes only.
The said banking partner must place “Powered by UPI” logo
unit at the bottom center of the mobile application screen on
HSSWHNLZWLY[HPUPUN[V<70SPRL:LUK4VUL`*VSSLJ[9LX\LZ[
4VUL`.LULYH[L89*VKL<700+7HNL)HSHUJL,UX\PY`
INITIATE TRANSACTION PAGE CONFIRMATION PAGE
Transaction/Confirmation page etc.
Powered by UPI Logo must be used at all places
where UPI API’s are being called.
12:00 12:00
Logo Logo
Pay
From Account
****0001-AXYZ00004562 Reference #:
Sent to:
Payee UPI ID
From:
Amount Amount:
Transaction Date:
Description
POWERED BY POWERED BY
25 pixels
Illustrations used here are for representation purposes only.
Mobile App
In case of a Bank UPI PSP app which solely runs on
UPI as a platform, must use BHIM UPI logo on the
login and home screen as represented. The said
Bank partner must use “Powered by UPI” logo unit
LOGIN PAGE HOME PAGE
at the bottom center of mobile application after
intiating a transaction. The same must remain
constant across all pages. The said Bank partner
must also mention, ‘Bank App is powered by UPI’ 12:00 12:00
on the Play store and App store.
Logo Logo
Your Profile
Account No. XXXX
Balance XXXX
Request Send
Welcome to your
BHIM UPI Pay Bills Mobile DTH Gas
15 pixels
The BHIM UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission. Illustrations used here are for representation purposes only.
Powered by UPI Logo must be used at all places where UPI API’s are being called.
From:
Description
Amount:
(Optional)
Transaction Date:
Pay Home
25 pixels
Illustrations used here are for representation purposes only.
THE LOGO USAGE:
MERCHANT / NON-BANKING PARTNER
APP AND WEB
In case of a Merchant/ Non-Banking Partner, which uses UPI
as a platform for Money Transfer and transaction fulfillment
services, the BHIM UPI logo must be placed on the home
screen of the app in prominent position as represented. The
BHIM UPI logo must also be used on the home page of the
HOME PAGE (MERCHANT) HOME PAGE (BHIM UPI)
BHIM UPI screen at the bottom center position as
represented.
12:00 12:00
Logo Logo
Your Profile
Account No. XXXX
BHIM UPI Pay Add Money Balance XXXX
Illustrations used here are for representation purposes only.
The said partner must place “Powered by UPI logo”
logo unit at the bottom center of the mobile application
screen on all the pages after initiating a transaction. INITIATE TRANSACTION PAGE CONFIRMATION PAGE
“Any third party UPI App integrated with bank’ SDK
( invoking NPCI Library) should display branding of
12:00
partnering bank on all the UPI Payment pages” 12:00
Transfer Money
using BHIM UPI
UPI ID
Transaction success
Account No. and IFSC
Amount:
Amount Transaction Date:
Proceed
POWERED BY
Transaction success
Sent to:
From:
Amount:
Transaction Date:
POWERED BY
25 pixels
Illustrations used here are for representation purposes only.
The proportions, space and size relationships of all
collaterals have been carefully developed and must
not be altered, redrawn, embellished or recreated in
any way.
Card 1 Select
Card 2 Select
Verify
Illustrations used here are for representation purposes only.
BHIM UPI logo unit must be present on every
“Transaction” page to indicate that the said service
has been routed through UPI.
BHIM UPI logo unit must be placed on the top left
corner of the “Transaction” page only. The size of
the unit must be equivalent to the size of Merchant /
Partner logo on the page or 20 pixels in height, Show details
whichever is higher.
Payment Option: BHIM UPI
Depending upon space available, BHIM UPI logo BHIM UPI
Total Payment
Show More
XXXX Logo
Total Payment
Show More XXXX
Debit Card
Make Payment
Credit Card
Pay Now
Net Banking
Use any BHIM UPI app
Illustrations used here are for representation purposes only.
THE LOGO USAGE:
MERCHANT APP (INTENT CALL
AND SDK)
In case of a Merchant who uses Intent call to let the
consumer choose the mode of payment, BHIM UPI logo must be
displayed as represented.
INTENT CALL PAGE
In any case, BHIM UPI as an option for payment, must
never be placed in “Others” tab. It must be placed prominently
HTVUNZ[V[OLYWH`TLU[VW[PVUZWYLMLYHIS`VU[OLÄYZ[WVZP[PVU 12:00
Logo
Add Funds
Pay with
Netbanking
Pay
Illustrations used here are for representation purposes only.
In case of a Merchant which uses SDK to let the
consumer choose the mode of payment, BHIM UPI
logo must be displayed as represented.
SDK PAGE
In any case, BHIM UPI as an option for payment,
must never be placed in “Others” tab. It must be
placed prominently amongst all other payment 12:00
options.
