Donut-Business-Plan

Business Plan
DOUGH DELIGHTS (D.D.)
Prepared By:
Camacho, Mireal Hannah
Decena, Daniel Duane
Delos Santos, Fran Chezka
Hablado, Nel Angelo
Llorico, Keisha Kloebelle
Marterior, Neil Orven
STEM 12-17
November 7, 2023
ii
TABLE OF CONTENTS
Title Page i
Table of Contents ii
I. Introduction 1
1.1 Proposed Name of the Business 1
1.2 Address of Business 1
1.3 Name of the Owners 1
1.4 Description of the Business 2
1.5 Location of the Business 2
1.6 Funding Requirement and Source of Funds 3
II. Executive Summary 5

2.1 Vision Statement 5
2.2 Mission Statement 5
2.3 Objectives of the Business 5
2.4 Business Model 5
2.5 Business and Product Position 6
2.6 Wealth Improvement Approaches 7
2.7 Parties Supporting the Business 7
III. Environmental Analysis 8

3.1 Trends in the Industry 8
3.2 Consumer Analysis 9
3.3 Market Segmentation 10
3.4 Demand Analysis 11
3.5 Competitor Analysis 12
3.6 SWOT Analysis 12
3.7 Supply Analysis 13
iii
TABLE OF CONTENTS
3.8 Market Forecast 13
3.9 Market Share 14
3.10 Market Position 14
3.11 Marketing Strategy 15
IV. Business Description 17
4.1 Product Description 17
4.2 Equipment and Materials Needed 17
4.3 Size of the Business 18
4.4 Personnel Requirement 20
V. Organizational Plan 21
5.1 Form of the Business Organization 21
5.2 Liability of the Owner 21
5.3 Organizational Structure 21
5.4 Roles and Responsibilities 22
5.5 Salary Requirement 25
VI. Production Plan 26
6.1 Production Schedule 26
6.2 Production Process 27
6.3 Equipment Required 29
6.4 Sources of Materials 29
6.5 Estimated Production Cost 30

iv
TABLE OF CONTENTS
VII. Operation Plan 33
7.1 Evaluation of Suppliers 33
7.2 Purchase Procedures 33
7.3 Storage and Inventory Control 37
7.4 Sales Procedures 37
VII. Marketing Plan 39
8.1 Product 39
8.2 Place 39
8.3 Price 39
8.4 Promotion 40
8.5 Packaging 41
8.6 Positioning 41
IX. Financial Plan 42
Appendix v
Dough Delights (D.D.) 1
Introduction
Proposed Name of the Business:
Dough Delights (D.D.)
Dough Delights is the proposed name of our business. From the combination of the words
dough, which is what donuts are made of, and delights, a word that expresses satisfaction, Dough
Delights is the perfect name for a business that would sell sumptuous and affordable donuts. Not
only does the name Dough Delights represent our donut-centered business well, it also sounds
pleasing as it makes use of alliteration. Additionally, it is easy to remember as it is made up of two
commonly used words (dough and delights) and when spoken, rolls of the tongue. Dough Delights, a
donut shop that will surely fit your taste!
Address of the Business

Carmel's Place, Jaro, Iloilo City
Contact Us: 09984830951
(Owner: Nel Angelo V. Hablado)
Carmel's Place is the optimal address of our main office. Located in Jaro, Iloilo City, alongside
the highway, it provides accessibility and convenience for our valued customers and future business
transactions. It offers spacious parking spaces and is nestled in a part of the city that is quiet and
peaceful yet developed and progressive. The office of our business is situated in an area that
maximizes internet connectivity and at the same time utilizes the use of nearby facilities that are
required in running a business.
Name of the Owners

Owner: Nel Angelo Hablado
Co-owners: Mireal Hannah Camacho, Keisha Kloebelle Llorico, Fran Chezka Delos Santos, Daniel
Duane Decena, and Neil Orven Marterior
Nel Angelo V. Hablado is the owner of Dough Delights, which is co-owned by Mireal Hannah
Camacho, Daniel Duane Decena, Fran Chezka Delos Santos, Keisha Kloebelle Llorico, and Neil
Orven Marterior. The owner of the business possesses the characteristics of a skilled
entrepreneur, which is one of the many reasons why he became a respected business owner. From
his management skills and innovative vision to his entrepreneurial mindset, the owner of this
business has what it takes to make this business soar to its utmost peak. The co-owners of this
business were chosen based on the attitude they emulate in a constantly changing work
environment. Moreover, the co-owners were assessed based on their business skills, commitment,
and, most importantly, passion for serving the people through business.
Description of the Business

Dough Delights is a mini donut shop that has an assortment of flavors and toppings that
customers can select from to satisfy their donut cravings. From the iconic vanilla drizzled with
caramel to the exotic matcha paired with rainbow sprinkles, Dough Delights has it all. Our business
is centered around accommodating customers who are in need of a sweet refresh. Dough Delights is
not only for the sweet tooth, but is also for the workaholic as our mini donuts are packed specifically
for convenience and on-the-go pickups while staying eco-friendly. Dough Delights is a business for
the masses, with its accessibility and affordability, we aim to provide service, comfort, and happiness
to everyone in the city one donut at a time.
Location of the Business

Luna St., La Paz, Iloilo City, Iloilo
We chose Luna St., La Paz, Iloilo City, Iloilo, for our business location as it is the location that
would make our business the most visible, accessible, and profitable. Nestled alongside the highway
in the bustling streets of La Paz and surrounded by various institutions filled with possible
customers, Luna Street is the perfect location for any of our business endeavors and transactions.
Not only is it a melting pot of possible customers, but Luna Street also offers convenience for us who
manage the business since the area is spacious and near necessary commodities. Lastly, Luna
Street would give our business a jump start and a boost in terms of the profit since the business is
situated in a busy area of Iloilo City filled with people who'll certainly be hungry after a day's load of
work.
Funding Requirement and Source of Funds
Funding requirements
Use of fund Number of items Cost per item Total cost
mini donut maker 1 1050 1,050
aprons 6 100 600
plastic gloves 1 box (50 pairs) 120 120
business sign/signage 1 500 500
menu poster 1 500 500
packaging 100 5 500
ingredients 3,500
kitchen utensils 1,500
rental expense 5,000
electrical expense 1,500
Total startup cost 14,270
Funding source
Source of fund
Contribution of the owner and co-owners 15,500
owner: 3,000
co-owners (5): 2,500 per individual
Total source of fund 15,500
Total startup cost 14,270

