'24 August Racquet Sports Industry Magazine

HISTORY STRINGING RETAIL ORGANIZATIONS
Real Tennis is Use our Guide to Is your business PTR, USPTA come
experiencing a Stringing Machines being affected together to support
renaissance to invest wisely by employee theft? USTA vision
FEEDING
August 2024 / Volume 52 / Number 8 /$5.00
THE NEED
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www.tennisindustrymag.com
Contents August 2024

DEPARTMENTS
RACQUETS
5 Industry News
14 Raising the Bar
16 Tennis History
Eye on the Ball
18 The Bench New players are continuing to join the sport—and they’re going to need new
21 Retail equipment. Racquet manufacturers are meeting the challenge.
27 Stringing Machines P. 32
32 Racquets
40 Your Serve, by Jolyn de
Boer
INDUSTRY NEWS
5 PTR, USPTA unite to
support USTA's vision for
tennis
5 USPTA launches racquet
sports apprentice
program
6 NRPA, USTA partner to
stress health, wellness
initiatives
6 USTA Foundation
announces '30-All'
anniversary campaign
6 Selkirk Sport unveils
Jack Sock signature
paddle
7 USTA Ventures invests in
'PlayReplay' line-calling
8 Hall of Fame unveils
major museu renovation
project
C OV E R P H O T O O F DA N I E L L E C O L L I N S C O U RT E S Y T E C N I F I B R E ; T H I S PA G E C O U RT E S Y H E A D
9 Short Sets
11 Peoplewatch COURT TENNIS YOUR PLAYERS RETAIL EQUIPMENT
12 David Mullins to take over History Zero In Inside Invest

as CEO for ITA Lesson On the Problem Job Wisely!
12 Game-Set-Match to
open second Las Vegas Real Tennis, Coaches need their The impact of Use our exclusive
store the ancient players to be as employee theft Guide to Stringing
sport of kings, is specific as possible, can be devastating, Machines to choose
12 Tecnifibre names experiencing a then focus on one particularly for the best investment
winners in 'Road to Paris' renaissance. issue at a time. smaller retailers. for your business.
retailer contest P. 16 P. 18 P. 21 P. 27
PLUS
p. 41 42 CEO's Message
45 Board Message
48 Master Pro Corner
42 45 48 52
52 Pickleball Certification
We Are Our Everchanging Rules to Succeed USPTA'S New
United, So and Evolving in the Tennis Membership Type: 53 Certification Workshops
Let's Lead Industry Industry Racquet Sports 56 USPTA Reflections

Apprentice 59 Membership Update
Read more articles online at www.ADDvantageUSPTA.com
2 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

WHY IS
HAR-TRU
SPONSORING
2 OF 8
US OPEN
TOURNAMENTS?
Har-Tru Sports Coatings is the official surface of the
Mubadala Citi DC Open and the National Bank Open presented
by Rogers — two of the eight US Open Series tournaments.
Har-Tru sponsors these important events because we’re literally

part of them. We provide a specialized surface, consulting, and
court care for these tournaments. But our sponsorship goes
way beyond the paint.
We love this game. Our partnerships create community

engagement that grows the sport and allows us to support
youth players in DC and throughout the Canadian provinces.
OFFICIAL PLAYING SURFACE We’re players ourselves. We understand player performance,

and use our nearly 100 years of industry experience to create
the best courts possible.
We’re not here for a day, or for a tournament, or even for a

year. We have a long-term vision and commitment. Nationally
and internationally, we share a goal of growing the game, and
empowering players for generations to come.
hartru.com
877-4-HAR-TRU (877-442-7878)
IndustryNews Information to help you run your business
ORGANIZATIONS
PTR, USPTA Unite to

nationwide. … Additionally, we remain
dedicated to supporting and nurturing
Support USTA’s Vision

the next generation of tennis stars. …
“In collaboration with the USTA, the
for Tennis Expansion PTR and USPTA are poised to realize

this shared vision and usher in a new
era of tennis excellence and inclusivity.”
USTA to Launch Racquet Sports

Management Apprenticeship
The USTA is launching the Racquet Sports
Management Apprenticeship (RSMA)
program in January, which will take place
at the USTA National Campus in Orlando,
Fla. The two-year, paid apprenticeship
is designed to cultivate up-and-coming
tennis coaches aspiring to excel in racquet
sports management.
The RSMA program prepares
participants to oversee and lead racquet
sports facilities, addressing a recent decline
in qualified applicants for leadership
positions. The RSMA program aims to
supply the industry with new, passionate
T
leaders, equipped with the necessary
business and leadership skills to help grow
their respective sports in a variety of roles
he PTR and USPTA target of cultivating a tennis-playing and workplaces around the country.
are both endorsing the community of 35 million individuals, Combining theory and practice,
USTA’s goal of increasing representing about 10 percent of the individuals will complete a comprehensive
tennis participation to 35 U.S. population. To achieve this, we academic schedule combined with on-
million players, enhancing pledge to engage our professionals in court training. Classes will focus on the
coaching talent and expanding the creating and scaling programs tailored business-specific aspects of racquet sports.
number of facilities nationwide, which to both new and returning players. … Eight apprentices will be admitted to
was announced in April. “We are also committed to improving the program in January, with an additional
“Over the past six months, our the availability and quality of coaching eight starting in the fall of 2025. RSMA
unwavering dedication to this at all levels. By aligning with the USTA's participants will, among other things: Spend
shared mission has been expressed objective of raising coaching standards 20 hours a week on-court and 15 to 20 hours
through both independent efforts and expanding the pool of SafePlay- in the classroom; complete 12 courses;
and collaborative initiatives,” the two approved coaches to over 80,000 complete projects to learn more about
organizations said in a joint statement. nationwide, we aim to provide players industry segments; develop a portfolio;
“We fully support the USTA’s ambitious with the guidance and instruction receive assistance in job placement.
plan to enrich the tennis experience and necessary to excel. … “We are excited to bring this new and
encourage lifelong participation among “Moreover, we stand united with unique program to the USTA National
players. By mobilizing our extensive the USTA in their effort to maximize Campus,” says Simon Gale, senior director
SHUTTERSTOCK
network of teaching professionals, we court availability. … By partnering with of Racquet Sports Development. “Its
aim to energize and broaden this vision. local entities and leveraging existing success will help to continue the growth of
“First and foremost, we infrastructure, we aspire to facilitate racquet sports throughout the country.”
wholeheartedly back the USTA's access to more than 250,000 courts Visit usta.com/rsma for more.
www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 5

NRPA, USTA Partner to Enhance country is done in public spaces, making and Learning network. Over the next
Health and Wellness Initiatives parks and recreation a critically important three years, the Foundation plans to
The National Recreation and Park Asso- piece of the USTA’s work to grow tennis,” expand its impact in several key areas,
ciation and the USTA recently announced says Craig Morris, the USTA’s chief executive including contributing funds to help
a collaboration that celebrates the ability of Community Tennis. “We are excited to resurface at least 200 tennis courts
of parks and recreation and the game of partner with NRPA to find new and creative in communities of need, providing
tennis to foster active, healthy communi- ways to bring the numerous health and graduating seniors with access to over $3
ties nationwide and promotes inclusive wellness benefits of tennis to more people.” million in scholarships, and helping NJTL
access to recreational opportunities. The chapters increase their participation to
partnership comes on the heels of the USTA Foundation Announces reach 200,000 youth, including doubling
USTA unveiling its new mission statement: ‘30-All Campaign’ to Boost Reach the number of adolescents in USTA
Growing tennis to inspire healthier people The USTA Foundation plans to Foundation programs.
and communities everywhere. increase its impact in under-resourced Along with the 30-All Campaign, the
Through the partnership, USTA will communities by 30 percent and reach USTA Foundation plans to celebrate its
provide direct funding to support NRPA’s nearly 200,000 youth nationwide by 30-year anniversary throughout the
Health and Wellness pillar work in promot- 2026. The Foundation announced the remainder of the year with special events
ing health and well-being through access growth plan to launch its 30-All Campaign, and special content. Visit ustafoundation.
to physical activities and nutrition oppor- which celebrates the organization’s 30th com or follow on social media for more.
tunities. Additionally, USTA will be a Cham- anniversary and aims to raise $30 million
pion supporter of Park and Recreation to help support its mission to bring tennis Selkirk Sport Unveils
Month in July and a sports partner in ensur- and education together to change lives. Jack Sock Signature Paddle
ing equitable access to high-quality sports The USTA Foundation helps support Selkirk Sport has launched Jack Sock’s
opportunities in communities nationwide more than 250 community-based signature paddle, the LUXX Control Air,
through parks and recreation. organizations across the U.S. that are a available in a black, white and red color-
“The majority of tennis played in this part of its flagship National Junior Tennis way. Sock, renowned for his exceptional
career in tennis with four Grand Slam
titles and Olympic gold and bronze med-
als, has quickly established himself as a
formidable force in the pickleball world
REVOLUTIONIZE YOUR PRO SHOP WITH and currently is ranked No. 9 in men’s
singles on the Professional Pickleball
Association Tour.
Selkirk says the LUXX Control Air (sug-
gested retail $250) is engineered with
advanced technology to provide control
and finesse. Key features include a Florek
RacquetPass has doubled Carbon Fiber surface, a thick honeycomb
my stringing revenues core and enhanced edgeless technology,
which combine to give players a larger
and my sales overall.
sweet spot and ample power on the court.
Visit Selkirk.com for more.
Demos are now enjoyable
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RacquetPass is a game
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SCAN TO
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6 RACQUET SPORTS INDUSTRY August 2024

TECHNOLOGY
USTA Ventures
Invests in
‘PlayReplay’
Line-Calling
System
T
he USTA’s new strategic
investment initiative, USTA
Ventures, has invested in
PlayReplay—a tennis technology
company featuring an electronic line-
calling (ELC) system set to increase
access to accurate, user-friendly ELC
for junior, adult and recreational play
nationwide.
This is the first investment made
by the USTA Strategic Investment The PlayReplay electronic line- by using a touchscreen that can
Committee, through USTA Ventures. calling system utilizes a minimally be installed courtside, players can
Formed in 2023, the committee’s focus intrusive camera solution that provides immediately access necessary player
is on acquiring potential equity stakes a level of accuracy and precision not and ball tracking data, “challenge” a line
in technologies and other companies previously seen in ELC systems priced call and receive a visual representation
that will help advance the USTA’s for recreational competition. of where the ball landed, including an
mission. Through the PlayReplay app, or in/out ruling.
C O U RT E S Y S E L K I R K S P O RT, P L AY R E P L AY

DESTINATIONS this in Newport. It’s perfect timing with sport through stories of its legends;
Hall of Fame this era of who is going to be inducted
over the next five years or so in tennis.”
the Roger Federer Hologram will be a
new immersive experience; a Newport
Unveils Major This will be the first museum Tennis Traditions gallery; a Hall of
Museum
renovation the Hall of Fame has Famers’ Lounge; new Welcome Center;
undertaken since 2015. Work will and more.
Renovation include: A new Hall of Famers’ Gallery,

where the current USTA Wing is located;
Renovations will begin in November,
with the museum closed to the public
Project a Celebration Gallery, celebrating the until planned reopening in May 2025.
T
he International Tennis Hall
of Fame will undertake a
multimillion-dollar museum
transformation project on its
historic property in Newport, R.I.
The renovations will provide fans
with a more interactive and modern
experience. The Hall of Fame will also
introduce new features and physical
spaces to celebrate legends and support
the sport’s growth.
“We are very honored to accomplish
this for the Hall of Fame,” says ITHF
CEO Dan Faber. “We want to preserve
what’s already out there with the
incredible history of tennis, but to
prepare for global eyes to be a part of
C O U RT E S Y I N T E R N AT I O N A L T E N N I S H A L L O F FA M E

