The importance of media nowadays is truly immeasurable.

It has various
purposes such as entertainment, communication, and etc. Media bridges
the gap among us and eradicates the barriers that we are experiencing
leading to a more convenient way of life
Media languages are instrumental in conveying the meaning of a
certain text or idea through the use of a medium. They connect to the
audience through the use of various signs and symbols. However, it is
inevitable for audiences like us to have different interpretations based on
what we read, see, and hear. Some media languages are conveyed
literally while others must be understood and examined deeply because
it is written figuratively. These interpretations are classified as
denotative and connotative.
Media Codes and Conventions
In order for us to understand a certain media product, we must be backed
up with different media codes and conventions. For media codes we
have; symbolic, technical and written. While for the media
conventions; form, story, and genre.
These serve various purposes and creates a huge impact to us audiences.
Aside from helping us identify the specific meaning and idea behind a
media product, media codes and conventions are also primary tools that
benefit media creators. They add beauty and shows the creative side of
creators in every craft that are offered to us. Each detail is much
appealing through the help of these media codes and conventions.
Unfortunately, absence and lack of knowledge in this aspect will result
to dull, plain, and boring creations. For the creators and audiences, be
able to get satisfying outcomes, there must be a balance from each side.
Meet your audiences’ demand by supplementing them the taste that they
are looking for and do your part as a media creator to be creative and
resourceful in all the possible ways that you can. You can also have an
audience analysis for you to answer the questions that will guide you in
making a media product on content.
This report is actually one of the most enjoyable topics among all the
previous groups that presented. It answers questions such as why certain
media creations are preferred and specific only to a particular age group
or generation. It also highlighted the importance of being creative and
observant. Through this lesson, we were also able to identify and
understand the various techniques that media producers or creators use
in order for their ideas to be conveyed to the audiences.