Logo
The mobile application must place BHIM UPI logo unit
on bottom center position when selected as a `
Mumbai
payment option (as represented). Post selection (after
initiating transaction), all pages and screens must
display ‘Powered by UPI’ logo unit at bottom center
WVZP[PVU[PSS[OLº7H`TLU[*VUÄYTH[PVU»WHNL Enter Amount XXXX
Previous Recharge
XXXX XXXX
Add UPI ID
Add Bank Account
15 pixels
Illustrations used here are for representation purposes only.
“Any third party UPI App integrated with bank’ SDK
( invoking NPCI Library) should display branding of
partnering bank on all the UPI Payment pages”
BANK SELECTION PAGE CONFIRMATION PAGE
12:00 12:00
Logo Logo
Popular Banks
Recharge successful
Bank 1 Bank 2 Bank 3
Reference #:
Sent to:
Amount:
Other Banks
Transaction Date:
POWERED BY POWERED BY
Illustrations used here are for representation purposes only.
UPI ID
36
What is UPI ID
Features/Benefits
• You don’t need to remember your or receiver’s bank account details
• The prefix can be customized as per convenience
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
37
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI ID display style:
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
38
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI PIN
39
What is UPI PIN
10:10
1 2 3
4 5 6
7 8 9
POWERED BY
50 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
40
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Reset UPI PIN
PSP/ APP BANK PSP/ APP BANK PSP/ APP BANK PSP/ APP BANK
LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO
Bank Account Set UPI PIN Bank Account Number Bank Account Number
Last 6 digit of your Debit card Enter OTP Confirm New UPI PIN
ABC SHARMA
XXXX XXXX XXXX Valid upto Enter New UPI PIN
123 Bank
IFSC Code XXXX
1 2 3 1 2 3 1 2 3
4 5 6 4 5 6 4 5 6
Change
UPI PIN
Reset
UPI PIN
7 8 9 7 8 9 7 8 9
» 0 9 » 0 9 » 0 9
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
41
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI QR
42
UPI QR
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
43
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
User Profile Page
10:10
APP LOGO
5 pixels UPI ID: user@upihandle
Profile
Download Share
QR code QR code
POWERED BY
25 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
44
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
QR Code Scanning Page
10:10
Scan QR Code
POWERED BY
25 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
45
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Offline QR
QR Code
X inch LOGO X inch LOGO
X
QR Code QR Code inch
The BHIM UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
46
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Consumer Journey -
UPI Onboarding Process
47
Play Store / App Store
10:10
Partner App:
APP LOGO
Pay bill, Recharge.
Install
Finance
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
48
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Partner App:
APP LOGO
Pay bill, Recharge.
Play Store / App Store
Install
10:10 10:10
PARTNER POWERED BY
10:10 APP LOGO BANK
LOGO
Partner App:
APP LOGO
Pay bill, Recharge. UPI ID: user@upihandle
Enter 4 Digit PIN
Reviews Size Rated Download Bank accounts:
Install XXXXX
Default account
1 2 3
10:10 10:10
PARTNER BANK
POWERED BY
APP LOGO LOGO
Amount: 4 5 6
Bank accounts:
XXXXX
Default account
1 2 3
Amount:
XXXXX
XXXXX
4 5 6
7 8 9
7 8 9
POWERED BY
0
Finance
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
About this app
49
UPI Payments, Bank to Bank Transfer,
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Play Store / App Store
10:10 10:10
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
50
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI App – Onboarding process
POWERED BY POWERED BY
PSP/ APP BANK
LOGO LOGO
Select Account
Valid upto
Bank 1
Account 1
Bank 2
Account 2
1 2 3
Bank 3
4 5 6
Bank 4
7 8 9
POWERED BY
50 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
51
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI App – Onboarding process
10:10 10:10
POWERED BY POWERED BY
BANK BANK
LOGO LOGO 50 pixels
1 2 3 1 2 3
4 5 6 4 5 6
7 8 9 7 8 9
» 0 9 » 0 9
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
52
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
User warning screen
Once the user has created his UPI ID, the partner app
should display the Do’s and Don’ts message as a pop-up
screen before exploring the features of the app.
10:10
POWERED BY
50 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
53
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI ID creation page
Accounts no.:
XXXXX
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
54
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
UPI Home Page
10:10
APP LOGO
7 pixels UPI ID: user@upihandle
Send Receive
Money Money
Other features
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
55
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Transaction Initiation Page
10:10
Contact 1
Contact 2
Contact 3
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
56
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Transaction page
Re-Enter
Beneficiary Account no.