Short
Sets
SportsEdTV has entered into a three- athletic brand in the ownership group Team Championships, held in Mexico
year relationship with the USPTA, which of a professional pickleball team. The City. The Vonn Cramm Cup (men’s 60
will kick off at the 2024 USPTA World Italian sports brand joined celebrity & over) and the Maureen Connolly Cup
Racquets Conference in September. The owners Kevin Durant, Rich Kleiman, (women’s 55 & over) American teams
deal includes helping USPTA members Drake and Michael B. Jordan. The were both victorious in their respective
develop digital strategies to promote partnership will also make Lotto the divisions.
their personal brands, more effectively team’s official apparel sponsor.
showcase their talents and utilize the Ora is the official nutrition partner
SportsEdTV digital platform to enhance Turkey, Portugal, the U.S. and Croatia of the Association of Pickleball Players
their business. will host next year’s International (APP) Tour.
Tennis Federation Masters World
USA Badminton has chosen Fort Worth Championships. The four nations will For the first time in seven years, the
to host the 2024 Yonex US Open at the each host selected age groups of the U.S. junior wheelchair team is the BNP
Fort Worth Convention Center, June 25- 2025 World Team Championships Paribas World Team Cup champion after
30. The event is expected to bring over from 30+ to 85+, and the 2025 World winning the title in mid-May in Antalya,
300 domestic and international athletes, Individual Championships from 30+ Turkey. The American squad was
with an estimated 2,040 room nights through to 90+. comprised of Charlie Cooper (La Quinta,
and $1.2 million in economic impact. Calif.), Tomas Majetic (Boulder, Colo.),
The U.S. claimed two championships Max Wong (Flushing, N.Y.), and Sabina
Lotto announced a partnership with recently at the International Tennis Czauz (Thornton, Colo.), with coach
the Brooklyn Aces, becoming the first Federation Masters 50, 55 & 60 World Kevin Heim.

LOB_RSi_1/6_0523 final.qxp_Layout 1 5/2/23 10:50 AM Page 1
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People
Watch
Jack Mills, a former USTA Southern also served as USTA Georgia director scholarship and special recognition at
and USTA South Carolina president and of marketing. For the past 15 years, the ITA Leadership Awards Weekend in
one-time USTA regional vice president, she’s been a volunteer in the USTA New York later this year. Additionally,
passed away on June 8. Mills chaired New England section, most recently as the Tennessee women’s tennis team will
the US Open Project Committee during board secretary. She brings 25 years of receive a $1,000 donation.
the planning and construction of Arthur USTA involvement at the local, district,
Ashe Stadium and renovation of Louis sectional and national levels. Meg Tully is the new executive director
Armstrong Stadium. A former member for Steamboat Tennis & Pickleball in
of the President’s Council on Physical The International Tennis Hall of Fame Steamboat Springs, Colo.
Fitness & Sports, he was selected as one in Newport, R.I., has named Jeff Harrison
of the 25 most influential sports figures as executive vice president for revenue. The Sports & Fitness Industry
in South Carolina and received the Order Harrison brings 30 years of experience Association has promoted two members
of the Palmetto, the state’s highest as an executive and volunteer in the of its team. Alex Kerman will serve
civilian award. tennis industry to the ITHF. as Senior Director of Research and
Business Operations, having previously
Tracy McEvoy is USTA Southern’s The University of Tennessee’s Esther been the Director, and Chandler
new director of marketing & Adeshina is the 2024 Intercollegiate Hoffman will serve as Director of
communications. She started her career Tennis Association Ann Lebedeff Membership and Technology, having
at USTA Southern in 1996 as a junior Leadership Award Winner. She will previously been the Manager of
tennis programs coordinator, and be honored with a postgraduate Business Development.

Tecnifibre Crowns Winners In Over 200 sales associates from around the David Mullins to Take Over
'Road To Paris' Contest country participated in the contest. As ITA Chief Executive Officer
Drew Phillips (below, left), a dedicated Mike Lefke (at right), owner of Queen The Board of Directors of the Intercol-
sales associate at Queen City Tennis Shop City Tennis Shop, was recognized as the legiate Tennis Association voted unani-
in Charlotte, N.C., emerged victorious in top-performing retail location, taking mously in June to appoint David Mullins
Tecnifibre’s recent “Road to Paris” nation- home Tecnifibre's new X-Cord stringing as the next ITA Chief Executive Officer,
wide contest, winning the grand prize—a machine. Lefke fully committed his team just the third executive leader in the ITA’s
trip to Paris, France, and Tecnifibre’s home. and two locations to the contest and has nearly 70-year history. Mullins will spend
had record sales. the next six months as the CEO Desig-
"Road To Paris" was a points-based con- nate, continuing his work with the cur-
test designed to incentivize sales associates rent ITA CEO, Dr. Timothy Russell. Mullins
and retailers to promote Tecnifibre's perfor- officially takes over as CEO on Jan. 1.
mance racquets and strings. Participants
collected head cards from frames and string Game-Set-Match to Open
packets or submitted point-of-sale informa- Second Store in Las Vegas
tion to track their sales and earn points. Game-Set-Match, Inc., will open a sec-
Over 30 sales associates received Tecnifibre ond store in the Las Vegas Valley area.
gift cards in recognition of their efforts. Plans for the new store, in Henderson,
include a soft opening this fall (pending
USRSA Names MRTs, CS store construction timing) with a full-
MASTER RACQUET TECHNICIANS scale grand opening in the spring.
Hakan Malmquist, Sweden The Henderson location will be the fifth
Ruochen Zhang, Canada retail store for Game-Set-Match, Inc.,
CERTIFIED STRINGER which is currently celebrating 35 years in
Michael Elias, Warren, N.J. business.
C O U RT E S Y Q U E E N C I T Y T E N N I S S H O P

TEAM BABOLAT PRO PLAYERS MAY PLAY WITH A CUSTOMIZED OR DIFFERENT MODEL THAN THE EQUIPMENT DEPICTED
Raising the Bar
QUALITY OF LIFE COPING STRATEGIES
Perfect to a Fault?
If you are a perfectionist, here are
some tactics to consider to help you
not only survive, but thrive.
Being a perfectionist in today’s world • Feeling Guilt or Shame: When an
individual does not achieve what he/
has its advantages, but also can present she feels was expected of them, even
serious challenges. when we are the ones setting expecta-
tions for ourselves, we can fall prey to
By Joe Dinoffer guilt. Shame applies when someone
does something that they would con-
A
sider highly embarrassing, an embar-
rassment that doesn’t go away. Shame
re you a perfectionist? If and white” characteristics, but rather can become a long-term problem that
you are, you have probably exist on a spectrum. interferes with all we do—at an ex-
realized being a perfection- The Good: Perfectionists set high treme leading a person to feel worth-
ist makes you doomed to standards for themselves and others less. The good thing is that both guilt
failure, since nothing in this world that around them. Managing life as a per- and shame also show us that we care!
is devised by humans can be absolute- fectionist generally leads to highly • Becoming Impatient: Perfection-
ly perfect. Research repeatedly shows competent and responsible behavior. ists often see faults in others and in the
that the root cause of perfectionism is The Bad: Perfectionists regularly environment around them, and that
believing that self-worth is tied to ac- set unreasonable goals and standards. impatience can sabotage even the best
complishments and perceived success. Since these high expectations for our- plans. We are told we need to be more
Studies reveal that more people are selves and those around us are rarely patient, which is true. However, if we
perfectionists than you might think. met, perfectionists frequently expe- are too patient, we can become pas-
It’s estimated about 30 percent of the rience being judgmental, critical and sive and lose the inspiration to remain
general population are perfectionists frustrated. This can lead to impatience, goal-centered. Finding a balance can
to some degree; among the gifted pop- resentment and even anger. become a lifelong challenge.
ulation, it’s closer to 80 percent. The Ugly: On the extreme end, • Acceptance and Gratitude: Wel-
Being a perfectionist is a personal- being a perfectionist can lead to coming imperfection doesn’t easily
ity trait and not considered a mental depression, relationship challenges align with what many of us have been
health disease, and while it has its and obsessive-compulsive behavior. taught throughout our lives. Perfection
advantages, there are also serious chal- Another detrimental consequence is the prize and, to be sure, it has its
lenges. Keep in mind, however, that occurs when we fall short of our own place, elusive as it is. Think of landing
like almost everything in life, our be- unrealistic standards and experience an airplane, being part of a perform-
haviors and qualities are not “black guilt and even shame. ing orchestra, an award-winning chef,
a renowned architect, or anything that
demands excellence to stand out from
the crowd. Perfection is worthy of aspi-
ration and praise—a powerful culmina-
tion of talent and hard work.
Grateful living certainly makes space
for our individual and collective imper-
fections. We would do well to remem-
ber that embracing imperfection is not
about relinquishing excellence. It’s not
about saying, “Oh, it’s good enough.”
Instead, it’s learning that living well—
whether at work, in our relationships,
with ourselves—includes imperfection.
I’m reminded of the Serenity Prayer:
“Grant me the serenity to accept the
things I cannot change, the courage to
SHUTTERSTOCK
change the things I can, and the wis-

dom to know the difference.”
It may help to remember: It is about
direction, not perfection. •

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Tennis History
COURT TENNIS The original court tennis court
History Lessons
at the International Tennis
Hall of Fame in Newport, R.I.,
was built in 1880.
‘Real Tennis,’ the ancient sport of kings,

experiences a renaissance in the U.S. the ITHF is home to the nation’s old-
est court, which was built in 1880 but
By Joe Tedino destroyed by fire in 1945. The club sal-
vaged and reused the floor and some
C O U RT E S Y K AT E W H I T N E Y LU C E Y/ I N T E R N AT I O N A L T E N N I S H A L L O F FA M E
of the original walls when it rebuilt the
A
court in the late 1970s.
Using unusual terms like “pent-
quirky racquet sport that ever been,” says Jim Zug, past presi- house,” “hazard” and “giraffe,” the
uses hand-sewn balls and dent of the U.S. Court Tennis Associa- game can be difficult to follow and
dates back to the Middle tion. With about 1,000 regular players sometimes baffling to spectators.
Ages is on an upswing in nationwide, participation “is at an all- Those who practice the sport equate
America, with new courts in Virgin- time peak.” it to a game of moving chess. It also
ia and Wisconsin and the crowning of Court tennis was popular with mon- combines the precision of billiards, the
a millennial player from Boston as its archs in the Middle Ages, according to hand-eye coordination of regular ten-
latest world champion. historians at the International Tennis nis, and the quick judgment of polo.
The game—called “court tennis” or Hall of Fame in Newport, R.I. Through These features give the sport its arcane
“real tennis” by English speakers and the centuries, British and French appeal.
“jeu de paume” (game of the hand) in kings mastered the game at the Louvre, “The game can take years to learn,”
France—has a small but loyal follow- Versailles and Hampton Court, where Zug says, “but it’s worth the effort.”
ing. Like other racquet sports, partici- Britain’s Royal Tennis Club continues Two new U.S. courts add to the mix.
pation in the U.S. inched up following to thrive. The Westwood Country Club in
the pandemic, as squash players and About 10,000 people play the sport Vienna, Va., built a court as part of
others took up the game because of its in just four countries—Australia, its new $9.5 million tennis pavilion.
natural distancing. France, the UK and the U.S., according The other is at Sand Valley Resort in
“Our game is the most vibrant it has to data from the USCTA. In America, Nekoosa, Wis., which planned a grand