The funding requirements of our business were estimated based on the current prices of the
items, ingredients, utensils, appliances, and rental & electrical fees in the Philippine economy. The
funding requirements totaled 14,270. On the other end of the spectrum, the funding source came
directly from our pockets, with the business owner having the highest individual contribution (3,000),
followed by the co-owners (2,500). The funding source from the owners totaled 15,000 which is
enough funds to cover the funding requirement of 14,270.
Executive Summary
Vision Statement
To become a donut shop that will offer affordability, satisfaction, and comfort to people from all
walks of life all around the Philippines.
Mission Statement
To produce donuts that give out sweetness and happiness to the masses through the hands of
people that embody the character traits of cooperation, passion, and commitment.
Objectives of the Business

The Main Goals and Objectives of the Business are:
- To provide high-quality and sumptuous products at an affordable price.
- To establish a reputable name in the food service market.
- To understand and meet the needs and preferences of customers.
- To prioritize food hygiene and safety.
- To become a wealth creating-venture.
Business Model
Business and Product Positions

Introducing our signature Mini Donuts – the epitome of indulgence in a smaller package. Each
Mini Donut is a tiny treasure, handcrafted with the finest ingredients and bursting with flavor.
Whether you crave classic cookies 'n' cream, creamy matcha glazes, or decadent chocolate drizzles,
we've got you covered. Perfect for snacking, sharing, or simply savoring, our Mini Donuts are the
ultimate treat for any occasion. Experience the joy of savoring these tiny pleasures that pack a big
punch. At "Dough Delights," it's not just about the size; it's about the taste that leaves you craving for
more. Discover the joy of Mini Donuts today!
These are the graphs that contain the data of the Philippines' market size and market share in terms
of food service. These graphs will help estimate the potential customers our business will have. The
data in these graphs are particularly helpful in our business, Dough Delights, since it belongs in the
food sector.
Wealth Improvements and Approaches

To increase our business’s financial potential and maintain stability, the wealth improvements
and approaches we’ll consider are the following:
Profit Maximization. In order to increase our business’s revenue, we’ll reduce expenses while
still maintaining the quality of our products to gain more profit. This involves finding cheaper
suppliers, expanding product lines, and optimizing pricing strategies.
Wise Financial Planning. Budgeting, income management, and reducing debt can improve the
financial aspect of our business.
Investment. Our profits, when invested wisely, can lead to wealth accumulation over time.
Investing in good quality equipment and tools can minimize the time and manpower needed to
cater the needs of our customers.
Strategic Marketing and Advertising. Allocating funds for marketing and advertising
campaigns can lead to brand awareness, customer engagement, and income generation
Innovation. It is what makes our business unique from others. We offer a variety of flavors and
customers can even customize their orders. Staying innovative and adapting to market trends
and changes can provide our business with a stable revenue.
Parties Supporting the Business

1. Consumers - The consumers are the individuals who buy products. They make the goal of
becoming a wealth-creating venture attainable.
2. Creditors - The creditors are the companies or people that lent money for the business. This
includes families, friends, and financial institutions such as the bank. They are responsible for the
actualisation of the business.
3. Suppliers - The suppliers are persons or businesses that provide products or services. This
includes the manufacturers, distributors, and importers. They are responsible for the existence of the
products served to the public.
4. Employees -The employees are the individuals the institution or company hires to perform a
service. These are the individuals that make running a business a reality and a manageable task.
Environmental Analysis
Trends in the Industry
Trend in business is defined as a pattern of gradual change in a process, output, or condition.
The trends in society inevitably affect the business world in numerous ways such as a product's
demand and sales. In the year 2023, here are the current trends in the food industry.
Door to Door Delivery

Technology has made everything more convenient, including purchasing food.
Foodpanda and GrabFood are now two of the major food delivery businesses in the
Philippines. The pandemic caused the popularity of door-to-door food delivery to soar, and it
has continued to do so ever since. With the addition of promotions and packages, it enables
clients to buy food items while lounging in the comfort of their homes.
Plant-Based Alternative
The number of people embracing vegan or plant-based diets has significantly increased
as a result of worries about the health, welfare, and sustainability of animals and the
environment. Food businesses have increased their vegan products in response to this
growing demand. Finding vegan alternatives in eateries, shops, and fast-food franchises has
gotten simpler as veganism becomes more widely recognized and mainstream.
Cashless Payment
Cashless payments, such as credit cards, mobile wallets, and digital apps, offer a
convenient way to make transactions. They make it unnecessary to carry actual cash and
offer a quicker, more efficient payment system.
Sustainability
Consumers are looking for more sustainable food options as a result of living in a world
where the climate is getting worse and growing knowledge of environmental issues including
climate change, deforestation, and habitat destruction. The effect of food production on the
environment can be lessened through sustainable practices.
Personalization
Technology improvements, a focus on health and dietary restrictions, and a desire for
more customized and enjoyable eating experiences have all contributed to the rise of food
personalisation. The growing realization that one-size-fits-all approaches to food no longer
satisfy the various and unique demands of customers is reflected in this trend.
Consumer Analysis includes Market Segmentation and Demand Analysis

