SS 22 Women’s

Fashion Weeks
Report
Armenyl
 Edito
XXXXXXXXXXXXXXXXX
September has always been a crucial month in the
fashion world. Anticipated, watched, and
sometimes feared for its intensity, it is both a
highlight of a year and the start of the « rentrée ».
This September was all the more special as it had
the flavor of a return to "normalcy". If for nearly
four seasons everything seemed to be turned
upside down, the month that has just passed
cannot lie; what had been interrupted is about to
resume its normal course.
If we should remember just one thing from this
past month, it is that fashion, more than ever, has
been the vehicle for staging the garment. Far from
a simple parable and a reference to Guy Debord,
the title that we have chosen for one of our
themes, the Société du Spectacle, sums up in itself
the formidable demonstration of staging offered to
us by the houses for the Spring-Summer 2022
season. Perhaps we have witnessed the very
quintessence of what fashion is, a staging in itself,
a staging of oneself. Rarely has fashion so much,
and simply, embodied the daily spectacle of the
very act of dressing.
No political speech, no alarmist warning, no critical
look at the state of the world and of society. Back
to normal, back to business. If voices were raised,
they were not from the brands themselves. If
brands had announced their departure from the
calendar, they offered us flamboyant parades. We
received sexiness, an insane wealth of details, the
exhilaration of over-the-top shows reminiscent of
the splendor of the 90s.
If we at Heuritech focus on the trends that emerge
from the shows, we remain attentive to the
movements that irrigate the fashion world as a
whole. These movements did not seem to concern
a world of fashion, caught up in the joy of finally
meeting physically. In this month of September, it
seems that fashion has simply handed us a mirror,
and thus we contemplate the reflection of our only
desire, the only thing that we have wanted to
contemplate since the start of the pandemic: the
return of some form of normality far from the
worries which we will however have to deal with
urgently.
CECILIE BAHNSEN
─── AGENDA

1 ─── Methodology
2 ─── City Spotlight: Top Print
& Material Trends

3 ─── Thematic Trend Analysis - RTW

> Lingerie Dressing
> Back to the Archives
> La Société du Spectacle

4 ─── Thematic Trend Analysis - Accessories

> Vibrant Theatrics
> Life Aquatic

5 ─── Key Takeaways

SITUATIONIST
 Methodology
How we build our trend analysis

PradaPrada
Miu Miu
Heuritech: Fashion and Technology savoir-faire

We analyze more than 3 million

images a day to give you unbiased
data about your consumers.

With Heuritech’s AI powered platforms

and consultative approach fashion brands
can understand their market with:

IMAGES ANALYSES

FORECASTS
A dedicated team of experts,
here to help you transform.

We anticipate products behaviors and adoption up to 1 year

ahead, so you can see not only what’s coming, you can act
on it with confidence and avoid overstock.
Marrying the science of AI and Fashion :
How we make it happen.
1 2 3 4
Defining consumer Identifying trends and Predicting the Plugin all our insights
panels and detecting getting quantifiable evolution of trends in our platforms
early trend signals on data with image with our forecasting
social media recognition. algorithms
Intuitive platforms
with actionable
insights.
Methodology of
our trends analysis

Scope: 200 shows and more than 8,000 pictures.

Data source:.Instagram posts in Europe and US, Vogue

Runway, and Now Fashion.

Analysis period: Forecast for Summer 2022 compared to

Summer 2021
 City Spotlight
The top fabric & print trends across New York,
London, Milan, and Paris

Dries Van Noten

 Top Cities

New York 25% Milan 23%

+15pts vs. SS 21 -13pts vs. SS 21

Altuzarra Fendi

By share of posts related to Fashion

Week cities: SS 22 vs SS 21

London 17%
+4pts vs. SS 21

Paris 33% Yuhan Wang

-8pts vs. SS 21 Didu

CITY SPOTLIGHT: NEW YORK TOP TRENDS
1. 2. 3. Prints
6.

14% 12%
KNIT SHEER

4. 5.

1.

14%
SATIN
Materials

1. PETER DO
2. 3.1 PHILIP LIM
3. PRIVATE POLICY
4.
5.
6.
BRANDON MAXWELL
ECKHAUS LATTA
ANNA SUI
19% 22% 26%
CHECKED STRIPES FLORAL
CITY SPOTLIGHT: LONDON TOP TRENDS
1. 2. 3. Prints
6.

13% 9%
DENIM LACE

4. 5.

1.