Court tennis combines the precision of billiards, the hand-eye
coordination of regular tennis, and the quick judgment of polo.
opening in July to become the nation’s Edwardes-Evans, director of racquet nis environment in the world, Zug says,
11th court tennis court, adding a year- sports at Westwood. “When we started noting that the sport now has greater
round racquet sport to the 16 outdoor talking to the golfers and how golf- age and gender diversity than ever.
grass tennis courts playable in summer ers could get involved, [interest] really Last September, just eight months
on the dunes. took off.” after completing its 44,000-square-
Among pleasures of the game, which Court tennis levels the playing field foot pavilion that houses court tennis
was not standardized until the 20th by giving the better player just one and three regular tennis courts, West-
century, is that no two courts are ex- serve and making parts of the court out wood hosted the Real Tennis World
actly the same, adding additional chal- of bounds, enabling players at various Championships, where 36-year-old
lenges, Zug says. Equipment includes levels to enjoy the game together. And Camden Riviere of Boston defeated
asymmetrical wooden racquets and since all courts have different dimen- Briton John Lumley by a score of 7 sets
balls covered in wool cloth that are sions and play differently, a first-tim- to 3 in a best-of-13 sets match.
hand-sewn around a hard core. A rat- er on a court may receive additional “The feeling of how good the sport
ing system that uses handicapping handicap points. can be with professionals on the court
makes it appealing to golfers. Westwood and other clubs are intro- was incredible,” Edwardes-Evans says.
“Because of the handicap system ducing the game to youngsters using “The way they control the ball, the
in court tennis, golfers can very eas- red balls, much like regular tennis. The way they hit the shots they want to,
ily assimilate what goes on,” says Dai U.S. has the strongest junior court ten- the athleticism. It’s fantastic.”
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The Bench
athletes to be specific about what their
issue is. Keep in mind, you may have
to be persistent in your questions to
truly drill down to the specific problem
they’re having.
Even if you’re working with elite play-
ers, who tend to have a better under-
standing of what might be going on, you
still need to ask tons of questions. Some-
times, with elite athletes, being less spe-
cific can be a way of protecting their ego,
or it can be an emotional response that
with time can be overcome. Younger
players often have a harder time com-
municating what they are feeling as well,
which makes sense at their place in de-
velopment and self-awareness.
So, at every level, we have to help play-
ers become more specific in naming the
issue. This enables the coach/teaching
pro and student to identify what needs
to be the priority, right now, and for the
student to take more ownership of their
improvement.
And like players at all levels, high-
YOUR PLAYERS performance players still need to be
Zero In on the Problem reminded of what they’re doing effec-

tively. As we zoom in on something that
Coaches need their players to be as specific isn’t working, it gives us as coaches and
pros a chance to help athletes put it in
as possible with their obstacles—and then the context of, “Hey, maybe this needs
work, but look at all these other things
focus on just one issue at a time. you’re doing that are working. How can
we use those even more to maximize
By Coach Pete Scales, Ph.D., USPTA your play while we work on this one
thing?” That can help them not be so
and Larry Lauer, Ph.D., CMPC hard on themselves.
Here’s an example of getting specif-
Editor’s Note: Coach Pete Scales and Dr. Larry Lauer, director of Mental Perfor- ic: A player recently asked for extra help
mance, USTA Player Development, had a conversation recently on the importance with her serve. Before we got on court,
of coaches at all performance levels getting to the core issue by asking more we asked what was she thinking and feel-
questions of their students and players. Here’s a summary of the conversation. ing as she goes to the line. Sure enough,
E
asking more questions about when it
happens, under what circumstances,
ven experienced coaches can times. So why are we surprised if play- helped pinpoint the issue. Her “what if/
fall into what Ian Wester- ers can’t translate our teaching into their what will happen” thoughts were start-
mann from EssentialTennis. games and matches? ing way ahead of her actual serve, and
com calls “whack-a-mole” We suggest coaches talk less, ask more it just snowballed. So we reviewed how
teaching. If a dozen things are wrong questions—and focus on just one core nerves are normal, everyone has them,
with a players’ stroke, strategy or tactics thing at a time. they're good for energy, etc., and then fo-
(and there usually are at least a dozen!), cused on her cue words and her routine
then by God, we’re going to “cover” every ASK QUESTIONS for staying in the present more. She act-
one of them in an hour lesson. Watch what is happening as students ed relieved, stopped overthinking, and
SHUTTERSTOCK
Most of us have been guilty of this at play, then ask questions to get your improved her serve in the next match.
Got a question for Coach Pete? Email him at info@tennisindustry.com and put “The Bench” in the subject line.

USTA Player Development has their of proficiency players have (as well as Peter C. Scales, Ph.D., is a developmental
students “journal” and write about what the level of the opponent). Coaches must psychologist specializing in positive youth
they are feeling. When they write, they keep an open mind to what the possible development, USPTA teaching pro, high
are more likely to create more realistic issues are, and not predetermine out- school tennis coach, and mental strength
descriptions of what is actually occur- comes because it’s more comfortable for consultant to college tennis teams and to
ring, and—if it is detailed and specific— them (e.g., technique, tactics). Ultimate- pickleball players. His most recent book
we can see how they are thinking. ly, we as coaches have to pull together all is The Compete-Learn-Honor Playbook:
Asking questions helps the athlete aspects of the performance and what we Simple Steps to Take Your Mental &
define and resolve their performance know of the player and the situation. Emotional Tennis & Pickleball Skills to
concern. This is particularly effective Coaches and pros cannot just fall back a New Level. Check out his podcasts on
during practice, and sometimes, even on what we feel most comfortable coach- USTA’s Compete Like a Champion, Bet-
during a match. We would love to see ing. We have to help our students and terPickleball.com and ParentingAces.com.
coaches do this more often, versus tell- players look for the one core thing that's Larry Lauer, Ph.D., CMPC, is the
ing the player what is going on. happening, even if that one thing is not director of Mental Performance for
Help players become problem solvers/ in our particular coaching wheelhouse, USTA Player Development. He’s been
puzzle solvers. When they do, they’re be- and help them do something about that. a sport psychology consultant for more
coming their own coaches! At times, that can mean bringing in extra than two decades with elite tennis players
help to the coaching team. from juniors, college and pros, and has
IT’S ABOUT YOUR PLAYERS, So, up your coaching game by ask- conducted research on tennis parents,
NOT ABOUT YOUR COMFORT ZONE ing more questions, and focusing on one coaching, coach education and life skills
These mental aspects are critical at any core thing at a time, making it about development in youth. He was named
level, but especially at the elite level, your athletes’ needs and not your com- one of the 100 Most Influential Sport
where the core issue often is mental be- fort zone. Do this, and they’ll play better, Educators in America by the Institute for
cause of the high-level training and level have more fun, and stay in the game! • International Sport.
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RETAIL
2024
Inside Job
RETAIL THEFT
include cash/deposit theft, fraudulent
refunds, merchandise theft or provid-
ing discounted or free merchandise to
non-employees.”
While any type of retail theft can be
The impact of employee theft devastating—particularly for smaller
businesses such as racquet sports
can be devastating, particularly specialty stores—employee theft is
for smaller retailers. especially insidious and disheartening,

since the thievery is being carried out
By Judy Leand by trusted staff members.
“Employees have more access to
merchandise and monies; more con-
I
trol over security measures and pro-
n 2023, stores lost $121.6 billion percent of the total retail theft pie— cesses; and opportunities not available
to retail theft, and projections nearly $35 billion! In fact, Capital One to outsiders. An employee who decides
indicate shoplifting could cost re- Shopping’s research noted that 56.9 to steal or collude with outsiders to
tailers more than $150 billion in 2026, percent of retailers reported increased steal often does so at a higher loss
according to Capital One Shopping. internal theft over the past five years. per incident than external thieves,”
Shoplifting accounted for the largest The National Retail Federation reports NRF in its 2023 National
share of total retail theft at 37 percent. defines internal theft as, “Acts of theft Retail Security Survey. “Merchandise
But that’s only part of the story. committed by an employee, or in col- theft, refund fraud, cash/deposit theft
There’s also the matter of internal or lusion with an employee by outsiders. and passing off merchandise to friends
employee theft, which comprised 28.5 Internal theft methods vary but often (sweet-hearting, sliding, free-bagging)
SHUTTERSTOCK

RETAIL
2024
ventory reconciliation being handled?

“When it comes to operational errors
or mistakes or systemic issues, it goes
back to having a good process of inven-
tory management as well as written and
documented procedures about how to
bring in merchandise from a delivery,
how to properly tag it, how to record it,
how to properly purchase it, return it
and so forth,” he explains.
“At the small business level, a smaller
loss can have a greater impact regard-
less of how that loss occurs,” Johnston
notes. “Small businesses don’t have the
large sales or volume [of larger busi-
nesses]. Shrink is a measurement of
volume, so if you have high sales and
high shrink, it could still be relatively
low in the dollar loss. A small business
has to really have a good, solid founda-
tion of loss prevention policies, pro-
cedures and operational policies and
procedures to protect against any loss.”
ADMITTING THERE’S A PROBLEM

Many racquet sports retailers are
understandably reticent to discuss
their own experiences when it comes
to employee theft. Some owners have
complete faith in their employees
and cannot conceive of them stealing
anything. Other retailers are aware of
internal theft but don’t really have a
good handle on how to combat it.
One retailer pointed up another
aspect of internal theft that has proved
vexing: time theft—employees who take
advantage of the time clock. “When
people ‘forget’ to clock out when
A small business has to have a solid foundation of loss they’re not working, that’s a type of
prevention policies, procedures and operational policies . theft because they’re still getting paid.
About 20 to 30 percent of employees
are doing that,” he estimates.
were the top four reported methods of and then putting it in the bag.) Another retailer, speaking anony-
internal theft.” David Johnston, vice president of mously, remarks, “We have a lot of big
(“Sweet-hearting” is when employees Asset Protection & Retail Operations spools of racquet string in our back
working the cash register give product at NRF, stresses that it’s important room and they each have a retail value
SHUTTERSTOCK
to friends, family and coworkers. “Slid- for retailers to look at what policies of about $500. I don’t know exactly
ing” is when a cashier “scans” an item, they have in place regarding employee how many there are, so if one were to
but blocks the bar code so the customer discounts, and how those discounts are go missing, I might not discover it right
doesn’t pay for it. “Free-bagging” is monitored. Also, what audits are being away—or ever.”
ringing up an item, but not scanning it, done at the register level, and how is in- However, a few retailers, such as

