lOMoARcPSD|35503588

REPORT

ON

WEBSITE REVIEW OF HAMROBAZAR.COM

BY
Bishal Acharya
Symbol no:

A report Submitted to

Faculty of Management, Tribhuvan University

in the partial fulfillment of the requirement for the degree of

Bachelor of Business Administration

At the

Mahendra Multiple Campus

Tribhuvan,University

Ghorahi,Dang

December, 2023
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ACKNOWLE
DGEMENT

This report has been prepared in the partial fulfillment of the requirements of internal
evaluation for the degree of Bachelor of Business Administration (BBA). It is our
privilege to complete this study report on Hamrobazzar.com.np, an e-commerce
leading website. It is pleasure to express our sincere gratitude to our teacher and
faculty of e-commerce Mr., Karna Pun sir, for his support, advice and efforts for the
preparation of the report. Especially, we would like to thankful to the
Hamrobazzar.com for providing information through the website and Facebook page.
Without their help and cooperation, we would not have made this report. Lastly, we
would also like to thank our beloved friends for their constant encouragement without
which this assignment would not have been possible.

Thank You!

Bishal Acharya

i
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APPROVAL SHEET

This is to certify that the report entitled ‘Website Review of Hamrobazar.com’ is an

academic work done by students of 6th semester namely Bishal Acharya submitted for
the partial fulfillment of the requirements of internal evaluation for the degree of
Bachelor of Business Administration at Mahnra multipl Campus, affiliated to Faculty
of Management, Tribhuvan University under the guidance and supervision of course
instructor and college management. To the best of our knowledge, the information
presented by us in the project report has not been submitted earlier.

……………………………. ……………………………

Karna Pun Parkash KC

Faculty of e-commerce Program Coordinator (BBA)

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TABLE OF CONTENTS
ACKNOWLEDGEMENT...........................................................................................................i
APPROVAL SHEET..................................................................................................................ii
LIST OF FIGURES...................................................................................................................iv
CHAPTER I................................................................................................................................1
INTRODUCTION......................................................................................................................1
Background of the study...............................................................................................................1
Objectives of the study..................................................................................................................1
Methodology of study...................................................................................................................2
Limitations of the study................................................................................................................2
CHAPTER II..............................................................................................................................3
ORGANIZATIONAL STUDY..................................................................................................3
Introduction of the Website/Organization....................................................................................3
E-commerce Business Model.......................................................................................................4
SWOT Analysis............................................................................................................................4
Products or Services Offered........................................................................................................6
Review of website.........................................................................................................................7
Look and Feel 7
Content and Catalogue management............................................................................................8
Payment Management...................................................................................................................9
Security Management...................................................................................................................9
Communication and Collaboration Management.......................................................................11
Notification Management...........................................................................................................12
Profile and personalization management....................................................................................12
E-Marketing 13
CHAPTER III...........................................................................................................................14
CONCLUSION, LESSON LEARNT AND RECOMMENDATION......................................14
Conclusion14
Lesson Learnt..............................................................................................................................14
Recommendations.......................................................................................................................14
REFERENCES.........................................................................................................................16
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LIST OF FIGURES
Figure 1: Consumer to Consumer (C2C) model in hamrobazar.com........................................4
Figure 2: Look and feel..............................................................................................................7
Figure 3: Product categorization...............................................................................................9
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CHAPTER I

INTRODUCTION
Background of the study

Project reports, assignments and research are the three core fundamentals of BBA
degree. There is no better learning than procuring the theoretical insights of a subject
and being able to practically relevant it to the contemporary society at the same time.
We feel escalated to know that we have got this opportunity to acquire and enhance
our soft skills which will definitely boost our self-value at the professional front.

This project report is prepared to know about the online classified site
Hamrobazar.com. This project report was prepared as per the requirement of the
Faculty of Management (FOM) of Tribhuvan University. These paper intents to
understand how the firms manage to survive in a highly dynamic environment
coupled with the cutthroat competition prevailing in the sector. Also this report aims
to explain the information regarding how the changing demographics and the
substantial development of communication and technology infrastructure has led to an
enormous amount of internet users in Nepal which at the same time is providing
attractive market to the e-commerce firms.

Finally this report discusses the background of this study point and why this practical
study of the electronic commerce adoption and analysis of the said popular website is
going ahead. The following objectives and the significance will further elaborate our
report's motive.