A. Consumer Analysis
The product of dough delights, the mini donuts, are sweet, convenient, savory, and bite sized
desserts fit for individuals who classify themselves as a light eater, a sweet tooth, and a workaholic.
In line with the description of our product, the target customers of dough delights are:
1. Students (High School and College)
- students would buy the mini donuts during their recess or as snacks for their study
session.
2. Family Man
- individuals that have established a family would purchase mini donuts for their children
or partner as a "pasalubong".
3. Children
- children are notoriously known for their sweet tooth, the reason why they would make
great customers.
4. Food Enthusiast
- Food enthusiasts are individuals who are affiliated with anything associated with food,
and the mini donuts of dough delights are not an exception.
Market Segmentation
DEMOGRAPHIC BEHAVIOURAL PSYCHOGRAPHIC GEOGRAPHIC
- preferably school
age children (7-12
years old)
- teenagers (13-19
years old)
- young adults (20-
26 years old)
- middle class
income (Php 18,000 - individuals with a
- Php 109,200) sweet tooth
a child) - social media - individuals with the
- predominantly foodies love language of - urban
Filipinos but is open - variety seekers giving gifts - tropical climate
to every race - price sensitive - thrifty individuals - densely populated
- all genders consumers - sweets enthusiast areas
- office based work - office and event - family-oriented - Iloilo City
(receptionist and buyers - workaholic
manager) - convenience
- labor intensive seeking individuals
work (agriculture
and healthcare
- will cater to the
dominant nationality
(Filipino), but is
accepting to foreign
nationalities
Demand Analysis
This graph shows the revenue of the food market service in the Philippines in billions of USD from
2015-2023. The revenue of the food market industry is proportional to its demand. This graph can
be utilized to form a demand analysis of Dough Delights.
In the year 2015 the food service industry generated 11.25 USD. Furthermore, in the years
2016, 2017, 2018 and 2019 the food service industry generated 11.64 USD, 12.65 USD, 13.67
USD, 14.58 USD, respectively. The trajectory of the graph showed that the revenue of the food
service industry has continuously increased from the year 2015-2019. In the year 2020, the food
service market hit its lowest point with a revenue of 7.97 USD, with the advent of the pandemic.
The revenue of the food service industry increased in the year 2021 and 2022 and generated 8.37
USD and 10.5 USD, respectively. Though the food service market revenue increased in the
previous years, it is still below the usual revenue pre-pandemic. But, in the year 2023, the food
service industry revenue increased by 20%, generating 12.6 USD.
Percentage Increase throughout the years:
2016 2017 2018 2019 2020 2021 2022 2023
3.5% 8.76% 7.98% 6.66% -45.33% 5% 25.4% 20%
Mean: 4%
Based on the trajectory of the revenue of the food service industry in the Philippines, the demand
for food service is strong and has been increasing since 2020.
B. Competitor Analysis that includes Supply Analysis

Competitor Analysis
A business is bound to face a competition at one point. Knowing your competition's strengths
and weaknesses is a vital way of getting the upper edge in the business world. Here are the
competitors of Dough Delights:
Dunkin Donuts Krispy Kreme J.CO
Strengths:
Strengths: Strengths:
widely distributed
established brand unique menu options
branches
quality donuts quality service and
established brand
global product
coffee quality
marketing and social established brand
marketing and
media store ambiance
advertising
Weaknesses:
Weaknesses:
price sensitivity Weaknesses:
menu pricing
limited menu pricing
limited health
selection limited health
conscious options
limited health conscious options
local
conscious options
SWOT Analysis of Dough Delights
Weaknesses - weak brand reputation-

Strengths- affordability - friendly-
limited employees- limited social media
convenient- menu variety
and marketing presence
Threats- Donut Shops (Dunkin Donuts,

Opportunities - Partnership- Expansion Krispy Kreme, J.CO and etc.)- strong
in new and existing markets competition in the local geographical
region
Supply Analysis
The supply analysis entails a thorough investigation of the variables affecting the accessibility
of the delicious delicacies of Dough Delights. The procurement of necessary materials like flour,
sugar, eggs, and flavorings, taking into account the dependability and cost-effectiveness of
suppliers, and maintaining correct inventory management to prevent shortages or waste are key
components of this analysis. It's crucial to assess the machinery and technology needed to produce
donuts, including ovens, mixers, and refrigerators, and to make sure that these are sourced
effectively. Additionally, since labor is so important, it is necessary to assess the local labor markets
for qualified bakers and kitchen workers. Quality control measures and compliance with food safety
regulations are integral to maintain consistent product quality and adhere to legal standards. In
addition, understanding supplier relationships, resilience against supply chain disruptions, and a
commitment to sustainability practices contribute to the overall supply analysis. Lastly, a cost
analysis of the entire supply chain, coupled with scalability plans, ensures Dough Delights operates
efficiently and can adapt to varying levels of demand while managing costs effectively.
Market Forecast
Following the pandemic, the food service industry is expanding for a number of important
causes. First, there is pent-up demand as individuals want to go out to eat again and engage in
social activities. Second, their attractiveness has grown as a result of embracing hybrid models that
combine in-person and takeout/delivery alternatives. Third, eating out has become more practical
thanks to the integration of technology and contactless solutions. Finally, the market has expanded
as a result of government assistance and changing consumer preferences that favor delivery and
takeout.
The expected market forecast of the food service industry in 2023 in the Philippines in terms of
revenue is 12.5 USD. In line with the expected forecast, we expect Dough Delights to be in demand.
Market Share
numbers in percent form
Dough Delights is looking to have a 78% share in the food service industry (donuts) in Jaro,
Iloilo City. This is an estimation based on the total sales of donut companies divided by projected
total sales.
Market Position (Perceptual Mapping)