.COM/EXTREME
HEAD PRO PLAYERS MAY PLAY WITH DIFFERENT RACQUETS FROM THE MOLDEL SHOWN.
RETAIL
2024
Game-Set-Match owner Adam Bur- stuff. These are all items that could be was unique product that only we car-
bary—who has dozens of employees used for store marketing, demos, or ried—it even had store stickers! There
at his three locations in Colorado and even to reward an employee,” Burbary were demo products, too,” he relates.
one in Las Vegas, with a second Las notes. Unfortunately, Burbary has found
Vegas store slated to open this fall—are “The large number of deals and that internal pilfering has gotten worse
willing to go on the record about theft, deal codes is maddening! If you have over the past year or two.
in the hopes of raising awareness and a shop and want to give an employee a “Some employees feel they’re enti-
finding, and sharing, solutions. discount or spiff, that’s one thing. The tled to steal and are now trying to ‘jus-
“When it comes to internal theft, problem comes when manufacturers tify’ their actions, despite the fact that
most shops don’t recognize the prob- give lots of products to staffers that are payroll is now 25 to 30 percent more
lem,” Burbary says. One problem he unneeded and probably won’t get used, than it was three years ago,” he says.
has come up against are employees and then the staffers can turn around “Three or four years ago, we grossed
who ring up and give unauthorized and sell them on eBay or another $1.5 million to $2 million less than we
discounts to friends, family and co- online marketplace. It’s financially gross now, but we made more money
workers. “But we almost always find harmful for the business.” then. Insurance is up more than 30
out,” says Burbary, who notes that in percent, property tax is up close to 40
addition to using surveillance cameras, INCREASING INCIDENTS OF THEFT percent, and payroll is up.”
there is a rule in place that employees And then there’s out-and-out merchan- What happens to employees who
cannot ring up discounts for them- dise theft. While the, “Oh, I forgot to are caught bypassing the cash register?
selves—another staff member has to ring that up” excuse is fairly typical, The retailers we talked to said they get
ring up the sale. more brazen incidents are becom- dismissed, but generally the police are
Another bone of contention is ing more common. Burbary recently not brought in—although that is always
manufacturers that offer staffers free caught a staffer who stole product and an option.
product, which, when it comes right tried to sell it on Facebook Market- To help curtail five-finger discounts,
down to it, are actually the property of place. Burbary says he uses security cameras
the store. “The employee used the store man- and also is able to look up account de-
“The reps all want to make a good ager’s I.D. to take the product out of the tails and track inventory. Nevertheless,
impression on the staff and be seen as store. When he posted photos of the he, like so many others, admits, “I trust
the ‘good guys’ and will hand out ‘free’ items to the site, you could see that it maybe more than I should.” •
Tips to Prevent • Utilize inventory control processes giving it away or sweet-hearting it to others.
Internal Theft
and audits to quickly identify and rectify Explain why it’s wrong. Point-of-sale monitor-
irregularities. Discrepancies can be early ing can help prevent theft related to gift cards,
indicators of potential employee theft. pre-paid credit cards, and scanning practices.
• Use surveillance systems. Strategically • Combine data analytics and pattern

installing high-quality cameras, including in recognition. While data analytics detects
storage areas, is an immediate deterrent. system disparities like consistent voided trans-
Additionally, in the event of suspicious actions or irregular cash handling, behavioral
incidents, clear and high-resolution footage analysis delves into deviations such as unusual
provides a definitive record that can be used working hours or shifts in transaction patterns.
for legal purposes or internal reviews. Exception-based reporting software and
programs also help provide a robust defense
• Have policies and procedures on against internal theft.
everything—from accepting delivery, to the
merchandise going through a purchase, and • If a theft does occur, never accuse an
then back into a return. employee without enough evidence. Always
look at your state’s regulations and laws as to
• Educate and train staffers to protect how you can conduct any type of search or
against employees stealing merchandise, engagement with employees on theft.

ADVERTISEMENT
COURT CONSTRUCTION ity of the surface film. Certain
Selecting The Best Surface

sands along with methods of
dispersion make full encap-
sulation impossible, resulting
for Your Court in premature texture loss,

wear and inconsistent pace
of play.
By Jacob Righter
The final piece that brings
everything together is the
type of pigment used in the
manufacturing process.
Contrary to what many in
the industry believe, not all
surfaces (especially blue) will
fade within a few years. Pre-
mium acrylic systems should
provide owners a consistent
playing surface (texture and
color) for the life of the
coating.
It is impossible to achieve
superior long-term results
from inferior materials and
workmanship. The first
step towards a successful
surfacing project is selecting
a quality contractor. Hiring
an installer certified by a
manufacturer and/or trade
organization will often ensure
Surfaces from Nova Sports USA
provide excellent results in Vermont
a standardized level of qual-
(left) and at Florida State University ity and experience. When
W
(above). choosing a surface, look for
the material best suited for
hen selecting counts, stitch patterns and areas, while softer, elasto- your intended use. Higher-
a surface for distinctive cotton blends, meric blends can improve end systems, including those
your facility, each sport surface manu- cushion performance. While manufactured by Nova Sports
it’s impor- facturer’s acrylic formulation some formulations are engi- USA, will contain binder pack-
tant to do your homework with differ greatly. From total neered to provide excellent ages specifically designed for
and ask the right ques- percent of solids, varying durability and color reten- the sport being played.
tions. Each acrylic coating is cross-link patterns, to the tion, others have poor tensile Once the type of product is
unique in providing varying type of resin blend used, strength and begin to wear selected, look for references
levels of performance and each surface is unique. after a few short years. at least three years old to see
longevity. While many court The acrylic resins used to In addition to contrasting how the system holds up to
owners will re-examine their manufacture your surface are acrylic blends, the type, size excessive play and U.V. expo-
color selection and preferred all distinct, with specific char- and shape of texture will vary sure. While durability (QUV)
court pace, it’s important to acteristics that can be used greatly from one surface to and color retention (Xenon
USSAA
research the type of surface to enhance play when formu- another. This aggregate is not Arc) testing are important, it’s
RTSS U
being applied. lated correctly. Certain bind- only used to set pace of play, often difficult to truly repli-
ORT
Just as your set of sheets ers can be used to improve but can also positively or cate real world conditions in
OVA SSPPO
will have contrasting thread durability for high-traffic negatively affect the durabil- a laboratory.
NOVA
RTEESSYY N
URT
Jacob Righter is the director of sales and marketing for Nova Sports USA, based in Milford, MA. He can be reached at
OU
OSS CCO
508-473-6540 or jakerighter@novasports.com. Since 1984, Nova Sports has been providing dealers, architects and end
users with the support and tools needed to construct some of the world’s finest racquet facilities. To find out more, or
HOOTTO
to locate a certified installer in your area, contact 800-USA-NOVA or visit novasports.com.

PPH
www.tennisindustrymag.com August
August2024
2022RACQUET
RACQUETSPORTS INDUSTRY25
SPORTSINDUSTRY 17
ADVERTORIAL concrete, cushioned hard courts, along
Community Relations
with resurfacing two other existing hard
courts. STPC now has six outdoor tennis
courts available, to go with the six indoor
tennis courts.
“Everything looks beautiful,” says
With key partnerships, including with

Tully of the renovation, completed in July
2023. “The new courts complement the
USTA Tennis Venue Services, the Steamboat entire facility, so instead of looking like a
haphazard complex of separate puzzle
tennis facility continues to raise the bar. pieces, we are uniform and consistent.”
C
The renovation also addressed drainage
issues on and around the courts and
added additional parking spaces. The
reating an active, successful for the programs they run, both on and new outdoor courts also have 36-foot
tennis facility is all about off the court. The community itself really and 60-foot blended lines.
developing great partnerships, comes together in an amazing way, and “We couldn’t have done it without the
and that’s exactly what the tennis center has a lot to do with that.” grant and resource support from USTA
Steamboat Tennis & Pickleball Complex In addition to support from USTA TVS,” Tully adds. “For a small mountain
has been able to achieve. From a vital Colorado and the USTA Intermountain town like ours, to have 12 tennis courts
partnership with the City of Steamboat Section, STPC also has partnered with the the public can play on—six of them
Springs, Colo., to working with sponsors USTA’s Tennis Venue Services group to help indoors—is amazing.
and donors, to connecting with renovate its tennis facilities. “Many people think Steamboat Tennis
community groups, schools and industry “The USTA has always been so helpful, & Pickleball is a private facility, but
organizations, STPC has brought together not only with funding help, but with nothing could be further from the truth.
a team that makes the complex not only a resources, connections to people and We are completely public. We don’t have
key member of the community, but also a companies, facility know-how, and members; we’re open to everyone.”
leader in the racquet sports industry. much more,” says Meg Tully, the center’s Programming on the outdoor and
“The Steamboat Tennis & Pickleball executive director. indoor courts is, as Tully describes it,
Complex really is a total community hub,” As part of STPC’s multi-phase expansion “bustling.” STPC has active league
says Fritz Garger, executive director of and renovation plan, the facility worked programs running pretty much all the
USTA Colorado and the Colorado Youth with USTA Tennis Venue Services design time. The facility also runs camps for
Tennis Foundation. “They have great consultant Lynne Schachte and others to juniors from ages 4 to 18, and adult tennis
connections and involvement throughout take out three outdoor clay tennis courts camps in the summer that draw from
the community and receive terrific support and turn them into four post-tensioned around the country and include Division 1
college players as instructors.
P H O T O C O U RT E S Y B A R B A R A R O B I N S O N/ S T E A M B OAT T E N N I S & P I C K L E B A L L C O M P L E X
“When winter is over and things start to
warm up, everyone wants to play outside,”
she says. “We have so much going on, and
the courts are full.”
For a small mountain town like ours, to STPC is operated by a nonprofit, the
have 12 tennis courts the public can play on—six Court Sports for Life Foundation, which
of them indoors—is amazing." leases the land from the City of Steamboat
Springs for $1 a year. The center is also
home base to another nonprofit, the
Steamboat Tennis Association, an NJTL,
which the facility supports by supplying
courts and space for its youth tennis and
education programming.
STPC also supports the local high
school teams with courts, and runs “Team
Steamboat,” to develop and groom
students to play high school tennis.
“Our complex really helps set the bar
high,” Tully says, “and that’s thanks to
the USTA and all of our partners, donors,
community volunteers and others, who have
all come together to make this what it is.”
Sponsored content. For more on how the

USTA’s Tennis Venue Services can help your
facility or project, visit usta.com/facilities, or
email facilities@usta.com.

2024 GUIDE
TO STRINGING
MACHINES 2024
Invest
YOUR BUSINESS
• Technician ROI: A stringing

machine is only as good as the
Wisely!
technician operating it, so when you
are doing a cost analysis, factor in the
technician. Many stringing operations
are a sole proprietorship, so the
math is easy. If your shop employs
other technicians, consider their
compensation and training costs,
along with tools and supplies.
Regardless of the size of your business,

Since we’re highlighting machines,
we’ll keep this part simple. If you
your stringing machine is your No. 1 asset. are investing in a new machine, you
also need to invest in the technician
operating it. If that is you, then make
By Bob Patterson, Exec. Director, USRSA sure you have the best tools and
training and are ready to go. If you are
hiring employees, hire the best people
> Buying a stringing machine is not something you do very often. It’s a big and train them well. In a medium- to
decision, and it’s easy to put off a purchase like this, but consider the age of your high-volume shop, a good machine and
current machine, and any other changes in your business that might dictate a a highly trained, well-paid technician
need to upgrade. will still provide the best ROI of
anything else in your business.
Now that you have made the
decision to invest, what should you
At the USRSA, it’s gratifying to the machine and those who operate it consider when shopping for a new
hear that a racquet technician is are vital to your success. machine? Start by listing out what
putting extra effort and research you absolutely “need” in a stringing
into the decision. No one can simply • Machine ROI: As with any machine. Also, list out what you might
tell a stringer, “Just buy XYZ—it’s investment, the first consideration “want”—other features and functions
the best!” What may be perfect for is return on investment. ROI is fairly that would be nice to have, but may
one technician may not be suitable easy to calculate: Take the cost of the not be essential for your operation.
for another. Your stringing machine machine and then consider its usable Then list all your budget concerns,
needs to fit you and your needs. life. For example, a $4,000 machine including any plans for future growth
If you’re looking to purchase a with an expected life of six years will (i.e., adding stringers to your staff,
stringing machine, then the USRSA/ cost you about $56 per month over etc.). Keep in mind, too, that this
RSI Guide to Stringing Machines— the life of the machine, so even if your purchase is an investment.
listed on the following pages— volume is low, it is a pretty sound Once you have the machine
is the place to start your search. investment. functions/features figured out, it
My second piece of advice as you If you string just 20 racquets a is likely that several models on the
start your search is something I’ve said month at an average net profit of market will meet your needs. From
many times before: Treat the purchase $20, you are garnering an 86% ROI. that short list, you will then need to
as an investment, especially if you’re As your volume increases, then that consider things like price, warranty
searching the top end of the market. number increases, too. Of course, and after-sales service to make the
Regardless of the size and scope like most investments, the cost is up final choice that best suits your needs.
of your operation, your stringing front, and the return comes over time, Our chart on the following pages
machine should be a key component so your cashflow and other budget should give you a great place to start
and your No. 1 asset. Whether factors must also be considered. But, comparing machines. Whatever you
stringing racquets is all you do or just when you break it down, those scary decide, put your investment to good
one of many aspects of your business, big numbers don’t look so bad. use. It will pay big dividends.