17%
SHEER
Materials

1. SUPRIYA LELE
2. REJINA PYO
3. SIMONE ROCHA
4.
5.
6.
STELLA MCCARTNEY
ERDEM
MOLLY GODDARD
18% 25% 25%
CHECKED FLORAL STRIPES
CITY SPOTLIGHT: MILAN TOP TRENDS
1. 2. 3. Prints
6.

11% 10%
KNIT LACE

4. 5.

1.

18%
SHEER
Materials

1. SPORTMAX
2. CORMIO
3. PHILOSOPHY
4.
5.
6.
BOSS
SPORTMAX
MSGM
9% 20% 27%
ANIMAL STRIPES FLORAL
CITY SPOTLIGHT: PARIS TOP TRENDS
1. 2. 3. Prints
6.

13% 11%
SHEER KNIT

4. 5.

1.

17%
DENIM
Materials

1. LOEWE
2. CECILIE BAHNSEN
3. PAUL SMITH
4.
5.
6.
DIOR
GIAMBATTISTA VALLI
LACOSTE
8% 17% 19%
COLOR BLOCK FLORAL VERTICAL STRIPES
 Thematic Ready-to-Wear
Trend Analysis
The key fabric, print, color, and silhouette trends along
with qualitative insights from the SS 22 runways

Dries Van Noten

LINGERIE DRESSING
BODY LIBERATION WAS A DEFINING THEME THIS
SEASON, ESPECIALLY IN NEW YORK AND MILAN

VAILLANT STUDIO
NENSI DOJAKA
Sheer
Safe Bet
Women

+4%
In Summer 22 vs. last year
FLAT

1.

JW ANDERSON
EMILIO PUCCI
Sheer

1. 2. 3.

1. SUPRIYA LELE
2. ACIELLE
3. EMILIO PUCCI
4. MYNOK
GIVENCHY 4. 5. 6. 5. VALENTINO
6. ECKHAUS LATTA
Lace
Safe Bet
Women

<1%
In Summer 22 vs. last year
FLAT

VAQUERA
FENDI
Lace

1. 2. 3.

1. VALENTINO
2. AK FOR VIVIENNE
WESTWOOD
3. YUHAN WANG
4. GAUCHERE
RODARTE 4. 5. 6. 5. TOM FORD
6. WOS
Mini Dresses
Safe Bet
Women

-5%
In Summer 22 vs. last year
SLIGHTLY DECREASING

WOS
NINA RICCI
Mini Dresses

1. 2. 3.

1. ACNE STUDIOS
2. SELF-PORTRAIT
3. NO. 21
4. NENSI DOJAKA
VAILLANT STUDIO 4. 5. 6. 5. SIMON MILLER
6. ACIELLE
Midi Bodycon
Dress Safe Bet
Women

+9%
In Summer 22 vs. last year
SLIGHTLY INCREASING

DRIES VAN NOTEN

NENSI DOJAKA
Midi Bodycon
Dress

1. 2. 3.

1. VERSACE
2. NANUSHKA
3. PRABAL GURUNG
4. ANNA SUI
SIMON MILLER 4. 5. 6. 5. MICHAEL KORS
6. DAISY MURRAY
Asymmetric
Neck Dresses Fashion Bet
Women

+15%
In Summer 22 vs. last year
MODERATELY INCREASING

DIDU
OTTOLINGER
Asymmetric
Neck Dress

1. 2. 3.

1. A.W.A.K.E. MODE
2. OTTOLINGER
3. GCDS
4. DAVID KOMA
NINAMOUNAH 4. 5. 6. 5. LOEWE
6. STAUD
Micro Shorts
Safe Bet
Women

+9%
In Summer 22 vs. last year
SLIGHTLY INCREASING

CALVIN LUO
NENSI DOJAKA
Micro Shorts

1. 2. 3.

1. BLUMARINE
2. GIVENCHY
3. CHANEL
4. COPERNI
HELMUT LANG 4. 5. 6. 5. TYLER JOE
6. MOSCHINO
Pink
Safe Bet
Women

+5%
In Summer 22 vs. last year
SLIGHTLY INCREASING

MARINE SERRE
ROKH
Pink

1. 2. 3.

1. KIM SHUI
2. ACIELLE
3. NO. 21
4. REJINA PYO
WOS 4. 5. 6. 5. SIMBARASHE CHA
6. VERSACE
 Cut Outs

Fashion’s favourite trend

Cut Outs were still going strong
throughout SS 22 fashion weeks,
remaining at the forefront of fashion
since it first gained popularity over a
year ago. The Cut Out trend embodies
2. 3.
the sexy dressing trend that largely
defined fashion month this season, with
designers incorporating unexpected
pops of skin into all types of garments.