Objectives of the study

• To highlight the services provided by Hamrobazaar.com

• To analyze the business model and network security infrastructure used by
Hamrobazar.com
• To review the e-commerce site of Hamrobazar.com
• To learn and excel in report writing
• To present the good impacts of online sites
• To acknowledge the benefits of online business

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Methodology of study

Research design is a structure prepared to conduct research. After selecting the topic
or subject of research, a researcher formulates plan and framework for completing his
/her research work since beginning till the end is known as research design. It is a
framework of research which helps to collection, measurement and analysis of data. It
helps to select research method considering to limited resources. It is a plan and
structure to find out the solution of the problem. It is a road map to start process and
conclude the research work

This study is based on more desk study research design. This is all called literature
review method. In this method the data or information are collected from secondary
data or other researcher data like article, journal, and others sources. The data
collected by us may or may not be the right data because of time and repeated search
in particular topic. The report would not be completed without the collection of data.
For the report, the data are collected from secondary source. They are as follows

Secondary Data

• Information from the official website of the Hamrobazar.com

• Publications & Journals
• Brochures of the Hamrobazar.com

Limitations of the study

The following are the major limitations of our report:

• The research study was conducted in a limited sphere of time.

• The report on hamrobazar.com is mainly focused on the work that we
have performed in hamrobazar.com
• It does not give detail view of overall functioning of the hamrobazar.com
• The study might not be able to fulfill the desire to know the details of
the prescribed department and its transactions due to confidentiality reasons
and policies of the hamrobazar.com
• The study is only confirmed to one e-commerce site, which is hamrobazar.com
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CHAPTER II

ORGANIZATIONAL STUDY
Introduction of the Website/Organization:

Prabal Saakha, is a founder of Hamrobazar.com. 13 years back, hamrobazar.com

started as a pocket website.As the name suggests itself, its definitely a market for
everyone.Every day, 2M plus views gets in this page. Average time spent on this
website is 12 to 13 minutes. 150 to 200 unique customers make transactions through
this platform.Hamrobazar.com is a free online classified site which enables sellers to
list wide varieties of brand new or used products online. Hamrobazar.com believes
that internet is a great promotional vehicle as well as communication channel for
connecting buyers and sellers. Hamrobazar.com is a perfect solution which helps to
list out products free. Hamrobazar.com is visited by around 50,000 unique visitors for
buying and selling purposes. Hamrobazar.com has created such platform where both
sellers and buyers can interact with each other. Hamrobazar.com does not appear to
have a predetermined mission statement nevertheless, the basic mission and goals of
the company is to provide a perfect solution for selling the products for free. It also
believes that internet is a great promotional vehicle as well as communication channel
for connecting buyers and sellers. In general, hamrobazar.com has communicated that
its mission is to influence technology and provide buying experience on the internet
for free. For all those who wish to sell their products and for all those who wish to
purchase new or used products, hamrobazar.com is the perfect answer.
Fees/commission are not charged by Hamrobazar.com to sellers whenever they place
their products on website, a free digital classified market place. This website earns
through Ads and customers get services free .It doesn’t handle home delivery. It’s just
a platform to share information for the transactions of goods. So, it’s completely not a
E-commerce. It’s a digital classified marketplace.

In context of Nepal, environment sustainability has been maintained because

employment opportunities has been created. For a country like import based, certain
products can be used for longer. Currency doesn’t go outside. Imports of goods will
be reduced. Recycling management seems to be possible. Selling strategy can be
learned. In order to grow or extend your small business, hamrobazar.com is a best
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platform. You’ll get to contact with millions of buyers. With the support of
consumers, hamrobazar.com has come to this level of success.

E-commerce Business Model

Hamrobazar.com accepts Consumer-to-consumer (C2C) business model. This

electronic commerce involves the electronically facilitated transactions between users.
Consumers sell their online goods to other consumers. Consumers post an item for
sale and other consumers bid to purchase it. This site is only a intermediaries, just to
match consumers. This site doesn’t check the quality of products being offered.
Hamrobazar.com doesn’t buy or sell any products listed on the site. Buyers must
contact sellers directly on their phone numbers shown in the products page.
Hamrobazar.com is not involved in buying or selling activities not does it act as a
middleman. All the ads are posted by users for information purposes. These users are
solely responsible for their ads, content and for their acts without any liability on
Hamrobazar.com part.

Figure 1: Consumer to Consumer (C2C) model in

hamrobazar.com

SWOT Analysis

Every company has various variables determining its strengths and weakness and the
market brings opportunities and threats. The strengths, weakness, opportunities and
threats for Hamrobazar.com are as follow:

Strengths:

• Because of the websites popularity, it is easily recognizable among consumers

and merchants.
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• Hamrobazar.com has been able to give services to both customers as well

sellers without charging a single penny in return.
• Hamrobazar.com has been providing 24/7 hours service facilities to all the
desired users. There’s high effectiveness of service.
• Hamrobazar.com facilitates communication between users for the purpose
of advertising and sharing information related to goods and services.

