DEPARTMENT OF MASS COMMUNICATION

KWARARAFA UNIVERSITY WUKARI, TARABA STATE

2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 400
Course Code: MAC 410
Course Title: International Public Relations
Credit Units: 2
Instruction: Answer any three (3) question
Time: 2Hours
1. On what basis will you agree that Public relations practiced at the domestic front is

similar to the one practiced at the global level. Please use valid points in your

argument.

2. Discuss in five (5) points the rationale for the study of International public relations.

3. Identify ten (10) PR strategies or tactics that corporate organization or individuals

could apply to combat negative perception or images, and explain five (5).

4. Discuss four (4) opportunities applicable to International Public Relations in the 21 st

century.

5. Discuss a possible 10-points factor that led to Nigeria’s image problems.

Good Luck
 DEPARTMENT OF MASS COMMUNICATION

KWARARAFA UNIVERSITY WUKARI, TARABA STATE

2020/2021 SECOND SEMESTER EXAMINATION

LEVEL: 400
Course Code: MAC 406
Course Title: Drama, Documentary Film Production
Credit Units: 2
Instruction: Answer question one (1) and any other two question
Time: 2Hours
1. From the drama you are about to produce, state categorically on how the
following production stages will applied to achieve your goal.
i. Pre-production
ii. Production
iii. Post- production (30marks)
2. Define budget and analyse the stages of budgeting in film/documentary
production. (15 marks)
3. What are the sources of idea for script writing in documentary
production. List and explain at least five sources.
4. Enumerate the crew needed and their roles during editing. (15marks).
5. Discuss the five important shots in production stage. (15marks)

Good Luck
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 400
Course Code: MAC 416
Course Title: Issues in Photojournalism
Credit Units: 2
Instruction: Answer any three (3) questions of your choice
Time: 2Hours

1. Discuss the basic consideration that must be taken by photojournalist

before developing picture stories.
2. Explain “the right of privacy”, bringing out the four (4) subdivided areas.
3. Identify and explain at least five (5) types of photojournalism.
4. Discuss five (5) ethical guidelines for video and photojournalism.
5. Enumerate and explain at least five (5) issues inherent in
photojournalism.

Good luck
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2020/2021 SECOND SEMESTER EXAMINATION

LEVEL: 300
Course Code: MAC 318
Course Title: Advertisement Campaign Management and Execution
Credit Units: 2
Instruction: Answer any three (3) question
Time: 2Hours

1. Discuss the measures that must be put in place for any advertising
campaign to be fruitful.
2. Discuss some of the sensitive sections of advertising that requires the
provision of guidelines.
3. Several factors justify the insistence that every advertising campaign be
planned before it execution. Discus these factors.
4. Explain at least (5) five significance of evaluation in advertising
campaign programme.
5. Identify the components of the tripod and explain their individual roles in
advertising.

GOOD LUCK
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 300
Course Code: MAC 316
Course Title: BROADCASTING COMMENTARY AND CRITICAL WRITING
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. a. Delineate the concept broadcast commentary. (4Marks)

b. Advance four (4) functional roles of broadcast commentary. (16Marks)

2. Outline and explain five (5) types of commentary (20Marks)

3. Define the term blogs, and explain the five (5) features it possesses.

(20Marks)

4. Advance the three (3) stages in writing a broadcast commentary.

(20Marks)

5. Comment extensively on any five (5) features of news commentary.

(20Marks)
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 300
Course Code: MAC 321
Course Title: Rural Community Newspaper
Credit Units: 2
Instruction: Answer question 1 and any two question
Time: 2Hours

1. Write an editorial suitable for a community newspaper with kind attention to the rules
of editorial writing. (20 Marks)
2. Highlight ten (10) terminologies in rural community newspaper you know. (20
Marks)
3. Write short note on the following rural community newspaper contents:
a. Editorial
b. Columns
c. Letter to the editor
d. Cartoon
e. Freelancers
f. The stringers
g. Breaking News
h. News Analysis
i. Graphics
j. Advertisement
4. List and explain in details five (5) reasons for the mortality of rural community
newspaper in Nigeria. (20 Marks)
5. a. List ten (10) materials used in producing community newspapers.
(10 Marks)
b. Write short notes on any five (5) of the listed materials in question 5a. (10 Marks)
GOOD LUCK
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 300
Course Code: MAC 306
Course Title: Screen Directing
Credit Units: 2
Instruction: Answer any three questions
Time: 2Hours

1. Explain five (5) things that makes one a good screen director. (20Marks)

2. Identify and explain five (5) technical areas a screen director should take

note. (20Marks)

3. a. What is Camera Composition?

b. Highlight five (5) importance of camera on screen directing. (20Marks)

4. List five (5) camera movement and five (5) camera shots and explain

each. (20Marks)

5. State and explain five (5) basic demands of a screen director. (20Marks)
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 200
Course Code: MAC 204
Course Title: Editing and Graphics of Communication
Credit Units: 2
Instruction: Answer any three questions
Time: 2Hours

1. List and explain five functions of graphic communication that you know.
2. a. The printing process and the printing machines. Vividly explain three
basic steps in the printing process.
b. Highlight the three types of printing machines that you know.
3. a. Who is an editor?
b. Identify ten (10) tools of an editor
4. Highlight with relevant examples five storage devices in editing and
graphic communication.
5. As a professional editor, provide the formal synonyms of the following
informal phrases:
a. Find Out
b. Free
c. Buy
d. Point Out
e. Ring Up
f. Start
g. Make Up
h. Get in touch with
i. Leave Out
j. Set Up
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 200
Course Code: MAC 216
Course Title: ANNOUNCING AND PERFORMANCE
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. Delineate the concept Announcer and demonstrate any five (5) of its

attributes. (20Marks)

2. As a member of the “Pen Profession”, elucidate and demonstrate any five

(5) instruments an Announcer needs to excel in his/her profession.