XXXX XXXX XXXX Pay Request
IFSC code:
XXXX XXXX XXXX Type message
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
57
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Check Balance
10:10
APP LOGO
UPI ID: user@upihandle
Account no:
xxxxxx
Check Balance
POWERED BY
50 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
58
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Contact Conversation page
10:10
Rs:
XXXX
Received. 15th Aug
Pay Request
Type message
POWERED BY
50 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
59
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Transaction history page
Transactions Transactions
ABC Merchant
UPI Transactions abc@upihandle Rs. XXX
Card Transactions
Payment done by Card
PQR Verma
XXX XXX XXX Rs. XXX
Received from
20 pixels
POWERED BY
XYZ Sharma
xyz@upihandle Rs. XXX
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
60
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Payment successful screen
Payment Successful
Payment made to
beneficiary@upihandle 7 pixels
POWERED BY
50 pixels
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
61
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
AUTOPAY
GUIDELINE
63
The screenshots are only for illustrative representation purposes only.
The Logo & Colour
The logo is derived from the UPI and NPCI brand elements.
The word ‘AUTOPAY’ will come under the UPI logo written
in ‘Helvetica’ font stretching from start of word ‘U’ of United
to the word of ‘E’ of Interface.
AUTOPAY
AUTOPAY
64
The Logo Size
AUTOPAY
Sizes given here are for representation purpose but while
resizing or using the logo utmost care should be taken to
maintain the visibility of the logo.
AUTOPAY
AUTOPAY
AUTOPAY
AUTOPAY
65
Fonts Helvetica - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The official typeface for AUTOPAY is Helvetica Bold. abcdefghijklmnopqrstuvwxyz
The Futura font is designed for easy reading and 1234567890
offers a clean and sharp typeface.
Helvetica - Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helvetica - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Helvetica - Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
66
Improper Usage
AUTOPAY AUTOPAY
AUTOPAY AUTOPAY
67
Transfer, Bill Payment, QR Scanning -
Powered by UPI
Guidelines for positioning of UPI/BHIM logo as payment mode at merchant location (offline and online)
68
Refer - UPI Circular no. NPCI /UPI/OC No. 35 /2017-18 dated October 11, 2017
Payment option
10:10 10:10
LOGO LOGO
Consumer Name:
Debit Card
XXXX
Credit Card
Consumer No.:
XXXX Netbanking
Amount:
XXXX Make UPI payment
Pay now
69
Payment option
10:10 10:10
LOGO LOGO
Enter UPI ID
Pay now
70
Mandate Acceptance
10:10 10:10
LOGO AUTOPAY 30 PX
30 PX
Request From
AUTOPAY
MANDATE VALIDITY:
ABC SHARMA ` XXXX
From TO
merchant@upihandle 11/11/2020 11/11/2020
MERC12345678 Daily
Received on Accept Before
20/08/2020 | 02:00 pm 21/08/2020 | 00:00 pm
FREQUENCY:
Select frequency
Please note: Requested amount gets debited from your account on
recurrence basis as per the request.
Amount per cycle
Proceed
XXXXX
Debit account*
Request From
XYZ VERMA ` XXXX XXXX XXXX
merchant@upihandle
MERC12345678 Daily
The amount will be debited from your account multiple times based
Received on Accept Before on mentioned frequency during the validity period of the mandate.
20/08/2020 | 02:00 pm 21/08/2020 | 00:00 pm You can also pause or revoke the mandate anytime.
You will be guided to UPI pin page to authorize the creation of
Please note: Requested amount gets debited from your account on standing instructions.
recurrence basis as per the request.