Weaknesses

• Hamrobazar.com doesn’t have enough investment capacity for market research,

new technologies and researches for expanding its growth or E-commerce growth
rate in Nepal.
• Hamrobazar.com still doesn’t have good mobile application software where we
still lack finding necessity products.
• Hamrobazar.com maintains a strong centralized functional unit, which is
beneficial in some ways but disadvantageous to the business itself.
• The imitate nature of this website’s business model is a weakness that contributes
to competition, especially involving new entrants.
• Even though results- oriented excellence is the focus of Hamrobazar.com,
innovation is not the top priority of this business.

Opportunities

• Hamrobazar.com has an opportunity to expand its online operations to other

markets. This external strategic factor can increase revenues and spread risk
among more varied e-commerce markets.
• In relation, hamrobazar.com has an opportunity to improve its innovation for
competitiveness through product development. For example, innovating new
products for better user accessibility through Internet can increase the company’s
base of consumers and merchants.
• Hamrobazar.com can diversify to improve its business resilience. Through this
business can create new revenues streams aside from online retail/auction and
other existing operations.
• Government movement and plan towards building information superhighway in
Nepal has opened better network capacity for online business like
Hamrobazar.com.
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• Increasing trend of financial institutions towards e-banking, m-banking, provision

of visa card, master card, e-cash and credit card along with new concept has
opened scope for options and wide availability of online payment for
Hamrobazar.com.

Threats

• E-commerce is growing day by day and new entrants are entering with great
skills and experience. This has been a tough challenge to Hamrobazar.com.
• Imitation is a threat because other firms or new entrants can copy
Hamrobazar.com’s business model using available technologies for website
operations.
• Hamrobazar.com faces potential industry disruption, which is based on
technological trends. This external factor can drastically change the company’s
business performance.
• Lack of proper legislature about e-commerce in Nepal is creating security threat
to Hamrobazar.com for doing online business.
• Internet access, speed and technologies for e-commerce are still limited in Nepal
for growth and expansion of Hamrobazar.com.

Products or Services Offered

Though Hamrobazar.com doesn’t involve itself in making transactions of goods and

services. Minions of users have been facilitated through this platform.
Hamrobazar.com provides online platform which helps buyers and sellers to meet
with each other. Tons and tons of goods and services can be found in this platform.

Hamrobazar.com helps users in making transactions of following wide ranges of

goods and services like:

1. Apparels and Accessories

2. Automobiles
3. Beauty and Health
4. Books and learning
5. Business and industrial
6. Computer & Peripherals
7. Electronics
8. Events and Happenings
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9. Home, Furnishing & Appliances

10. Mobile & Accessories
11. Music Instrument
12. Pets and Pet Care
13. Real Estate
14. Services

Review of website

Look and Feel

The look and feel of a website is how the site looks to the user and how it feels when
he or she is interacting with it. The “look” is defined by the components of your
website like color palette, images, layouts, font choice, and overall styling. The “feel”
is determined by the characteristics like the movement and response of dynamic
components like dropdown menu, buttons, forms, and galleries, sound effects and the
speed by which pages and images load. However, the look and feel of a
hamrobazar.com website is more creative with colors, textures, and images choice.
This website definitely has not confused its users yet. In short, Hamrobazar.com has
friendly, approachable, professional, experienced, exclusive, stylish, and powerful
look and feel feature.

Figure 2: Look and feel

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Content and Catalogue management

Content is the substantive information or creative material viewed in contrast to its

actual or potential manner of presentation and catalogue is a book or magazine
containing details and pictures of items currently being offered for sale, especially as
used by companies that do much of their business by mail order. Catalog management
is the strategic process of managing product catalog to ensure the quality of your
product data across all your sales channel is same. It includes how you organize,
standardize and publish your product data to each sales channel. Hamrobazar.com
categorized its product and services into various category that is targeting particular
market where the customers looking to buy various products. Hamrobazar.com search
management is appropriate and easy. Anything we search then the product
information is available showing the prices of the product, product details and product
images too.By which it become easier for customer to know about the product and its
features. For buying the items the users can contact seller through the email and
phone number as the seller email and phone number is presented in seller details and
description. In search management of Hamrobazar.com we can find the features of
search by top matching categories through which we can easily find the product. The-
Commerce site has been working on as an online shopping platform from 2015. There
are very less E-Commerce site in Nepal, however we expect to see more in the
coming future. Products and services are categorized as:

• Apparels and Accessories

• Automobiles and Real Estate
• Beauty, Health, Books and Learning
• Business and Industrial
• Computer, Electronics, Peripherals, Mobiles and Accessories
• Events and Happenings
• Home, Furnishing and Application
• Music Instrument, Sports and Fitness
• Toys and video games
• Travel, Tour and Packages
• Pet and Pets Care
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Figure 3: Product categorization

Payment Management

Hamrobazar.com site suggest its customers that if they are looking to buy something
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expensive, they first have to meet their sellers to check the product. Once, they get
ready to purchase, then they have to visit ATM to arrange for cash. Hamrobazar.com
strongly suggests using mobile wallet (IME Pay, Esewa, Khalti, Connect IPS etc) or
bank transfer instead of cash payment. Buyers must confirm about the acceptance of
particular digital payment method before meeting.

Security Management

Security has its own contribution to the reliability of a system. For a system to be
reliable, that means clear and safe, all its components must be reliable.
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• Security Codes

Hamrobazar.com provides its users with their user names, passwords and other unique
identifiers. It is the responsibility of the user to maintain the privacy and
confidentiality of the user codes and avoid the third party from using own user
account and information. The users agree not to disclose their user codes including the
customers who access the site on behalf of their company or organization. Here, if any
problems are seen in the transactions later, the user themselves will have to bear the
responsibility of the losses that they are likely to face in the present days and also in
the upcoming transactions. The uses will have to make a report in the event of their
loss and the fraud cases.

• Encryption

Encryption is the method by which information is converted into secret code that
hides the information's true meaning. Hamrobazar.com has commonly used Virtual
Private Network (VPN) and Secured Socket Layers (SSL) as their security tools to
make their network secured. This has helped hamrobazar.com with the secured e
commerce.

• Firewalls and Antivirus

Along with the use of the encrypted keys, hamrobazar.com also uses firewall and
antivirus for the secured use of the e-commerce to its users. A firewall is a network
security system that monitors and controls incoming and outgoing network traffic
based on predetermined security rules. It is a guard box of controlling and monitoring
the network traffic. Here, it prevents the information and the private data of the users
on hamrobazar.com to be hacked, destroyed and misused by the outside parties. On
the other hand, antivirus prevents the pages from malware. Malicious software,
including viruses, Trojans and key loggers, may delete the files from the user’s
computer and steal the personal data which will be prevented by the antivirus.

• Reliable Order Fulfillment

Hamrobazar.com does at its best to assure that the order made or the purchases made
by the consumers are fulfilled as per their requirement. Hamrobazar.com facilitates its
users with the selection of the products or services within the rate of certain range
based on their personal financial ability and as per their will of making the payment
for the particular purpose.
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• Digital Signatures

These are primarily intended to serve the same purpose as 'wet' ink-on-paper
signatures – to allow the recipient of a document to confirm the sender's identity
(although they also serve to show that a document has not been tampered with). They
are authenticated by means of digital certificates. A digital certificate is simply the
owner's public key, which a certificate authority has digitally signed.

Laws governing the use of digital (and other forms of electronic) signatures are
changing. Our guide on the European Commission's proposal for a new Regulation on
electronic identification and trust services for electronic transactions outlines what has
been proposed.

• Certification Authorities

Certification authorities (CAs) are independent third parties which issue digital
certificates to individuals after verifying that a public key belongs to an individual.
The process of certification varies depending on the certification authority and the
level of certification.

Communication and Collaboration Management

Hamrobazar.com has communities with its customers, suppliers and others. But the
community relations with its customers are not effective as with other as they do not
have an active chat room for the customer to communicate with the suppliers for the
information about the product that they are about to order. It is an one way
communication from the side of the customers. Hamrobazar.com has provided
messengers facilities but they are not responding to its customers about the delay of
the products or about the quality of the products provided to them by the websites.
They do not provide any chat room in the website but they have message sender in the
web page which is not effective as it should be in order for customers to gain
information. Customers have several feedbacks for the websites but the websites has
not yet gain attention to it.

FAQS (Frequently Asked Questions)

FAQ is the list of questions answers relating to a particular subject, especially the one
giving basic information for a user of website. It is a document (as on website) that
provides answer to the typical questions that users might ask regarding a particular
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subject. Hamrobazar.com has provision of FAQs to solve queries and problems

coming from beginner and regular customers. FAQs of hamrobazar.com are listed
below.

1. Does Hamrobazar.com sell goods?

2. To which location does seller sells?
3. Does Hamrobazar.com charge any commission?
4. How do I pay the cash?
5. Can I cancel my order if needed?
6. What are your services hours?