A treasured treat, donuts continue to enjoy a dominant position in the market as a preferred
snack or dessert choice. They are a favorite among customers of all ages due to their broad appeal,
variety of flavors, and cost. Convenience stores, supermarkets, donut shops, and bakeries all
provide a variety of options, making them accessible to a wide spectrum of customers. Although
there is considerable desire for healthier substitutes due to health concerns, donuts remain a
mainstay in the indulgence category and retain a consistent market share.
Marketing Strategy
In order for our business, Dough Delights, to promote its products to the market and attract
customers, we’ll be considering the following marketing strategies:
1. Eye-catching displays. We will make visually stunning displays to showcase the variety of
mini donuts that we have. By using bright and captivating colors, colorful decorations, and taking
good quality pictures for display, we’ll be able to draw our customer’s attention.
2. Social Media Promotion. By posting our products in social media, we’ll be able to reach a
wider population, and more people will be knowledgeable of our product. Posting mouthwatering and
irresistibly good mini donuts on Facebook, Instagram, or TikTok can boost our sales, for it will
encourage more customers to buy.
3. Special Offers. We can make use of the “Buy 3, Take 1” strategy in order to boost our
sales. By doing so, people will be eager to buy our products since they can save more and this is
very much applicable when we need to sell our products immediately.
4. Sampling. By making people taste our products for free, they can evaluate if it is worthy to
buy our product. Coming up with a good recipe and visually appealing mini donuts can engage our
customers to try and buy.
5. Seasonal Flavors. Since Halloween and Christmas are fast-approaching, selling limited
edition flavors and designs will make our menu more appealing, especially to children.
6. Online Ordering. We will make use of social media platforms to make more sales.
Accepting orders online through Messenger or Instagram and delivering it to the customers would be
accessible for those who can’t come to our physical store.
7. Customer Feed-backing. By getting the feedback of our customers, we’ll be able to make
mini donuts that are applicable to their liking and preferences, and we’ll be able to improve our
business.
Business Description
Product Description
The mini doughnuts of Dough Delights are small, hand-held sweet treats made from dough that is
fried in oil, resulting in a crispy outer shell and soft, chewy interior. They can be dressed with a variety
of toppings, such as sugar, cinnamon, chocolate, and more. Their small, bite-sized nature makes
them a popular choice for on-the-go snacking and parties. Whether you enjoy them plain or with a
variety of toppings, mini doughnuts are a classic and delicious treat!
Equipments and Materials Needed

The equipment and materials play a crucial role in the success of any business. They are the
fundamental building blocks that enable the production of goods and services. Without the right
materials, a business cannot create its products, resulting in delays, decreased productivity, and
potentially lost customers. Materials and equipment are the lifeblood of a business, influencing its
productivity, quality, cost-effectiveness, and overall success.
MATERIALS, EQUIPMENTS, AND INGREDIENTS NEEDED IN MAKING MINI DONUTS
Materials Equipment Ingredients
Mixing bowls Mini donut maker Pancake Mix
Whisk Hand Mixer Eggs
Rubber spatula Milk
Scissors Oil
Tongs Butter
Chocolate Bars (White

Stainless Sticks Chocolate, Milk Chocolate,
Matcha)
Wire Rack Food Colorings
Toppings (Crushed Oreos,

Mini Marshmallow, Rainbow
Squeeze Bottles
Chocolates, Sprinkles, Sliced
Almonds, etc.
Silicon Brush
Pastry Paper Boxes
Container for toppings
Piping Bags
Mini Bamboo Forks
Size of the Business

Dough Delights is an ordinary small business that has ten (10) employees. A small
business with ten employees is likely to have a more structured and diversified workforce
compared to a microbusiness. With this employee count, our business can assign more
specialized roles and responsibilities, potentially leading to increased efficiency and
productivity. It may also have a greater capacity to serve a broader customer base or offer a
wider range of products or services. However, while it is larger than a microbusiness, it may still
maintain a relatively close-knit and personalized approach to customer service and operations.
If we decide to establish a larger enterprise, we will need more employees because handling
and managing a large business would need a lot of manpower. It can also expand our operations
globally, access larger customer bases, diverse markets, and international opportunities, which
can lead to increased revenue and profit potential.
Factors that Determine the Size of the Business:

a. Size of capital
- Capital is important for businesses as it provides the financial resources necessary for
operations, growth, and investment in assets and technologies. It plays a significant
role in
determining a business's size and growth potential. The capital that will be provided by the owner of
the business is 18,000.00 pesos and this amount is good for 1-2 months. Since the capital’s amount is
less than 20,000.00, it is considered a small business.
b. Level of technology
- The type of technology used depends on the size of the business, budget, and goals. Since our
business is a small enterprise, we will use a mini donut maker for the production of our goods and we
will utilize an ordinary register cash or money box to keep track of our profit.
c. Number of employees
- The number of employees generally reflects the scale and scope of a business. Dough Delights
does not necessarily need a lot of employees since the owner and the nine (9) employees will be
tasked to do the work, managing the customer’s orders, making mini donuts, and other
responsibilities.
d. Raw materials used
- In a mini donut business, the qualities of raw materials are crucial because they directly impact the
taste, texture, appearance, and overall quality of the final product. While maintaining quality is
essential, our raw materials are cost-effective to ensure the business's profitability. Careful selection
and attention can help ensure that the donuts produced are delicious, safe, and appealing to
customers.
e. Volume of sales
- The physical location of the business plays a significant role in determining sales volume. A
business situated in a high-traffic area or near popular tourist destinations may have a higher sales
volume than one in a less visible location. However, effective marketing efforts are still important to
attract more customers and boost sales. The business should also consider the competitive pricing
that provides value for customers while still allowing for profitability is crucial. Lastly, economic factors,
such as the overall health of the economy and local economic conditions, can influence consumer
spending and, consequently, sales volume.
d. Legal form of ownership
- Choosing the right legal form of ownership for a small business depends on factors such as the
number of owners, the level of personal liability protection desired, taxation preferences, management
structure, and long-term goals. Dough Delights practices the ownership form of sole proprietorship in
which a single individual (the owner) owns and operates the business.
Personnel Requirement
One of the most essential factors in starting a business is your employees. Here are the
personnel requirements of Dough Delights:
Must be at least 18 years old
Senior High School Diploma/Certificate of Completion
Birth Certificate
NBI Clearance
Health Certificate
Excellent Interpersonal Skills (Communication Skills, Conflict Resolution Skils, Active
Listener, and Cooperative)
Organizational Plan
Form of the Business Organization
The business, "Dough Delights" would be in the form of a Sole Proprietorship.
Our business will be owned by one person, hence, the choice of sole proprietorship. This is aligned
with our business' capital requirement, liability of the owner, management and supervisory skills, tax
implications, government intervention, nature of the business, and external financing requirements.
The form of the business operation as sole proprietorship is advantageous since Dough
Delights is a small business. Furthermore, in sole proprietorship, profits are taxed only once, is the
least costly among the forms of ownership, and the owner has complete control over the decisions
made, the company, and the profit gained.
Liability of the Owner/Owners