2024 GUIDE
TO STRINGING
2024 MACHINES
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ic
unt
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Model Price Warranty
ltip
ear
ide
oin
ps
str
nis
l Cl
f-E
igh
ctr
nd
nd
nd
Ten
Bee
Con
Bad
Dro
Rac
Squ
Lev
Lev
Rat
6-P
Pre
Mo
5-P
Tur
Tab
Tab
Ten
Tur
(MSRP) (years)
2-S
He
Lin
Sel
4-P
Mu
Ful
Ele
Sta
Sta
Au
Ha
He
Alpha • 800-922-9024 • www.alphatennis.com • info@alphatennis.com
Pioneer DC Plus $609 5 x x x x x x x x x x
Revo 4000 $869 5 x x x x x x x x x x x x x
Axis Pro $1,049 5 x x x x x x x x x x x x x x
Apex Speed $1,299 5 x x x x x x x x x x x x x
Ghost 2 Call for price 2 x x x x x x x x x x x x x x x
Babolat • 877-316-9435 • www.babolat.com
Evolution $6,500 3 x x x 12 x x x x x x x x x x x x x x
Evolution Tour $8,000 3 x x x 12 x x x x x x x x x x x x x x
Dunlop • 888-215-1530 • www.dunlopsports.com
Stringing Machine 2.0 Linear Gripper 6,000 2 x x x x x x x x x x x x x x x x x x
Stringing Machine 2.0 Diablo Gripper 6,000 2 x x x x x x x x x x x x x x x x x
Stringing Machine 3.0 Diablo 7,000 2 x x x x x x x x x x x x x x x x x
Gamma • 800-333-0337 • www.gammasports.com
$169/
X-2 $329 Life x x x x x x
$199 x x x x x x
Progression 200 $309 Life x x x x x x x x x x x
Progression 602 $599 5 x x x x x x
$169/
$199 x x x x x x
$169/
X-6 $639 5 x x x x x x
$199 x x x x x x
$169/
Progression 602 FC $699 5 x x x x x x
$199 x x x x x x
$169/
X-6 FC $749 5 x x x x x x
$199 x x x x x x
$169/
Progression ST II $1,099 5 x x x x x x
$199 x x x x x x x
$169/
X-ST $1,199 5 x x x x x x
$199 x x x x x x x
$169/
Progression Els $1,699 5 x x x x
$199 x x x x x x x x x x x
$169/
X-Els $1,799 5 x x x x
$199 x x x x x x x x x x x
XLT $2,299 5 x x x x
$199 x x x x x x x x x x x x
5003 w/6pt QM System $1,599 5 x x x x x x x x x x x x x
5003 w/6pt QM SC System $1,599 5 x x x x x x x x x x x x x
6004 w/6pt SM SC System $2,099 5 x x x x x x x x x x x x x
6900 Els w/6pt SM SC System $2,999 5 x x x x x x x x x x x x x x x x x
7900 Els w/6pt QM SC System $3,499 5 x x x x x x x x x x x x x x x x x x x
8900 Els w/6pt SM SC System $4,999 5 x x x x x x x x x x x x x x x x x x x
9900 Els w/6pt SM SC System $5,699 5 x x x x x x x x x x x x x x x x x x x
HEAD • 1-800-289-7366 option 2 • fschumann@us.head.com
HEAD TE 3600 Stringing Machine $5,800 5 x x x x x x x x x x x x x x x x x x x x x x x
Klipper USA • 800-522-5547 • www.klipperusa.com
Klippermate $289 Life x x x $175 x x x x x x x
Klippermate Badminton $289 Life x $175 x x x x x x x
Stringway • 800-922-9024 • www.stringway.com
M100 - O92 - TH+TH18 $635 10 x x x x x x x x x x x
ML100con - O92 - TH+TH18 $766 10 x x x x x x x x x x x x
ML100 - O92 - T92 $905 10 x x x x x x x x x x x
ML100con - O92 - T92 $965 10 x x x x x x x x x x x x
ML120con - O92 - T92 $1,145 10 x x x x x x x x x x
MS140-L-Traveler $657 10 x x x x x x x x x
Tourna • 800-554-3707 • www.uniquesports.com
650-ES $2,349 2 X X X X X X X X X #2 X X X X X X X X
350-CS $1,199 2 X X X X x X X #2 X X X X
850-ES $4,699 2 X X X X X X X X X X X X x X X X X X X

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x x x x x x x x x x x
x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x
2, 6, 10, 12, 14,

x x x x x x x x x x x x x x x x x x x 15, 16, 17
x x x x x x x x x x x x x x x x x x x x 2, 3, 6, 10, 12, 13,

14, 15, 16, 17, 18,
19, 20, 21
x x x x x x x x x x x x x x x x x x x x x x x x 10
x x x x x x x x x x x x x x x x x x x x x x x x x 10
x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x $39 x x x x x x x
x x x x x x x $39 x x x x x x x
x x x x x x x $39 x x x x x x x
x x x x x x x x x $39 x x x x x x x x x
x x x x x x x x x $39 x x x x x x x x x
x $39 x x x x x x x x x x x $39 x x x x x x x x x
x $39 x x x x x x x x x x x $39 x x x x x x x x x
x $39 x x x x x x x x x x $39 x x x x x x x x x
x x x x x x x $39 x x x x x x x x x
x x x x x x x $39 x x x x x x x x x
x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x x x x x x
x x x x x x x x x x x x x x x x x x x x x 8
x x x x x x x x x x x 4
x x x x x x x x x x x 4
x x x x
x x x x
x x x x
x x x x
x x x x x
x x x x x x x x
X X X X X X X X X X X X X X X X X X X X X X 1
X X X X X X X X X X X X X X X 1
X X X X X X X X X X X X X X x X X X X X 2,3,5,6

2024 GUIDE
TO STRINGING
2024 MACHINES
e
eas
p
ull
leto
l
tro
nd
Rel
ar P
p
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Con
Tab
Sta
Dro
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ion
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Spe
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Loc nt Pu
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2-P ing
ton
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h
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pO
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gP
pS
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Pul
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tM
tM
t Ad
tM
ble
Ava
On
dC
tM
etc
utc
Cra
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Inc
lev
t
t
min
-De
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sio
ic
unt
leto
elin
elin
ash
leto
che
kou
sta
igh
tom
nta
oin
oin
oin
nta
Model Price Warranty
ltip
ear
ide
oin
ps
str
nis
l Cl
f-E
igh
ctr
nd
nd
nd
Ten
Bee
Con
Bad
Dro
Rac
Squ
Lev
Lev
Rat
6-P
Pre
Mo
5-P
Tur
Tab
Tab
Ten
Tur
(MSRP) (years)
2-S
He
Lin
Sel
4-P
Mu
Ful
Ele
Sta
Sta
Au
Ha
He
700-ES $3,695 2 X X X X X X X X X #2 X X X X X X X X X
175-CS $595 2 X X X X X X X #2 X X X X
550-ES $1,495 2 X X X X X X X X X X X
ENNOX Tension Head $1,199 2 X X X X X X X X X X X
Wilson • 800-272-6060 • www.wilson.com
3 (5 w/ extended 41-52"
Baiardo $6,000 warranty option) x x x x (106-132 cm) x x x x x x x x x x x x x
3 (5 w/ extended 39.5-51"
Baiardo L $4,000 warranty option) x x x x (100-130 cm) x x x x x x x x x x x x x
Yonex • 800-449-6639 • www.yonexusa.com
Precision 9.0 Call * x x x x x x x x x x x x x x x x
PT 8 Deluxe Call * x x x x x x x x x x x x x x x x
Precision 5.0 Call * x x x x x x x x x x x x x x x x
1 - Upgraded CNC Clamps 7 - 3D Turntable Rotation with adjustable tilt; Angled Stand for leg room
2 - Down Press Clamps 8 - USB Charging Port
3 - Motorized Height Adjustment 9 - Auto Tension Start
4 - Flying Clamp Starting Pins 10 - Discount Programs Available
5 - Glide to Activate String Gripper 11 - Warranty: 1 Year Electronics, 3 Year Mechanical
6 - Auto Brake Turntable 12 - Badminton Kit Available
SAPPHIRE SWING BIG WITH

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1-800-333-0337
SALES@GAMMASPORTS.COM
WWW.GAMMASPORTS.COM

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pla
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5 lb
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Cla
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Me
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gA
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Cla
lbs
50
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s
blo
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tom
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mo
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mo
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Cov
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Ext
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Dia
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Rac
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Ass
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Dia
Plu
Mu
Dia
Ow
Dia
Ful
Sel
Du
Fix
Aw
Str
Fly
Du
Kn
Un
No
Fly
Gu
Au
Kn
Ov
Ne
Bu
N
T
X X X X X X X X X X X X X X X X X X X X X X 2
X X X X X X X X X X X 2
X X X X X X X X X X X X X X X
X X X X X X X X X X X X
x x x x x x x x x x x x x x x x x x x x x x x 3, 7
x x x x x x x x x x x x x x x x x x x x x x x 3, 7
x x x x x x x x x x x x x x x x x x x x 3,8,11
x x x x x x x x x x x x x x x x x x x x x 11
x x x x x x x x x x x x x x x x x x 11
13 - Color Display Touch Screen 19 - User Memory for 32 Technicians

14 - Self Adjusting Clamps 20 - Capable of playing video & Audio Files
15 – Full 360o Clamp Rotation on Turntable Rail 21 - Flip Screen for Customer View
16 - 5 Year Warranty available at additional cost
17 - Automated String Gripper
18 - Internet Connection for Software Updates
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EQUIPMENT
2024
Eye
RACQUETS
on the
Ball
While retention is still a challenge,
research shows new players
continue to join the sport—and
need new equipment.
By Kent Oswald
> The current prognosis for the health of the premium racquet space is
excellent. There is even a suggestion that it might get more robust in the next
Babolat
few years. Of course, in this industry, it’s always wise to hold optimism in check BABOLAT.COM
until all results are in. 877-316-9435
First, the good news, as the North American market hits the high times
P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
leading up to the US Open: New players need racquets, and the Racquet The top-of-the-line Pure Drive
Industry Research Group 2024 Participation Report found 4.8 million players ($259) was recently presented
who hit for the first time in 2023, the fourth consecutive year of growth. with iconic purple and green
Regarding the near-term future, the same research suggests that just over 25 highlights in a Wimbledon-themed
million people might soon be tempted to step and hit between the lines. And release. The stiff (72 RA) frame and
overall, the demographics of all this skew younger, meaning more interest in 100-square-inch head combine for
new products, and a potential longer lifetime customer value for the industry. an outstanding balance of power and
Now for the clouds. Retention is still a challenge. Core player participation feel. Also given The Championships
of 11.8 million—the heart of the premium racquet market—was down 2 treatment was the oversized Babolat
percent year-over-year. Anecdotally, there is the suggestion of a slowdown in Evo Drive 115 ($189), designed for
introducing new models, and a seeming consolidation of inventory from major maximum comfort and power, and
manufacturers. the lightweight 105-square-inch head
The bottom line for racquets is that what’s good is great, but don’t take your Boost Drive ($119) with its 16x17 string
eye off the ball, including what’s great about some recent releases. (Prices are pattern and purpose to introduce or
suggested retail.) keep players in the game.

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2024
Dunlop Head Prince

DUNLOPSPORTS.COM HEAD.COM PRINCETENNIS.COM
800-999-6263 800-289-7366 800-2-TENNIS
P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
Highlights of the line include the Getting lots of attention this summer The Phantom series ($199) features
98-square-inch CX 200 ($199) that is the new Novak Djokovic signature 100- to 107-square-inch heads and
Jenson Brooksby will use at the US Speed Pro Legend ($269) with a 27- thin yet surprisingly stable and flexible
Open, which comes in standard and inch frame, 100-square-inch head, beams with large sweetspots for games
thinner beam Tour models, and the SX all-black colorway, and an 18x20 string of control and touch. The O3 Legacy
300 ($149)—a focus of the “summer pattern offering more power than is ($199) arrives in both a 105- and
of spin” marketing campaign—swung customary with a racquet primarily 120-square-inch head sizes and offers
by Miomir Kecmanovic, with a designed for control. The same series comfort and power, with its legacy
98-square-inch head Tour model, sees an update offering more flexibility O-port tech aiding swing speed and
100-square-inch head, and the long- to the Speed MP Legend ($259) with a reducing vibration upon impact.
handled and lite versions. Oversized slightly less dense string pattern. There
frames built with a focus on power will also be updates to the Extreme
include updates to the LX series, the series, tweaking the colorways, and
lightweight, stiff LX 800 ($229), and adding elements of comfort and
LX 1000 ($229). stability to the spin emphasis.

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EQUIPMENT
2024
Pro-Kennex Solinco Tecnifibre

PROKENNEX.COM SOLINCOSPORTS.COM TECNIFIBRE.COM
800-921-4525
Created for the power player, the The Whiteout 305 ($219), with The TFight series has several P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
Black Ace series ($199), with 98-, 100- interchangeable 5- and 10-gram prominent proponents on tour,
and 105-square-inch head sizes, all butt cap plates for personalization, including world No. 1 Iga Swiatek,
with cutting-edge cosmetic updates, offers a faster swing speed through who plays with the TFight 300 ($249),
receives a tech tweak through the a thinner beam and enhanced known for its outstanding blend of
addition of an Aurelian carbon weave flexibility, with a foam core reducing power and spin; Daniil Medvedev,
to a frame that already offers an vibration and maximizing feel. The hitting with the TFight 305 ($249),
exceptional kinetic damping chamber Blackout 300 ($219)—endorsed by which was recently updated for
to reduce arm fatigue. The Q+ series the Bryan Brothers—also with the comfort and touch to add to its core
($169 to $199) in new, attention- interchangeable butt cap plates and theme of stability; and Chris Eubanks,
grabbing cosmetics, feature heads a 100-square-inch head, delivers a swinging the heaviest stick in the
(sized 98 to 119 square inches) offering powerful balance through the creation series, the spin-maxing TFight 315.
outstanding feel and enhanced spin of generous spin to keep the ball from
and control. sailing.

EQUIPMENT
2024
Volkl Wilson Yonex

VOLKLTENNIS.COM WILSON.COM YONEX.COM
773-714-6400 424-201-4800
The Vostra series, updated with next- Expect themed colorways for Wilson Built to maximize swing speed and P H O T O S C O U RT E SY O F T H E M A N U FA CT U R E R S
generation carbon fibers, supports as a highlight of the US Open on the spin, the VCore ($269) includes
aggressive play and was created Blade 98 V9 ($259), the latest iteration tech to reduce air resistance and is
around themes of stability, elasticity, of its all-court standard with enhanced endorsed on tour by Tommy Paul and
comfort and control. The V9 ($310) stability and increased flexibility, and Elena Rybakina. Players looking to up
is available in 290- and 305-gram the updated Clash 100 V2 ($249), built the power of their game will want to
versions supporting full strokes and to deliver speed and spin. A continuing consider adding EZone ($269)—now
heavy spin. The new V8s ($310) are source of conversation is the “Session in an aqua night black colorway—to
available at 285-, 300-, and 315-gram de Soiree” Shift 99 V1, unveiled their bag, just as Casper Ruud, Ben
weights and a 100-square-inch head, for Roland Garros as an all-black, Shelton and Jessica Pegula do. The
versus the V9’s 105 to support play balanced spin-oriented racquet for tapered frame and thinner frame face
at the net. The V6 ($290) provides back-of-the-court play. deliver maximum pop even when the
a user-friendly experience with ball is hit off-center.
consideration given to reducing
arm-strain at impact.

Play
Your Part
TOGETHER, EVERYONE MAKES TENNIS SAFE

The USTA is committed to promoting safe and respectful environments where athletes can
thrive. A new FREE U.S. Center for SafeSport course is now available for parents and adult
athletes to learn how to recognize and respond to the subtle signs of misconduct and abuse.
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Your Serve
with new player and business growth as
tennis had experienced.
The TIA succeeded in raising mil-
lions of dollars (which was put back
into grow-the-game initiatives), con-
gealed an industry around the brand
“T.E.N.N.I.S.,” increased participation,
put the spotlight on critical initiatives
of new players and retention, provided
transparency and accountability, shined
a spotlight on what worked and what
didn’t, and developed one of the most
comprehensive U.S. and global research
reporting procedures to monitor par-
ticipation and marketplace intelligence.
Most importantly, we woke up the
INDUSTRY
Rally and Reward

sleeping giant. The USTA started to in-
vest alongside the TIA, eventually making
Community Tennis a pillar of its mission.
Thirty years ago, SI's 'Is Tennis Dying?' There were countless industry lead-
ers throughout this time who were re-
cover woke up the sport—and sparked a sponsible for this turnaround. I had the
timeless lesson in industry leadership. privilege from the beginning to work
alongside these visionaries to mark
the transformation of an industry. And
By Jolyn de Boer while many were fierce competitors,
I admired their ability to leave their
B
brands at the door before joining board
meetings, forums and endless calls to
y the early 1990s, the ’70s The TIA held its first forum at the 1994 grow the sport and the business.
boom had busted and tennis Super Show in Atlanta to highlight the Today, as the USTA has greatly
was experiencing a dramatic challenges tennis faced, and oppor- invested in Community Tennis and
downturn. Interest in the tunities that could change the sport’s committed to carrying on these earlier
sport was waning, and virtually all future. At the time, TIA leadership initiatives as well as launch new ones,
tennis companies experienced signifi- recognized that the only way to change the TIA has rebranded its name to the
cant downturns. After several years the decline was for all tennis brands to Racquet Industry Research Group and
of decline across all sectors, tennis come together and promote one shared strengthened its focus on research.
officially hit rock bottom in May 1994, brand: T.E.N.N.I.S. The lessons in leadership from three
as the Sports Illustrated cover asked the The singular goal would be to “in- decades ago, however, should never
question: “Is Tennis Dying?” crease the number of tennis players” by be forgotten. They should remain a
This infamous cover sent shock focusing on efforts to bring new players blueprint not just for the racquet sports
waves across our sport—and in an and lapsed players into the sport. By industry, but for all industries, organi-
unprecedented endeavor, tennis doing this, all brands would win. zations and businesses. •
industry leaders came together to The TIA quickly grew membership
change the narrative. to over 150 companies. To fund grow- Jolyn de Boer began her involvement
Thirty years ago, the Tennis Industry the-game initiatives, the TIA created with the TIA in the early 1990s and was
Association was a very small organi- an innovative assessment program, in named executive director/COO in 2003,
zation of affiliated trade associations which manufacturers contributed a helping to lead collaborative initiatives
managed by the Sporting Goods Manu- percentage of product sales. alongside the USTA and major industry
facturers Association (now the SFIA— The hard work paid off. Sports partners. In 2020, she founded the Rac-
Sports & Fitness Industry Association). industry research named tennis as the quet & Paddle Sports Alliance, a network
The USTA at the time was primarily fastest growing sport, up 46 percent platform, and currently is Advocacy &
focused on growing the US Open and from 2000 to 2010, and outpacing any Program Director for PHIT America.
the administration of USTA leagues other sport in growth by more than
and tournaments. 40 percent. There had never been an We welcome opinions and comments.
The tide was about to turn, though. industry that rallied and was rewarded Email info@tennisindustrymag.com.

CEO MESSAGE
Brian Dillman
USPTA CEO
N
ow, more than ever, we to be a chore, but an opportunity marathon finisher and former
have the opportunity to to craft the future. They will all world championship competitor
shape and reshape the share some tangible examples in the duathlon, Allistair resides
entire racquet sports and stories about being a change in Florida. He will also be leading
industry for decades. There will be agent, embracing change and the morning runs in California.
new career opportunities, changes supporting change, even if you His theme of chasing excellence,
in the work force and new roles don’t agree, or even if you initially not results, is a much better
in racquets sports that might not didn't agree with the change. mindset in athletics and in
even be considered today. New We’re excited to announce and business. Chasing excellence
racquet sports events and facilities welcome back Allistair McCaw, does not have a finish line as
are popping up all over the performance coach, author and it is an ongoing pursuit. He’ll
country right now that didn’t exist speaker on helping organizations bring specific examples from his
10 years ago, five years ago or even achieve peak performance who career in coaching athletes and
just last year. Forward-thinking will be opening our conference businesses to focus on both the
individuals and innovators are with an inspirational talk process and excellence.
creating new businesses, raising about driving excellence as Another expert we believe
brand new capital and finding a coach and leader. Allistair will share relevant and valuable
their “why,” while not letting the McCaw is recognized as one of insights on driving change is
past restrict them or slow them the world’s leading figures on Kevin Warren, a purpose-driven
down from pursuing their passion team culture, leadership and marketing leader, brand and CX
and their vision. mindset. For over 25 years, he innovator and business growth
We understand the significance has consulted and worked with driver. As an accomplished
of this industry change, and we’re numerous olympians, grand C-suite executive, he is recognized
here to help equip you with ideas, slam champions, Fortune 500 for his ability to deliver strong
insights and strategies to help companies and NCAA colleges business results and inspire
manage change and thrive in the including LSU, SMU, Duke and cross-functional teams to think
process. We’re proud to lead the the University of Minnesota. An big and act boldly. From 2018 to
way with the World Racquets author of bestselling books and 2023, Kevin served as EVP and
Conference theme, Racquets an internationally acclaimed Chief Marketing & Customer
United. It will bring together some keynote speaker, Allistair consults Experience Officer at UPS. As
amazing future thinkers who have and mentors leaders, coaches, a member of the company’s
proven that change doesn’t have teams and organizations. A 29x executive leadership team, Kevin
42 - ADDvantage Magazine | August 2024
CEO MESSAGE
was responsible for compliments. Our