Chest and torso cut outs were amongst

1.
the most popular iterations of the trend
that we saw this season, as seen by the
likes of Proenza Schouler and Didu.
1. MÔNOT
2. DIDU
3. VICTORIA BECKHAM
4. PROENZA SCHOULER
5. NINAMOUNAH

4. 5.
 Buckle
Details
Bondage-inspired
Buckle Details have a bondage
reference, which we first spotted at the
Dior Resort show earlier in the summer.
With the “sexy liberation” trend in full
force this season, it comes as no
2. 3.
surprise that there has been an increase
in Buckles throughout the shows.

There has been a wide variety of

buckles, such as harness strap buckles,
added on to dress straps at Sportmax
1.
and also classic tan leather belt buckles
layered on skirts at Acne Studios and
Miu Miu.
1. PHILOSOPHY
2. SPORTMAX
3. JW ANDERSON
4. ACNE STUDIOS
5. ROKH

4. 5.
 Creative
Stockings
The finishing touch
Eccentric tights added styling depth to
many runway looks. Their classic lingerie
connotations made them a crucial part
of the lingerie dressing look. Through the
use of stockings, designers were able to
2. 3.
emphasize their preferred choice of
trends such as Blue, Lace, Cut Out and
Feathers. At Maisie Wilen for example,
her looks incorporated each of these
trends. Through the use of lace tights, an
additional layer of lingerie became the
1.
highlight of the look.

Certain brands used hold up stockings

1. CORMIO
2. DAVID KOMA
with Ruffles or Ostrich Feathers at the
3. NENSI DOJAKA garter to add an additional degree of
4. YUHAN WANG evening wear to the look.
5. MAISIE WILEN

4. 5.
 Catsuits

All-in-one
Catsuits provided a new trendy
silhouette to the evening wear wardrobe.
These form-enhancing one pieces were
often paired with matching shoes for a
complete uniform look. Designers
2. 3.
worked additional elements of lingerie
dressing into the look, with the inclusion
of sheer lace knit fabric, such as that
seen at Acne Studios.

Cut Out, Deep V and Off the Shoulder

1.
necklines brought further sex appeal to
the look with subtle elements of skin
exposure. Saint Laurent and Philosophy
1. PHILOSOPHY
2. ACNE STUDIOS
di Lorenzo Serafini opted for a romantic
3. BALENCIAGA theme with strong roses and delicate
4. STELLA MCCARTNEY pale pink flowers.
5. SAINT LAURENT

4. 5.
 Bra Top

Underwear-as-outerwear
Bra Tops were a highlight of the shows
in each of the fashion cities. The most
popular shape was undoubtedly the
beachwear inspired triangle bikini bra
top, such as that seen at David Koma.
2. 3.
Taking a more structured approach,
corsetry-inspired conical bustier bras
were spotted on the London runways at
brands such as Simone Rocha. Bandeau
bras tops were also popular as a layering
mechanism at Valentino and Missoni.
1.
Taking a revisionist attitude towards
these lingerie staples, Courrèges worked
1. EMILIO PUCCI
2. COURRÈGES
a halter neck into a bra top.
3. DAVID KOMA
4. MISSONI
5. VALENTINO

4. 5.
 Low Rise

Back and better than ever

Love it or hate it, low rise bottoms have
made a strong comeback this season, as
the Y2K trend has gained significant
traction amongst luxury and indie brands
alike.
2. 3.

This season, we saw countless brands

pairing low rise bottoms with bra tops to
create an ultra-exposed look, in line with
the post-lockdown sexy dressing craze.
Miu Miu took the exposed trend to the
1.
next level, pairing a low-rise micro mini
skirt with an ultra cropped top to make
the ultimate statement for the SS 22
1. MIU MIU
2. KNWLS
season.
3. VERSACE
4. BALMAIN
5. ETRO

4. 5.
BACK TO THE
ARCHIVES
BRAND HERITAGE, Y2K VINTAGE REVIVAL AND
SUBVERSIVE NOSTALGIA

CHANEL
SAINT LAURENT
Orange Yellow
Bold Bet
Women

+12%
In Summer 22 vs. last year
MODERATELY INCREASING

HELMUT LANG
PETER DO
Orange Yellow

1. 2. 3.