The owner of the firm "Dough Delights" possesses unlimited liability for all debts,
shortcomings, and liabilities of the business. This implies that the owner's personal assets, such as
his savings, homes, and investments, may be at risk to pay for these liabilities if the business is
unable to meet its financial responsibilities. The owner must be conscious, aware, and meticulous to
handle this potential risk.
Organizational Structures (Organizational Chart)

An organizational structure serves as our framework for planning and monitoring the
activities outside and inside of our business. It defines who does what, reducing confusion and
duplication of efforts, and everyone knows what is expected of them. This will help us assign our
designated roles and responsibilities in order to make efficient and effective decisions, establish
good communication, and lessen the chance of having conflicts. Also, this will provide us a
foundational framework that enhances efficiency and effectiveness within the business, ultimately
contributing to its success, stability, and sustainability.
Our business will be headed by our CEO, Nel Angelo Hablado, Keisha Kloebelle Llorico as
the head of the Financial Management, Fran Chezka Delos Santos as the head of the Sales and
Marketing Management, Mireal Hannah Camacho, as the head of the Planning Operation
Management, Daniel Duane Decena as the head of the Staffing and Management, and Neil
Marterior as the head of the Customer Service Management.
Roles and Responsibilities

The term "role" refers to the function or position that a person plays in a particular group.
In entrepreneurship, it typically refers to the specific responsibilities, functions, and activities that an
entrepreneur or team members undertake within a business. On the other hand, responsibilities refer
to the specific tasks, duties, and obligations that individuals or teams are accountable for in order to
achieve the company's goals and objectives.
Based on our research, every small business owner is responsible for five main areas:
1. Staffing and Management
2. Financial Management
3. Planning Operation Management
4. Sales and Marketing Management
5. Customer Service Management
Dough Delights is a small business with ten (10) employees. The owner has assigned the
roles of every employee and they are tasked to do their responsibilities for the five main areas
of the business. The owner assigned them based on their experience, skills, interests, and
competencies. By carefully considering these factors, our team can create a more effective and
harmonious work environment, leading to improved employee satisfaction and overall
organizational success.
Staffing and Management: Daniel Duane Decena

Financial Management: Keisha Kloebelle Llorico
Planning Operation Management: Mireal Hannah Camacho
Sales and Marketing Management: Fran Chezka Delos Santos
Customer Service Management: Neil Marterior
The remaining four (4) employees will be designated to the role of a cashier, two (2)
cooks, and a delivery person.
Staffing and Management

The person in charge of this area is responsible for overseeing the overall staffing
operations of the company, identifying the staffing needs for each department by coordinating
with hiring managers for their requirements and specific instructions for job postings. They
monitor the performance of the staff, delegating tasks, and ensuring that the recruitment
operations adhere to the company's policies and structured guidelines. They also control and
direct the personnel and activities of the business.
Financial Management
The person in charge of this area is responsible for overseeing the business’s financial
health and ensuring sound financial decision-making. They analyze financial data, prepare
reports, and develop strategies to manage financial resources effectively. Their role includes
tasks such as budgeting, financial forecasting, investment analysis, and risk management to
support the organization's financial objectives and stability.
Planning Operation Management

The person in charge of this area is responsible for the administration of business
practices to maximize efficiency within the business. It involves planning, organizing, and
overseeing the business’s processes to balance revenues and costs and achieve the highest
possible operating profit. They are tasked with ensuring that the organization successfully
converts inputs such as materials, labor, and technology into outputs in an efficient manner.
Sales and Marketing Management

The person in charge of this area is responsible for driving the business’s sales growth
and promoting its products or services. They develop and implement strategic marketing plans
to reach target audiences, create brand awareness, and generate leads. Additionally, they
oversee sales teams, set sales targets, and work to maximize revenue by coordinating
marketing efforts with sales activities, all while monitoring market trends and competitor
behavior to adapt strategies accordingly.
Customer Service Management

The person in charge of this area is responsible for leading a team of customer service
representatives and ensuring that they provide exceptional support to customers. Their primary
role involves setting performance standards, training and coaching staff, and handling
escalated customer issues to ensure customer satisfaction. They also analyze customer
feedback, track metrics, and implement strategies to enhance the overall customer service
experience and meet business goals
Cashier
In retail or service settings, a cashier accepts money from customers, performs
transactions, gives change, and provides customer care. They keep the checkout area neat and
orderly while guaranteeing precise and quick financial operations.
Cook
In order to ensure that dishes are produced to the appropriate flavor, quality, and
presentation, a cook is in charge of preparing and cooking food in a range of culinary situations.
They manage ingredients, run kitchen appliances, adhere to recipe instructions, and uphold
food safety regulations.
Salary Requirement
Dough Delights's salary to their employees was computed with respect to the economy
of the Philippines, the number of working days in a month, and the current state of the business.
As a result, these are the estimated monthly salary of the employees.
Role and Responsibilities Estimated Salary Monthly
Staffing and Management Php 7,000
Financial Management Php 7,000
Planning Operation Management Php 7,000
Sales and Marketing Management Php 7,000
Customer Service Management Php 7,000
Chief Executive Officer Php 14,000
Cook Php 5,000
Cashier Php 4,000
Delivery Person Php 3,000

Production Plan
Production Schedule
Dough Delights Weekly Production Schedule
Projected
Flavor of Total
Day Demand and Price
Donut Quantity
Orders
Week 1 Barbie Blast 100 95 Php 15 /piece
Week 2 Choco Drizzle 100 95 Php 15 /piece
Week 3 Peanut Delight 100 95 Php 18 /piece
Choco
Week 4 100 95 Php 18 /piece
Mallows
The projected demand and orders of dough delight is based on the population density of Luna
Street, Jaro, Iloilo City and the estimated population of the target customers present in the area.
Mixing and Packaging
Time/Number of
Week Activity Cooling
Minutes
Mixing of
1 10 minutes 5 minutes
Ingredients
Weekly Work Schedule
Employee and
Monday Tuesday Wednesday Thursday Friday
Assignment
Mireal Hannah 9 hours 30 9 hours and 30 8 hours and 30

