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non parametric test
non parametric test
Male 50 30 20
Female 40 50 10
The Chi-Square test yielded a significant association between gender and
smartphone OS preference, χ²(2) = 6.89, p < .05. These results suggest that
gender may influence individuals' choice of smartphone operating system.
Further post-hoc analyses were not conducted in this study.
Discussion
The findings of this study provide insight into the relationship between
gender and smartphone OS preference. The significant association
observed indicates that gender plays a role in shaping individuals'
preferences for specific smartphone operating systems. Understanding
these patterns can inform marketing strategies and product development
efforts targeted towards different demographic groups.
Overall, the results support the notion that gender is a relevant factor to
consider when analyzing consumer preferences in the context of
smartphone technology. Further research could explore additional variables
that may influence smartphone OS preference and investigate potential
interactions between gender and other demographic or psychographic
factors.
Applications of the Chi-Square Test: