WORKBOOK

This program is
for you if:

You want to create videos that are

ultimately designed to make money
The right video done the right way used in the right place
at the right time can be the cash cow that keeps giving if
it's all set up correctly from the start.

You want to create those videos

strategically to save time and money
It's crucial to know and remember the importance of the
Physical, Mental, Emotional, Inner Game, and Outer Game
BEFORE you start your outline and scripts.

You want those videos to include the

secrets used in 7-figure sales videos
A personalized 'Production Playbook' combined with the
equipment and tools used by the pros save you time,
money, energy, and sanity before AND after your shoot.
 Copyright Notice
All rights reserved. No part of this book may be reproduced,
stored in a retrieval system, or transmitted in any form or by
any means, electronic, mechanical, photocopying, recording,
scanning, or otherwise, without the prior written permission of
the publisher.
 Disclaimer

All the material contained in this book is provided for

educational and informational purposes only.

No responsibility can be taken for any results or

outcomes resulting from the use of this material.

While every attempt has been made to provide

information that is both accurate and effective, the
author does not assume any responsibility for the
accuracy or use/misuse of this information.
 Welcome to the program
Hello and welcome to “7 Figure Sales Video Secrets” with Joe
Muscatello! Please take a moment to celebrate and congratulate
yourself for choosing to make this commitment to yourself and those
you support and serve.

As a heads up, unless you’re a robot - it can be common for the ‘ol
Imposter Syndrome to rear its ugly head any time you choose to create
new opportunities for yourself by taking a course like this, yet it can be
even more common during a video course as you boldly “put yourself
out there”.

So now’s the time to ask yourself how you’re going to set yourself up for
success and how you’re going to overcome any challenges and
obstacles you face along the way. Are you someone who uses positive
rewards to motivate yourself? Or do you tend to perform better when
you set up some sort of 'penalty' if you fail to meet your goals? Have you
ever used a swear jar, for example?

Once you’ve congratulated yourself and created your personal plan for
success, it’s time to familiarize yourself with the course materials and
tools that you have available to support you.
TABLE OF CONTENTS

-01-
CUSTOMER AVATAR

-02-
KILLER SCRIPT

-03-
PRODUCTION & SET UP

-04-
CONFIDENCE ON CAMERA

-05-
FILMING & EDITING

-06-
BRANDING & DESIGN

-07-
THAT'S A WRAP
 01
LESSON

CUSTOMER AVATAR
Solidify your Customer Avatar
designed for videos that sell and connect
Lesson 1 Questions
What is the current state of video marketing and how has it evolved over
the years?

What are the different types of videos and how are they used to make
money?

What do you need to create a great marketing video that sells and
connects?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON ONE

NOTES
 02
LESSON

KILLER SCRIPT
Develop the best voice to speak to
your audience to start your script
Lesson 2 Questions
What are the marketing practices that actually WORK?

What are the best ways to use video to boost your ability to get more
clients?

What are some best practices when creating videos to get more
engagement and get more clients?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON TWO

NOTES
 03
LESSON

PRODUCTION & SET UP

Now it's time to get all the professional
goodies you'll need to succeed
Lesson 3 Questions
What equipment do you already have that you can use?

What equipment do you need to get to complete your set up?

What are some best practices for composing shots like a professional?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON THREE

NOTES
 04
LESSON

CONFIDENCE ON CAMERA
Show up with confidence and presence and learn
how to read from a teleprompter so it sounds natural
Lesson 4 Questions
What are some ways to create more confidence and presence on camera?

What's the secret to reading from a teleprompter so it sounds natural and

conversational?

How can you find your voice and create rapport just by how you show up?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON FOUR

NOTES
 05
LESSON

FILMING & EDITING

Put the finishing touches on your video with
professional post production tips and tricks
Lesson 5 Questions
What are some tips for shooting by yourself?

What are some tips for shooting with a crew?

What are some post-production processes to put the final polish on your
videos?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON FIVE

NOTES
 06
LESSON

BRANDING & DESIGN

Use the best graphics and a musical soundtrack
to enhance the mood and make an impact
Lesson 6 Questions
What works and what doesn’t when it comes to on screen graphics and
text?

What are some ways to use b-roll to improve your videos?

What's the right way to use a musical soundtrack to enhance the mood of
your video?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON SIX

NOTES
 07
LESSON

THAT'S A WRAP
Learn how to get the most out of your
new personalized Production Playbook
Lesson 7 Questions
What were your top takeaways from this program?

What's the next step you plan to take now?

What are you committed to creating with the knowledge you gained in this
program?

Notes:
WEEKLY PLANNER
You can use this sheet to plan out projects to do throughout the week that
are in alignment with your goals for this lesson and program. As with the
goal setting, remember to plan for setbacks to set yourself up for success.

Monday: Tuesday:

Wednesday: Thursday:

Friday: Saturday:

Sunday: Note:
 DAILY PLANNER

DATE

5 am

6 am

7 am

8 am

9 am

10 am

11 am

12 pm

1 pm

2 pm

3 pm

4 pm

5 pm

6 pm

7 pm

8 pm

9 pm

10 pm

11 pm

12 am
TASK TRACKER
You can use this sheet to plan out tasks that are in alignment with your
projects that are in alignment with your goals for this lesson and program.

Task Time
 PRIORITY DIAGRAM

It can be helpful to prioritize your goals (projects, tasks, etc.) to

determine where to start. First write the goals that are urgent and
important in the upper left box so you can do those first. Then write
those that are important yet not urgent in the upper right box so you
can plan those. Write those that are urgent yet not important in the
lower left box to postpone those. Finally, anything remaining that
isn't urgent or important goes in the lower right box to eliminate.

URGENT NOT URGENT

DO PLAN
IMPORTANT

POSTPONE ELIMINATE
NOT IMPORTANT
LESSON SEVEN

NOTES
Program Recap Questions
What's the number one thing that can stop your videos before they even
start?

When obstacles arise - which will happen - what's going to keep you going
and what's your plan for overcoming them?

What else can you use for support and to set yourself up for success
ongoing? (Hint: one of them you personalized throughout this program.)

Notes:
PARTING THOUGHTS
Here's space to write any final words you feel you need to write. Perhaps
you write actions steps or words of encouragement - it's up to you!

FINAL NOTES:
 CONGRATS! YOU DID IT!
HERE'S A WORD SEARCH TO CELEBRATE!
THEN GO OUT & TREAT YOURSELF TO SOMETHING
EVEN MORE EXCITING THAN THIS!

Q U A L I T Y O M L

N O A U M O E O X B

S U C C E E D A M P

S U C O F E I R M A

G J L O E C N E I S

L I C R R I S W H S

G E F E Q V P O L I

S H A R E R I P T O

A T Q D I E R M F N

E E V I A S E E R G

SUCCEED CREATE FREEDOM QUALITY

TEAM FOCUS SHARE LEAD

PASSION EMPOWER INSPIRE SERVICE