Summer Assignments 2024-25

Grade: 12
Subject : MARKETING
Date of submission: 13th Sept 202
 Project Guidelines for Grade 12

Project title: Creating A Product

Submission Date: 13/9/2024

Grouping strategy: Individual

I. Objectives:
1. Students are introduced to an alternate mode of learning.
2. Students find learning more relevant as theory is supported by practical are realistic
fact- finding.
3. Students understand creative product influence customers to buy the products.

II. Content
1) Cover page
2) Bonafide certificate
3) Methodology
4) Index
5) Introduction to the creative product
6) Introduction to classification of product
7) Introduction to the components of product
8) Introduction to characteristics of the product
9) Introduction to Product Life Cycle
10) Determination of the price of the product
11) Determination of Place of the Product
12) Decisions regarding promotion and elements of promotion mix
13) Conclusion
14) Bibliography

III. Action plan

Create your own product with its unique features, brand name, logo, levels of packaging
and determine the price.

Domain 1: Create a new product which is not existing in the market/ Existing product
with new creative features which is not yet launched in the market.Be creative come up
with new idea.

Domain 2: Specify the type of product you have created, for example consumer goods-
convenience goods- impulse goods. You can come up with consumer or industrial
goods.

Domain 3: Explain in detail the components of product. You need to coverup all the
components you studied theoretically. (Core product, associated features, logo, brand
name, packaging, labeling) Give tag line to your product, decide on levels of packaging
and type of labelling.
Domain 4: You need to create visual product (model) design its packaging (all levels)
design label (front, back and side), Brand name ( explain its importance- Why you
selected particular name? what is its importance? Why have you selected shape of logo
and its importance? Explain each detail with images. (Example: show visual of your
main product and packaging you use separately)

Domain 5: Explain at which stage of product life cycle is your product? Why? Marketing
strategies adopted at this stage. Why?

Domain 6: Determine the price of the product. Refer theory and adopt suitable method
of pricing and give reason why you have selected a particular method of pricing.

Domain 7: Decide upon the levels of channel of distribution for your selected product
and give reason why you selected a particular channel of distribution. (Mention the
geographical area selected to sell the product and weather it is national or international
product)

Domain 8: Decisions regarding promotion and elements of promotion mix. Topics

included in this domain are – Introduction to the theory of promotion. Find out the
nearest competitor of your product. Promotional strategy of your product’s nearest
competitor. Promotional strategies of your own product. Highlight what advantages the
promotional strategies adopted by you have over your competitor. Details regarding
advertising media used in your strategy. Prepare a model used for advertising media.
(Model can be any one of the following – Advertisement – Video ad, radio ad, posters,
Social media ads etc) -

Project – 10 marks Presentation – 15 marks Viva – 5 marks

Demonstration of skill competency – 10 marks