1. CHLOÉ
2. KWAIDAN EDITIONS
3. SUPRIYA LELE
4. PETER DO
5. PROENZA
SIMON MILLER 4. 5. 6. SCHOULER
6. HELMUT LANG
Puff Sleeve
Dresses Safe Bet
Women

<1%
In Summer 22 vs. last year
FLAT

CECILIE BAHNSEN
SIMONE ROCHA
Puff Sleeve
Dresses

1. 2. 3.

1. MOLLY GODDARD
2. MM6 MAISON
MARGIELA
3. PHIL OH
4. RICHARD QUINN
CECILIE BAHNSEN 4. 5. 6. 5. JASON WU
6. STAUD
Cardigan
Safe Bet
Women

-1%
In Summer 22 vs. last year
FLAT

ET OCHS
ACNE STUDIOS
Cardigan

1. 2. 3.

1. SIMONE ROCHA
2. A.W.A.K.E. MODE
3. C+PLUS SERIES
4. MARINE SERRE
CALVIN LUO 4. 5. 6. 5. ACIELLE
6. NANUSHKA
Wide Leg
Pants Safe Bet
Women

+3%
In Summer 22 vs. last year
FLAT

VICTORIA BECKHAM
KWAIDAN EDITIONS
Wide Leg
Pants

1. 2. 3.

1. MSGM
2. SALVATORE
FERRAGAMO
3. ACIELLE
4. FENDI
5. ACIELLE
MYNOK 4. 5. 6. 6. MM6 MAISON
MARGIELA
Bomber Jacket
Safe Bet
Women

+4%
In Summer 22 vs. last year
FLAT

BALENCIAGA
LOEWE
Bomber
Jacket

1. 2. 3.

1. BLUMARINE
2. LANVIN
3. COURREGES
4. COPERNI
KHAITE 4. 5. 6. 5. RAF SIMONS
6. KNWLS
Oversized
Shirt Safe Bet
Women

-1%
In Summer 22 vs. last year
FLAT

1.

GAUCHERE
RAF SIMONS
Oversized
Shirt

1. 2. 3.

1. RAF SIMONS
2. LUDOVIC DE SAINT
SERNIN
3. MISSONI
4. SHANG XIA
VICTORIA BECKHAM
4. 5. 6. 5. FENDI
6. DAVID KOMA
 Tennis
Mini Skirt Safe Bet
Women

-8%
In Summer 22 vs. last year
SLIGHTLY DECREASING

CALVIN LUO
LACOSTE
 Tennis
Mini Skirt

1. 2. 3.

1. MIU MIU
2. KNWLS
3. DIOR
4. PORTS 1961
SANDY LIANG 4. 5. 6. 5. ACIELLE
6. SIMBARASHE CHA
Plaid
Safe Bet
Women

-7%
In Summer 22 vs. last year
SLIGHTLY DECREASING

CALVIN LUO
VIVIENNE WESTWOOD
Plaid

1. 2. 3.

1. WILLY CHAVARRIA
2. OTTOLINGER
3. ACIELLE
4. ACNE STUDIOS
A POTTS 4. 5. 6. 5. TYLER JOE
6. MOSCHINO
 Suits

The new business casual

This season, brands worked on
reinvented versions of the classic “power
suit” to adapt to our new way of dressing
following periods of confinement. While
many of us are back at the office,
2. 3.
remnants of the comfort dressing trend
have remained, as people are searching
for more relaxed versions of classic
tailored suits. Designers such as Dior
and Moschino even brought back skirt
and short suits.
1.
On the runways, this was reflected by an
abundance of short and skirt suits in
1. DIOR
2. DEL CORE
bold colors, often in unexpected fabrics,
3. VERSACE like linen or silk, to add an aspect of
4. VALENTINO comfort.
5. TOM FORD

4. 5.
 Butterfly
Motifs
SS 22 Metamorphosis
The butterfly has been coined as the
“mascot of Spring 2022”. This Y2K detail
has been revived from the archive of
some brands while others have simply
used this signifier of rebirth as a source
2. 3.
of inspiration for their collections.

Butterflies were seen as both a shape

and a print. Brands such as Blumarine
and Alberta Ferretti adopted the shape
to tops, creating cropped tops with cut
1.
outs. While brands like Prada and Chanel
opted to use the butterfly instead as a
graphic print.
1. CHANEL
2. BLUMARINE
3. PRADA
4. ALBERTA FERRETTI
5. CALVIN LUO

4. 5.
 Denim on
Denim
The Canadian Tuxedo
Historically, denim was the classic
workwear fabric, however this season,
styling a full denim look was a bold
styling choice that appeared throughout
several shows. Designers interpreted the
2. 3.
“Canadian tuxedo” in various ways;
Cormio proposed a mini skirt and denim
jacket set, while Blumarine took a Y2K
approach to the trend with their butterfly
denim top.