Camacho mins minutes minutes
Daniel Duane 9 hours and 30 9 hours and 30

Decena minutes minutes
Fran Chezka 9 hours and 30 9 hours and 30

Delos Santos minutes minutes
Nel Angelo 9 hours and 30 9 hours and 30 9 hours and 30

Hablado minutes minutes minutes
Keisha
9 hours and 30 9 hours and 30 8 hours and 30
Kloebelle
minutes minutes minutes
Llorico
Neil Orven 9 hours and 30 8 hours and 30

Marterior minutes minutes
Dough Delights will be closed during the weekends, a decision made by the owner and co-owners.
In line with this, the work schedule of the employees will only span from Monday to Friday. The
business will open at 7:30 A.M. and will close at 6:00 P.M. But, during Fridays, the business will
close earlier than previous days at 5:00 P.M.
Production Process
Here are the estimated processing procedure, materials, parts, ingredients, and time process
of how we will produce our menu:
A. Processing Procedure
1. Combine all ingredients in a mixing bowl.
2. Transfer the mixture into a squeezing bottle.
3. Pre-heat the mini donut maker.
4. Once heated, squeeze the mixture into each donut hole for about 30g each.
5. When donuts are already formed, flip into the other side until cooked through.
6. Rest the donuts on a cooling rack.
7. Repeat with the remaining mixture.
8. Prepare the edible toppings and decorations, and melt the white and dark chocolate
bars.
9. Once all donuts are completely cooled, decorate the donuts with their corresponding
colors and toppings.
B. Materials, parts, and ingredients
mini
¼ cup butter200g white
marshmallowssprinkles
600g pancake mix250g chocolate200g dark
and dragéescrushed
milk2 large eggs4tbsp oil chocolate10g pink food
peanutspeanut butter
coloring
sauce
C. Expected time to process the product.

Since each day, we will be selling 20 donuts, with 5 pieces on each flavor, the expected
time to process the mini donuts alone would take around 30 to 40 minutes. In preparing the
toppings and the melted chocolates, it would take around 10 minutes. Lastly, decorating the
mini donuts would take around 15 to 20 minutes. The total estimated time of the whole process
would be 1 hour depending on resources, manpower, and productivity.
Equipment Required
Equipment Estimated Cost
Mini Donut Maker Php 1,500
Hand Mixer Php 1,700
Measuring Cups and Spoons Php 500
Piping Bag Php 150
Gloves (100 pieces) Php 200
Cooling Rack Php 300
The equipment are chosen based on their significance to the business. All of these will be
utilized properly.
Sources of Materials
The product we sell in the business is a food product, therefore, we must ensure that our
ingredients are good and high-quality for better outcomes. The ingredients needed for the mixture
would be acquired in the market, except for the eggs because we will get it from the supplier to
ensure the quality. For the toppings, we will get them from wholesalers, specifically, ordering them
online since they offer a wide range of choices and it is much cheaper.
RAW MATERIAL GOODS SOURCE
Pancake Mix Market
Milk Market
Eggs Supplier
Oil Market
Butter Market
White and Dark Chocolate Wholesalers
Food Coloring Wholesalers
Mini Marshmallows Wholesalers
Sprinkles and Dragées Wholesalers
Crushed Peanuts Wholesalers
Peanut Butter Sauce Wholesalers
Estimated Production Cost

Flavor: Barbie Blast
Ingredients Quantity Used Total Cost
Pancake Mix 1 box Php 50
Water 5 liters Php 20
Oil 500 mL Php 15
Powdered Sugar 1 pack Php 35
Milk 1 carton Php 80
Sprinkles and Dragées 2 packs Php 40
Pink Food Coloring 1 pack Php 10
Total Php 250
SRP Php 300
Profit Php 50
Flavor: Choco Drizzle
Oil 500 mL Php 15
White and Dark Chocolate 3 bars Php 75
Total Php 275
SRP Php 350
Profit Php 75
Flavor: Peanut Delight
Oil 500 mL Php 15
Crushed Peanuts 1 pack Php 50
Peanut Butter Sauce ½ Php 35
Butter 1/2 stick Php 25
Total Php 310
SRP PhP 350
Profit Php 40
Flavor: Choco Mallow
Oil 500 mL Php 15
White and Dark Chocolate 3 bars Php 75
Mini Marshmallows 1 pack Php 40
Total Php 315
SRP Php 350
Profit Php 35
The SRP of each flavors will be divided by 20, since the daily production of each donut flavor by
day is 20. The calculated results of the SRP of each flavor will then serve as a rough estimate of its
retail price.
Operation Plan
Evaluation of Suppliers
Evaluating suppliers in a business is a multifaceted process with profound implications for a
company's success. It is not merely a routine procedure but a strategic practice that ensures quality,
cost-efficiency, and risk mitigation.
Dough Delights will choose its suppliers according to the quality of ingredients they offer,
reliability and consistency of the suppliers, location, the cost of ingredients, work ethics, and their
communication skills to ensure a successful and delicious product. Suppliers must consistently
deliver products or services that meet the company's standard and the pricing must align with the
budget and market rates. Reliability is of greatest importance, with on-time deliveries being a must.
Their location must be near the place of Dough Delights for easier transportation of raw materials.
The company will evaluate their communication skills and ability to manage risks to maintain efficient
and sustainable supply chains.
The owner and co-owners of Dough Delights will personally test the products that the suppliers
offer. For an effective and proactive quality control of ingredients, we will conduct audits, inspections,
and surveys for compliance with the established standards of the company. We guarantee that our
products will provide satisfaction and meet the needs of our customers.
Purchase Procedures
A successful purchasing process is vital for business efficiency and cost-effectiveness. To
achieve this, we will make a clear plan by outlining what, when, and how to buy our raw materials.
We will choose reliable suppliers and negotiate fair prices, but without sacrificing the quality of the
products. The company will issue purchase orders and we will keep an eye on inventory to avoid
ingredient shortages. The CEO, Nel Angelo V. Hablado, will personally conduct quality checks to
ensure that the purchased ingredients meet the company's standards. The materials received
should correspond to the materials ordered. Upon checking that everything is in order and no issues
are found, we will have the supplier sign and issue a receipt indicating that the materials have been
delivered. The receipts will be kept to provide documented evidence of purchases made by the
company and they must be signed by authorized personnel for the reports to be considered valid.
Here are examples of our receipt and purchase requisition form:

The following are the steps of the purchasing process of raw materials for "Dough Delights".
1. Identify the needed tools and ingredients

The members of the company will determine the necessary tools and ingredients to make
mini donuts. It will be dependent on the chosen recipe and it can vary according to the flavors of
our mini donuts as they are the primary basis for choosing ingredients.
2. Specify the requirement

Choosing the right tools and ingredients for making mini donuts requires attention to detail.
Here are the set of requirements needed for both:
Ingredients:
a. Freshness: The ingredients such as pancake mix, eggs, and milk should be new for
best results.
b. Quality: Selected ingredients should be of high quality and meet the set standards.
c. Flavor: Ingredients like vanilla extract will add flavor to our mini donuts and make it
even more delicious.
d. Allergen Considerations: Potential allergens in ingredients will be labeled for the
customer's safety.
e. Variety: We will have a range of toppings and flavors available such as chocolate,
cookies and cream, sprinkles, and peanut butter with nuts.
Tools:
a. Durability: Mixing bowls and cutting tools should withstand regular use.
b. Accuracy: Measuring cups and measuring spoons will be used for accurate ingredient
measurements
c. Cleanliness: All tools and equipment must be cleaned thoroughly to maintain food
safety standards
d. Efficiency: Mini donut makers will make the production process more efficient,
especially during rush hours.
e. Maintenance: Tools must be regularly maintained and stored properly to prolong their
lifespan
3. Find and choose a supplier

We will find potential suppliers that meet the company's standards through researching
online. They should provide the specific products needed and adhere to our guidelines for a
smooth transaction.
4. Contract negotiation
The chosen supplier will be presented with a contract from our team. It will contain the terms and
conditions to be read before signing to make sure that a mutual agreement has been established
and to avoid future conflicts.
5. Get order approval

This process typically involves verifying the order details, including quantity, pricing, and working
with the upper management, before starting the transaction. It helps maintain cost control, prevent
unnecessary spending, and ensures that the company's procurement aligns with its objectives.
6. Place the order

If both sides agree to the transaction, the company will formally place the order. Both sides will
decide on the specific details such as price, delivery dates, fees, and installations. Everything will be
documented and representatives from both organizations will sign it. A copy of this agreement will be
kept for future reference.
7. Receive and approve the order

Upon receiving an order, our personnel will thoroughly inspect the contents to ensure they
match the company's request and meet quality standards. Once the order is confirmed to be
accurate and in good condition, it can be approved.
8. Accounting records
All documents will be kept to provide a detailed record of the company's financial health and
keep track of all transactions made. It will serve as a reference for assessing the overall
performance and stability of the company.
Storage and Inventory Control