U.S. & international goal and vision of
marketing, The success for WRC24
UPS Store, digital is simple. We’ve
access program, designed it for
revenue enablement, you to leave with
business planning, tangible ideas that
forecasting & will help you in
pricing, customer your business today
experience, global and tomorrow. And
business services become part of the
and brand relevancy. team of change-
Kevin is a passionate makers to help
tennis player and supporting our
is also on the growing industry,
International Tennis and lead the way
Hall of Fame Board with exciting,
of Governors. fulfilling racquet
Kevin’s topic is sports careers. We
Being Unstoppable: would love for
Fueling Opportunity you to make new
and Growth by connections who
Embracing Change. Imagine and network with. This will be will support you in your quest
being a change agent at Xerox and the largest gathering of racquets for personal and professional
UPS, two billion-dollar companies industry leaders, thinkers and excellence! Finally, we hope
with thousands of employees change makers. Imagine the you can share your story and
and customers. His stories and energy and impact this conference experiences with some new
insights will be amazing for us to will generate! members to inspire them to build
learn from and take back to our I am inspired by the opportunity a career in racquet sports. And of
facilities and daily business. to join our national staff in course, we’ll be there to guide you
We are also welcoming doctors, preparing for my first conference every step of the way.
world champions, grand slam on the other side of the stage. It As always, please reach out
champions, grand slam champion is an awesome responsibility that anytime at brian.dillman@uspta.
coaches, as well as leaders in the we take very seriously because org or 773-551-6541. See you in
tennis, pickleball, padel, platform of our obligation to you. We are California! *
and squash industry to learn from not looking for accolades and
MESSAGE FROM THE BOARD
OUR Everchanging and racquets industry over the past six years.
Tennis and platform have been around
much longer, but the popularity of
EvolVING Industry
pickleball and the recent growth of padel
have spurred more clubs to become one-
stop shops for all things racquets. Thus,
there is demand for our professionals
to become experts in all disciplines.
With the growth of these sports within
Rich Slivocka the club industry, we have all had to
USPTA National Past-President shift and evolve. The demand for our
tennis professionals to become racquets
professionals is undeniable. Many of
A
us were cautious of evolution, but I
s I write my first article as evolution, I believe it would be naive believe it’s time for all of us to evolve
immediate national past for us to not acknowledge that the and embrace these changes. We are here
president, I am reflecting on the industry is changing. The USPTA has to help our members enjoy these great
changes and evolution of our industry always focused on being the leader in games while making a living by doing
through my last six years on the national education and certification for tennis- what we love.
board. To understand where we are teaching professionals. That focus has As we’ve seen the industry change,
going, we first need to understand where remained as the driving force for all the it is time for our association to change.
we have been. As we near our 100-year racquets certifications we now offer our With the recent launch of our pickleball
anniversary as an organization, we membership. The USPTA’s sole focus is certification to the entire public, and
have seen a tremendous not only our current
amount of growth, not members, you see a step
only in our membership, in that direction. We are
While tennis will

but also the certifications, currently exploring other
member benefits, member racquets disciplines to
resources, etc, we offer. add to our members. As
always be a core
We have seen a great more clubs and more
evolution in not only the club members demand
game of tennis but also the these services, we want to
focus, it's essential to

business of tennis. We have make sure we equip our
seen what it means to be a professionals with all the
racquets professional, once necessary training to stay
recognize the rise of

compared to what it meant on the cutting edge.
to be a tennis professional. While tennis will
The title alone—racquets always be a core focus,
other racquet sports.

professional—is something it's essential to recognize
many of us are working the rise of other racquet
toward getting used to. sports. This is evident
As the USPTA has in the upcoming World
evolved over the past Racquets Conference
six years, we’ve seen the 2024, encompassing
certifications we offer our membership to provide our members with the tools to speakers from a variety of racquet sports.
grow. We have been shifting from a be successful at their profession. I am thrilled to see these changes' impact
tennis certification organization to a We currently offer certification in on our professionals and the industry.
racquets certification organization. tennis, pickleball, platform and padel. I hope to see everyone in Rancho
While some of us may not like the These have been mainstays in the Mirage! *
August 2024 | ADDvantage Magazine - 45

U
DT23 USPT
THE NO.1 BALL ON TOUR*
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DT23 USPTA_8.375x10.875in.indd 1 20/10/2023 17:41

MASTER PRO CORNER
RULES TO
SUCCEED IN
THE TENNIS
INDUSTRY Bruce Gullikson
USPTA Master Professional
B 1
ecoming a USPTA Master Invest in yourself. Hopefully, all of us clients. You can do this by attending
Professional has been a great are better versions of ourselves then we conventions, symposiums, webinars and
honor, and one of the perks of the were the year before. Harvey McKay, more. Yes, it can cost time and money,
certification is being asked to write best-selling author, gave the advice but it is well worth it, as you can utilize it
upon occasion. So, I thought I would in his book “How to Swim With the to make more time and money. I spent a
share some tips which I believe can Sharks Without Getting Eaten Alive” to weekend getting trained in the Sanchez
help anyone have a long, enjoyable and reinvest profits back into the company Casal method years ago and developed
successful career in the teaching industry. and as professionals we should invest a class using many of their principles
in ourselves to make ourselves more which has paid for the class dozens of
valuable to our club, company and times over.

MASTER PRO CORNER
2
Stay healthy. Teaching can be hard Tennis Instruction- a Historical Guide into the USPTA Hall of Fame and getting
on one’s body and psyche if you do not to Play Your Best Tennis" by John B the College Coach of the Year Award
learn how to deal with stress and stay Carpenter, USPTA Elite Professional. named after Steve Wilkinson and the
somewhat in shape. Allistair McCaw The book shows how many concepts Touring Coach of the Year Award named
wisely points out that the instructions on and techniques which people think of after Tim Gullikson.
9
the airplane are to put your oxygen mask as modern have actually been around
on first as you cannot take care of others for decades, if not longer, and it also Write. Hopefully this article hasn’t
if you yourself are injured or unable to introduces the congruent method of become a cure for insomnia, but I think
perform. tennis instruction. The author has spent everyone should try to write, whether
years documenting the history of tennis it be journaling, or a club newsletter,
3
Be curious and share. Malcom instruction, and you can tell it was a or an old-fashioned letter. Writing, like
Gladwell, in his book "The Tipping labor of love. "The Fein Points of Tennis" reading, helps keep the brain challenged
Point,” talks about connectors, mavens, by Paul Fein is also a cornucopia of tennis and helps with one’s creativity.
10
and salesmen. I believe one has to be a knowledge in an enjoyable read.
6
connector in this industry, whether it Keep things simple. Einstein once
is helping someone find a USTA team, Obey the golden rule, while tennis said, “If you cannot explain something
referring someone to a good ortho or strategy might dictate to do unto others simply, then you do not know the subject
sports psychologist or just connecting before they do unto you. In the service well enough." All sports at their core are
people together with similar interests. industry, it is important to treat others simple in terms of what to do make sure
Connectors are experts at networking as you would like to be treated. A text or not to overcomplicate things.
11
and are happy to share information. thank you or congratulations card can
make someone’s day. Even a comment Be responsive and do as you say you
4
Ask questions. One of my proudest on social media or a happy birthday will. Returning emails and messages or
moments of helping with educational can have a positive effect on people. delivering an article you mentioned are
speakers for our Northern Division was Allistair McCaw learned from the great simple things that go a long way. Many of
when I got Magnus Norman to make (as fitness coach Mike Boyle that the most my best clients take instruction from me
far as I know) his only presentation in important certification to have is GNP simply because their first choice never
the United States. People ask me how I (Genuinely Nice Person), a certification bothered to respond to them. Remember,
did that, and my answer shocks them: I that doesn’t cost any money but is it is part of being professional, and just
asked him. Not only did Magnus give a invaluable. being respectful of others, to attend to
7
great presentation, but he exemplified the non-teaching part of the job as well.
12
coaching standards at the highest levels Network. While some might think
as he was humble and quick to give they do, no one knows it all. I find it Play tennis. Tennis truly is the sport of
credit to others, and he is always trying refreshing that coaches such as the a lifetime and needs to be marketed for
to improve himself. That is why I was legendary Dick Gould are so humble and all the great physical benefits it offers.
able to get him, as he was nearby taking willing to answer any questions. I have The Cleveland Institute of Health rated
a course on physiology and anatomy to had of them and that he is thoughtful it the number one fitness activity in the
improve his coaching. enough to ask me to use a quote and world. Playing tennis helps you relate to
have my credentials in his great book your students and, more importantly, is
5
Be a reader. My wife would contend I "Anatomy of a Champion." incredibly fun. Thanks and hope to see
8
have too many tennis and coaching books you all on the court. *
among other books, but I love reading, as Think of others first. My proudest
I always find some new concepts, ideas, accomplishments as a USPTA instructor
drills or theories. Two tennis books I am have been getting Steve Wilkinson and
enjoying at the moment are “Modern Tom Gullikson nominated and inducted

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UNITED STATES PROFESSIONAL
AERFLOSPORTS.COM TENNIS ASSOCIATION
PICKLEBALL CERTIFICATION
Collin Brazan
Director of Marketing
& Communications This certification is for:
• New or current pickleball
coaches interested in
T
he USPTA’s new pickleball part of the certification process taking their knowledge to
certification allows for existing USPTA certified the next level
nonmembers to get pickleball professionals and first-time • Instructors/coaches
certified without having to have applicants, will be offered looking to add pickleball
been a USPTA member prior. nationwide through all 17 to their offerings
Existing USPTA members can USPTA divisions. • Former or current
enter the certification pathway “The USPTA represents the pickleball players who are
by applying for a pickleball gold standard in certification interested in teaching the
workshop, while those already and education in racquet sports sport
pickleball certified will retain – tennis, pickleball, padel,
their status and membership with wheelchair tennis and platform Minimum certification
no change. tennis. We are thrilled to offer recommendations:
As one of the fastest growing our new pickleball certification • Coaches with a 3.5-4.0
sports in the U.S., pickleball to nonmembers and members player rating
coaching certification offers a alike,” said USPTA CEO • Coaches with 6-12 months
unique opportunity for players Brian Dillman. “Pickleball’s teaching experience
and current coaches of all skill growing popularity is creating • Must be at least 18 years
levels to expand their knowledge enormous career opportunities old
and coaching abilities. With for professionals, at existing
its increasing popularity, now racquets facilities, to expand Key concepts include:
is the perfect time to become their business or for professionals • Coaching fundamentals
USPTA Pickleball Certified, exploring one of the many for players of all levels
opening a world of possibilities standalone pickleball facilities, • Technical and tactical
and enhancing your coaching which are popping up all over the parameters
programs. U.S., and very soon, globally. We • How to develop and
This certification, modeled after hope you enjoy the course, and conduct group lessons
our successful tennis certification welcome to the USPTA!” • Progressions and games
protocols and designed with the Existing USPTA members can • How to manage groups
assistance of pickleball experts apply for $229 (the application including instruction,
and teaching professionals, and workshop fee) and can get rotations, communication,
is more than a learning started by applying for a USPTA organization and
opportunity; it is a chance to be pickleball certification workshop. demonstration
inspired by the best in the game. First-time applicants can apply • Pickleball rules
Its process will feel familiar for $249 (the application and
to existing USPTA certified workshop fee) and $325 of
professionals and provides a annual dues (prorated).
step-by-step walkthrough and an New applicants can get started
introduction into our association by scanning the QR code on this
for first-time applicants. page. *
The pickleball workshops,

certification
workshops
Pickleball | Level 2 professional
Aug. 11 Cincinnati, OH
Aug. 18 Sarasota, FL
Aug. 18 Johns Creek, GA
Aug. 31 Cerritos, CA
Sept. 13 Paradise Valley, AZ
Sept. 22 Sarasota, FL
Oct. 5 Cerritos, CA
Oct. 13 Sarasota, FL
Oct. 18 Paradise Valley, AZ
Nov. 2 Hartland, WI
Nov. 8 Paradise Valley, AZ
Nov. 9 Cerritos, CA
Nov. 10 Sarasota, FL
Dec. 14 Paradise Valley, AZ
SCAN HERE FOR MORE INFORMATION.

