Car Easy…….

India’s largest B2B & B2C

Vehicle Cleaning & Detailing
platform

Our Business Partners:

PITCH DECK
Private & Confidential
Car Easy
 Car Easy
WHAT IS VEHICLE DETAILING
Includes Exterior & Interior Car Detailing
Current offerings

Exterior Car Detailing includes…..

• Headlight Polishing
• Car washing
• Refinement
• Clay wash
• Comp. & Finishing
• Decontamination
• Sanding & Iron Remover
• Steam cleaning
• Alloy wheel cleaning
• Windshield Polishing
• Waxing & Tyre Dressing
• Engine Dressing

Interior Car Detailing includes….

• Steam Cleaning • Boot space cleaning
• Vacuuming • Ozone Air purification
• Air Freshening
• AC Vents/ Sanitization
• Dashboard cleaning
• Leather conditioning
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 Car Easy
MARKET SIZE
Vehicle Detailing Industry
Cars Bikes Both

Global Vehicle Detailing Market Vehicle Detailing Market (India)

The detailing market depends on the number of vehicles
produced each year…..
2022-2032
TAM
Each year ~ 3 to 4 Mn cars and ~ 17 to
~9% 18 Mn two wheelers added to Indian
USD 55.6 Bn
roads
TAM: ~ USD 4 Bn
No. of vehicles
USD 34.8 Bn

15Mn 40Mn 6Mn

Washing VAS
2022 2032
Exterior & Interior detailing
Source: Fact.MR

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Private & Confidential Source: SIAM & Business Standard
 Car Easy
PROBLEM
Key pain points faced in B2B & B2C vehicle detailing customers
> 80 %
Unorganized

1.
Non-availability of Trained
professional and usage of Poor Quality
quality products

8/10 report
irregular cleaning

2. Absence of real time monitoring of

vehicle detailing Transparency

> 20 ltr (1 bucket)

per car used

3. Consumption of high volume of

water during vehicle detailing
Environment

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Private & Confidential
 Car Easy
CATEGORY LEADERS -VEHICLE DETAILING
ALREADY IN 22+ CITIES
(BANGALORE , PUNE, HYDERABAD , CHENNAI,
DELHI , MUMBAI, COIMBATORE)

35,000 + 10 + Strong
Vehicles Partnership network effect
serviced till date validations

Real time 3.6 Mn Ltr 100+ wash

washing updates Yearly society executives
water savings trained Operations started

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Private & Confidential
 Car Easy
TRACTION & PROJECTIONS
USD in ” 000”

Target segment 2023: 3,000 USD*

2,50,000

2,00,000
125 USD (ARR)
1,50,000
Open 15 franchisees PAN
Amount in USD

1,00,000 India
50,000
625 USD (ARR)
-
2020-21 2021-22 2022-23 • Onboard large residential
complexes through tie-ups
Particulars 2020-2021 2021-2022 2022-2023* • 1 lakh cars to be served
Revenue 10,000 76,250 2,50,000
Expenses 31,250 72,500 2,18,750 2,250 USD (ARR)
Conversion rate: 1 USD=INR 80 * Unaudited financials
Onboard car-resellers and
We are expecting ~10X revenue growth in FY 2023 OEMs
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JOURNEY SO FAR/ TIMELINE
• Started operations in
additional 1 city
• Serviced 1K vehicles
2018
Car Easy
Innovations
• Start new serv.offerings
• Open Franchisee PAN
India
• Bagged OLA Used • Creating Market Place for
Cars and Multi Brand Detailing Studios
workshops Operations
• Mine existing accounts
• Scaled to additional 15
cities • Tie ups with OEMs
• Onboard large
• Serviced 15K vehicles
2020 • Avg. MRR INR 10 lakhs
2022 residentials buildings
• Set up product
manufacturing plant

Tie ups with reputed brands.

Operations started in 2019 • Serviced 3K vehicles

• Transitioned to 2021 Avg MRR INR 18 lakhs
2023
2 cities with… vehicle detailing

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 Car Easy
ADVANTAGE CAR EASY
# India’s first tech platform for vehicle detailing

Quality Hassle free & quick Transparency/Trust

✓ Deployment of professional ✓ Sit, Book & Relax ✓ Real time monitoring of
work-force ✓ 20% turn around time with washing activities
✓ Car cleaning through help of technology ✓ Real time customer
mechanized equipment’s support within our app
✓ Use of ISO certified eco-friendly
cleaning products

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Private & Confidential
 2 Car Easy
BUSINESS SEGMENTS/ GO TO MARKET
B2B
Washing & VAS
• OEM Tie-ups for Washing
• Tie-ups with used cars platforms for
rubbing and polishing (R&P)
• Value added services (VAS) for
Dealerships and new car segment
Private & Confidential
B2C/ B2B2C Franchisee*
Washing & VAS Vehicle Detailing Franchisee
• Providing Daily Cash washing • Open franchisee stores PAN
& VAS to residential apartment India for Vehicle Detailing (such
customers as Waxing, Polishing, Ceramic
• Onboard large townships Coating etc
through alliances for daily cash 8
wash and car upkeep * To be operational in FY 2023
 Car Easy
CUSTOMER JOURNEY

Customer Generates Request Detailing team & Pick up Estimate Sharing Washing & Detailing Delivery
App Watsapp Customer Representative & Diagnostics and Approval
Call Assignment
Customer Experience Customer Benefits

Convenience Portal based tracking of TATs, Bill wise Cost Savings @40%
analysis, Invoice download, Partner Detailing
performance summary etc. Service Warranty
Upfront & transparent pricing
Savings > 80 litres of
Faster TATs Watsapp Integration water

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 And developed best-in-class products for every stakeholder in the value Car Easy
chain

Lead Manager Studio Software

Partner App

Customer App CR App

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 Car Easy
COMPETITIVE LANDSCAPE Not Available

Available

# Features

Direct tie-ups-Authorized
1
dealership

2 Direct tie-ups with Car Resellers

3 Subscription Model

4 Daily Car Wash

5 Add-on support
Apartment/Society doorstep
6
Assistance
7 Own material manufacturing

8 Material distribution channel

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 Car Easy
TEAM
Mentor & Advisor

Vikram Prathap: Founder & CEO is an Himanshu Rath: Co-Founder &

IIT Guwahati 2012 Graduate in CFO is Chartered Accountant with
Engineering Design having 10+ years 12+ years of Big 4 experience
experience in Tata Motors having expertise in governance,
risk, strategy & operations

PV Rao Rohini P Ashish G Yogesh K

Group Admin Head Product Lead & HR Technology Lead Zonal Head
15+ Investments

Piyush R Vinod K
Operations – North & East Operations - South

Operations are supported by 100+ blue collar staffs/ partners 12

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 Car Easy
ASK FOR
USD 225K ( Instrument - Equity Shares) at USD 1.88 Mn Valuation
Funding Status

✓ 80% commitment
already received
from Angel Investors

✓ We are looking to
raise the next round
Expansion (80%) Building Product (10%) R&D (10%) in 5 months with ~
• Operational Expenses • Mobile app upgrade • Upgrade of existing 4X increase in
• Operations Overhead process revenue
• Analytics Product for OEM’s
• Research on new
products Conversion rate: 1 USD=INR 80

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TESTIMONIALS (1/3)

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TESTIMONIALS (2/3)

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TESTIMONIALS (3/3)

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 Car Easy
THANK YOU

Email: Investments.careasy@careasy.in

Website: https://www.careasy.in

Address: Hebbal, Bengaluru

Private & Confidential