HEMA B Y

+91 6360778548 | hemaby1902@gmail.com

An ambitious and committed engineer seeking a challenging role to leverage my skills and experience for continuous
growth and career advancement.

EDUCATION AND CERTIFICATIONS

Jyothy Institute of Technology – Bangalore, India July 2018 - August 2022
BE in Information Science and engineering.

Project: Predicting Stock Prices Using Sentimental Analysis Through Twitter Data
 Developed a predictive model to forecast potential prices of company’s stock using Twitter data,
utilizing Natural Language Processing (NLP) techniques, and employing machine learning algorithms
such as Support Vector Machine (SVM) and Random Forest.

CERTIFICATIONS
 Certified Python Full Stack Developer.
 Certified Microsoft SQL server data base administrator.
 Certified in HTML, CSS, JavaScript for web developers.

SKILLS
 Programming Languages: C, Python
 Database: MySQL, Azure Cosmos DB
 Web Technologies: HTML, CSS, JavaScript (Basics)
 Tools: VS Code, PyCharm, Exposure to Azure DevOps platform

WORK EXPERIENCE
Assistant System Engineer (Campaign Developer), Tata Consultancy Services September 2022 – Present

 Firsthand experience in building and executing SQL scripts to support multi-channel marketing campaigns,
including Email, Mobile, and In-Dash notifications for Microsoft Xbox.
 Worked on various Acquisition, Engagement and Broad Campaigns.
 Expertise in performing thorough campaign analysis and transforming those requirements into actionable data
to meet campaign objectives.
 Experience in creating different segments based on different geographies to deliver target and personalised
content.
 Involved in identifying target markets, audiences and optimize high impact promotional campaigns.
 Proficient in creating, scheduling, and maintaining segments, interactions using Iris for campaigns ensuring
seamless integration and delivering of data.
 Worked on Azure dashboards to launch tasks for day-to-day operations.
 Demonstrated ability to resolve issues that arise during campaign development ensuring smooth campaign
launches and optimizing long running jobs.
 Involved in maintaining mobile campaigns calendar and schedules, ensuring timely delivery.
 Demonstrates strong programming and analytical skills, enabling the creation of optimized, dependable, and
scalable SQL scripts that drive successful marketing initiatives.