6 April, 2024

PIDILITE
“BUILDING BONDS”

Prepared by:
Cheshtha Madaan (2320993046)
Dhruv Luthra (2320993051)
 Overview
1.Introduction
2.Company Background
3.Vision, Mission & Code of
Conduct
4.PIL’s Product Ranges
5.SWOT Analysis
6.Management lessons
7.How did Fevicol become
‘Fevicol- The Brand’?
8.Conclusion
Introduction
1959
How did the idea
came out ?
Way back in 1954, a 29-year-old trader in
chemicals, with a law degree under his belt
and the zeal of enterprise in his heart, started
his own modest business, manufacturing a
single product at Jacob Circle in Mumbai.
The product was synthetic glue, and the
young, ambitious entrepreneur was their
founder, the late Shri Balvantray Kalyanji
Parekh. In 1959 deciding to get into the
manufacture of industrial chemicals.
Balvant Parekh name his company Pidilite
Industries Limited.the brand was launched as
an 'easy-to-use' glue for carpenters.
It was a replacement for collagen and fat-
based adhesives that required melting before
application.
 Company Background
Pidilite Industries Limited is an Indian adhesives manufacturing company based in
Andheri (East), Mumbai.
The company started in 1959 with a single factory that manufactured only one
product, Fevicol.
The company name was changed from PDI chemicals ltd to Pidilite Industries Ltd on
21st February,1990.
Pidilite's mainstay of earnings is consumer and industrial adhesives and sealants.
Company has in total 40 brands spanning 400 industrial and consumer products.
The companies valuation is ₹1,28,000 crores and personal valuation is ₹90,000
crore.
Companies everyday sales is ₹29 crores and every hour sales is 1 crore.
 VISION, MISSION & CODE OF
CONDUCT
Vision:
To Be The Most Innovative Research and Technical Competence Center for
Sustaining "Innovation-Driven" Growths for Pidilite Group of Companies
globally.
Mission:
Invite, invest, and embrace talented people and scientists for great challenges
ahead.
Support, serve, and satisfy all valuable customers with our innovative products
and excellent technical competency.
Code of Conduct:
Shall be independent in their judgement and actions.
Shall exercise due care and diligence in performance of their duties
PIL's product ranges Stationary range: fevicol MR,
fevigum.
Acron range: rangeela, wax,
crayons
Fevicry /Hobby Idea Range:
acrylic colors, fevirat magazine
Maintenance Range: Fevikwik,
All fix, Shoe fix
Fabricare Range: Ranipal stain,
whitener
Kids Art Range: Safe finger
paints, Safe bold
 STRENGTHS
Pidilite has created a monopoly when it comes to Adhesive
Industry and it was all possible due to its flagship brand
Fevicol. The adhesive market is estimated to be at USD 5
billion in India, out of which Fevicol has a market share of 68
per cent.
Fevicol is an immensely strong brand. It is so strong that
anything that has a prefix 'Fevi' to it sells without any effort by
the shopkeeper.
Not only in India but Pidilite is also spread in more than 100
countries with the company having manufacturing facilities in
more than 9 countries. You can find their diverse range of
products in major developed countries.
 WEAKNESSES
Excessive emphasis on consumer chemicals: The
Organization is mainly engaged in the consumer
chemicals market, which can be viewed as a specialized
field with a great need for research in order to promote
innovation.
Over-dependence on Fevicol, M Seal & Dr. Fixit: The
Company is disproportionately dependent on the Dr.
Fixit, M-Seal and Fevicol for more than 75 per cent of its
sales. But placing all the eggs in the same basket can, in
the long run, be harmful to the company’s financial
health.
 OPPORTUNITIES
Growing construction and infrastructure sectors
globally offer expansion opportunities for
construction chemicals.
Growth in the retail sector in India is a positive for
Pidilite, especially the future growth of home specific
stores like Home Town and Home Stop.
Project Parivartan: The Organization has initiated a
new Project Parivartan initiative that will update the
supply chain system and aim to streamline costs
from warehousing to transport.
 THREATS
50% of their revenues are from adhesives/sealants and the raw
material.
Low growth in the adhesive sector
Change in Government Policies regarding use of chemicals can
directly effect the manufacturing of the company.
Company has a monopolistic market for its products but new
entrants can be a major threat for the company.
 Management Lessons

01 02 03
When customers feel valued and
Find your Understand, who the respected, they are more likely to
surrounding problems real buyer is. recommend your brand to
and fix them. others, expanding your reach
organically.

04 05 06
Make your brand
Expand the product shine with memorable
portfolio within the Innovation in packaging
logos and captivating
domain. ads.

067

Strategic supply chain

management.
 Conclusion
The revenues of PIDILITE INDUSTRIES stood at Rs
118,487 m in FY23, which was up 19.0% compared
to Rs 99,573 m reported in FY22. PIDILITE
INDUSTRIES' revenue has grown from Rs 72,246 m
in FY19 to Rs 118,487 m in FY23. Over the past 5
years, the revenue of PIDILITE INDUSTRIES has
grown at a CAGR of 13.2%.