Abhishek Kumar

“I am a proactive and results-driven professional with a wealth of experience

in market research, market segmentation, data analytics, and project
management. Throughout my career, I have successfully collaborated with
cross-functional teams to execute high-quality market research projects. This
involved conducting thorough research, analyzing data meticulously, and
distilling complex information into actionable insights

My primary goal is to leverage my expertise in quantitative analysis and

CONTACT research methodologies to drive strategic decision-making within
Pune, India 411014 organizations. I am deeply passionate about the power of data and its ability
to inform and guide business decisions. By applying advanced analytical
9471411172 techniques, I aim to assist organizations in making well-informed choices that
ultimately enhance their financial outcomes”
krabhishek1209@gmail
.com

EXPERIENCE
Decision Analytics Associate
CORE ZS Associates -Pune, India
QUALIFICATIONS
As a Decision Analytics Associate at ZS, I specialize in doing quantitative
Strategic Consulting and market research and segmentation project for leading US based
Customer Insights pharmaceutical clients
Quantitative and In my 2 years and 8 months at ZS, I have completed 10 projects for 6
Qualitative Research clients across 8 countries including US, EU5, JP and CHINA
Market Research and As the head of analytics for my most recent projects in India, I managed
Market Segmentation the day-to-day workstreams across across various phases, including
Statistical Modelling and kick-off, approach development, execution, insight generation, and
data driven Decision data visualizations
Making Collaborated with project managers to meet all necessary finance,
Microsoft Excel, Microsoft creating SOWs and compliance requirements for executing market
PowerPoint research projects
Unstructured problem Effectively prioritized work with the team and leadership to ensure project
08/2021 - Current

solving success and took learning sessions on the experience from projects with
Team Management and peers and juniors to identify challenges and establish best practices
Leadership Managed the data collection process with external agency partners
(Vendors) to ensure data integrity and on-time delivery
Incorporated various supervised and unsupervised machine learning
LANGUAGES
techniques involving factor analysis, decision trees, clustering, random
English forest, regressions and other machine learning techniques involved in
execution of market research and segmentation projects including
hypotheses generation, data wrangling, exploratory data analysis,
EDUCATION feature selection, model implementation & fine tuning
Experience of working on secondary/claims data which involved
projection of segments developed for Primary sample in quantitative
2021 research to whole Secondary universe using multinomial logistics
Bachelor of Civil Engineering regression and GLMNET
Jadavpur University -Kolkata, WB Helped a leading D2C brand to understand their brand perception through
GPA: 8.0 primary market research and qualitative interview
Successfully balanced academics with
extra co-curricular activities
during my time at Jadavpur University and
engaged actively in a range of
activities, including sports and event
management