1.
The trend applies to all genders; at
Sunnei the trend appeared for men’s and
women’s looks, as denim is a timeless
1. CORMIO
2. MSGM
fabric that remains a fixture seemingly
3. SUNNEI every season.
4. BLUMARINE
5. REJINA PYO

4. 5.
 Fringe

1920’s meets 2020’s

Fringe was perhaps one of the most
popular details throughout the past
fashion weeks. It was incorporated onto
everything from dresses, skirts, crop
tops and tunic tops. It appeared most as
2. 3.
long fringe, taking mini dresses to maxi
or crop tops to midi dresses.

Typically it appeared as an added sheer

length to a top or dress, however, it was
also used on skirts to provide a tiered
1.
look by layering different levels of fringe
below each other. This finishing detail
elevated trendy silhouettes such as the
1. SUNNEI
2. JONATHAN SIMKHAI
bra top or halter neck to additional
3. STELLA MCCARTNEY evening 1920s referenced glamour.
4. PROENZA SCHOULER
5. COURRÈGES

4. 5.
LA SOCIÉTÉ DU
SPECTACLE
PERFORMING THE SPECTACLE OF FASHION

DRIES VAN NOTEN

PRABAL GURUNG
Feathers
Steady
Women

+9%
In Summer 22 vs. last year
SLIGHTLY INCREASING

VALENTINO
GIAMBATTISTA VALLI
Feathers

1. 2. 3.

1. VALENTINO
2. FENDI
3. ROKH
4. DAVID KOMA
PRABAL GURUNG 4. 5. 6. 5. SUPRIYA LELE
6. MOSCHINO
Sequins
Fashion Bet
Women

+19%
In Summer 22 vs. last year
MODERATELY INCREASING

GIVENCHY
LOEWE
Sequins

1. 2. 3.

1. VALENTINO
2. FREDERICK
ANDERSON
3. PLS
4. WOS
NICOLE MILLER 4. 5. 6. 5. TYLER JOE
6. NO. 21
Satin
Fashion Bet
Women

+12%
In Summer 22 vs. last year
MODERATELY INCREASING

PETER DO
JIL SANDER
Satin

1. 2. 3.

1. GABRIELA HEARST
2. TOM FORD
3. RAF SIMONS
4. VALENTINO
TEMPERLEY LONDON 4. 5. 6. 5. ROKH
6. JIL SANDER
Metallic
Safe Bet
Women

-1%
In Summer 22 vs. last year
FLAT

VAILLANT STUDIO
KHAITE
Metallic

1. 2. 3.

1. OTTOLINGER
2. SPORTMAX
3. PRIVATE POLICY
4. COPERNI
WOS 4. 5. 6. 5. LOEWE
6. COURRÈGES
Off the Shoulder
Safe Bet
Women

-4%
In Summer 22 vs. last year
FLAT

1.

THEBE MAGUGU
KNWLS
 Off the
Shoulder

1. 2. 3.

1. ROKH
2. SPORTMAX
3. ACNE STUDIOS
4. SELF PORTRAIT
KHAITE 4. 5. 6. 5. TYLER JOE
6. GCDS
Thick Vertical
Stripes Bold Bet
Women

+13%
In Summer 22 vs. last year
MODERATELY INCREASING

ANNE ISABELLA
Thick Vertical
Stripes

1. 2. 3.

1. JIL SANDER
2. ECKHAUS LATTA
3. SUNNEI
4. PAUL SMITH
JW ANDERSON 4. 5. 6. 5. MARNI
6. C+ PLUS SERIES
Floral
Safe Bet
Women

+2%
In Summer 22 vs. last year
FLAT

KWAIDAN EDITIONS
Floral

1. 2. 3.

1. SAINT LAURENT
2. PAUL SMITH
3. MISSONI
4. VALENTINO
ERDEM 4. 5. 6. 5. MSGM
6. RICHARD QUINN
Medium
Green Safe Bet
Women

+9%
In Summer 22 vs. last year
SLIGHTLY INCREASING

CONCEPT KOREA
KWAIDAN EDITIONS
Medium
Green

1. 2. 3.