(20Marks)

3. Advance how sound is produced and spell out four (4) key elements of

vocal development in Announcing and Performance. (20Marks)

4. List and briefly explain five (5) duties of the DCA in Announcing and

Performance. (20Marks)

5. a. Explain the term Interview (5Marks)

b. Outline and comment on three (3) types of interview (15Marks)

 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 100
Course Code: MAC 106
Course Title: Writing For The Mass Media
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. Enumerate on any five (5) acceptable method for organizing fact in writing

for the mass media. (20Marks)

2. Semantic, Semiotics and banality are prominent while writing for the mass

media, explain their roles with relevant examples. (20Marks)

3. List ten (10) critical tools of a mass media writer and explain five (5).

(20Marks)

4. a. Who is an editor? Write short note on

i. Newspaper

ii. Radio

iii. Magazines

iv. Computer (20Marks)

b. Identify ten importance of media messages to the audience. (20Marks)

 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 100
Course Code: MAC 104
Course Title: African Communication System
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. Discuss the origin of naming ceremonies, stating the types of names that

we know.

2. Identify the components of folk media and discuss the communication

functions of folk media.

3. Identify the types of extra mundane communication and examples.

4. List and discuss two ceremonies that are common in your community.

5. Explain four examples of venue oriented communication.

 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 100
Course Code: MAC 110
Course Title: SPEECH COMMUNICATION
Credit Units: 2
Instruction: Answer any three questions in all.
Time: 2Hours

1. a. Define speech communication. (5Marks)

b. Outline and briefly explain five (5) elements of speech communication.

(15Marks)

2. Suggest any five (5) barriers to effective communication and five (5)

strategies for overcoming language barriers. (20Marks)

3. Trace intonation, bringing out any four (4) of its functional roles to

speech communication. (20Marks)

4. List any ten (10) qualities of a good speech.(20mark)

5. List and briefly explain any four (4) importance of public speaking.

(20marks)
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 100
Course Code: MAC 108
Course Title: New Media and Digital Communication
Credit Units: 2
Instruction: Answer any three questions
Time: 2Hours

1. Enumerate four capabilities of the new media. (20 marks)

2. List and explain four uses of the internet. (20 marks)

3. Using appropriate examples, write short notes on any of the following

concepts.

i. Conventional media

ii. Online News

iii. Information Communication Technology

iv. E-commerce/ E-banking

v. Telecommunication revolution

vi. Digital media Technology

4. List and explain four areas of digital media applications.

5. a. What is New media?

b. List ten (10) examples of new media

 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 200
Course Code: MAC 212
Course Title: Foundation of Broadcasting
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. Mention four steps in preparing and presenting radio programmes for

broadcasting. (20marks)

2. Trace the history and development of broadcasting in Nigeria. (20marks)

3. What are the four basic features of a standard television scripts?

(20marks)

4. Enumerate four interview techniques that you know. (20marks)

5. List four uses of camera movement. (20marks)

 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 300
Course Code: MAC 320
Course Title: Agricultural communication
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. a. Mention four principles of communication relevant to Agriculture.

(10marks)
b. List and explain four elements in Agricultural extension
communication. (10marks)
2. a. Enumerate four barriers to effective communication. (10marks)
b. List and explain four methods used in audience analysis. (10 marks)
3. Mention four reasons why audio-visual aids are necessary in information
and knowledge acquisition among target audience. (20marks)
4. Mention four principles and techniques of incorporating audio-visuals in
presentation of Agricultural information. (20marks)
5. a. What are communication media extension services? (10marks)
b. List and explain three communication media used in disseminating
information to extension clients. (10marks)
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 200
Course Code: MAC 208
Course Title: Principles of Public Relations
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. Define the concept “Public relations” according to British Institute of PR,

outlining the fifteen (15) qualities of a good PR practitioner. (20marks)
2. PR plays functional role in reshaping the reputation of an organization,
focusing on its vision, mission, goals and performance. Demonstrate any
of its five (5) operational roles in an organization like Kwararafa
University, Wukari. (20marks)
3. Demystify Perception in PR and suggest any three (3) stages that
perception can occur. (20marks)
4. Delineate propaganda in PR, and advance clearly any four (4) objectives
it possess. (20marks)
5. Define Public opinion in PR and comment on any three (3) of its publics
known to you. (20marks)
 DEPARTMENT OF MASS COMMUNICATION
KWARARAFA UNIVERSITY WUKARI, TARABA STATE
2019/2020 SECOND SEMESTER EXAMINATION

LEVEL: 100
Course Code: MAC 104
Course Title: African communication system II
Credit Units: 2
Instruction: Answer any three question
Time: 2Hours

1. Discuss the origin of naming ceremonies, stating the types of name that
you know. (20marks)
2. Identify the components of folk media and discuss the communications
functions of folk media. (20marks)
3. Identify and discuss the types of extra mundane communication with
relevant examples. (20marks)
4. List and discuss two ceremonies that are common in your community.
(20marks)
5. Explain four examples of venue oriented communication. (20marks)