https://vwo.

com/blog/ab-testing-significance-calculator-spreadshe

Daily Budget $350 step 1 17500 Daily Impressions

Estimated Cost per 1k Impressions $20 step 2 0.24% Impression to Conv. Rate
Estimated Clickthrough Rate 3.00% step 3 0.24%
Estimated Conversion Rate 8.0% step 4 0.049048689
Expected Improvement 20% step 5 102.184768
step 6 10441.72681
step 7 167068 Impressions Needed
step 8 2.1 Tests per Month
cance-calculator-spreadsheet-in-excel/

=Planned Daily Budget / Estimated Cost per 1k Impressions * 1000

=Clickthrough Rate * Conversion Rate
=step 2 / (1-step 2)
=sqrt(step 3)
=step 4/(step 2*target improvement)
=power(step 5,2)
=16*step 6
=((step 1 * 30) / step 7) - 1