1. DIOR
2. MARK FAST
3. ACIELLE
4. SUPRIYA LELE
STAND STUDIO 4. 5. 6 5. SØREN JEPSEN
6. VALENTINO
Orange
Safe Bet
Women

+6%
In Summer 22 vs. last year
SLIGHTLY INCREASING

CECILIE BAHNSEN
SUNNEI
Orange

1. 2. 3.

1. STAUD
2. RICK OWENS
3. ACIELLE
4. PAUL SMITH
AWAKE MODE 4. 5. 6. 5. ACIELLE
6. VERSACE
 Bold Color
Pairings
Dopamine Dressing
Creating a color block effect by pairing
brightly colored garments together in
one look was a break-out styling trend
this season, in line with the “dopamine
dressing” trend. Moreover, pairing
2. 3.
contrasting colors like orange and blue
together was a popular choice amongst
brands like Versace and Supriya Lele to
create stand-out looks that are sure to
attract attention.

1.
Bold Color Pairings can also be spotted
on the runways of Valentino, Philosophy
di Lorenzo Serafini, and Xuly.Bët,
1. KWAIDAN EDITIONS
2. VERSACE
creating an uplifting energetic mood for
3. PAUL SMITH the upcoming SS 22 season.
4. GESTUZ
5. REJINA PYO

4. 5.
 Pattern
Clashing
More prints please!
Combining several prints in one look is a
trend that appeared primarily in Paris
and Milan this season, evoking our
spectacle theme by creating a bold
statement. The Pattern Clashing trend
2. 3.
appeared either as two separate printed
pieces styled together, as seen by
Missoni and GCDS, or as two prints
combined in one garment, as seen by
Ottolinger.

1.
This daring trend is in line with the
flamboyant, eye-catching approach to
dressing that several designers favored
1. OTTOLINGER
2. GCDS
this season, creating a loud statement
3. MARNI that is sure to attract attention.
4. PHILOSOPHY
5. MARNI

4. 5.
 Head-to-Toe
Prints
Matchy-matchy
While Floral and Vertical Stripes were the
predominant print trends of Spring
Summer 2022, the styling of these prints
as a full matching ensemble has been a
recurring statement look throughout this
2. 3.
Fashion month.

This trend not only encompasses

matching shirt and suit ensembles such
as those at Jil Sander and Kenneth Ize,
but also more modest ensembles such
1.
as the tunic dress paired with straight
leg pants at Rachel Comey. Bringing the
full printed look to more experimental
1. RACHEL COMEY
2. JIL SANDER
silhouettes, Richard Quinn had full
3. KWAIDAN EDITIONS printed shoe-pants paired with puffer
4. RICHARD QUINN coats and bags.
5. KENNETH IZE

4. 5.
 Ruffles

Turn up the volume

Ruffles brought dramatic proportions to
the return of evening wear this season.
Designers such as Halpern and
Balenciaga embraced sculptural forms in
giant spherical and fan-shaped dresses.
2. 3.

Designers such as Simone Rocha used

the sewing technique to add volume to
their typical tulle materials while
Giambattista Valli incorporated ruffles to
sheer dresses and strategically placed
1.
them to provide density to the material
and thus modesty. At Givenchy however
a much finer iteration of the trend was
1. GIVENCHY
2. GIAMBATTISTA VALLI
used to simply add depth of texture.
3. HALPERN
4. SIMONE ROCHA
5. YUHAN WANG

4. 5.
 Thematic Accessories
Trend Analysis
All the must-have bag, shoe, and accessory trends from
the SS 22 runways and streetstyle

Loewe
VIBRANT THEATRICS

A VIBRANT RETURN TO THE STAGE, THROUGH THE

INVENTION OF THE NEW NORMAL.

RICHARD QUINN
SIMONE ROCHA
Platform Shoes Platform Sandals
Safe Bet
Women

+<1%
In Summer 22 vs. last year
FLAT

Flatform Boots
Steady
Women

1.
-8%
In Summer 22 vs. last year
SLIGHTLY DECREASING

GCDS
SCHIAPARELLI
Platform
Shoes

1. 2. 3.

1. ACNE STUDIOS
2. VIVIENNE
WESTWOOD
3. KIRA
4. MELITTA
BAUMEISTER
SIMONE ROCHA 4. 5. 6. 5. KIRA
6. VERSACE
Pointed Toe
Safe Bet
Women

+2%
In Summer 22 vs. last year
FLAT

1.