Notification Management

A pop up notification is sent to the customers on the website page or on the

application page in order to let them know about any new information. The
notifications are also sent through e-mail and face book.. It gives particular
description to each of the products so that their customer can know detail information
that they need to know about the product. When logged in with the website, it profiles
your activities and like and dislike on the particular production in order to provide
customer of their like and affordability of the customers. Hamrobazar.com notifies
you for new as well used product available in the website according to the products
you have brought and likely to buy in affordable price. Hamrobazar.com has been
using an effective management and technology regarding information and notification
to be provided to its customers.

Profile and personalization management

Hamrobazar.com is free online classified which enables individuals as well as

companies to list wide variety of new or used product online. Hamrobazar.com is a
great channel for connecting buyers and sellers and it is a perfect solution which helps
to list your products for free.Hamrobazar.com believes that Internet is a great
promotional vehicle as well as communication channel for connecting buyers and
sellers. Since it is an online classified site, it is more focused on providing visitors
with the accurate range of product they want.Hamrobazar.com is visited by around
800,000 unique visitors who use the site for buying and selling purpose.
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E-Marketing

Hamrobazar.com has helped its customers to engage with their products or services in
a personalized way through digital marketing. The digital marketing of
Hamrobazar.com is still growing across the world to help customers to find out
varieties of products of their interest. The digital marketing of Hamrobazar.com
utilizes internet and online based digital technologies such as desktop computers,
mobile phones, and other digital media and platforms to promote products and
services. As digital platforms became increasingly incorporated into marketing plans
and everyday life, people increasingly use digital devices instead of visiting physical
shops. Digital Marketing campaigns of Hamrobazar.com have become more
prevalent, employing and improving in today’s context.
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CHAPTER III

CONCLUSION,LESSON LEARNT AND

RECOMMENDATION

Conclusion

Data security and the possibility of fraud are still a major concern. Buyers and sellers
have fear that the data may be intercepted by third parties who might misuse it.
Hamrobazar.com still lacks products contents in its homepage. Customers still do
doubt on online shopping because they cannot examine the products physically at
first. Thus, they come to conclusion when they match to their expectations. Computer
engineers are creating three dimensional images of the products and software which
will help consumers ‘feel and touch' the products. Network security has been
improved considerably since Hamrobazar.com was first thought of.

Lesson Learnt

It has been a tremendous experience writing report about Hamrobazar.com working

with the team so far. First of all the topic we got to explore has been interesting to all
of us. We got to know more about many online sites of Ecommerce Alike
Hamrobazar.com. With the continuous involvement and practices with the basic
research of Hamrobazar.com, we have been able to understand how E-commerce
operates in today’s environment. We have been well-acknowledged by the following
understandings:
• We have known the business model and network security infrastructures used by
Hamrobazar.com
• We have learned to review e-commerce site based on their products
selection, value, performance, service, look and feel and other.
• We have been now awarded about the services provided by Hamrobazar.com
• We are now capable to do research about any online sites and do
report accordingly.
• We have been awarded about importance of teamwork and collaboration.

Recommendations

Hamrobazar.com so far has been benefiting millions of users though following

aspects are needed to be corrected and immediate actions are to taken. Following
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points depict the major recommendations for a online website site like
Hamrobazar.com.

• Hamrobazar.com should invest in web design. We don’t often think about web
design as a marketing tactic, but it influences the amount of time and attention a
user will spend on your page. Your website is the centre of all your digital
marketing efforts. So, if your page is not clean, easy to read and interesting, it won’t
matter how much time you put into strategy development.
• Hamrobazar.com should use Search Engine Marketing and Optimization
which helps to make your business appear higher on a list of search engine results.
• Hamrobazar.com should accept Affiliate and Associate Programs. With an
affiliate program, people who believe in your company can share your information
and grow your market on a commission based platform.
• Hamrobazar.com should work with public relations professional to get your
business into articles and news stories on topics related to what you do. It will
introduce your business to even broader base of people.
• Hamrobazar.com should do Online Press Release. This allows newspapers,
blogs, or other media sources to see your information and write posts about your
company without needing to put in the effort to connect and claim a story.
• People love contents and giveaways. Anytime Hamrobazar.com can encourage
promotion from their users in exchange for a free product or service.
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REFERENCES

• https://hamrobazaar.com/
• https://www.slideshare.net/ShashankGupta29/e-commerce-78852875
• https://www.slideshare.net/AnoushkaSrivastava2/introduction-to-e-commerce-
86815972