Designed for:
Lean Canvas
Problem
1.Limited availability of fresh,
organic fruit juices with no
artificial additives.
2.Limited consumer
awareness about the benefits
of organic fruit juices.
3.The availability of certain
organic fruits may be
seasonal, affecting the
consistent production of
juices
Existing Alternatives
Sugary, artificial fruit drinks
and sodas.
Traditional store-bought
juices with preservatives.
DIY juicing at home with time
and equipment requirements.
Cost Structure
Start-up Costs (in Cedis):
Equipment: GHS 7,000
Ingredients: GHS 1,500
Packaging: GHS 1,000
Website: GHS 800
Licenses: GHS 1,000
Marketing: GHS 2,000
Designed by:
Solution
1.Provide a range of freshly
squeezed, certified organic
fruit juices to health-
conscious consumers.
2.Implement an educational
marketing campaign
emphasizing the health
advantages of organic fruit
juices, targeting potential
customers through content
and community engagement.
3.Develop a diverse product
range that includes different
fruit blends and flavors,
enabling year-round
production while adapting
recipes to available seasonal
fruits. This helps maintain
variety and customer interest.
Key Metrics
Customer Satisfaction:
Feedback, ratings, and
reviews.
Sales Growth: Monthly
revenue and customer
retention.
Quality Assurance: Regular
testing for organic standards.
Date: Version:
Bekebi organic fruit juice Priscilla bekebi Hodi 03/11/2023 1.0
Unique Value Proposition Unfair Advantage Customer Segments
For: Health-conscious Certification: Organic Health Enthusiasts: Seek
individuals and those seeking certification for all nutritious and organic
organic and chemical-free ingredients. beverages.
beverages. Cold-Press Technology: Working Professionals:
Our Product: Fresh, organic, Extraction method retains Prefer quick, healthy
and all-natural fruit juices more nutrients and flavor. refreshments.
with no additives, supporting Exclusive Recipes: Parents: Providing children
a healthy lifestyle. Proprietary blends and with nutritious alternatives.
Solves: Addresses the need unique flavors.
for a convenient source of
pure, chemical-free fruit
juices.
High-Level Concept Channels Early Adopters
Purity: Emphasize the Online Platform: E-commerce Fitness Enthusiasts: Prioritize
absence of artificial additives. website for orders and healthy eating and fitness.
Nutrition: Highlight the health subscription services. Parents of Young Children:
benefits of organic fruit. Local Markets: Participate in Concerned about their kids'
Convenience: Provide ready- farmers' markets and local nutrition.
to-drink, on-the-go options. events. Eco-Conscious Consumers:
Collaborations: Partner with Seek eco-friendly products.
organic grocery stores.
Revenue Structure
Direct Sales: Selling fresh organic juices to walk-in customers at your juice bar or
stall.
Online Orders: Offering an online ordering platform for home delivery or pickup.
Event Catering: Providing catering services for events, parties, and gatherings
where you sell your organic fruit juices.
Subscription Services: Offering subscription packages for regular customers who