51 - ADDvantage Magazine | July 2024
Career Coaching
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REFLECTIONS
Carlos
Alcaraz
Displays a
Maturity
Way Beyond
His Years
Steve Flink
International Tennis
Hall of Fame
Photo Credit:
Susan Mullane;
Camerawork USA
T
he ever evolving game of
tennis is fortunate to have so
many arresting players in the
upper echelons capturing the
imagination of the public, ap-
pealing to different constituen-
cies, and giving the fans a reason
to stay immersed in a sport that,
at least in my view, decidedly
surpasses all others.
REFLECTIONS
I
t may not be long before and industriousness. He they have never seen before. The
Rafael Nadal bids farewell, and was demonstrably a worthy same can be said about those
no one knows when Novak champion, playing through rough who watch Alcaraz residing
Djokovic will decide that the patches, rearranging game plans, in his arena. They will observe
time has come for him to put moving past his difficulties. elaborate points and patterns
the racket down and pursue Alcaraz is only 21, and he no other player could replicate.
other aspirations. They will be already has three of the four They will see the game’s most
sorely missed. Along with the biggest titles in his collection. inventive player, the player with
redoubtable Roger Federer, this Two years ago, he took the U.S. the largest imagination, and the
majestic and irreplaceable Open on hard courts at 19. Last champion with the widest range
trio made tennis soar year, he won Wimbledon on the of options. This is not to say that
immeasurably over the lawns of the All England Club. his shot selection is impeccable
last two decades. Now he has come through on the or he won’t sporadically make
And yet, Spain’s clay at Roland Garros. Collecting misguided moves. But his
magnificent Carlos Grand Slam tournament crowns repertoire is unassailable.
Alcaraz is filling on three different surfaces has From the backcourt, Alcaraz
a void as the been done by only six male is explosive off the forehand,
pace setter of players previously. impossible to read off the
the younger The youngest man before backhand, and the fellow with the
generation Alcaraz to take majors on three best drop shot in the sport. He
on the surfaces was Nadal at 22 in 2009. has a wicked kick serve in the ad
premier stages. He is inevitably Mats Wilander was 23 when he court and can unleash big serves
going to be one of the all time joined that club in 1988, Jimmy whenever necessary. Moreover,
greats. On June 9, this electrifying Connors got there in 1978 at his fluency when serving-and-
shotmaker secured the French 26 and Roger Federer hit that volleying selectively on big points
Open title stylishly by upending milestone at 27 in 2009. Both is first rate. It is not hyperbolic
his chief rival Jannik Sinner in Djokovic (2016) and Andre to classify the Spaniard as an
the penultimate round and then Agassi (1999) were 29. instinctive genius.
overcoming Alexander Zverev for Alcaraz’s competitive maturity Alcaraz is far away from the
the crown, rallying gallantly from and sense of self is extraordinary. absolute peak of his powers. He
two sets to one down in each of By the end of Roland Garros, he won’t reach his zenith until he
those contests. No one had ruled had been victorious in eleven of is 27 or 28. He knows who he
at Roland Garros with back-to- twelve five set matches over the is and realizes what he could
back five set victories down the course of his career. Six of those become. I, for one, am looking
stretch since Rod Laver in 1962, triumphs took place during his forward to watching him chase
when the Australian won his first three championship runs at the his largest dreams across the next
of two Grand Slams. As I write, majors. He captured three five set decade and beyond as tennis fans
Alcaraz is preparing to pour his duels at the 2022 U.S. Open, won everywhere celebrate his dazzling
heart and soul into defending his one five setter at Wimbledon in skills, supreme artistry and
Wimbledon title. 2023 when he toppled the seven unmistakable originality. *
Like Laver, Alcaraz is a time victor Djokovic in a stirring
virtuoso performer relishing final, and then took two more
every chance he gets to show off matches that went the distance at
his talent and make audiences Roland Garros this season.
gasp at his artistry and audacity. The gifts of this beguiling young
But in sealing the world’s man know no bounds. Baseball
premier clay court crown, the fans have always boasted that
Spaniard succeeded largely in almost every game people
with discipline, determination will witness something magical

JAMMIN WITH JIM
JAMMIN' WITH
JIM Jim Stockwell, USPTA Director of Membership
Unveiling the Excitement:

Division Olympics at World
Racquets Conference 2024
T
he USPTA World Golf skill, challenging participants to
Racquets Conference Golf enthusiasts can enjoy a keep up with fast-paced feeding
Division Olympics is back, putting competition on Sunday drills. This activity emphasizes
promising an exhilarating night. Each division will have four endurance and agility, making it a
blend of innovation, competition putters and eight balls, testing great way for tennis professionals
and entertainment for racquet their precision and teamwork on to test and improve their on-
sports professionals. This year’s the green. This event promises to court performance.
Division Olympics, to determine be a fun and relaxed way to kick
which of the 17 divisions will be off the competition. Pickleball: Skills
crowned the winner, is packed Competition
with engaging events and activities Tennis: Cardio Feeding For pickleball enthusiasts,
designed to inspire, challenge and The Tennis Cardio Feeding the Skills Competition will
entertain, via: event will combine fitness and test precision and accuracy.
Participants will aim to hit specific
targets, showcasing their control
and technique in this popular and
rapidly growing sport.
Innovation Show
The Innovation Show will
spotlight groundbreaking ideas,
products and services tailored
for racquet sports professionals.
Divisions will present posters
detailing their innovative concepts
in the trade show hallway before
the trade show officially begins.
These presentations will be judged
during the trade show, with
the winners announced during
karaoke night.

JAMMIN WITH JIM
Fastest Stringing ultimate title, with all finalists unforgettable experience, offering
The Fastest Stringing earning points. a perfect blend of innovation,
Competition will feature a competition and camaraderie.
contestant from each division Karaoke Whether you're presenting a
in a race against the clock and The karaoke finale with a groundbreaking idea, competing
each other. Last year’s Division five-piece live band is set to for top honors or simply enjoying
of the Year honorees get a bye in be a highlight of the Division the various events, there's
the first round. The competition Olympics! Participants will something for everyone. Reach
will proceed with three heats perform in reverse order of out to your USPTA division
of four and one heat of three their current standings, with executive director to sign up and
participants. The fastest from each each given a five-minute slot to get ready to connect, compete
heat, along with the next best showcase their vocal talents. The and celebrate with fellow racquet
three times overall, will advance. live band will provide musical sports professionals at this year’s
In the subsequent rounds, the accompaniment, ensuring a lively conference! *
top stringers will compete for the and memorable evening for all to
determine the
2024 USPTA
World Racquets
Conference
Division
Olympics
winner.
The USPTA
World Racquets
Conference
2024 and
the Division
Olympics
promise
to be an
September 15-19, 2024

® Westin Rancho Mirage Golf Resort & Spa
Rancho Mirage, CA
NATIONAL BOARD OF DIRECTORS ADDVANTAGE MAGAZINE

President................................................................ Trish Faulkner Editor.................................................................................Collin Brazan ADDvantage is published monthly by the
Layout/Design............................................................ Kevin Karczewski United States Professional Tennis Association.
First Vice President.................................................... Mark Faber
Editorial Assistance ........................ Jim Stockwell, Ellen Weatherford, The opinions expressed in ADDvantage are
Vice Presidents.....................................Jason Gilbert, Jenny Gray, Laumaur Lindsay, Ramona Husaru those of the authors and not necessarily those
Kevin Theos, Rob Scott, Milos Vasovic of ADDvantage or the United States
Circulation............................................................................. Tim Baum Professional Tennis Association.
Immediate Past President....................................... Rich Slivocka USPTA World Headquarters
CEO & Managing Editor.......................................... Brian Dillman 11961 Performance Dr. Copyright© United States Professional Tennis
Orlando, FL 32827 Association, Inc. 2024. All rights reserved.
Legal Counsel........................................................George Parnell Reproduction of any portion of the magazine
407-634-3050 – www.uspta.com is not permitted without written permission
from the USPTA.

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HISTORY STRINGING RETAIL ORGANIZATIONS

Our cushioned ProBounce® tennis court surface is

Edgerton High School, Edgerton, Wisconsin

Contents August 2024

12 David Mullins to take over History Zero In Inside Invest

Let's Lead Industry Industry Racquet Sports 56 USPTA Reflections

Read more articles online at www.ADDvantageUSPTA.com

2 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

Har-Tru sponsors these important events because we’re literally

We love this game. Our partnerships create community

OFFICIAL PLAYING SURFACE We’re players ourselves. We understand player performance,

We’re not here for a day, or for a tournament, or even for a

PTR, USPTA Unite to

Support USTA’s Vision

for Tennis Expansion PTR and USPTA are poised to realize

USTA to Launch Racquet Sports

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 5

Or Call/Text Us: 773-573-8209

6 RACQUET SPORTS INDUSTRY August 2024

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 7

Renovation include: A new Hall of Famers’ Gallery,

8 RACQUET SPORTS INDUSTRY August 2024

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 9

THE LOBSTER ADVANTAGE

RACQUET SPORTS INDUSTRY

Welch Sport Surfaces™

EQUIPMENT & SUPPLIES

Looking for back issues of Tennis Industry/Racquet

800-543-9111 Sports Industry? Visit the archives at our website

10 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 11

12 RACQUET SPORTS INDUSTRY August 2024

change the things I can, and the wis-

14 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

COURT TENNIS The original court tennis court

‘Real Tennis,’ the ancient sport of kings,

16 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

iGENIE Ball Machine

HalfPage-InsideTennis.indd 1 11/17/19 2:19 PM

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 17

Zero In on the Problem reminded of what they’re doing effec-

18 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

LEARN MORE AT WILSON.COM/SHIFT

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 19

for smaller retailers. especially insidious and disheartening,

www.tennisindustrymag.com August 2024 RACQUET SPORTS INDUSTRY 21

ventory reconciliation being handled?

ADMITTING THERE’S A PROBLEM

22 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

• Use surveillance systems. Strategically • Combine data analytics and pattern

24 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

COURT CONSTRUCTION ity of the surface film. Certain

Selecting The Best Surface

for Your Court in premature texture loss,

to locate a certified installer in your area, contact 800-USA-NOVA or visit novasports.com.

With key partnerships, including with

Sponsored content. For more on how the

26 RACQUET SPORTS INDUSTRY August 2024 www.tennisindustrymag.com

• Technician ROI: A stringing

'24 August Racquet Sports Industry Magazine

'24 August Racquet Sports Industry Magazine

'24 August Racquet Sports Industry Magazine