Proceed
* I have read and confirmed the above mandate details
Decline Approve
71
Mandate Acceptance
10:10 10:10
AUTOPAY
Received from
Merchant name: Enter UPI PIN
Amount: XXX
72
Mandate Acceptance
10:10
AUTOPAY 30 PX
Merchant:
XXXX
UPI ID
XXXX
Reference ID:
XXX
Period:
XXXX
Amount:
XXXX
73
UPI AUTOPAY Registration – Mandate QR Scan Flow
Guidelines for positioning of UPI/BHIM logo as payment mode at merchant location (offline and online)
74
Refer - UPI Circular no. NPCI /UPI/OC No. 35 /2017-18 dated October 11, 2017
Website
ABC MERCHANT
Login Details
User ID
XXXX
Password
XXXX
Enter
75
Website
ABC MERCHANT
Continue
76
Website
ABC MERCHANT
Payment Mode
77
Website
Scan
78
Mandate Acceptance
10:10 10:10
LOGO LOGO
Merchant@bank
Recurring payment type
VALIDITY:
From TO
xx/xx/xxxx xx/xx/xxxx
FREQUENCY:
Select frequency
Debit Date
Select Account*
XXXX XXXX
POWERED BY
Remarks
Proceed
79
Mandate Acceptance
10:10 10:10
AUTOPAY
Received from
Merchant name: Enter UPI PIN
Amount: XXX
80
Mandate Acceptance
10:10
AUTOPAY 30 PX
Merchant:
XXXX
UPI ID
XXXX
Reference ID:
XXX
Period:
XXXX
Amount:
XXXX
81
UPI AUTOPAY Registration – Intent Flow
Guidelines for positioning of UPI/BHIM logo as payment mode at merchant location (offline and online)
82
Refer - UPI Circular no. NPCI /UPI/OC No. 35 /2017-18 dated October 11, 2017
Payment option
10:10 10:10
LOGO LOGO
Consumer Name:
Debit Card
XXXX
Credit Card
Consumer No.:
XXXX Netbanking
Amount:
XXXX Make UPI payment
Pay now
83
Payment option
10:10 10:10
LOGO LOGO
VALIDITY:
From TO
xx/xx/xxxx xx/xx/xxxx
FREQUENCY:
Select frequency
Debit Date
UPI Apps
XXXX XXXX
LOGO 4 LOGO 5 LOGO 6
Remarks
Proceed
84
Mandate Acceptance
10:10 10:10
AUTOPAY
Received from
Merchant name: Enter UPI PIN
Amount: XXX
85
Mandate Acceptance
10:10
AUTOPAY 30 PX
Merchant:
XXXX
UPI ID
XXXX
Reference ID:
XXX
Period:
XXXX
Amount:
XXXX
86
COMMUNCATION GUIDELINES:
BANKS | PARTNERS | MERCHANTS (BHIM UPI)
87
A Bank/Partner/Merchant must use BHIM UPI logo in all of its
communication and the size of the BHIM UPI logo unit must be
same as the size of the brand logo unit, matched by height only.
A Bank/Partner/Merchant must use BHIM UPI logo in all of its
communication and the size of the BHIM UPI logo unit must be
same as the size of the brand logo unit, matched by height only.
A Bank/Partner/Merchant must use BHIM UPI logo in all of its
communication and the size of the BHIM UPI logo unit must be
same as the size of the brand logo unit, matched by height only.
A Bank/Partner/Merchant must use BHIM UPI logo in all of its
communication and the size of the BHIM UPI logo unit must be
same as the size of the brand logo unit, matched by height only.
A Bank/Partner/Merchant must use BHIM UPI logo in all of its
communication and the size of the BHIM UPI logo unit must be
same as the size of the brand logo unit, matched by height only.
The BHIM UPI logo unit must be present in all Social Media Communication
pertaining to BHIM UPI as a service. While the size of the BHIM UPI logo unit has to
be same as the size of the Merchant/Partner/Bank logo unit (matched by height only),
the same cannot be less than 20% of the layout in width.
The logo unit must not be used when BHIM UPI is mentioned as a part of a
sentence. It wil be represented as BHIM UPI in uppercase text format.
TV Commercial / AV property:
PARTNER PARTNER
APP LOGO 10:10 APP LOGO
Payment to Scanning
Peer to Peer
merchant QR Code Bank to Bank Transfer
Amount:
XXXX
POWERED BY
POWERED BY
POWERED BY
The UPI and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
94
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
COMMUNCATION GUIDELINES:
BANKS | PARTNERS | MERCHANTS (UPI AUTOPAY)
95
Print Ad
LOGO X
AUTOPAY X
AUTOPAY X
LOGO X
*T&C apply Connect with us: *T&C apply Connect with us:
The UPI AUTOPAY and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
96
No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Poster
17 inch
LOGO
22 inch
LOGO AUTOPAY
AUTOPAY
Connect with us: *T&C apply Connect with us:
*T&C apply
The UPI AUTOPAY and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
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No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Online Banners
LOGO X
AUTOPAY X AUTOPAY X
The UPI AUTOPAY and Fast-Forward mnemonics are the copyrighted and trademarked properties of NPCI.
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No part of the mnemonics or artwork may be reproduced by any means or in any form whatsoever without written permission.
Social Media
The UPI AUTOPAY logo unit must be present in all Social Media
Communication pertaining to UPI AUTOPAY as a service. While
the size of the UPI AUTOPAY logo unit has to be same as the
size of the Merchant/Partner/Bank logo unit (matched by height
only), the same cannot be less than 20% of the layout in width.
1200x628 506x253
LOGO X LOGO X
AUTOPAY X AUTOPAY X
1024x512 500x500
X X
LOGO
LOGO
AUTOPAY X AUTOPAY X
Guidelines for positioning of UPI/AUTOPAY logo as payment mode at merchant location (offline and online)
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Refer - UPI Circular no. NPCI /UPI/OC No. 35 /2017-18 dated October 11, 2017
DISCLAIMER
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BHIM UPI and Fast-Forward mnemonics are copyrighted
and trademarked properties of NPCI. No part of the mnemonics
or artwork may be reproduced by any means or in any form
whatsoever without written permission.