BALMAIN
RAVE REVIEW
Pointed Toe

1. 2. 3.

1. PRADA
2. ROKSANDA
3. RAVE REVIEW
4. HODAKOVA
5. ALEXANDRE
BALENCIAGA 4. 5. 6. VAUTHIER
6. VERSACE
 Maxi
Bags
It’s bigger on the inside!
Maxi Bags were by far the most
extravagant accessory to be spotted on
the SS 22 runway. After the humongous
success of the mini bag, it’s antagonist
has taken position at the center of the
2. 3.
stage. However, the Mini Bag also played
a significant role in this year’s
collections, often hand-in-hand with the
Maxi Bag.

Numerous collections specifically

1.
featured an oversized shopping bag to fit
the brief, as was the case at Patou and
Etro. Another popular strategy seems to
1. RICHARD QUINN
2. CHLOE
be the supersizing of classic bags, in
3. PATOU juxtaposition with the original size, as
4. BALMAIN shown by Ferragamo and Fendi.
5. CHET LO

4. 5.
 Long
Bags
Now that’s a stretch!
Creating a striking contrast with the
sleek and sexy silhouettes in this
season’s collections, the Long Bag
stands out. Though it may not be a
necessarily practical shape, it has been
2. 3.
adopted by many edgy consumers. With
Maison Valentino’s new elongated shape
or Balmain’s puffy rectangle, houses
seem to be betting on this look for SS
22.

1.
The Long Bag has been a trend both on
and off the runway, with many small
brands already adopting this shape. The
1. PORTS 1961
2. MAISON KITSUNÉ
runway shows will certainly aid the
3. BALMAIN process of bringing a longer shape to the
4. VALENTINO trendy consumer base and broaden the
5. OTTOLINGER
market.

4. 5.
 Upper Arm
Bracelets
Reinvented elegance
The Upper Arm Bracelet was another
eye-catching piece that spread across
numerous collections. From Prada’s
elegant brassière, to a sportier version
by Chopova Lowena, they were another
2. 3.
way to add a theatrical element to the
look. Courrèges and Emilio Pucci stayed
on trend, incorporating fringes in theirs
to create extra volume and movement.

The most delicate ones were seen in

1.
shows like Fendi, Blumarine, Etro and
Alberta Ferretti, with thin metal wiring
adding an elegant aspect to a simple
1. FENDI
2. PRADA
look. These will be the perfect
3. EMILIO PUCCI accessories to dress up a flowy gown
4. CHOPOVA LOWENA or a matching set for a special occasion
5. BLUMARINE
next summer.

4. 5.
 Long
Gloves
Accessories for the red carpet
Adding to the dramatic theme, Long
Gloves for the SS 22 season are here to
build a statement look. Many designers
were seen creating gloves matching with
their garments, like Maison Margiela
2. 3.
adding metallic embellishments or
simply through colour and material as
shown by Rick Owens and Maximilian.

Others decided to boldly contrast the

colour of the gloves, as seen in the Rokh
1.
and Saint Laurent collections. Using
leather, or sheer fabrics or going with a
vibrant colour, Long Gloves will add a
1. DRIES VAN NOTEN
2. RICK OWENS
powerfully feminine element to any look.
3. MAISON MARGIELA
4. ROKH
5. MAXIMILIAN

4. 5.
 Train
Details
It speaks volumes
In the spirit of theatrics, the Train Detail
added a certain ceremonial aspect to the
SS 22 details. The ceremony could be
that of a new beginning, adding dramatic
effect to previously simple silhouettes.
2. 3.
The trains appeared to be quite a
versatile addition, as they could be seen
as an extension of a top, skirt, dress or
even a hat or scarf.

With extremely sexy and revealing

1.
collections, such as the Missoni or GCDS
shows, an elegance was preserved
through this addition of traditional
1. GCDS
2. PRADA
volume. Sweep the floors and let the
3. MISSONI spectacle begin!
4. UMA WANG
5. ROKSANDA

4. 5.
LIFE AQUATIC

COME RAIN OR SHINE, BELOW YOU’LL FIND THE

RECIPE FOR A GOOD TIME.

VIVIENNE WESTWOOD
CHET LO
Rain Boots
Safe Bet
Women

-7%
In Summer 22 vs. last year
SLIGHTLY DECREASING

MAISON MARGIELA
NINA RICCI
Rain Boots

1. 2. 3.