Our ingredients that are needed in making mini doughnuts will be stored in freezers and
storage boxes in one of our co-owner’s houses near the store to ensure the safety and accessibility
of our ingredients. To monitor our inventory, we will have a Microsoft Excel spreadsheet where
products will be tallied. It will contain a list of each product we used to create the mini doughnuts,
and with this, we can keep up with how many products we used to make batches of mini doughnut
batter and the toppings we added. Another set of printed hard copies will be put in the said store to
double-check the ingredients brought from our co-owner’s house to ensure transparency. With this,
we can determine our sales and keep orders in our inventory for us to determine our profit and
secure our sales during the time we operate our store. We will also use the "first in, first out" policy
for our ingredients to save our profit where the ingredients may be expired or are close to spoilage. If
our ingredients are already expired or spoiled, we will dump them in a certain place and turn them
into compost or fertilizer so that they will still be useful and prevent our ingredients from being
wasted.
Sales Procedure
Audit product knowledge. This will be a procedure that will help the business become
completely acquainted with the mini donut products, its essential components, and the available
flavors. This will help identify the ingredients, the manufacturing procedure, and any unique
packaging or presentation needs. Additionally, this will help the business become acquainted with
the various costs and offers.
Choose a target audience. This will help discover the target clients and their demands. In this
business, the students, family men, children, and food enthusiasts are the target audience.
Plan sales strategy. This will aid in determining the way the mini donuts will be sold, whether
through pre-orders, online sales, market stalls, or direct to customers at special events.
Draft a sales pitch. This will focus on developing a persuasive and informative sales pitch that
showcases the benefits of the mini donuts. It will highlight the unique features, such as the
homemade taste, its size, its convenience, and the variety of flavor options available.
Present the product. This will focus on the creation of samples of the mini donuts for potential
buyers to try. This will offer a trial run to allow customers to taste the product and see if it satisfies
their taste.
Conduct follow-up. Once the sales are coming in, this step will ensure the satisfaction of the
customers will be met by gathering feedback. This feedback will then improve the product and sales
process.
Marketing Plan
Product
The mini donuts of Dough Delights come with different varieties catered for individuals with
different tastes. The goal of Dough Delights is to offer mini donuts that will provide satisfaction
through its high quality and affordable price. The mini donuts of Dough Delights is a product that will
certainly bring something new and sweet in the food sector.
Place
Dough Delights will be located at Luna St., La Paz, Iloilo City. Positioned in a highly urbanized
area, this is an ideal location for starting a potential business. The location was picked in regards to
the number of potential customers, growth rate, visibility, and the potential for expansion. The
business will comply with the ordinance and the law of Iloilo City as a law-abiding business. The
business expects customers all throughout its operating days as it is nestled in a highly populated
area.
Price
Dough Delights will offer various flavors of mini donuts at an affordable price!
Barbie Blast: 15 Php
Choco Drizzle: 15 Php
Peanut Delight: 18 Php
Choco Mallows: 18 Php
These are just some of the flavors of the mini donuts. The prices are set based on the ingredients
and resources used. The prices are an outcome of the sustainability and conscious movement of
society.
Promotion
Here is the notable aspect that takes our donut shop marketing to another level: Visual
content is undoubtedly a prominent source for attracting more audiences to social advertising
accounts. Facebook and TikTok play a remarkable role in monetizing our donut shop offerings.
Recording mouthwatering, appetizing videos or designing appetizing images to upload on social
accounts can surprisingly rank up the audience. It will prove worthwhile to grab the audience with
good comments, extra likes, and more shares of our content.
One more positive aspect of sharing appetizing content is that it allows us to make a
connection with a group of food enthusiasts, inspiring conversations and engagements around our
posts. Engagement in responding to comments, thanking people for liking our content, and
connecting with the audience has been proven to solidify a faithful bond around the business.
Sending invitations to local food bloggers and lifestyle influencers to our donut shop is a profitable
marketing move that carries a multitude of advantages. By extending a privileged invitation to these
tastemakers, we aim to multiply our brand's reach and retain meaningful connections with a wider
audience. Their refined taste and impressive opinions have the magic to influence views and prompt
interest, letting us disclose our yummy range of donuts to a spellbound audience.
As part of our marketing ideas, we will introduce the great value of running social media
giveaway campaigns on a general basis. The appeal of free donuts, combined with the excitement of
winning, encourages a sense of expectation and passion among followers. Also, selling donuts
through food delivery applications like Foodpanda and Grab can be an effective marketing strategy
for us by using these platforms, Dough Delights can reach a wider audience, including those who
may not be able to visit the physical shop.
Packaging
We, in Dough Delights, opt to use eco-friendly packaging while still providing our customers
good and high-quality mini donuts. For our packaging, we will be using a biodegradable rectangular
kraft box with a transparent lid. This packaging is suitable for our product since it can hold exactly 6
donuts.
The box provides protection for the mini donuts, keeping them fresh and preventing damage
during transport. The transparent lid allows customers to see the delicious mini donuts inside,
enticing them with a visual display of the product. Also, the lid adds an extra layer of hygiene by
preventing direct contact with the donuts while still showcasing them.
In addition to that, using this kind of packaging makes it easier to store and transport multiple boxes
of mini donuts without the risk of spillage or mess. Nonetheless, customers may choose to reuse the
box for storage or other purposes, increasing the box's utility.
Positioning
Dough delights are a delicacy that will continue to maintain a dominant position in the
market as consumers' go-to snack or dessert option. It is a common dessert among customers of all
ages because of their affordability, wide appeal, and range of flavors. Our business’s position in the
market is focused on offering low-priced donuts, but with a commitment to providing high-quality
products. This means that our company strives to differentiate itself from other low-priced
competitors by offering better-quality donuts.
Financial Plan
Dough Delights (D.D.) v
APPENDIX
Topic Assignment Per Member
Nel Angelo V. Hablado (CEO)

- Introduction, Executive Summary, Environmental Analysis, Organizational Plan, Production
Plan, Operation Plan, Marketing Plan
Mireal Hannah Camacho (head of Planning Operation)

- Introduction, Executive Summary, Business Description, Organizational Plan, Production Plan,
Operation Plan, Marketing Plan
Daniel Duane Decena (head of Staffing and Management)

Plan, Marketing Plan
Fran Chezka Delos Santos (head of Sales and Marketing)

Plan, Marketing Plan
Keisha Kloebelle Llorico (head of Financial Management)

Operation Plan, Financial Plan
Neil Orven Marterior (head of Customer Service)

Operation Plan, Marketing Plan

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Business Plan

DOUGH DELIGHTS (D.D.)

II. Executive Summary 5

III. Environmental Analysis 8

3.8 Market Forecast 13

3.9 Market Share 14

3.10 Market Position 14

3.11 Marketing Strategy 15

IV. Business Description 17

4.1 Product Description 17

4.2 Equipment and Materials Needed 17

4.3 Size of the Business 18

4.4 Personnel Requirement 20

5.1 Form of the Business Organization 21

5.2 Liability of the Owner 21

5.3 Organizational Structure 21

5.4 Roles and Responsibilities 22

5.5 Salary Requirement 25

VI. Production Plan 26

6.1 Production Schedule 26

6.2 Production Process 27

6.3 Equipment Required 29

6.4 Sources of Materials 29

6.5 Estimated Production Cost 30

VII. Operation Plan 33

7.1 Evaluation of Suppliers 33

7.2 Purchase Procedures 33

7.3 Storage and Inventory Control 37

7.4 Sales Procedures 37

VII. Marketing Plan 39

IX. Financial Plan 42

Address of the Business

Name of the Owners

Description of the Business

Location of the Business

Funding Requirement and Source of Funds

Use of fund Number of items Cost per item Total cost

mini donut maker 1 1050 1,050

aprons 6 100 600

plastic gloves 1 box (50 pairs) 120 120

business sign/signage 1 500 500

menu poster 1 500 500

packaging 100 5 500

kitchen utensils 1,500

rental expense 5,000

electrical expense 1,500

Total startup cost 14,270

Contribution of the owner and co-owners 15,500

co-owners (5): 2,500 per individual

Total source of fund 15,500

Total startup cost 14,270

Objectives of the Business

Business and Product Positions

Wealth Improvements and Approaches

Parties Supporting the Business

Door to Door Delivery

Consumer Analysis includes Market Segmentation and Demand Analysis

DEMOGRAPHIC BEHAVIOURAL PSYCHOGRAPHIC GEOGRAPHIC

Percentage Increase throughout the years:

2016 2017 2018 2019 2020 2021 2022 2023

3.5% 8.76% 7.98% 6.66% -45.33% 5% 25.4% 20%

B. Competitor Analysis that includes Supply Analysis

Dunkin Donuts Krispy Kreme J.CO

SWOT Analysis of Dough Delights