1. ANTEPRIMA
2. MAISON MARGIELA
3. DIOR
4. MAISON KITSUNÉ
STYLE DU MONDE 4. 5. 6. 5. SHANG XIA
6. STYLE DU MONDE
Thigh-high Boots
Safe Bet
Women

+<1%
In Summer 22 vs. last year
FLAT

MAISON MARGIELA
GIVENCHY
Thigh-high
Boots

1. 2. 3.

1. ANTEPRIMA
2. COURRÈGES
3. RICK OWENS
4. SCHIAPARELLI
5. STYLE DU MONDE
6. ANDREAS
KRONTHALER
BALENCIAGA 4. 5. 6. FOR VIVIENNE
WESTWOOD
 Bucket
Hats
Come rain or shine
The Bucket Hat made an impactful
return to the runway this season, along
with numerous interpretations of rain
hats across collections. Of course, these
were present for casual wear brands, but
2. 3.
surprisingly, more formal brands also
included versions of the bucket hat on
the runway.

In the styling, they were often paired with

printed garments, playing with pattern
1.
matching and clashing. The addition of a
Bucket Hat also allows to dress down a
formal outfit and making it fit for
1. MIRA MIKATI
2. R13
multiple occasions, and will always
3. PACO RABANNE serve as protective layer come rain or
4. ETRO shine.
5. PATOU

4. 5.
 Swim
Caps
The stylish cover-up
The Swim Cap was a surprising trend to
see on the runway and was the most
apparent trend for this theme. Inspired
by its winter counterpart that was all the
rage for FW 21, the balaclava,
2. 3.
tight-fitting headwear seems to remain
an important stylistic element for next
year.

While some Swim Caps remained

attached to the garment, others were
1.
detached and elegantly tied around the
face. The latter seemed to be a more
feminine interpretation, inspired by the
1. NINA RICCI
2. ISSEY MIYAKE
60s, with soft materials and ruffles
3. RICHARD MALONE outlining the facial features.
4. ACNE STUDIOS
5. MELITTA BAUMEISTER

4. 5.
 Soft
Bags
Malleable functionality
Soft Bags were a huge trend this season
and helped evoke the aquatic theme with
their flowy and almost moldable nature.
Most of these bags used a mix of
materials to ensure a certain retention of
2. 3.
shape in necessary areas, particularly at
the top handle or for support at the
bottom.

While Soft Bags could originally have

been destined for utility purposes, we
1.
see this style make its way into everyday
high-end fashion. Following the
popularity of utilitarian pieces in the
1. MAISON KITSUNÉ
2. SUNNEI
edgy and trendy consumer groups, a soft
3. MARINE SERRE bag is a great bet for the upcoming
4. LONGCHAMP Spring Summer season.
5. COS

4. 5.
 Bag
Layering
A new styling approach
Bag Layering is another utilitarian trend
that has infiltrated the styling world and
was one of the most noticeable trends
during fashion week. Often pairing a
large bag with a smaller accessory,
2. 3.
many designers have featured this
exciting new styling and mindset,
particularly spotted with Maxi and Mini
Bag combinations.

The context of the water-theme is

1.
perfectly illustrated by the waterproof
bag featured in the Maison Kitsuné
presentation for SS 22. The set design
1. HRH
2. CECILIE BAHNSEN
and garment pairing of this collection
3. CHANEL and other shows evoked a sense
4. VIVIENNE WESTWOOD safekeeping of valuables in addition to
5. MAISON KITSUNÉ
easy access through Bag Layering.

4. 5.
Key 1. Paris was the most talked-about fashion
week this season, followed by New York,

Takeaways
Milan, and London, representing a major shift
from last year

2. Sheer was a top fabric in every city this

The highlights of SS 22 season, reflecting the Lingerie Dressing trend,
fashion weeks while Stripes were the top print trend across
all fashion weeks

3. Sequins, Satin, and Asymmetric Neck Dresses

are amongst the key trends that emerged
throughout SS 22 fashion weeks that are
considered Fashion Bets for Summer ‘22

4. Orange Yellow and Thick Vertical Stripes are

the Bold Bets from this fashion month,
meaning they have a small magnitude but a
moderately increasing growth rate

5. Theatrics were at the center of accessory

design for SS 22, with the main focus being
on Maxi Bags, Platform Shoes, Train Details,
Bag Layering and Thigh-high Boots,
challenging the minimalistic shapes and
volumes of the previous seasons.
Lecavalier
 Actually we
didn’t tell you
everything
For the full report, please get in touch at :
info@heuritech.com

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